show concept
show-concept.ch AG is a Swiss full-service event and media technology firm providing lighting, sound, video, livestreaming, trade show, and generator rental services to event organizers, venues, exhibition companies, and re-renters across Switzerland.
- Company typePrivate
- Founded1999
- HeadquartersElsau, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What show concept does
show-concept.ch AG is a Swiss full-service event and media technology company founded in 1999 and headquartered in Elsau-Räterschen, Switzerland (with registered office in Seuzach). The company provides professional event technology services spanning lighting design, sound design, video, stage technology, livestreaming, trade show booth planning and construction, and permanent installations for venues such as clubs, bars, and conference centers. Its equipment portfolio includes professional lighting, sound, video, and streaming gear, complemented by the power-concept.ch sub-brand offering diesel generators from 10kVA to 300kVA, electrical power distribution equipment (CEE connectors up to 400A), mobile fuel stations, and floor coverings (carpets, PVC, artificial grass) sold to event organizers.
The company operates a sales-led, direct B2B go-to-market serving four primary customer segments across Switzerland: event organizers and corporate clients producing events; venue operators requiring fixed or temporary technology installations; exhibition companies needing booth concepts and equipment; and re-renters (dry-hire partners) with trained personnel. Revenue is generated through three principal streams: equipment rental (dry hire) with daily or multi-day rental fees; full-service event technology projects priced on labor, transport, and equipment at hourly or per-event rates; and product sales for floor coverings. An all-risk insurance product (5% of rental amount) is offered as a differentiator on rental transactions. The team of approximately 30 people is structured into event technology, venue services, warehouse, and administration functions, with department heads reporting to owner Patrick Früh, who leads the company as an Aktiengesellschaft.
The firm is privately held and founder-owned with no external investors, no disclosed funding rounds, and no public revenue figures. Distribution is direct (website, phone, email, contact form) with no intermediaries, and geographic scope is limited to Switzerland. Pricing is transparently published for power-concept.ch equipment (generator rentals from SFr. 250 to SFr. 1,200 base plus SFr. 14-27 per operating hour, energy distributors from SFr. 1 to SFr. 800) and for personnel (technicians at SFr. 80/hr, safety consultants at SFr. 160/hr, transport at SFr. 185/hr).
show concept firmographics
Firmographics- Name
- show concept
- Legal name
- show-concept.ch AG
- Website
- https://show-concept.ch
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- show-concept.ch AG is a Swiss full-service event and media technology firm providing lighting, sound, video, livestreaming, trade show, and generator rental services to event organizers, venues, exhibition companies, and re-renters across Switzerland.
- Ownership category
- akta.pro rank
show concept industry classification
Industry- Product category
- Event Technology Services
- NAICS
- Other Performing Arts Companies (71119)
- SIC
- Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF)
- akta.pro secondary industries
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)
Keywords
Where show concept is headquartered
LocationHeadquarters
- HQ city
- Elsau
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
show concept business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Rental (Dry Hire): Rental of professional event technology equipment including lighting, sound, video, and power generators. Customers pay daily or multi-day rental fees for equipment usage.
- Event Technology Services: Full-service event technology including planning, setup, operation, and teardown. Service fees for technical staff and project management.
