Dwell Mortgage

Name

Dwell Mortgage

Legal name

Dwell Mortgage LLC

Website

https://dwellmtg.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Real Estate Credit (522292)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industries

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Consumer Direct / Online Mortgage Origination (FSALAAAB)

Keywords

• Residential mortgage lending
• Home purchase loans
• Mortgage refinance services
• HELOC products
• VA loan origination

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Origination / Brokerage Fees: Dwell Mortgage acts as an independent mortgage broker/lender. It earns revenue by originating residential mortgage loans (purchase loans, refinances, HELOCs, construction loans) and distributing them to wholesale lenders and investors. As a brokerage, Dwell earns originator compensation (which may include yield spread premium and/or origination fees) from lenders on closed loans. The company offers over 40 investor relationships to compete for client business.
2. Zero-Lender-Fee Refinance Model: Dwell Mortgage charges zero lender/investor fees on refinance loans for clients who previously closed a purchase loan with Dwell (on or after January 1, 2023). This creates a lifetime loyalty model where the company earns revenue on the refinance loan itself (through standard origination mechanics) while waiving the investor's underwriting fee as a customer retention incentive.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Dwell Mortgage originates residential mortgage loans as an independent broker and lender, offering purchase loans, refinances, HELOCs, construction loans, renovation loans, and specialty programs (FHA, VA, USDA, conventional, jumbo) distributed through more than 40 wholesale investors. Borrowers complete online applications via the my1003app portal and access loan tracking, market rates, and financial tools through the proprietary Client Hub, supported by a free KeySteps personal finance app.

Product overview

Dwell Mortgage operates as an independent mortgage lender offering a comprehensive suite of home financing products including purchase loans, refinances, HELOCs, and specialty loans (construction, renovation, VA, USDA, FHA, conventional, jumbo) across 9 states. The company differentiates through its no-lender-fee refinance policy for returning customers. Their technology stack includes Client Hub (client portal with market insights and audio content), KeySteps (free personal finance tracking app), the my1003app online application platform, and web-based mortgage calculators. Shane Kidwell founded the company in January 2023, with the brand officially becoming Dwell Mortgage LLC.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Zero lender/investor fees on all future refinances for clients who closed a purchase loan with Dwell on or after January 1, 2023
• +4 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Rocket Mortgage: The largest direct-to-consumer mortgage lender in the U.S. Comparable as a retail mortgage originator competing for the same home purchase and refinance demand as Dwell, with overlapping consumer-direct and tech-enabled positioning.
• NewRez (formerly New Penn Financial): National mortgage lender with retail, wholesale, and servicing operations across purchase, refinance, and HELOC products. Comparable multi-channel footprint and product breadth.
• Rocket Pro TPO: Wholesale broker channel of Rocket Mortgage serving independent mortgage brokers. Comparable because it is the largest competitive broker platform against Dwell's wholesale brokerage model.
• Caliber Home Loans: Mid-to-large independent mortgage lender with retail, wholesale, and correspondent channels. Comparable as another independent-style lender competing for the same purchase and refinance volume.
• loanDepot: National retail and wholesale mortgage lender offering purchase and refinance products through both consumer-direct and broker channels. Comparable given similar multi-state, multi-channel mortgage product breadth.
• United Wholesale Mortgage: The largest wholesale mortgage broker platform in the U.S., originating loans through independent brokers like Dwell. Comparable because both operate in the wholesale/broker channel and compete for the same loan officers and investor panels.

Direct peers

• Paramount Equity: Mid-sized independent mortgage lender offering purchase, refinance, and HELOC products across multiple states. Comparable as a similarly-sized independent brokerage competing for the same originator talent and customer segment.
• Kind Lending: Independent mortgage lender operating a retail/wholesale model focused on purchase and refinance across multiple states, with a sales-led originator culture similar to Dwell's loan-officer-driven approach.
• Embrace Home Loans: Mid-sized independent retail mortgage lender focused on purchase and refinance products, including VA and specialty programs where Dwell also competes.
• C2 Financial: National retail mortgage broker network licensing MLOs across the U.S., with a sales-led, relationship-driven originator model very similar to Dwell's loan-officer-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsL7O2aKLYqsaY2Lv_T-yrA
• Facebookfacebook.com/dwellmortgage
• LinkedInlinkedin.com/company/dwell-mortgage
• Instagraminstagram.com/dwellmtg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dwell Mortgage