ChartMogul
ChartMogul is a Berlin-based SaaS subscription analytics platform serving 3,000+ subscription businesses with MRR/ARR tracking, benchmarking, and forecasting across 25+ billing integrations. It runs a freemium PLG model with a B2B SaaS-native CRM product, founded in 2014.
- Company typePrivate
- Founded2014
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ChartMogul does
ChartMogul is a Berlin-based SaaS subscription analytics platform founded in 2014 that helps subscription businesses consolidate, benchmark, and forecast recurring revenue across heterogeneous billing stacks. The platform integrates natively with 25+ billing systems (Stripe, Chargebee, Recurly, Braintree, PayPal, App Store Connect, Google Play), CRMs (HubSpot, Salesforce, Intercom), data warehouses (Snowflake, BigQuery, Redshift, S3, Google Cloud Storage), and workflow tools (Zapier, n8n, Slack, Crono, Segment) to deliver unified MRR, ARR, NRR, GRR, ARPA, LTV, churn, cohort, and forecast analytics. Its core differentiator is a proprietary benchmarking dataset aggregated from over 2,500 anonymized SaaS businesses, which underpins published annual research reports on SaaS growth, retention, conversion, pricing, and plan mix.
The company operates two core products on a shared API and data model. ChartMogul Subscription Analytics, launched in beta November 2014, provides the foundational metrics, forecasting (including quartile-based scenarios such as "if nothing changes" versus "if churn is cut by 20%"), and multi-currency revenue tracking. ChartMogul CRM, launched April 2023, extends the platform into a B2B SaaS-native CRM that unifies lead, free trial, opportunity, and subscription data with workflow automation triggered by billing events, deal-stage probability forecasting, and AI-powered customer enrichment. A Model Context Protocol (MCP) server released in January 2026 enables AI agents to consume ChartMogul data programmatically, and iOS/Android mobile apps support on-the-go access.
Revenue is generated primarily through subscription tiers tied to tracked ARR volume, supplemented by per-seat CRM licensing at $32.50/seat/month. The company runs a product-led growth motion with a free tier covering SaaS companies up to $120K ARR, enabling broad self-serve adoption among startups and SMBs, while larger prospects ($500K-$30M+ ARR) are engaged through direct sales and demo requests. ChartMogul serves over 3,000 SaaS companies daily, employs 51-100 people across offices in Berlin, London, Dublin, and Boston, has raised approximately $3.7M in disclosed funding across rounds in 2015-2017, and is led by founder-CEO Nick Franklin with CRO Sara Archer.
ChartMogul firmographics
Firmographics- Name
- ChartMogul
- Legal name
- ChartMogul
- Website
- https://chartmogul.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ChartMogul is a Berlin-based SaaS subscription analytics platform serving 3,000+ subscription businesses with MRR/ARR tracking, benchmarking, and forecasting across 25+ billing integrations. It runs a freemium PLG model with a B2B SaaS-native CRM product, founded in 2014.
- Ownership category
- akta.pro rank
ChartMogul industry classification
Industry- Product category
- Subscription Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)
Keywords
Where ChartMogul is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
ChartMogul business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Analytics SaaS: SaaS subscription analytics platform providing metrics tracking, benchmarking, and forecasting for subscription businesses. Revenue generated from subscription tiers based on ARR volume and CRM seat licenses.
- CRM Seat Licenses: ChartMogul CRM is priced per seat at $32.50/month billed annually for sales, account management and success teams
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for startups up to $120K ARR |
| Subscription | Monthly | Free CRM for founder-led sales |
| Per seat | Annual | Pro CRM at $32.50/seat/month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
ChartMogul product offering
Product offeringCore offering
ChartMogul is a SaaS metrics and growth platform that unifies subscription analytics, revenue forecasting, and proprietary industry benchmarks into a single real-time view for B2B SaaS companies. The platform connects natively to 25+ billing systems (Stripe, Chargebee, Recurly, Braintree, PayPal, App Store Connect, Google Play) to track MRR, ARR, GRR, NRR, ARPA, churn, and subscriber cohorts across multiple billing systems, currencies, and plan types. It also offers ChartMogul CRM, a B2B SaaS-native CRM that combines lead, free trial, opportunity, and subscription data with workflow automation and AI-powered enrichment.
