Uniting AgeWell
Uniting AgeWell is a non-profit aged care provider serving older people across Victoria and Tasmania with residential care, retirement living, home and community care, and health and wellness services, funded through government programs, private pay, and philanthropy.
- Company typePrivate
- Founded1960
- HeadquartersMelbourne, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Uniting AgeWell does
Uniting AgeWell is a non-profit aged care and support provider operating across Victoria and Tasmania, Australia, founded over 65 years ago as part of the Uniting Church in Australia and incorporated as Uniting AgeWell Limited (a company limited by guarantee). The organisation delivers a comprehensive continuum of services for older people, spanning residential care (24/7 nursing, dementia care, palliative care, and lifestyle programs at facilities including Camberwell Community Condare Court with 62 beds), retirement living (independent accommodation with entry contributions and ongoing fees), home and community care (in-home personal care, nursing, domestic assistance, respite, restorative care, care management, and government-funded programs including the Commonwealth Home Support Program and Support at Home), and health and wellness programs delivered through AgeWell Centres and a virtual platform called AgeWell Active Online. There is no proprietary technology platform disclosed; operational capability is built on a multi-site service network, a volunteer workforce (Meals on Wheels, Grampians Community Transport, Chat-A-Ring), and clinical governance under the Aged Care Act 2024 and Serious Incident Response Scheme.
The business model combines government-funded aged care revenue (accessed via the My Aged Care gateway through Home Care Packages, CHSP, and residential care subsidies) with private-pay streams, including the LiveWell Advantage premium lifestyle package at A$29.78/day (or A$9.95/day for fully government-supported residents) and privately-funded services for self-funded retirees. Retirement living generates entry contributions (RAD/DAP structures) and recurring fees, while philanthropic donations flow through programs such as Current Appeal, Wishing Well, Gift in Memory, and Music For David. Go-to-market is community-led: free in-person information sessions across regions (Ballarat, Mornington Peninsula), direct inquiry via a national phone line (1300 783 435) and website, referrals through the My Aged Care government gateway, and brand-building through The Ageing Ideal podcast, social media, email newsletters, and volunteer engagement. Customer segments include older adults (65+), Aboriginal and Torres Strait Islander people (50+), family carers, and socially isolated individuals. Uniting AgeWell was voted Most Trusted Brand in Home Care Vic/Tas in both 2025 and 2026 in the Reader's Digest Trusted Brands Survey.
Uniting AgeWell firmographics
Firmographics- Name
- Uniting AgeWell
- Legal name
- Uniting AgeWell Limited
- Website
- https://unitingagewell.org
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Uniting AgeWell is a non-profit aged care provider serving older people across Victoria and Tasmania with residential care, retirement living, home and community care, and health and wellness services, funded through government programs, private pay, and philanthropy.
- Ownership category
- akta.pro rank
Uniting AgeWell industry classification
Industry- Product category
- Aged Care Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Luxury / High-End Assisted Living Communities (HLADABAD), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Uniting AgeWell is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Uniting AgeWell business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government-funded aged care services: Home care packages, Commonwealth Home Support Programme, and residential care funded through government subsidies and personal contributions. Services accessed via My Aged Care assessment system.
- Private pay services: Privately-funded services for self-funded customers not eligible for government subsidies. Includes premium LiveWell Advantage package and additional on-request services.
- Retirement living: Independent living accommodation with varying entry costs and ongoing fees.
- Donations and philanthropy: Donations through various programs including Current Appeal, Wishing Well Program, Gift in Memory, and Music For David. Volunteer-supported services including Meals on Wheels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LiveWell Advantage Premium Package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Uniting AgeWell product offering
Product offeringCore offering
Uniting AgeWell provides residential aged care, retirement living, home and community care, and health and wellness programs for older people across Victoria and Tasmania. Services include 24/7 clinical and dementia care in residential communities, in-home support through government-funded packages and private pay, independent retirement living units, and centre-based social and wellness activities.
Product overview
Uniting AgeWell operates a comprehensive aged care and support services platform across Victoria and Tasmania, serving older people through four core service lines: Residential Care (nursing homes with clinical, dementia, and palliative care), Retirement Living (independent accommodation), Home and Community Care (in-home support services), and Health and Wellness (centre-based programs). The platform architecture consists of government-funded programs (Commonwealth Home Support Program, Support at Home packages) supplemented by private pay options. Premium add-on services include LiveWell Advantage for enhanced residential living. Supporting programs include Community Transport, Meals on Wheels, Social Connections, and The Ageing Ideal podcast for community engagement. As an organisation of the Uniting Church in Australia with over 65 years of service, the company operates numerous residential communities and AgeWell Centres throughout Victoria and Tasmania.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Care Residential aged care accommodation providing 24/7 nursing care, clinical services, dementia care, palliative care, and lifestyle programs for older people in Uniting AgeWell residential communities in Victoria and Tasmania.
- Retirement Living Independent living accommodation for older people who want to maintain independence while having access to support services as needed, with locations in Victoria and Tasmania.
