Media Service Italia

What Media Service Italia does

Media Service Italia S.r.l. is a Turin-based digital agency founded in 2011 (one source states 2009), operating as a private Italian S.r.l. with a registered share capital of EUR 10,000. The firm delivers an integrated suite of web agency services to small and medium-sized businesses (SMBs), with a stated focus on the local Turin and Piedmont region. Its core offering spans four pillars: digital marketing (PPC, email, content strategy), social media and content marketing, SEO/SEM strategies, and web development/eCommerce. The agency follows a proprietary four-phase methodology covering objectives, custom design, brand-to-customer connection, and continuous analysis with each contract including defined access/visit targets.

The technology stack is composed entirely of established third-party platforms and standard tools rather than proprietary infrastructure: WordPress, WooCommerce, Magento, PrestaShop, and Shopify for eCommerce; Google Analytics, Search Console, Matomo, and Microsoft Clarity for analytics; Meta Pixel and Meta Conversion API for marketing automation; Semrush, Ahrefs, and SEOZoom for SEO; and Google Tag Manager for tag deployment. A blockchain development line targeting exchange and cryptocurrency projects was added more recently. No AI/ML capabilities, patents, APIs, or proprietary models are disclosed.

Revenue is generated through a mix of project-based engagements (web design, eCommerce builds) and recurring retainer arrangements (SEO/SEM, social media management, ongoing digital marketing consulting). Pricing is quote-based and not publicly disclosed; free website audits serve as the primary lead-generation entry point. The go-to-market model is sales-led, combining inbound digital channels (blog SEO, Google Ads, Meta Ads, WhatsApp, Telegram) with a small in-house sales team and commissioned sales agents operating under a 30-appointments-per-month target. The customer base is entirely composed of Italian SMBs and local businesses, with no enterprise logos or named reference customers disclosed.

Name

Media Service Italia

Legal name

Media Service Italia S.r.l.

Website

https://mediaserviceitalia.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Media Service Italia is a Turin-based digital agency serving Italian SMBs and local Piedmont businesses with integrated web design, eCommerce development, SEO/SEM, social media marketing, and digital advertising services delivered through a four-phase methodology.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Development Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Web design services
• Ecommerce development
• Search engine optimization
• Digital marketing agency
• Social media management

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Web Design and eCommerce Development: Custom website and eCommerce platform development services, creating tailored digital platforms that reflect brand uniqueness and offer optimal user experience across all devices. These are project-based engagements.
2. SEO and SEM Services: Search engine optimization and search engine marketing services including keyword analysis, on-site optimization, link building, PPC campaigns on Google Ads and other platforms. Ongoing retainer or project-based arrangements.
3. Social Media and Content Marketing: Social media management, content creation, and targeted advertising campaigns on social platforms. Services include editorial planning, content production, and community management.
4. Digital Marketing Consulting: Custom digital marketing strategy development and campaign management across multiple channels including email marketing, PPC, and analytics. Typically ongoing retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Media Service Italia is a full-service web agency in Turin offering custom web design, eCommerce platform development (Shopify, WooCommerce, Magento, PrestaShop), SEO and SEM campaigns, social media management, and multi-channel digital marketing for Italian small and medium businesses. Services are delivered through a structured four-phase methodology covering goal definition, tailored design and build, brand-to-customer connection, and continuous optimization with measurable KPI targets.

Product overview

Media Service Italia is a web agency based in Turin, Italy, offering an integrated suite of digital services. The core portfolio includes Digital Marketing (social media marketing, content marketing, email marketing, PPC campaigns, analytics), Web Development & eCommerce (websites and online stores using Shopify, WooCommerce, Magento, PrestaShop platforms), Social Media & Content Marketing, SEO & SEM Strategies, and Web Design. Services are delivered through a four-phase methodology: clear objectives and tailored strategy, custom website/eCommerce creation, brand-to-customer connection building, and continuous analysis with ongoing support. The agency also provides a free website analysis service for prospective clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Custom digital marketing strategies covering social media marketing, content marketing, email marketing, PPC campaigns, and analytics optimization, designed to reach target audiences through multiple digital channels for SMB clients.
• Web Development & eCommerce Custom website and eCommerce platform development using Shopify, WooCommerce, Magento, and PrestaShop, featuring responsive design, UX/UI design, SEO integration, and advanced functionality such as inventory management, sales reporting, and secure transactions for business clients.
• Social Media & Content Marketing Social media presence management and content creation including customized social strategies, content publishing, community engagement, targeted advertising campaigns, and content distribution across appropriate channels for SMB clients.
• SEO & SEM Strategies Search engine optimization and search engine marketing combining advanced SEO techniques with targeted SEM campaigns on Google Ads and other platforms, including keyword analysis, on-site optimization, link building, and performance monitoring for business clients.
• Web Design Web design services delivered by web masters creating customized graphic proposals with focus on user experience, responsive and cross-browser compatible website designs for SMB clients.

Quantifiable outcome

• Every contract includes defined access/visit targets agreed with the client, with transparent metrics for monitoring campaign effectiveness.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Blue Fountain Media: Digital agency offering web design, web development, and digital marketing services to SMB and mid-market clients. Comparable service mix to MSI, with stronger enterprise positioning.
• Directive: B2B digital marketing agency offering SEO, PPC, and content marketing with a performance-based pricing model. Comparable to MSI in integrated service delivery and outcome-oriented contracts.
• WebFX: US-based full-service digital marketing agency offering SEO, PPC, web design, and social media marketing to SMB and mid-market clients. Closely comparable to Media Service Italia in service mix and customer segment, though at substantially larger scale.
• KlientBoost: Digital marketing agency specializing in PPC, SEO, and conversion rate optimization for SaaS and SMB clients. Comparable business model focused on performance-driven paid media and SEO services, similar to MSI's SEM/SEO offering.
• Lounge Lizard: Digital agency combining web design, branding, SEO, and digital marketing. Comparable to MSI in its bundled creative + performance marketing approach to SMB clients.
• Disruptive Advertising: PPC and SEO agency serving mid-market and enterprise clients with a focus on paid media optimization. Directly comparable to MSI's SEM/PPC service line, though serving larger client accounts.
• Straight North: Full-service digital marketing agency providing SEO, PPC, web design, and email marketing to SMBs. Strong overlap with MSI across the full digital services stack and target customer profile.

Regional players

• Saggezza (Italian digital agency): Italian web agency providing web design, SEO, and digital marketing services to SMEs. Comparable regional peer operating in the same Italian SMB digital services market.
• TSW (The Storytelling Workshop): Italian digital agency offering web development, digital marketing, and eCommerce solutions, primarily serving Italian SMBs and mid-market clients. Directly comparable regional peer in the same domestic market.
• K2 Partner: Italian consulting and digital transformation firm offering marketing, CRM, and technology services to mid-market enterprises. Comparable in serving Italian clients with integrated digital and marketing offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mediaserviceita

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Service Italia