- Flooring Sales: Sale of flooring materials for trade shows and events including carpet, PVC, and artificial grass.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Generator 300kVA rental - Base rate SFr. 920 for up to 7 days plus SFr. 27 per operating hour |
| Subscription | Pay-as-you-go | Generator 200kVA rental - Base rate SFr. 1,200 for up to 7 days plus SFr. 25 per operating hour |
| Subscription | Pay-as-you-go | Generator 150kVA rental - Base rate SFr. 520 for up to 7 days plus SFr. 22 per operating hour |
| Subscription | Pay-as-you-go | Generator 100kVA rental - Base rate SFr. 1,100 for up to 7 days plus SFr. 21 per operating hour |
| Subscription | Pay-as-you-go | Generator 69kVA rental - Base rate SFr. 450 for up to 7 days plus SFr. 20 per operating hour |
| Subscription | Pay-as-you-go | Generator 60kVA rental - Base rate SFr. 850 for up to 7 days plus SFr. 17 per operating hour |
| Subscription | Pay-as-you-go | Generator 20kVA rental - Base rate SFr. 250 for up to 7 days plus SFr. 14 per operating hour |
| Unit Pricing | Pay-as-you-go | Energy distributors - various sizes and configurations |
| Unit Pricing | Pay-as-you-go | Personnel and transport services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
show concept product offering
Product offeringCore offering
show-concept.ch AG is a full-service event and media technology company that plans, equips, and operates events of all sizes with lighting, sound, video, and stage technology, including custom light and sound design, livestreaming, and trade show booth construction. The company rents professional event technology equipment (dry hire) and, through its sub-brand power-concept.ch, supplies diesel generators from 10 kVA to 300 kVA, electrical power distribution equipment, and related resources. It also implements permanent event technology installations in venues such as clubs, bars, and conference centers, and sells floor coverings for trade shows and events.
Product overview
show-concept.ch AG is a full-service event and media technology company operating since over 25 years. The portfolio consists of event technology services (Event- & Mediatechnik) as the core offering, supported by specialized services including Licht- & Tondesign for custom light and sound design, Livestreaming for digital and hybrid event solutions, Messeplanung for trade show booth planning and construction, and Fixinstallation for permanent venue technology installations. Equipment rental and dry hire services complement the service offerings. The company also operates power-concept.ch as a sub-brand for energy and generator rentals (Energie- und Notstromtechnik) with generators ranging from 10 kVA to 300 kVA and power distribution equipment. Additional offerings include Bodenbeläge (floor coverings) for sale and All-Risk-Versicherung (insurance) for rented materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Event- & Mediatechnik (Event & Media Technology) Full-service event and media technology service covering lighting, sound, video, and stage technology for events of all sizes, from planning through to execution, for event organizers, exhibition companies, corporate clients, and venue operators in Switzerland.
- Licht- & Tondesign (Light & Sound Design) Custom light and sound design concepts tailored to client requirements, including laser, special effects, and pyrotechnics, intended for corporate events, concerts, festivals, and conferences.
- Livestreaming Complete streaming solutions for conferences and events, including fully digital streaming events and hybrid streaming that combines physical and digital attendance, with individual consulting, end-to-end production, and post-event wrap-up for corporate clients.
- Rent-Service / Dry Hire Equipment rental service offering latest-generation professional event technology equipment to re-renters and trained personnel, allowing rental companies and qualified operators to use the firm's inventory without engaging its full execution services.
- Messeplanung (Trade Show Planning) Trade show booth concept development and visualization by CAD specialists, including equipment provisioning and complete on-site booth construction, intended for exhibiting companies and exhibition organizers.
- Fixinstallation von Eventtechnik (Fixed Event Technology Installation) Technical planning and implementation of permanent event technology installations in fixed locations such as clubs, bars, and conference centers, including centralized control systems for audio, lighting, and video.
- Generators / Stromerzeuger (by power-concept.ch) Diesel power generators ranging from 10 kVA to 300 kVA available for rental, including mobile fuel stations, suitable for events, trade shows, festivals, and galas. Generator pricing follows a base rental rate (up to 7 days) plus per operating hour charges (e.g., 300kVA unit SFr. 920 base + SFr. 27/hour).
- Energieverteiler / Stromverteiler (Power Distribution Units) Electrical power distribution equipment available for rental, including multi-socket distributors, CEE16/32/63/125 distribution units, Harting rails, and 400 Ampere full rubber distributors for various event applications, with published unit pricing (e.g., 3-fold plug SFr. 1.00, CEE63 distributor SFr. 50–180, 400A distributor SFr. 800).
