Aviation Sales Associates

What Aviation Sales Associates does

Aviation Sales Associates (branded as ASA JETS) is a private U.S. aircraft dealer and broker founded circa 1998, headquartered at John Wayne Airport in Costa Mesa, California, with additional sales offices in New York, Fort Lauderdale, Bozeman (Montana), and Austin (Texas). The firm purchases pre-owned aircraft into its own inventory and resells them directly to buyers, supplemented by brokering aircraft on behalf of sellers, covering a range from turboprops (Piper Meridian, Beechcraft Super King Air, Piper Mirage) to business jets (Gulfstream, Bombardier Challenger, Embraer Phenom, Falcon, Cessna Citation, Hawker). Its stated customer base spans governments, banks, Fortune 500 corporations, and high-net-worth individuals, with transaction history reported across North and South America, Europe, the Middle East, Singapore, and China.

The company's core differentiator is its dealer/broker hybrid model: by holding inventory, ASA can offer direct, no-haggle transactions rather than running multi-party negotiations, with full-service acquisition support including market analysis, prepurchase inspection coordination, maintenance program enrollment, and closing management. It is an IADA (International Aircraft Dealers Association) Accredited dealer, which functions as a third-party credibility and referral channel. The leadership team — CEO Kurt Belcher, Managing Director Megan Cunningham, and Partner M. Shane Ellis (former VP of Sales at Hawker Beechcraft, Textron Aviation, and Piaggio Aero, with 350+ aircraft transactions exceeding $1 billion in cumulative value) — is the primary asset around which the firm's relationships with governments, banks, and Fortune 500 flight departments are built.

ASA generates revenue through the spread between acquisition cost and sale price on owned aircraft inventory, supplemented by brokerage commissions on third-party consignments. Pricing is per-transaction and bespoke, based on aircraft specifications, condition, and market comparables; no tiers, subscriptions, or recurring contracts are offered. The firm employs 51–100 people, is privately held with no disclosed institutional investors, and markets itself through organic content (blog, Facebook, Instagram) and its IADA affiliation rather than paid acquisition channels. There is no disclosed AI/ML capability, no patents, and no productized technology platform — the offering is fundamentally a relationship- and inventory-driven intermediary service.

Name

Aviation Sales Associates

Legal name

Aviation Sales Associates

Website

https://asajets.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Aviation Sales Associates (ASA JETS) is a privately held U.S. aircraft dealer and broker that purchases pre-owned jets and turboprops into its own inventory and resells them directly to governments, banks, Fortune 500 firms, and high-net-worth individuals across global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Aircraft Sales — Dealer/Broker Model: ASA JETS acts as a dealer/broker, purchasing aircraft outright into their own inventory and reselling to buyers at competitive prices. They do not rely on complicated negotiations — offering direct communication and seamless closings. Revenue is generated through the margin between acquisition cost and sale price on owned inventory, supplemented by brokering aircraft for sellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Aviation Sales Associates (ASA JETS) is a private aviation dealer and broker that purchases pre-owned aircraft into its own inventory and resells them directly to buyers. The company serves governments, banks, Fortune 500 companies, and high-net-worth individuals across North and South America, Europe, the Middle East, Singapore, and China. Its offerings combine owned inventory with full-service acquisition support — market analysis, prepurchase inspection coordination, maintenance program enrollment, and closing management — for transactions spanning turboprops to long-range business jets.

Product overview

Aviation Sales Associates (branded as ASA Jets) operates as a dealer/broker providing a unified jet acquisition service. The core offering is aircraft acquisition and disposition services supported by their owned inventory of pre-owned aircraft, complemented by market intelligence consulting and maintenance coordination. The company purchases its own aircraft, giving them inventory control and the ability to offer competitive, straightforward transactions without complicated negotiations. Their portfolio includes turboprops (Piper Meridian, Beechcraft Super King Air, Piper Mirage, Piper Jetprop) and business jets (Gulfstream G450/G550/GIV, Bombardier Challenger, Embraer Phenom, Falcon 900, Cessna Citation, Hawker 4000).