- Home and Community Care In-home support services including personal care, nursing, domestic assistance, meal preparation, transport, allied health, respite, restorative care, and Support at Home packages to help older people remain living independently at home.
- Health and Wellness Centre-based programs and activities promoting physical health, mental wellbeing, and social connection for older people, including AgeWell Active Online virtual wellness classes and group programs at AgeWell Centres.
- LiveWell Advantage Premium lifestyle experience package for residential care residents offering enhanced amenities including in-room comforts (fresh towels, smart TV, bar fridge), superior dining, wellness programs, social activities, WiFi, and entertainment for a daily fee.
Quantifiable outcome
- Most Trusted Brand in Home Care Vic/Tas for second consecutive year (2025 and 2026)
Companies that use Uniting AgeWell
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Uniting AgeWell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Uniting AgeWell partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fred Hollows FoundationminorUniting AgeWell residents from Camberwell Community Condare Court and Preston Community held an art exhibition in 2024 and raised $1,400 for the Fred Hollows Foundation. The decision to support the foundation was meaningful as it links vision (the medium of art) with restoring sight to people who are vision impaired, particularly Aboriginal and Torres Strait Islander peoples.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Uniting AgeWell competitors and assessment
Company assessmentBroad incumbents
- Estia Health: One of Australia's largest for-profit residential aged care operators with national footprint. Comparable in residential aged care service delivery and dementia/palliative capabilities, though operates a for-profit model without Uniting AgeWell's home care and community service depth.
- Japara Healthcare: ASX-listed residential aged care operator with national footprint. Comparable in residential aged care service model and dementia/palliative offerings, but does not match Uniting AgeWell's home care and wellness centre breadth.
- Uniting (NSW/ACT): Larger Uniting Church-affiliated aged and community care provider operating across NSW and ACT with broader service scope. Comparable in faith-based heritage and not-for-profit model, though operating in different geographies.
- Regis Healthcare: ASX-listed residential aged care provider with national operations. Comparable in clinical and dementia care service delivery, though focused purely on residential care without home/community breadth.
Regional players
- ACH Group: South Australian not-for-profit aged care provider offering residential care, home care, and retirement living. Comparable in integrated service model but primarily serves South Australia rather than Vic/Tas.
Direct peers
- Bolton Clarke: One of Australia's largest not-for-profit aged care providers, operating residential care, retirement living, and home care across multiple states including Victoria. Directly comparable to Uniting AgeWell in service breadth and not-for-profit governance structure.
- Catholic Healthcare: Faith-based not-for-profit aged care provider offering residential care, home care, and retirement living across multiple Australian states. Comparable in care continuum breadth and reliance on government subsidised services.
- Southern Cross Care (VIC/TAS): Not-for-profit aged care provider with residential care, home care, and retirement living concentrated in Victoria and Tasmania. Operates in the same geography with overlapping service lines and comparable customer base.
- Mercy Health: Catholic not-for-profit operating residential aged care, home care, and retirement living in Victoria and other states. Directly comparable in mission-driven aged care delivery, government-funded service mix, and multi-site residential operations.
- Baptcare: Not-for-profit aged and community care provider operating residential aged care, home care, and retirement living across Victoria and Tasmania. Operates in the same two states with a comparable faith-based community heritage and integrated service model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Uniting AgeWell social profiles
Digital presenceUniting AgeWell compliance and trust
Trust signalCompliance6 records
Uniting AgeWell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uniting AgeWell leadership team
Management profileNumber of profiles
Profiles1 record
Uniting AgeWell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uniting AgeWell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uniting AgeWell
What does Uniting AgeWell do?
Uniting AgeWell provides residential aged care, retirement living, home and community care, and health and wellness programs for older people across Victoria and Tasmania. Services include 24/7 clinical and dementia care in residential communities, in-home support through government-funded packages and private pay, independent retirement living units, and centre-based social and wellness activities.
Is Uniting AgeWell a public or private company?
Uniting AgeWell is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Uniting AgeWell founded?
Uniting AgeWell was founded in 1960. It employs 1,001 to 5,000 people.
Where is Uniting AgeWell based?
Uniting AgeWell is headquartered in Melbourne, Australia, in the Oceania region.
How does Uniting AgeWell make money?
Four revenue lines are on record. Government-funded aged care services are the primary driver. The others are private pay services, retirement living and donations and philanthropy.
Who are Uniting AgeWell's main competitors?
Broad incumbents on record are Estia Health, Japara Healthcare, Uniting (NSW/ACT) and Regis Healthcare. ACH Group is listed as a regional player. Direct peers are Bolton Clarke, Catholic Healthcare, Southern Cross Care (VIC/TAS), Mercy Health and Baptcare.
Does Uniting AgeWell have an API?
No public API is recorded for Uniting AgeWell.
What industry is Uniting AgeWell in?
Uniting AgeWell's product category is Aged Care Services. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HLADABAD, Luxury / High-End Assisted Living Communities. Its NAICS code is 6233 and its SIC code is 8050.