Excel Treatment Center

What Excel Treatment Center does

Excel Treatment Center is a privately held, for-profit outpatient addiction treatment provider founded in 2012 by Mike Frank and headquartered at 58 N Sussex St, Dover, New Jersey. The center delivers a full continuum of outpatient care — withdrawal management/detox, partial hospitalization (PHP), intensive outpatient (IOP), standard outpatient, medication-assisted treatment (methadone, Suboxone/buprenorphine, clonidine), dual-diagnosis treatment, psychiatric consultations, and individual/group/family therapy — augmented by holistic modalities including yoga, Reiki, art therapy, equine-assisted therapy, music therapy, and telehealth. It treats substance use disorders (alcohol, opioids, heroin, cocaine, meth, benzodiazepines, stimulants, cannabis, synthetic drugs, MDMA, prescription drugs) and co-occurring mental health conditions (anxiety, PTSD, bipolar, depression, body image disorders, codependency, gambling) for adult and young-adult populations across the New Jersey and broader Tri-State area.

The core operating asset is a single physical facility, but it is reinforced by an affiliated recovery ecosystem wholly owned and founded by the same principal: Milestone House (three sober living residences in Dover, NJ, certified by the NJ Alliance of Recovery Residences, established 2003) and The Good Bean Cafe (a recovery-oriented coffee house that also provides employment opportunities to those in recovery). The center is Joint Commission (JCAHO) accredited and LegitScript certified, and holds the Conquer Addiction Excellence in Treatment Award for 2023, 2024, and 2025.

Revenue is generated primarily through insurance billing across ten+ commercial payer relationships (Aetna, UnitedHealthcare, Anthem, BlueCross, Beacon Health Options, Magellan, Compsych, ValueOptions, MultiPlan, Three Rivers), with self-pay available for uninsured clients; Medicaid and Medicare are explicitly not accepted. Go-to-market is sales-led and direct-to-consumer: admissions originate through 24/7 phone lines, a '100% Confidential Callback' web form, insurance provider landing pages (notably dedicated Aetna and UHC pages), local SEO across multiple New Jersey counties, content marketing, and social media (Facebook, Instagram). The company employs 11–50 staff and is privately held by founder/CEO Mike Frank with no disclosed external investors.

Name

Excel Treatment Center

Legal name

Excel Treatment Center

Website

https://exceltreatmentcenter.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Excel Treatment Center is a Joint Commission-accredited outpatient addiction and mental health treatment provider in Dover, New Jersey, serving adults across the Tri-State area through PHP, IOP, OP, MAT, detox, and telehealth, complemented by affiliated sober living (Milestone House) and a recovery coffee house.

Ownership category

akta.pro rank

Product category

Outpatient Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFACAF

Outpatient Substance Use Treatment Programs (IOP/PHP/OP)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFACAE

Residential Substance Use Rehabilitation (Inpatient Rehab)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFACAD

Substance Use Detoxification Centers (Medical Detox)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Outpatient addiction treatment
• Substance abuse rehab
• Medication assisted treatment
• Dual diagnosis treatment
• Alcohol drug rehab

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-Billed Outpatient Treatment Services: Excel Treatment Center is an outpatient treatment provider. The majority of revenue is generated through insurance billing. The center works with many commercial insurance providers including Aetna, UnitedHealthcare, Magellan, Compsych, ValueOptions, MultiPlan, Three Rivers, Beacon Health Options, Anthem, and BlueCross. Clients may have out-of-pocket costs depending on their plan.
2. Self-Pay / Out-of-Pocket Payments: Self-pay option available for clients without insurance coverage or those whose plans are not accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Excel Treatment Center is an outpatient addiction treatment and mental health provider in Dover, New Jersey, delivering multiple levels of care — withdrawal management/detox, partial hospitalization (PHP), intensive outpatient (IOP), outpatient, and medication-assisted treatment (MAT) — combined with individual, group, family, and holistic therapies, psychiatric consultations, telehealth, dual-diagnosis treatment, and aftercare. Care is delivered by a clinical and medical team and is supported by affiliated sober-living housing (Milestone House) and a recovery community coffee house (The Good Bean Cafe).

