The Outdoors Company

What The Outdoors Company does

The Outdoors Company is a United Kingdom-based private supplier of outdoor clothing and equipment, founded in 2007 and headquartered in Congleton, Cheshire. The company operates at a small scale, with a reported headcount of 11–50 employees, consistent with a specialist or niche-retail proposition rather than a mass-market national operator. The business is led by two co-founders — Mark Dix (Co-Founder and Sales Director) and Paul Morley-Smith (Co-Founder and Director) — indicating a founder-led, closely-held ownership structure with no disclosed external investors, parent entity, or subsidiaries.

The publicly available data on the company's product catalogue, go-to-market channels, pricing, and customer base is extremely limited. The firm's primary web property (theoutdoorscompany.co.uk) was inaccessible at the time of analysis, returning only a Cloudflare verification/loading screen, and no product detail, customer logo, supplier relationship, or revenue information could be extracted from that source. There is no disclosed information on whether the company sells via wholesale, direct-to-consumer e-commerce, branded retail, or a mix of these channels; no customer segmentation data; no technology stack disclosures; and no evidence of certifications, partnerships, or awards.

As a result, the underlying business model mechanics — sourcing, pricing, channel mix, and unit economics — cannot be verified from public sources. The company is classified as operating and private, with no public ticker, no disclosed parent or subsidiary relationships, no investment rounds on record, and no M&A, restructuring, or leadership-change events surfaced in the input data.

Name

The Outdoors Company

Legal name

The Outdoors Company

Website

https://theoutdoorscompany.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Outdoors Company is a UK-based private supplier of outdoor clothing and equipment, founded in 2007 in Congleton, operating with 11–50 employees under co-founders Mark Dix and Paul Morley-Smith in a specialist retail/wholesale proposition.

Ownership category

akta.pro rank

Product category

Outdoor Apparel and Equipment Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

akta.pro secondary industries

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Outdoor clothing
• Outdoor equipment
• Hiking apparel
• Camping gear
• Outdoor gear retail

Headquarters

HQ city

Congleton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

The Outdoors Company is a United Kingdom-based supplier of outdoor clothing and equipment, founded in 2007. The business operates from Congleton and serves customers through its own website (theoutdoorscompany.co.uk) and a small physical footprint with 11-50 employees.

Product overview

No product information available. The source page displayed only a loading/verification screen with no product, service, or company content.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Clothing

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Trespass: Scottish-based outdoor clothing and equipment retailer with both owned stores and wholesale distribution across the UK. Directly comparable in product mix (outdoor clothing and gear) and target customer (UK value-conscious outdoor consumers).
• Regatta: UK-based outdoor clothing and footwear brand selling through outdoor specialists, department stores, and own retail. Comparable to The Outdoors Company in product focus (outdoor apparel and gear) and UK customer base, with a broader mass-market positioning.
• Rohan: UK-founded specialist outdoor and travel clothing retailer focused on technical apparel for walking, travel, and outdoor activities. Comparable to The Outdoors Company in niche positioning and apparel-led outdoor assortment, with a similar specialty-store heritage.
• Mountain Equipment: UK-founded outdoor clothing and equipment brand with strong heritage in mountaineering and hillwalking gear, sold through own stores and specialist outdoor retailers. Comparable in product category and UK outdoor customer base, though primarily a brand/manufacturer with selective retail.
• Craghoppers: UK outdoor clothing brand with strong heritage in travel, hiking, and outdoor apparel, sold through both direct channels and retail partners. Comparable in product focus (outdoor apparel) and UK customer base, though predominantly a brand/wholesale model.
• Blacks: Long-established UK outdoor clothing and equipment retailer (part of Frasers Group). Comparable to The Outdoors Company in product category and target market, though operating a much larger national store network.
• Cotswold Outdoor: UK specialty outdoor retailer selling clothing, footwear, and equipment across multiple stores and online. Directly comparable to The Outdoors Company in product mix (outdoor apparel and gear) and target customer (UK outdoor enthusiasts), though operating at significantly larger scale.
• Mountain Warehouse: One of the largest UK-based outdoor clothing and equipment retailers, with extensive high-street presence and strong e-commerce. Comparable to The Outdoors Company in product category (outdoor apparel and gear) and core customer (value-oriented UK outdoor shoppers).
• Snow + Rock: UK specialist retailer of outdoor, ski, and climbing clothing and equipment. Comparable in product category and target customer (UK outdoor enthusiasts), with stronger focus on technical and winter sports segments.
• Go Outdoors: UK outdoor and camping equipment superstore retailer offering clothing, footwear, and gear across large-format stores and online. Comparable to The Outdoors Company in product mix, though operating at significantly larger scale and price-orientation.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/The_Outdoors_Co
• Facebookfacebook.com/theoutdoorscompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Outdoors Company