What Aqua Properties does

Aqua Properties is a privately held, boutique residential real estate agency operating as Aqua Properties Pty Ltd, headquartered in North Lakes, Queensland, Australia. The firm specializes in buying and selling residential properties across the North Lakes, Mango Hill and surrounding catchment of 30+ suburbs, including Burpengary, Deception Bay, Griffin, Murrumba Downs, Narangba, Rothwell, Kallangur and Caboolture. The business is anchored by lead agent Janelle Stratford-Evans, who brings 18+ years of real estate experience and has personally executed 348 sold listings, supported by a small team of 11-50 employees. Customer base consists entirely of individual residential home buyers, sellers, and property investors; named customers are individual households transacting single properties rather than institutional accounts.

The firm's core product is its full-service residential sales agency, delivered through a proprietary technology stack comprising a property search platform with suburb/price/bed/bath filters, a personalized email property alerts system, a market appraisal intake form, and a registered My Properties portal. The website and platform were built in partnership with iDashSites. Marketing channels are limited to organic Facebook, email newsletters, SEO-driven property search, and on-the-ground open home inspections. Revenue is generated almost exclusively through transaction-based commissions on residential sales, with ancillary referral services covering utility connection, removalists, cleaners, conveyancing, financing and insurance. There are no disclosed funding rounds, M&A activity, parent company, subsidiaries, or app products, consistent with a founder/owner-operated micro-business whose competitive position is built on local expertise and personal agent reputation rather than technology differentiation.

Name

Aqua Properties

Legal name

Aqua Properties Pty Ltd

Website

https://aquaproperties.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aqua Properties is a boutique residential real estate agency in North Lakes, Queensland, serving individual home buyers, sellers, and property investors across 30+ surrounding suburbs, anchored by lead agent Janelle Stratford-Evans and operating via commission-based property sales supported by an in-house listing platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Property Appraisal (BPAJAKAA)

Keywords

• Residential real estate
• Property sales agency
• Property buying services
• Market appraisal
• Property listings

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Property Sales Commission: Commission-based revenue from residential property sales. The agency earns commissions on successful property transactions including houses, townhouses, units, land, and duplex/semi-detached properties in the North Lakes and surrounding areas.
2. Property Management Services: Services in connection with arranging utility connection, removalists, cleaners, conveyancing, financing and insurance as mentioned in the privacy policy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Aqua Properties is a boutique residential real estate agency that helps clients buy and sell houses, townhouses, units, land, and duplex/semi-detached properties in the North Lakes, Mango Hill, and surrounding Queensland suburbs. The agency operates as a sales-led firm led by principal agent Janelle Stratford-Evans, combining property listings, open-home inspections, market appraisals, and personalized property alerts to facilitate residential property transactions.

Product overview

Aqua Properties operates as a residential real estate agency offering a unified service platform centered around property buying and selling. The core offering includes an online property search platform for browsing listings and a market appraisal service for sellers. Additional modules include a My Properties portal for registered users to manage alerts and saved searches, plus a property alerts notification system that delivers personalized listings via email. All services focus on the North Lakes, Mango Hill, and surrounding Queensland suburbs.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales Services
• Market Appraisal

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Century 21 Australia: Global real estate franchise with Australian operations. Competes with Aqua for residential listings in QLD with similar commission-driven model and comparable local office model, though at broader national scale.
• Ray White: Largest Australian residential real estate network. Overlaps directly with Aqua Properties in North Lakes and surrounding QLD suburbs, but operates a franchise model with broader geographic and service-line reach, including commercial, property management, and auction services.
• LJ Hooker: Major Australian residential real estate franchise group. Competes with Aqua Properties for residential listings in the Moreton Bay corridor but offers a national brand, broader agent networks, and integrated property management.
• McGrath Estate Agents: Premium Australian residential real estate agency. Competes with Aqua in the Brisbane/Qld suburban market but operates at a higher AUM/listing scale and serves more premium price tiers.
• Belle Property: Australian boutique-style real estate brand combining local ownership with national marketing reach. Highly comparable to Aqua's boutique positioning in Brisbane/QLD suburbs, with similar premium-residential focus.
• RE/MAX Australia: Global real estate franchise with Australian operations. Direct competitor for residential listings in North Lakes and surrounding suburbs, with a larger agent pool and broader geographic coverage.
• Harcourts Australia: International real estate franchise operating in Australia. Competes with Aqua for residential sales in Queensland with similar commission-based agent model, though at a larger network scale.

Direct peers

• Place Estate Agents: Independent Brisbane residential real estate agency. Directly comparable to Aqua's boutique QLD suburban model with similar agent-led, commission-based sales motion targeting family and investor segments.
• Coronis North Lakes: Independent Brisbane-based real estate group with a strong North Lakes/Redcliffe presence. Most direct head-to-head competitor for Aqua in the North Lakes masterplanned community, offering similar residential sales and property management services.

Regional players

• RE/MAX Clarity (Moreton Bay): Local Moreton Bay/North Lakes real estate office operating under the RE/MAX franchise. Direct geographic overlap with Aqua Properties in the same suburbs, competing for the same North Lakes residential listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aquapropertiesnlmh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Properties