Maheso

What Maheso does

Maheso is a privately held Spanish frozen prepared foods company headquartered in Montcada i Reixac (Barcelona), operating under the legal entity GEDESCO, S.A. It manufactures and distributes a broad portfolio of frozen ready-to-heat dishes — including croquettes, lasagnas, paellas, spring rolls, nuggets, churros, tapas, and an international "world recipes" range — alongside specialized dietary lines for gluten-free, lactose-free, vegan, and vegetarian consumers. Manufacturing relies on specialized freezing processes designed to preserve the texture and quality of prepared dishes such as croquettes and lasagnas.

The company runs a multi-channel go-to-market model. Consumer retail products are sold through supermarket chains across Spain, supported by owned direct sales teams in Barcelona and Madrid with PDA/Tablet-based order capture and a branded vehicle fleet covering capillary customers. Foodservice and Horeca operators are served through dedicated distribution and the mahesoprofesional.com B2B platform, marketed under the Maheso Profesional sub-brand. Marketing combines social media, radio (Cadena 100, Cadena Dial, RAC1), TV placements, a corporate blog, trade-fair presence at Alimentaria, INNOVAL, SIAL, CONXEMAR, ANUGA, FOODEX Japan, PLMA, and event sponsorships (music festivals, F1 Grand Prix, MotoGP).

Maheso generates revenue from three streams — Consumer Retail Products, Foodservice/Restaurant Distribution, and the Professional/B2B line — with no pricing publicly disclosed. The company holds BRCGS food safety certification (renewed 2022) and compliance with GDPR/LSSI-CE privacy regulations. It operates regional offices in Barcelona, Madrid, Sevilla, and Tarragona, and reports participation in more than 35 international markets via trade-fair activity, though its primary market remains Spain, where it self-describes as a leader in frozen prepared dishes. Notable product awards include Sabor del Año 2014 (Croquetas de Mamá line), Producto del Año 2014 (Paella Marinera), and INNOVAL 2026 (Churro Bites Nocilla).

Name

Maheso

Legal name

GEDESCO, S.A.

Website

https://maheso.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Maheso is a privately held Spanish frozen prepared foods manufacturer (legal entity GEDESCO, S.A.) producing croquettes, lasagnas, paellas, churros, and dietary-specific lines for retail supermarkets, foodservice/Horeca operators, and B2B customers across Spain.

Ownership category

akta.pro rank

Product category

Frozen Prepared Foods

NAICS

Frozen Food Manufacturing (31141), Bakeries and Tortilla Manufacturing (3118), Seafood Product Preparation and Packaging (31171)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industries

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Frozen Plant-Based & Vegetarian Meals (CRADADAF), Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI)

Keywords

• Frozen prepared foods
• Frozen ready meals
• Frozen croquettes
• Foodservice distribution
• Frozen Spanish cuisine

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Retail Products: Sale of frozen prepared foods through retail chains and supermarkets in Spain
2. Foodservice/Restaurant Distribution: Sale of frozen prepared foods and precooked products to organized foodservice operators
3. Professional Product Line: Dedicated B2B product line through mahesoprofesional.com

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Maheso manufactures and distributes a wide range of frozen prepared dishes and pre-cooked products — including croquettes, lasagnas, paellas, canelones, spring rolls, nuggets, churros, seafood and vegetable ingredients, breads and desserts — for retail consumers via Spanish supermarkets and for foodservice operators via the Maheso Profesional B2B platform. The portfolio includes dedicated gluten-free, lactose-free, vegan, and vegetarian product lines and is produced at a single manufacturing facility in Montcada i Reixac (Barcelona).

Product overview

Maheso is a Spanish frozen food company specializing in prepared dishes and pre-cooked frozen products. The product portfolio includes multiple categories: Prepared Dishes (canelones, lasagnas, paellas, world recipes), Pre-cooked dishes (chicken, seafood, vegetables, croquettes, nuggets, spring rolls, churros, tapas), seafood and vegetable ingredients, breads and desserts. Specialized diet lines include Gluten-Free, Lactose-Free, Vegan, and Vegetarian options. Products are categorized by preparation method (air fryer, oven, microwave, pan, pot). Notable award-winning products include Churro Bites Nocilla (Innoval 2026), Lasaña Pulled Pork, and the Croquetas de Mamá line (Sabor del Año 2014). The company also serves the professional/foodservice channel through Maheso Profesional.