Product overview

Excel Treatment Center is an outpatient addiction treatment center operating as a unified healthcare platform offering multiple levels of care and therapeutic services. The core treatment programs include Withdrawal Management (Detox), Inpatient Rehab, Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), Outpatient Program, and Medication-Assisted Treatment (MAT), which are delivered through various therapeutic modalities including Individual Therapy, Group Therapy, Family Therapy, and Holistic & Alternative Therapies. The organization also operates complementary facilities including Milestone House (sober living residences) and The Good Bean Cafe (recovery community coffee house) that support the recovery ecosystem. Additional services include Telehealth, Psychiatric Consultations, Assessment & Intervention, Drug Testing, and Continuing Care/Aftercare programs. Together these offerings provide a comprehensive, personalized approach to treating substance use disorders, mental health conditions, and dual-diagnosis cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Withdrawal Management (Detox) Medically-supervised withdrawal management program offering various options including inpatient detox to safely begin substance cessation. For clients discontinuing alcohol, opioids, stimulants, benzodiazepines, and other substances.
• Inpatient Rehab Residential treatment program providing 24/7 care in a safe, structured environment for individuals with severe substance dependence.
• Partial Hospitalization Program (PHP) Intensive daytime treatment program offering the elements of inpatient care without overnight stay, including daily therapy and psychiatric support.
• Intensive Outpatient Program (IOP) Flexible treatment program providing intensive therapy and group support while allowing clients to maintain work, school, or family responsibilities.
• Outpatient Program Ongoing treatment program for long-term recovery support, with multiple weekly therapy and group sessions for clients in continuing stages of recovery.
• Medication-Assisted Treatment (MAT) Treatment program using medications such as methadone, Suboxone (buprenorphine), and clonidine to ease withdrawal symptoms and reduce cravings during detox and recovery.
• Dual-Diagnosis Treatment Integrated treatment program addressing co-occurring mental health and substance use disorders simultaneously, including anxiety, PTSD, depression, and bipolar disorder alongside addiction.
• Individual Therapy One-on-one therapy sessions with licensed clinicians providing personalized addiction recovery support and exploration of underlying issues.
• Group Therapy Therapeutic group sessions providing peer support and shared experiences among clients in recovery.
• Family Therapy Therapeutic program that helps repair relationships damaged by addiction and educates family members on supporting recovery, including an integrative family program.
• Holistic & Alternative Therapies Complementary therapies including yoga, meditation, art therapy, equine-assisted therapy, music therapy, Reiki, and mindfulness training for whole-person healing of body, mind, and spirit.
• Telehealth Services Remote healthcare services allowing clients to access psychiatric consultations and ongoing therapy sessions virtually.
• Psychiatric Consultations Expert psychiatric assessments and medication management for clients with co-occurring mental health conditions.
• Assessment & Intervention Comprehensive initial assessments and professional intervention services to help clients and families begin the recovery journey.
• Drug Testing Monitoring services to support accountability and track recovery progress throughout treatment.
• Continuing Care & Aftercare Ongoing support services including lifetime aftercare programs and monthly alumni events for sustained long-term recovery.
• Milestone House Sober Living Premium sober living facility operated as part of the Excel ecosystem, consisting of three facilities in Dover, NJ, certified by the New Jersey Alliance of Recovery Residences, offering safe accommodation and supportive structure for clients transitioning out of formal treatment.

Quantifiable outcome

• Average 4.8 Google rating (4.891 reviews)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

14 partnerships are on record, tiered core and secondary.

