Baremetrics
Baremetrics is a subscription analytics platform for SaaS and subscription-based businesses that integrates with payment providers to deliver real-time MRR, ARR, churn, and LTV metrics, payment recovery, cancellation insights, and financial forecasting to SMB and mid-market customers.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Baremetrics does
Baremetrics is a subscription analytics platform founded in 2013 and headquartered in San Francisco, California. The company aggregates subscription and payment data from more than eleven payment providers and billing platforms — including Stripe, Braintree, Recurly, Chargebee, Paddle, PayPal, Shopify, Google Play, and Apple App Store Connect — to deliver real-time metrics dashboards covering MRR, ARR, churn, LTV, customer segmentation, and benchmark comparisons for SaaS and subscription-based businesses.
The core product is augmented by specialized modules: Recover (automated payment recovery/dunning), Cancellation Insights (churn reason capture and win-back campaigns), Forecast+/Flightpath Finance (scenario-based financial planning, hiring models, and accounting integration), plus integrations with Slack, Intercom, Zapier, and Clearbit for workflow automation and data enrichment. The technical architecture is a multi-tenant SaaS platform with one-click OAuth/API connections, a REST API and SDK for extensibility, and a Universal Connector for unsupported payment providers.
The business operates on a tiered SaaS subscription model distributed primarily through a self-serve, product-led growth motion: prospects sign up for a free trial, connect their payment provider, and onboard without sales involvement. Stripe Verified Partner status provides ecosystem distribution, and an Experts/consultant affiliate channel addresses mid-market and enterprise accounts. The company employs approximately 14 people (as of 2026), holds GDPR and Privacy Shield certifications, and serves roughly 766 paying customers generating $1.5M ARR as of 2025 — a bootstrapped profile reflecting modest venture capital raised ($800K total across three rounds, primarily 2014-2015) and a thirteen-year operating history without subsequent institutional funding.
Baremetrics firmographics
Firmographics- Name
- Baremetrics
- Legal name
- Baremetrics Inc.
- Website
- https://baremetrics.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Baremetrics is a subscription analytics platform for SaaS and subscription-based businesses that integrates with payment providers to deliver real-time MRR, ARR, churn, and LTV metrics, payment recovery, cancellation insights, and financial forecasting to SMB and mid-market customers.
- Ownership category
- akta.pro rank
Where Baremetrics is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Baremetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Analytics Platform: SaaS subscription analytics platform providing metrics tracking, payment recovery, and churn reduction tools for subscription businesses. Revenue is generated through tiered subscription plans based on business size/metrics volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Baremetrics product offering
Product offeringCore offering
Baremetrics is a subscription analytics SaaS platform that integrates with payment providers (Stripe, Braintree, Recurly, Chargebee, etc.) to track and analyze subscription business metrics including MRR, ARR, churn, and LTV. It offers purpose-built modules for automated payment recovery (Recover), cancellation feedback analysis (Cancellation Insights), and financial scenario planning (Financial Forecasting) tailored to SaaS and subscription businesses.
Product overview
Baremetrics is a subscription analytics platform for SaaS and subscription businesses. The core offering includes Subscription Analytics (tracking MRR, ARR, churn, LTV, customer metrics) complemented by specialized modules: Recover (payment recovery/dunning to reduce failed charges), Cancellation Insights (churn analysis and win-back campaigns), and Financial Forecasting/Forecast+ (scenario planning, hiring plans, operating models). Additional features include Smart Dashboards, Benchmarks, Segmentation, Augmentation, People Insights, Trial Insights, Email Reports, and Slack Tools. The platform integrates natively with major payment providers (Stripe, Braintree, Recurly, Chargebee, Paddle, PayPal), app stores (Apple, Google Play), e-commerce (Shopify), and accounting software (QuickBooks, Xero). An Analytics API enables custom integrations. The product also includes transparency initiatives like Open Startups and an Accelerator program for emerging SaaS companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Subscription Analytics Core subscription analytics platform that tracks, analyzes, and improves subscription business metrics including MRR, ARR, LTV, churn, and customer segmentation. Designed for SaaS and subscription-based businesses needing real-time visibility into revenue and customer behavior.
- Recover (Payment Recovery) Automated dunning and payment recovery system that recovers failed subscription charges and reduces revenue loss from delinquent churn. Used by subscription businesses to reclaim revenue from failing payments.
- Cancellation Insights Tool that collects customer cancellation feedback, quantifies revenue lost to each cancellation reason, and enables automated personalized win-back email campaigns to reduce voluntary churn.
- Financial Forecasting (Forecast+) Financial planning tool providing scenario modeling with base, target, and worst-case scenarios, including hiring plans, operating models, and cash flow projections for subscription businesses.
- Baremetrics Analytics API REST API and SDK enabling developers to programmatically extend Baremetrics functionality, create customers, subscriptions, and plans, and integrate with custom or unsupported payment providers via a Universal Connector.
- Flightpath Finance Financial planning and modeling tool offering budget management, scenario-based forecasting, hiring plans, and accounting integrations (QuickBooks, Xero) for comprehensive business financial planning.
Quantifiable outcome
- Recover helped Statusbrew reduce churn and save over $10k+ in less than 3 months
- +1 more outcomes
Companies that use Baremetrics
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Baremetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature10 records
Baremetrics partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- StripecorePrimary integration partner and Stripe Verified Partner. Baremetrics connects to Stripe via API to pull subscription data, payment information, customer details, and transaction history for analytics. Stripe API keys are used for secure data retrieval.