Product overview
ChartMogul is a SaaS Metrics and Growth Platform that combines analytics, forecasting, and benchmarks into one real-time view. The platform consists of two integrated core products: ChartMogul Subscription Analytics (the primary platform for tracking SaaS metrics such as MRR, ARR, GRR, NRR, churn, and subscriber cohorts across multiple billing systems and currencies) and ChartMogul CRM (a B2B SaaS-native CRM that unifies lead, free trial, opportunity, and subscription data with smart sequences, automated retention workflows, sales forecasting, and AI-powered enrichment). Both products share the same underlying ChartMogul API, which also powers a Zapier no-code integration and an MCP server for AI agent compatibility. Workflow Automation connects real-time subscription events to customer-facing actions across both products. The platform is used daily by over 3,000 SaaS companies and offers a free tier covering up to $120K ARR.
Differentiator
Problem solved
Functional benefit
Brands
- ChartMogul CRM: A CRM product specifically designed for B2B SaaS businesses, combining subscription analytics with sales pipeline management, automated workflows, and AI-powered lead enrichment.
Products and services
- ChartMogul Subscription Analytics The core SaaS metrics and growth platform that unifies analytics, forecasting, and benchmarks into a real-time view. Tracks MRR, ARR, GRR, NRR, churn, ARPA, LTV, and subscriber cohort data across multiple billing systems, currencies, and plan types. Provides ARR forecasting with scenario modeling, subscriber cohort analysis, multi-currency FX impact tracking, and industry benchmarks based on aggregated data from over 2,500 SaaS businesses. Offered on a freemium tier for SaaS companies up to $120K ARR.
- ChartMogul CRM A B2B SaaS-native CRM built specifically for subscription businesses, combining lead, free trial, opportunity, and subscription data in a single platform. Features include smart email sequences, automated retention workflows triggered by billing events, pipeline management, deal stage probability forecasting, forecast category reporting, team performance dashboards, and AI-powered lead enrichment. Integrates natively with over 25 billing platforms for real-time revenue insights. Priced at $32.50 per seat per month, billed annually.
- ChartMogul API REST API and Enrichment API for programmatic access to ChartMogul data and functionality. Supports customer management, subscription data import, metrics retrieval (MRR, ARR, ARPA, ASP, customer count, churn rate, Net MRR Churn, LTV), custom attributes, tags, contact management, opportunity tracking, task automation, and customer enrichment. Available via direct API access, webhooks, Zapier (no-code), and SDKs in Python, Ruby, PHP, Node.js, and Go.
Quantifiable outcome
- Companies can track billions in recurring revenue with real-time visibility
- +1 more outcomes
Companies that use ChartMogul
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
ChartMogul technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability4 records
Feature9 records
ChartMogul partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- StripecoreNative integration with Stripe for data ingestion including subscriptions, invoices, customers, and transactions. Stripe is one of the primary billing systems ChartMogul connects to for subscription analytics.
- ChargebeecoreNative integration with Chargebee billing platform for subscription data import including open invoices and add-on support.
- RecurlycoreNative billing system integration for Recurly subscribers with enhanced support for complex subscription configurations.
- Braintree (PayPal)coreIntegration with Braintree/PayPal for subscription billing data import with upgraded visibility and control features.
- HubSpotcoreBi-directional integration with HubSpot as both data source (customer properties) and destination (syncing SaaS metrics to HubSpot Companies).
- SalesforcecoreNative Salesforce integration for syncing subscription data and customer metrics.
- IntercomcoreIntegration with Intercom as both data source (customer conversations) and destination (pushing metrics to customer profiles).
- SegmentcoreSegment integration as data source for importing customer event data into ChartMogul for unified subscription analytics.
- ZapiercoreZapier integration enabling no-code automation with 25+ action events including custom attributes, tags, customers, tasks, opportunities, and metrics retrieval.
- SnowflakecoreChartMogul can export normalized subscription data to Snowflake data warehouse for deeper analytics and custom reporting.
- Google BigQuerycoreIntegration for exporting ChartMogul subscription data to Google BigQuery for business intelligence and custom analytics.
- Amazon RedshiftcoreAmazon Redshift integration for sending subscription metrics data to data warehouse for advanced analytics.
- SlackcoreSlack destination for real-time MRR movement notifications, summary reports, and workflow alerts from ChartMogul.
- n8ncoreNative integration with n8n workflow automation platform enabling custom integrations and automated processes.
- CronocoreNative ChartMogul integration for Crono, bringing outbound leads and pipeline data into ChartMogul CRM.
- App Store ConnectcoreChartMogul integration for iOS App Store subscription analytics including improved data accuracy and revenue tracking.
