Mrr io
MRR.io is a bootstrapped, sole-proprietor SaaS dashboard that calculates Monthly Recurring Revenue and 20 related subscription metrics for small SaaS businesses. It integrates natively with Stripe and Paddle and exposes a REST API, serving indie developers and early-stage startups via a freemium, product-led model.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Mrr io does
MRR.io is a bootstrapped, sole-proprietor SaaS metrics dashboard founded in London in 2015 by Peter Legierski. The product calculates Monthly Recurring Revenue and 20 other subscription metrics (Net Revenue, Gross/Net Revenue Churn, ARR, New/Churned/Expansion/Contraction MRR, LTV, Cohort Analysis, etc.) for SaaS and other subscription-based businesses. The service is sold primarily to early-stage SaaS founders and indie developers who need lightweight recurring-revenue visibility without paying for enterprise-grade analytics platforms.
The product is built around a web dashboard at app.mrr.io backed by a REST API (v0.2) that uses HTTP Basic Auth over HTTPS. Native integrations exist with Stripe and Paddle for automated data ingestion; for PayPal, Chargebee, Recurly, Salesforce, Chargify, Braintree, Authorize.net, and Worldpay, customers can either enter data manually or use the read/write API. Metrics are recalculated every few hours and can be manually triggered. The company itself uses Paddle as Merchant of Record for its own billing, and Paddle is described as a PCI-compliant third-party processor for MRR.io customers' billing data. MRR.io is GDPR-compliant and has been operating continuously since 2015.
Commercially, MRR.io operates a pure product-led, self-serve model. The Basic plan is free for up to 100 paying customers and 3 team members; the Pro plan is tiered by paying-customer count from $19/month (250 customers) to $299/month (10,000 customers), with enterprise pricing available above that. A 30-day Pro trial is offered without a credit card. The company has no external funding, no headcount beyond the founder, and drives acquisition primarily through an SEO-oriented educational blog on SaaS metrics and a Twitter presence.
Mrr io firmographics
Firmographics- Name
- Mrr io
- Legal name
- Peter Legierski
- Website
- https://mrr.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MRR.io is a bootstrapped, sole-proprietor SaaS dashboard that calculates Monthly Recurring Revenue and 20 related subscription metrics for small SaaS businesses. It integrates natively with Stripe and Paddle and exposes a REST API, serving indie developers and early-stage startups via a freemium, product-led model.
- Ownership category
- akta.pro rank
Mrr io industry classification
Industry- Product category
- SaaS Subscription Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Bill Management & Subscription Management (FSAGADAG)
- akta.pro secondary industries
- Recurring Billing & AutoPay Management (FSAMAJAE), Recurring Billing & Subscription Payments Enablement (FSAMACAF)
Keywords
Where Mrr io is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mrr io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Subscription - Basic Plan: Free tier offering all metrics for up to 100 paying customers and up to 3 team members with basic email reports. Designed to attract tiny startups and indie developers.
- Subscription - Pro Plans: Tiered subscription plans based on paying customer count: 250 customers ($19/mo), 500 customers ($39/mo), 1,000 customers ($69/mo), 2,500 customers ($129/mo), 5,000 customers ($199/mo), 10,000 customers ($299/mo). Includes unlimited customers, unlimited team members, cohort analysis, forecasting, and advanced email reports. Enterprise plans available for 10,000+ customers via sales contact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic (Free) - Up to 100 paying customers, up to 3 team members, basic email reports |
| Subscription | Monthly | Pro 250 - Up to 250 paying customers, unlimited team members |
| Subscription | Monthly | Pro 500 - Up to 500 paying customers |
| Subscription | Monthly | Pro 1,000 - Up to 1,000 paying customers |
| Subscription | Monthly | Pro 2,500 - Up to 2,500 paying customers |
| Subscription | Monthly | Pro 5,000 - Up to 5,000 paying customers |
| Subscription | Monthly | Pro 10,000 - Up to 10,000 paying customers |
| Subscription | Monthly | Enterprise - More than 10,000 customers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Mrr io product offering
Product offeringCore offering
MRR.io is a SaaS metrics dashboard that calculates Monthly Recurring Revenue and 21 related subscription metrics (Net Revenue, MRR Movement, Gross/Net Revenue Churn, ARR, ARPU, LTV, New/Churned/Expansion/Contraction MRR, Failed Charges, Cohort Analysis, etc.) for subscription-based businesses. The product integrates natively with Stripe and Paddle and supports manual data entry or read/write REST API for any other payment processor including PayPal, Chargebee, Recurly, Salesforce, Chargify, Braintree, Authorize.net, and Worldpay. It is offered as a free Basic plan (up to 100 paying customers) and tiered Pro plans starting at $19/month.
Product overview
MRR.io is a single unified SaaS metrics dashboard for tracking Monthly Recurring Revenue and related subscription business metrics. The core product is the MRR.io Dashboard (accessible at app.mrr.io), which integrates natively with Stripe and Paddle for automated data processing. Users can also enter data manually or via the API for other payment processors. The offering includes a free Basic Plan (up to 100 customers, basic email reports) and a Pro Plan (unlimited customers, cohort analysis, forecasting, advanced email reports). The REST API (v0.2) provides programmatic access to all data for automation purposes.
Differentiator
Problem solved
Functional benefit
Products and services
- MRR.io Dashboard Web-based SaaS metrics dashboard (app.mrr.io) that calculates Monthly Recurring Revenue and 21 related subscription metrics by connecting to payment processors like Stripe and Paddle or via manual data entry. Targeted at subscription-based SaaS businesses.
