Stoffen-Online

What Stoffen-Online does

Stoffen-Online is a Dutch direct-to-consumer e-commerce retailer of fabrics and sewing accessories, operating from a single warehouse distribution facility in Almere, Netherlands. Founded in 2010, the company sells fabrics by the meter through its own Dutch-language webstore (stoffen-online.nl), shipping directly from own stock to customers in the Netherlands, Belgium, and Germany. The catalog spans over 30 categories, including baby fabrics, cotton poplin, embroidery fabrics, hydrophilic/muslin fabrics, organic GRS-certified textiles, linen, traditional Dutch Boerenbont checks, and a dedicated Meubel Interieurstoffen (upholstery/interior) line, complemented by sewing accessories such as elastic, bias tape, thread, needles, interfacing, lining, and batting. A discounted Outlet section (20–50% off) and curated Mix & Match collections extend the assortment, and a sub-brand "Poppy Meets Pomme" carries a featured fabric collection.

The business runs on a standard e-commerce platform with per-meter unit pricing ranging from €5.50 (basic fabrics) to €18.90 (premium/exclusive), with organic certified fabrics at €8.50/meter and cotton fabrics typically €6.95–€9.90/meter. Half-meter minimums are offered on many items and bulk pricing is available on inquiry, but the revenue model is fundamentally one-time transaction sales with no subscription or recurring component. Marketing relies on SEO/organic search, an email newsletter for offers and new arrivals, and third-party review social proof via WebwinkelKeur (9.2/10 across 9,028 reviews). The company is a small private operator (1–10 employees) with no disclosed funding, management team, partnerships, M&A activity, or app/AI capabilities. Customer segments are horizontally split between individual hobbyists (DIY sewing, baby/children's clothing, home decoration, crafting) as the primary audience, and a smaller professional/bulk-buyer segment for commercial production volumes.

Name

Stoffen-Online

Legal name

Stoffen Online

Website

https://stoffen-online.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Stoffen-Online is a Dutch e-commerce retailer that sells fabrics by the meter and sewing accessories directly to consumers in the Netherlands, Belgium, and Germany from its warehouse in Almere, serving primarily hobbyist sewers with a catalog of 30+ certified fabric categories.

Ownership category

akta.pro rank

Product category

Online Fabric Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industry

Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

Keywords

• Online fabric retail
• Textile e-commerce
• Sewing supplies
• Craft materials
• Fabric by the meter

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Fabric Sales: One-time transaction sales of fabrics and sewing accessories. Products sold per meter at varying price points. No subscription or recurring revenue model. Additional revenue from bulk quantity inquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Stoffen-Online is a Dutch direct-to-consumer e-commerce store that sells a wide assortment of fabrics sold by the meter and sewing accessories through its own webstore. Products ship directly from the company's warehouse stock in Almere to customers in the Netherlands, Belgium, and Germany, with weekly new arrivals and per-meter pricing. The catalog spans 30+ fabric categories including baby fabrics, cotton poplin, organic-certified textiles, embroidery fabrics, linen, traditional Dutch Boerenbont, and furniture/upholstery fabrics, complemented by accessories such as elastic bands, bias tape, sewing thread, needles, interlining, and batting.

Product overview

Stoffen-Online is a Dutch e-commerce platform operating as a single unified online store for fabrics and sewing supplies. The core offering consists of Stoffen (fabrics) as the primary product category, complemented by Accessoires (sewing accessories). The product portfolio spans multiple fabric types including baby fabrics, cotton poplin, embroidery fabrics, hydrophilic/muslin fabrics, organic certified fabrics, linen, and traditional Dutch Boerenbont fabrics. Additional offerings include an Outlet section for discounted fabrics, Uni Stoffen for solid-color fabrics, Meubel Interieurstoffen for furniture/upholstery fabrics, and a Mix & Match collection for coordinated projects. The store serves customers in the Netherlands, Belgium, and Germany with direct stock delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Poppy Meets Pomme: A fabric collection featured on the website.