- BraintreecoreIntegration partner allowing Baremetrics to pull subscription and payment data from Braintree merchants for analytics purposes.
- RecurlycoreIntegration partner enabling analytics for Recurly-based subscription businesses.
- ChargebeecoreIntegration partner providing subscription analytics for Chargebee customers.
- Google PlaycoreIntegration with Google Play Developer API to pull app subscription data, transaction history, and revenue metrics for mobile app analytics.
- Apple App Store ConnectcoreIntegration with Apple App Store Connect API to track iOS/macOS app subscription metrics and revenue.
- ShopifysupportingIntegration for Shopify Partners and app developers to track subscription revenue and customer metrics on the Shopify platform.
- QuickBooks OnlinesupportingIntegration with QuickBooks Online for accounting and financial data synchronization.
- XerosupportingIntegration with Xero accounting software for financial data and reporting.
- PayPalsupportingIntegration partner for PayPal payment data to extend analytics coverage.
- PaddlesupportingIntegration partner for Paddle's merchant platform subscription and payment data.
- IntercomsupportingBidirectional integration enabling custom Baremetrics widgets in Intercom inbox showing MRR, total billed, and delinquency status. Syncs Intercom user tags and attributes to Baremetrics customer records for segmentation.
- SlacksupportingSlack integration for automated metric notifications and scheduled reports (daily/weekly/monthly) delivered directly to team Slack channels.
- ZapiersupportingZapier integration enabling workflow automation for customer creation, subscription creation, plan creation, and customer data augmentation.
- ClearbitsupportingData enrichment partner used to enrich customer profiles with company and contact information based on email addresses, enabling richer segmentation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Baremetrics competitors and assessment
Company assessmentDirect peers
- ProfitWell: Direct competitor offering subscription metrics, churn reduction, and dunning/recovery tools for SaaS companies. Acquired by Paddle in 2022, dramatically increasing competitive pressure on Baremetrics.
- ChartMogul: Direct competitor in subscription analytics for SaaS businesses, offering MRR, ARR, churn, LTV, and cohort analysis. Baremetrics itself publishes a ChartMogul comparison page, underscoring their head-to-head positioning.
- MRR.io: Subscription metrics dashboard focused on displaying MRR, ARR, and customer counts for SaaS and subscription businesses. Competes directly with Baremetrics' core analytics offering for SMB and bootstrapped SaaS customers.
Broad incumbents
- Paddle: Merchant of record / payments platform that now bundles ProfitWell's subscription analytics into its offering. Paddle's vertical integration combines payment processing with the analytics capabilities that compete with Baremetrics.
- Stripe Analytics: Stripe's built-in subscription analytics offering directly competes with Baremetrics' core functionality for Stripe-connected merchants. As the dominant payment platform, Stripe can bundle analytics for free, threatening Baremetrics' value proposition.
Emerging players
- Recurly: Subscription billing platform that offers its own subscription analytics and reporting as part of its core platform. Competes with Baremetrics both as a billing platform and increasingly as a data/analytics provider for its merchants.
- Mixpanel: Product analytics platform offering cohort analysis, retention metrics, and customer segmentation that increasingly overlaps with Baremetrics' subscription analytics use cases for SaaS customers.
- Chargebee: Subscription billing and revenue management platform with native analytics for MRR, churn, and customer metrics. A core integration partner for Baremetrics but also an emerging competitor in subscription analytics.
- FirstOfficer: Subscription analytics and SaaS metrics platform offering similar real-time MRR, ARR, churn, and forecasting functionality as Baremetrics, with similar Stripe-native positioning.
Others
- Baremetric (Stitch / Squarespace): While not a direct subscription analytics competitor, broader business intelligence and analytics platforms (Mixpanel, Amplitude, Looker) increasingly overlap with Baremetrics' customer behavior analytics and segmentation use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Baremetrics social profiles
Digital presenceBaremetrics compliance and trust
Trust signalCompliance2 records
Baremetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baremetrics leadership team
Management profileNumber of profiles
Profiles1 record
Baremetrics funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baremetrics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baremetrics
What does Baremetrics do?
Baremetrics is a subscription analytics SaaS platform that integrates with payment providers (Stripe, Braintree, Recurly, Chargebee, etc.) to track and analyze subscription business metrics including MRR, ARR, churn, and LTV. It offers purpose-built modules for automated payment recovery (Recover), cancellation feedback analysis (Cancellation Insights), and financial scenario planning (Financial Forecasting) tailored to SaaS and subscription businesses.
Is Baremetrics a public or private company?
Baremetrics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Baremetrics founded?
Baremetrics was founded in 2013. It employs 1 to 10 people.
Where is Baremetrics based?
Baremetrics is headquartered in San Francisco, United States, in the North America region.
How does Baremetrics make money?
One revenue line is on record: subscription Analytics Platform.
Who are Baremetrics's main competitors?
Direct peers on record are ProfitWell, ChartMogul and MRR.io. Broad incumbents are Paddle and Stripe Analytics. Emerging players are Recurly, Mixpanel, Chargebee and FirstOfficer. Baremetric (Stitch / Squarespace) is listed as an others.
Does Baremetrics have an API?
Yes. Baremetrics API allows developers to extend and integrate the Baremetrics platform. The API enables programmatic access to manage customers, subscriptions, and plans. Developers can use the API to create customers, create subscriptions, create plans, and augment customer information. An API sandbox is available for testing. The API documentation is available at developers.baremetrics.com/reference. Developer documentation is at developers.baremetrics.com/reference.