Differentiator

Problem solved

Functional benefit

Products and services

• Aircraft Acquisition and Disposition Services Full-service brokerage service for private aircraft buyers and sellers. ASA JETS purchases aircraft into its own inventory and resells directly to buyers, while brokering on behalf of sellers. Service includes tailored aircraft matching to mission parameters (range, cabin size, passenger count, budget), market analysis, inspection coordination, maintenance program enrollment, and closing management. Buyers include governments, banks, Fortune 500 companies, and high-net-worth individuals.
• Pre-Owned Aircraft Inventory ASA JETS' owned inventory of pre-owned private aircraft available for direct purchase. The inventory spans turboprops (Piper Meridian, Beechcraft Super King Air, Piper Mirage, Piper Jetprop) to long-range business jets (Gulfstream G450/G550/GIV, Bombardier Challenger, Embraer Phenom, Falcon 900, Cessna Citation, Hawker 4000). Each listing is priced individually based on model year, total time, cycles, maintenance history, and market conditions.
• Market Intelligence and Acquisition Consulting Advisory offering that provides market research, economic trend analysis, and strategic guidance for aircraft acquisition and disposition decisions. Leverages third-party aviation data and ASA JETS' institutional knowledge of the global pre-owned aircraft market.
• Aircraft Maintenance Coordination Transaction support service that coordinates prepurchase inspections, maintenance tracking, and maintenance program enrollment — including TAP Blue, MSP, JSSI, and ESP — to ensure aircraft are airworthy and properly covered for buyers.

Quantifiable outcome

• Over 350 aircraft transactions completed, exceeding $1 billion in total transaction value

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IADA (International Aircraft Dealers Association)coreChannel Partner/ Reseller/ DistributorASA JETS is an IADA Accredited dealer. The IADA accreditation badge is prominently displayed on the company website. IADA is a professional association of aircraft dealers that provides accreditation standards, a verified dealer network, and trust signals for buyers and sellers navigating the global pre-owned aircraft market. As an accredited member, ASA benefits from network visibility, credibility, and referral pathways within the broader dealer ecosystem.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• OGARAJETS: Specialist dealer and broker in pre-owned business aircraft. Closely comparable business model — owned inventory, direct sales, relationship-driven transactions across light to long-range jets.
• Avpro: Aircraft sales and acquisition firm operating globally. Direct peer with comparable inventory-based dealer model and similar enterprise customer segments.
• Jetcraft: Global aircraft dealer and broker operating across business jets of all sizes. Direct competitor in the pre-owned jet sales and acquisition space with similar global buyer/seller network reach.
• Par Avion Jet Center / Par Jet: Pre-owned business jet dealer and broker with a comparable model of acquiring and reselling aircraft. Direct competitor in the mid-size to large jet segment.
• International Jet Trading: Aircraft broker and dealer focused on business jet transactions. Directly comparable in transaction model and target buyer profile (corporations, UHNW individuals).

Others

• JETNET: Aviation market intelligence and data provider on aircraft transactions. Adjacent enabler — ASA references third-party aviation data as part of its pricing and matching toolkit, making JETNET a data infrastructure peer rather than a transaction competitor.

Broad incumbents

• Textron Aviation: Major aircraft OEM (Cessna, Beechcraft) and a key industry counterparty for ASA. Not a direct competitor, but a principal source of pre-owned inventory and OEM relationships that shape ASA's deal flow.
• Global Jet Capital: Aircraft financing and leasing provider serving the same business jet customer base. Adjacent competitor — buyers may finance acquisitions through them rather than transact with ASA's lender network.
• Gulfstream Aerospace: Major business jet OEM. ASA's pre-owned Gulfstream listings (G450, G550, GIV) and buyer relationships make Gulfstream a critical ecosystem participant, though not a direct competitor.
• Duncan Aviation: Large aircraft services organization providing MRO, sales, and acquisitions. Operates aircraft transaction services that overlap with ASA's buyer/seller intermediation activity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/aviationsalesassociates
• Xx.com/Aviation_Sales_

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviation Sales Associates