- MRR.io REST API (v0.2) Resource-oriented REST API (v0.2) with endpoints for Plans, Customers, Subscriptions, Charges, Failed Charges, and Refunds, enabling developers to programmatically access and manage MRR.io data. Documented at https://mrr.io/docs/v0.2.
Companies that use Mrr io
Customer profileSegments2 records
Ideal customer profiles2 records
Mrr io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Mrr io partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecoreNative Stripe integration allowing automated import and calculation of MRR metrics from Stripe subscriptions and charges. Provides seamless data synchronization for MRR.io customers using Stripe as their payment processor.
- PaddlecoreNative Paddle integration handling subscriptions, VAT calculations, and PayPal charges. Paddle acts as Merchant of Record and PCI compliant payment processor. MRR.io uses Paddle for its own billing, allowing credit/debit card and PayPal payments globally.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Mrr io competitors and assessment
Company assessmentOthers
- Stripe: Core payment processor that MRR.io integrates with natively for automated MRR calculation. Stripe is a partner and ecosystem dependency rather than a direct competitor, but its evolving native analytics features increasingly overlap with MRR.io's value proposition.
- Paddle: Merchant of Record and payment processor that serves as both a native integration source for MRR.io and the company that processes MRR.io's own billing. Functions as a partner and infrastructure dependency, though Paddle's ownership of ProfitWell introduces competitive overlap.
Broad incumbents
- Recurly: Enterprise subscription billing and management platform that includes its own analytics and reporting capabilities. Represents a broader incumbent in the subscription revenue stack that competes with MRR.io's analytics layer while also operating upstream as a payment processor integration target.
- Chargebee: Subscription billing and revenue management platform serving mid-market and enterprise SaaS businesses. Comparable to MRR.io as a subscription data source via API integration, but operates as a much broader platform with native analytics.
Direct peers
- Baremetrics: SaaS subscription metrics platform offering MRR, churn, LTV, and customer analytics for Stripe and other payment processors. Directly competes with MRR.io on the same core use case—subscription revenue analytics for SaaS businesses—though Baremetrics is venture-backed and broader in scope.
- First Officer: SaaS metrics platform focused on MRR, ARR, and financial reporting for subscription businesses. Targets a similar SMB and indie founder segment as MRR.io with comparable pricing and integration coverage.
- ProfitWell: Subscription metrics and retention analytics tool for SaaS businesses, now part of Paddle. Directly overlapping with MRR.io on MRR, churn, and LTV tracking, with deeper integration into the Paddle ecosystem and a broader feature suite including dunning and price optimization.
- ChartMogul: SaaS analytics platform that integrates with Stripe, Paddle, and other billing systems to deliver MRR, ARR, churn, and cohort analysis. Closely comparable to MRR.io in feature set, target customer (SaaS founders), and pricing model, with a stronger presence in mid-market SaaS.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Mrr io social profiles
Digital presenceMrr io compliance and trust
Trust signalCompliance2 records
Mrr io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mrr io leadership team
Management profileNumber of profiles
Profiles1 record
Mrr io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mrr io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mrr io
What does Mrr io do?
MRR.io is a SaaS metrics dashboard that calculates Monthly Recurring Revenue and 21 related subscription metrics (Net Revenue, MRR Movement, Gross/Net Revenue Churn, ARR, ARPU, LTV, New/Churned/Expansion/Contraction MRR, Failed Charges, Cohort Analysis, etc.) for subscription-based businesses. The product integrates natively with Stripe and Paddle and supports manual data entry or read/write REST API for any other payment processor including PayPal, Chargebee, Recurly, Salesforce, Chargify, Braintree, Authorize.net, and Worldpay. It is offered as a free Basic plan (up to 100 paying customers) and tiered Pro plans starting at $19/month.
Is Mrr io a public or private company?
Mrr io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mrr io founded?
Mrr io was founded in 2015. It employs 1 to 10 people.
Where is Mrr io based?
Mrr io is headquartered in London, United Kingdom, in the Europe region.
How does Mrr io make money?
Two revenue lines are on record. Subscription - Basic Plan is the primary driver. The others are subscription - Pro Plans.
Who are Mrr io's main competitors?
Others on record are Stripe and Paddle. Broad incumbents are Recurly and Chargebee. Direct peers are Baremetrics, First Officer, ProfitWell and ChartMogul.
Does Mrr io have an API?
Yes. MRR.io offers a REST API (v0.2) for accessing and managing subscription data. The API follows REST principles with resource-oriented URLs and returns JSON data. It uses HTTP Basic Auth with api-key-id and api-key-secret credentials obtained from account settings. All data transfers occur via HTTPS. Available endpoints include Plans, Customers, Subscriptions, Charges, Failed Charges, and Refunds. The API supports pagination (default 10 results per page, max 100), CRUD operations for all resources, and subscription upgrade/downgrade management via segment tracking. Metrics are recalculated every few hours and can be manually triggered from within the app. Developer documentation is at mrr.io/docs/v0.2.
What industry is Mrr io in?
Mrr io's product category is SaaS Subscription Analytics. Its primary akta.pro industry code is FSAGADAG, Bill Management & Subscription Management, with a secondary code of FSAMAJAE, Recurring Billing & AutoPay Management. Its NAICS code is 51821 and its SIC code is 7372.