- Bodenbeläge (Floor Coverings) Sale of floor coverings for trade shows, events, and exhibitions, including disposable carpets (felt, rib, velvet, langfloor, artificial grass, carpet tiles) and PVC flooring in designs such as wood, tiles, checkerboard, textured, stone, mosaic, and cork.
- All-Risk-Versicherung (All-Risk Rental Insurance) Temporary rental insurance covering rental materials against fire, water, burglary, robbery, and neutral conductor interruption. Premium is 5% of the rental amount with a CHF 500 deductible per claim event, available to customers renting equipment from show-concept.ch.
Companies that use show concept
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
show concept technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
show concept partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
show concept competitors and assessment
Company assessmentBroad incumbents
- NEP Group: Global broadcast and live events production services company with a strong European footprint providing video, audio, lighting, and crew for major sporting events, concerts, and corporate productions. Larger and more broadcast-focused than show-concept.ch but competing for similar event technology contracts in DACH.
- Production Resource Group (PRG): Global provider of event production technology including lighting, audio, video, and rigging with operations across Europe and a strong presence in Germany and Switzerland. Larger and broader portfolio than show-concept.ch but overlapping on the event technology services that anchor both businesses.
Direct peers
- Lang AG: German specialist in video, lighting, and event technology rental serving trade shows, corporate events, and conferences across the DACH region. Comparable to show-concept.ch as a focused event technology rental and services company with similar product categories (display, lighting, sound) and customer use cases.
- Aggreko: Global mobile power generation and temperature control solutions provider with a dedicated events business renting generators (the same 10 kVA–300 kVA+ range that power-concept.ch operates in). Directly comparable on the power-concept.ch sub-brand side of show-concept.ch's offering, though at vastly larger scale.
- Habegger: Swiss event technology company headquartered near Zurich providing rigging, staging, lighting, and audio services for trade shows, conferences, and live events. Most direct domestic comparable to show-concept.ch given shared geography, customer base (Swiss event organizers and exhibitors), and full-service delivery model.
- Neumann & Müller (N&M): German event technology service provider offering event design, sound, lighting, video, and conference technology for trade fairs, congresses, and live events. Closely comparable mid-sized European event technology services company in scope of offerings, even if operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights6 records
Customer concentration
show concept social profiles
Digital presenceshow concept financial estimates
Financial estimateRevenue estimate
Valuation estimate
show concept leadership team
Management profileNumber of profiles
Profiles7 records
show concept subsidiaries and ownership
Company hierarchySubsidiaries1 record
show concept funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
show concept M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about show concept
What does show concept do?
show-concept.ch AG is a full-service event and media technology company that plans, equips, and operates events of all sizes with lighting, sound, video, and stage technology, including custom light and sound design, livestreaming, and trade show booth construction. The company rents professional event technology equipment (dry hire) and, through its sub-brand power-concept.ch, supplies diesel generators from 10 kVA to 300 kVA, electrical power distribution equipment, and related resources. It also implements permanent event technology installations in venues such as clubs, bars, and conference centers, and sells floor coverings for trade shows and events.
Is show concept a public or private company?
show concept is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was show concept founded?
show concept was founded in 1999. It employs 11 to 50 people.
Where is show concept based?
show concept is headquartered in Elsau, Switzerland, in the Europe region.
How does show concept make money?
Three revenue lines are on record. Equipment Rental (Dry Hire) is the primary driver. The others are event Technology Services and flooring Sales.
Who are show concept's main competitors?
Broad incumbents on record are NEP Group and Production Resource Group (PRG). Direct peers are Lang AG, Aggreko, Habegger and Neumann & Müller (N&M).
Does show concept have an API?
No public API is recorded for show concept.
What industry is show concept in?
show concept's product category is Event Technology Services. Its primary akta.pro industry code is MPAGAKAF, Special Effects (Pyro, Lasers, Confetti, Fog), with a secondary code of THAHACAM, Virtual/Hybrid Conference Production & Platform Management. Its NAICS code is 71119 and its SIC code is 4991.