- Google PlaycoreGoogle Play integration for Android app subscription analytics with delay monitoring and data accuracy tracking.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ChartMogul competitors and assessment
Company assessmentDirect peers
- Baremetrics: Baremetrics is a direct competitor offering subscription analytics, MRR/ARR tracking, customer insights and cancellation flows for SaaS businesses, with similar billing-platform integrations (Stripe, Recurly, Braintree).
- ProfitWell (now Paddle Revenue): ProfitWell provided SaaS subscription metrics, retention analysis and benchmarking for SaaS founders, directly overlapping ChartMogul's core analytics and benchmarking value proposition before its acquisition by Paddle.
- Maxio: Maxio (formed from the merger of SaaSOptics and Maxio) offers subscription billing, revenue recognition and SaaS metrics — closely competing with ChartMogul's analytics and forecasting capabilities for SaaS finance teams.
- Mosaic Tech: Mosaic is a SaaS financial planning and analytics platform focused on ARR, headcount planning and metrics for SaaS operators — directly comparable to ChartMogul's analytics and forecasting product.
Broad incumbents
- Mixpanel: Mixpanel is a broader product analytics platform that, while primarily event-based, is frequently recommended alongside ChartMogul for SaaS founders and overlaps on funnel, retention and cohort analysis.
- Stripe Sigma: Stripe Sigma is Stripe's built-in SQL-based analytics product for subscription reporting, representing an upstream incumbent threat since it can substitute for portions of ChartMogul's Stripe-sourced metrics.
- Chargebee Analytics: Chargebee offers subscription billing with native analytics and reporting; it is both a key integration partner for ChartMogul and a potential competitor for billing-sourced subscription metrics.
- HubSpot: HubSpot is a broad CRM and marketing automation incumbent that competes with ChartMogul CRM and is also a deep integration partner, representing both a channel and a competitive overlap.
- Pipedrive: Pipedrive is an established SMB-focused sales CRM that overlaps with ChartMogul CRM's seat-based sales pipeline use case for SaaS RevOps and AE teams.
Emerging players
- Attio: Attio is an emerging AI-native CRM targeting modern SaaS and venture-backed companies, directly competing with the ChartMogul CRM product for the same RevOps and founder-led sales buyer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ChartMogul social profiles
Digital presenceChartMogul compliance and trust
Trust signalCompliance3 records
ChartMogul financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChartMogul leadership team
Management profileNumber of profiles
Profiles5 records
ChartMogul funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChartMogul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChartMogul
What does ChartMogul do?
ChartMogul is a SaaS metrics and growth platform that unifies subscription analytics, revenue forecasting, and proprietary industry benchmarks into a single real-time view for B2B SaaS companies. The platform connects natively to 25+ billing systems (Stripe, Chargebee, Recurly, Braintree, PayPal, App Store Connect, Google Play) to track MRR, ARR, GRR, NRR, ARPA, churn, and subscriber cohorts across multiple billing systems, currencies, and plan types. It also offers ChartMogul CRM, a B2B SaaS-native CRM that combines lead, free trial, opportunity, and subscription data with workflow automation and AI-powered enrichment.
Is ChartMogul a public or private company?
ChartMogul is a private company. It is classified as venture growth investor backed and is currently operating.
When was ChartMogul founded?
ChartMogul was founded in 2014. It employs 51 to 100 people.
Where is ChartMogul based?
ChartMogul is headquartered in Berlin, Germany, in the Europe region.
How does ChartMogul make money?
Two revenue lines are on record. Subscription Analytics SaaS are the primary driver. The others are CRM Seat Licenses.
Who are ChartMogul's main competitors?
Direct peers on record are Baremetrics, ProfitWell (now Paddle Revenue), Maxio and Mosaic Tech. Broad incumbents are Mixpanel, Stripe Sigma, Chargebee Analytics, HubSpot and Pipedrive. Attio is listed as an emerging player.
Does ChartMogul have an API?
Yes. ChartMogul offers a REST API and Enrichment API for integrating with the platform. The API supports importing and managing customer data, contacts, subscriptions, opportunities, tasks, and notes; retrieving key subscription metrics (MRR, ARR, ARPA, ASP, customer count, churn rate, Net MRR Churn, LTV); adding custom attributes and tags to customers; updating contact and customer details; and merging customers. Available via webhooks, native Zapier integration (no-code), and direct API access. SDKs are available in Python, Ruby, PHP, Node.js, and Go as documented in the developer blog. An MCP (Model Context Protocol) server is also available as a ChartMogul App, enabling AI agent integration with ChartMogul data. Developer documentation is at dev.chartmogul.com/docs/introduction.
What industry is ChartMogul in?
ChartMogul's product category is Subscription Analytics Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 518 and its SIC code is 7370.