• AetnacoreChannel Partner/ Reseller/ DistributorExcel Treatment Center has a dedicated admissions page for Aetna insurance holders, indicating an active partnership to serve Aetna members seeking addiction treatment. Clients can verify their Aetna coverage to access outpatient treatment services.
• UnitedHealthcare (UHC)coreChannel Partner/ Reseller/ DistributorA dedicated UnitedHealthcare admissions page on the Excel website serves as an insurance partner landing page, helping UHC members navigate addiction treatment coverage in New Jersey.
• Beacon Health OptionscoreChannel Partner/ Reseller/ DistributorLogo displayed on the homepage under insurance provider logos, indicating an active partnership to serve Beacon Health Options members for addiction treatment.
• AnthemcoreChannel Partner/ Reseller/ DistributorLogo displayed on the homepage under insurance provider logos, indicating an active partnership to serve Anthem members for addiction treatment.
• BlueCrosscoreChannel Partner/ Reseller/ DistributorLogo displayed on the homepage under insurance provider logos, indicating an active partnership to serve BlueCross members for addiction treatment.
• MagellansecondaryChannel Partner/ Reseller/ DistributorLogo displayed on the homepage under insurance provider logos, indicating an active partnership to serve Magellan members for addiction treatment.
• CompsychsecondaryChannel Partner/ Reseller/ DistributorLogo displayed on the homepage under insurance provider logos, indicating an active partnership to serve Compsych members for addiction treatment.
• ValueOptionssecondaryChannel Partner/ Reseller/ DistributorLogo displayed on the homepage under insurance provider logos, indicating an active partnership to serve ValueOptions members for addiction treatment.
• MultiPlansecondaryChannel Partner/ Reseller/ DistributorLogo displayed on the homepage under insurance provider logos, indicating an active partnership to serve MultiPlan members for addiction treatment.
• Three RiverssecondaryChannel Partner/ Reseller/ DistributorLogo displayed on the homepage under insurance provider logos, indicating an active partnership to serve Three Rivers members for addiction treatment.
• Milestone House (Sober Living)coreStrategic or Co-development PartnerFounded by Mike Frank in 2003, Milestone House is a premium sober living facility certified by the New Jersey Alliance of Recovery Residences. It consists of three facilities in historic Dover, NJ, offering a wide selection of living arrangements that encourage clients to integrate recovery skills into day-to-day life. It is operated by the same founder and is a key component of the Excel ecosystem.
• The Good Bean Cafe (Recovery Coffee House)coreStrategic or Co-development PartnerFounded by Mike Frank as a project to further bond the recovery community, The Good Bean is a 'recovery coffee house' that promotes health and wellness by serving organic products and providing a safe, positive space for members to socialize. It is within walking distance of the Excel Treatment Center and offers employment opportunities for those in recovery.
• Joint Commission on Accreditation of Healthcare Organizations (JCAHO)coreOthersThe Excel Treatment Center was recently accredited by JCAHO, indicating it has met rigorous standards for healthcare quality and patient safety. This accreditation is a key trust signal for patients and insurance providers.
• New Jersey Alliance of Recovery ResidencescoreOthersMilestone House sober living facilities are certified by the New Jersey Alliance of Recovery Residences, which sets standards for recovery residences across New Jersey.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Caron Treatment Centers: Renowned addiction treatment provider with a flagship in Wernersville, PA and Northeast regional presence. Direct peer in evidence-based SUD treatment serving Tri-State patients, including outpatient and family programs.
• Summit Behavioral Health: Regional addiction and mental health treatment provider with facilities across multiple states including New Jersey. Direct competitor offering similar outpatient, IOP, PHP, and detox services for insured SUD patients.
• Hackensack Meridian Carrier Clinic: New Jersey-based behavioral health hospital offering inpatient, outpatient, and addiction treatment services. Direct competitor in the same insured NJ behavioral health market with broader health system resources.
• Seabrook House: New Jersey-based CARF-accredited addiction treatment center offering detox, residential, PHP, IOP, and outpatient programs. Direct competitor serving the same Tri-State insured SUD population with comparable levels of care.
• Princeton House Behavioral Health: New Jersey-based behavioral health provider (part of Penn Medicine Princeton Health) offering inpatient, PHP, IOP, and outpatient addiction and mental health services. Competes with Excel in the central/Northern NJ market for dual-diagnosis patients.
• Sunrise House Treatment Center: Lafayette, NJ-based addiction treatment center offering detox, residential, PHP, IOP, and outpatient services. Direct competitor operating in the same Tri-State region with similar insurance-based revenue model.
• Recovery Centers of America (RCA): Multi-site addiction treatment operator with strong New Jersey presence (e.g., Lighthouse in Mays Landing, Raritan Bay in NJ). Direct competitor in outpatient and residential SUD care, serving similar insured patient populations in the Tri-State area.

Regional players

• Ashley Addiction Treatment: Maryland-headquartered addiction treatment center serving Mid-Atlantic and Northeast patients including NJ. Comparable in clinical offerings (detox, residential, IOP, OP) and in working with commercial insurance, though based in a different state.
• Bergen New Bridge Medical Center: New Jersey-based hospital-affiliated behavioral health provider offering inpatient and outpatient addiction and mental health services, including a substantial public-payor population. Regional peer competing for the same NJ behavioral health patient base.

Emerging players

• New Hope Recovery Center: Smaller outpatient addiction treatment provider in New Jersey offering IOP, OP, and MAT. Emerging/smaller-scale peer with comparable outpatient model and Tri-State service area, competing for similar commercially insured SUD patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/exceltreatmentcenter
• Instagraminstagram.com/exceltreatmentcenter
• Xx.com/exceltreatment
• LinkedInlinkedin.com/company/excel-treatment-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excel Treatment Center