Products and services

• Stoffen (Fabrics) Wide range of fabrics including baby fabrics, printed cotton, upholstery fabrics, curtain fabrics, clothing fabrics, fashion fabrics, outdoor fabrics, and theme fabrics. Sold by the meter to hobbyist sewers, parents, home decorators, and craft enthusiasts across the Netherlands, Belgium, and Germany.
• Accessoires (Sewing Accessories) Sewing accessories including elastic bands, bias tape, sewing thread, needles, interlining (Vlieseline), lining fabric, and batting materials. Sold alongside fabrics to hobbyist sewers and DIY customers.
• Outlet (Discounted Fabrics) Discounted fabric section offering 20%, 30%, 40%, and 50% discounts across a rotating selection of fabrics. Targeted at price-sensitive hobbyist and bulk buyers.
• Uni Stoffen (Solid Fabrics) Solid/uniform color fabrics including terry cloth, bamboo terry, bamboo jersey, canvas, corduroy, denim, flannel, fleece, French terry, linen, satin, and more. Sold by the meter to DIY and professional sewing customers.
• Meubel Interieurstoffen (Furniture Interior Fabrics) Furniture and interior fabrics including the CELSIUS Interieur Stoffen Collectie and FLAME Kunstleer Collectie collections, marketed toward upholstery and home interior projects.
• Baby Stoffen (Baby Fabrics) Specialized fabrics for babies including baby cotton/mousseline, printed cotton poplin, terry cloth, bamboo fabrics, organic fabrics, and embroidered fabrics, many carrying OEKO-TEX Standard 100 Klasse 1 certification for baby-safe use.
• Organic/Biologisch Stoffen (Organic Fabrics) Organic certified fabrics carrying GRS (Global Recycled Standard) certification, including organic cotton poplin, jersey, and French terry, marketed at environmentally conscious buyers.
• Mix & Match (Curated Collection) Curated fabric collection allowing customers to mix and match complementary fabrics for coordinated sewing projects such as nursery sets and matched outfits.

Quantifiable outcome

• 9.2/10 average customer rating based on 9028 reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Amazon: Global e-commerce platform that has become a meaningful fabric and sewing supplies retailer via its first-party and marketplace offerings. Comparable on fabric SKU breadth and direct shipping, but competes across all categories rather than specializing.
• Hobbycraft: UK arts, crafts, and haberdashery chain with significant online presence. Comparable on hobbyist customer base and fabric/sewing category, but operates at a much broader category scale (paper, paint, baking, party) and primarily serves the UK.
• Etsy: Global online marketplace for handmade and craft supplies, including fabrics and sewing notions. Comparable on hobbyist/sewer customer acquisition and per-yard fabric offerings, but operates as a marketplace aggregator rather than a stocked retailer.
• JOANN: Major US fabric and craft retail chain (now online-focused after store closures). Comparable on broad fabric assortment and sewing-supply category, though primarily North American rather than European.
• Spotlight Stores: Australian and Asian-Pacific fabric, craft, and haberdashery retail chain. Comparable on broad fabric assortment, sewing supplies, and hobbyist customer base, but serves APAC rather than European markets.

Direct peers

• Minerva Crafts: UK-based online retailer selling fabrics, haberdashery, and sewing notions to hobbyists. Highly comparable in assortment breadth, per-meter pricing, multi-country shipping model, and hobbyist customer targeting, though serving primarily a UK/European market.
• Spoonflower: Online fabric retailer specializing in custom print-on-demand fabric by the yard. Comparable to Stoffen-Online on per-meter fabric e-commerce, hobbyist/crafter customer base, and direct shipping model, though Spoonflower's core differentiation is design-driven rather than assortment depth.
• Textielstad: Dutch online fabric and haberdashery retailer operating from the Netherlands. Closely comparable to Stoffen-Online in product mix (fabrics, notions, sewing supplies), target customer (hobbyists and small-scale makers), and direct-to-consumer e-commerce model.

Regional players

• Stoff & Stil: Nordic fabric and home-textile retailer with both online and physical stores across Scandinavia. Comparable on fabric assortment and hobbyist customer base, but primarily serves Nordic rather than Benelux/German markets.
• Veritas: Belgian haberdashery and fabric chain with growing online presence. Comparable on sewing supplies and hobbyist customer base, with overlap in Belgium; differentiated by its physical retail footprint and broader craft assortment beyond fabric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoffen-Online