Differentiator

Problem solved

Functional benefit

Brands

• Maheso Profesional: Professional/B2B division of Maheso serving professional food service channels

Products and services

• Platos Preparados (Prepared Dishes) Ready-to-heat frozen prepared dishes including canelones, lasagnas, paellas, and world cuisine recipes for retail consumers and foodservice operators in Spain.
• Croquetas (Croquettes) Frozen croquette varieties including chicken, cod, Iberian ham, meat selection, plus gluten-free variants, sold to retail consumers and foodservice operators.
• Lasañas (Lasagnas) Frozen lasagna varieties including Lasaña Boloñesa sin gluten (gluten-free Bolognese lasagna), Lasaña Pulled Pork, and the first whole grain pasta lasagna in the market.
• Paellas y Arroces (Paellas and Rices) Traditional Spanish frozen paella and rice dishes, including the award-winning Paella Marinera.
• Churros y Porras Traditional Spanish frozen fried-dough products including Churro Bites (mini churros), Churros Lazo (gluten-free), and Churro Bites stuffed with Nocilla hazelnut spread and Nocilla Pistacho variants.
• Rollitos de Primavera (Spring Rolls) Frozen spring rolls in oven-baked, pan-fried, and mini vegetable varieties served with sweet and sour sauce, for retail and foodservice.
• Nuggets Frozen chicken nuggets including gluten-free variants and micro nuggets ready for microwave or oven preparation.
• Pechuga Estilo Kentucky (Kentucky-style Chicken Breast) Frozen fried chicken breast products in Teriyaki and BBQ sauce varieties.
• Bocaditos de Jamón Duroc (Iberian Ham Bites) Premium frozen Iberian ham finger food bites.
• Calabacín Fries Frozen zucchini-based fry products offered as a vegetable alternative to traditional fries.
• Recetas del Mundo (World Recipes) International cuisine-inspired frozen prepared dishes including Asian-style Yakisoba noodles and other world recipes.
• Tapas y Snacks Spanish-style frozen tapas and snack products for retail and foodservice occasions.
• Tempura de Verduras (Vegetable Tempura) Lightly battered and pre-fried frozen vegetable tempura products.
• Fideos Yakisoba Frozen stir-fried Asian-style Yakisoba noodle dishes.
• Relleno para Fajitas (Fajita Filling) Pre-seasoned frozen chicken breast strips with vegetables for Mexican-style fajitas, ready in 5 minutes.
• Canelones (Cannelloni) Frozen cannelloni pasta dishes sold in Spanish retail and foodservice channels.
• Sin Gluten (Gluten-Free) Product Line Certified gluten-free frozen products including lasagna, croquettes, nuggets, and churros for celiac consumers, promoted in collaboration with the Spanish Celiac Association (FACE).
• Sin Lactosa (Lactose-Free) Product Line Lactose-free frozen prepared products for lactose-intolerant consumers.
• Vegano (Vegan) Product Line Plant-based frozen products for vegan consumers.
• Vegetariano (Vegetarian) Product Line Meat-free frozen products for vegetarian consumers.
• Ingredientes del Mar (Seafood) and Ingredientes Vegetales (Vegetable Ingredients) Frozen seafood and vegetable ingredient products for retail and foodservice use.
• Panes y Postres (Breads and Desserts) Frozen bread and dessert products sold through Spanish retail and foodservice channels.
• Maheso Profesional (B2B Foodservice Line) Dedicated professional product line and B2B e-commerce platform serving restaurants, catering companies, hotels, and institutional foodservice operators with frozen prepared and pre-cooked products.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Fundación Josep CarrerasminorOthers · 3 February 2023Annual corporate social responsibility partnership supporting leukemia research and patient support. Maheso renews collaboration agreement yearly as a partner company.
• PhilipscoreStrategic or Co-development Partner · 1 January 2020Cobranding partnership for Airfryer (oil-free fryer) with joint promotional actions. Summer promotion where Airfryer buyers received €30 Maheso discount vouchers. Joint social media contest with Maheso products and Philips Airfryers as prizes.
• FACE (Federación de Asociaciones de Celíacos de España)minorOthersCollaboration with celiac association to raise awareness for gluten-free products and celiac disease needs. Supports the association's mission for accessible gluten-free food.
• F.C. Montcada i ReixacminorGTM or Marketing PartnerSponsorship of women's football section with two teams (12-13 year base and senior 1st division Catalan). Includes team uniform branding and transport vehicle advertising reaching 350 families.
• Beatriz SotelominorGTM or Marketing PartnerWinner of 'Cocinero del Año' (Chef of the Year) competition who conducted show cooking demonstrations with Maheso products at events and created video recipes for YouTube channel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Findus Group: European frozen food manufacturer with broad prepared-meal and seafood portfolio. Direct competitor in frozen prepared meals across European retail and foodservice.
• La Cocinera (Mexicana de Cocinas): Historic Spanish frozen prepared foods brand (now under Grupo Bimbo) selling lasagnas, croquettes, and similar ready-meal SKUs across Spanish retail. Most direct Spanish-market competitor to Maheso by category and channel.

Regional players

• Pescanova: Spanish frozen seafood and prepared foods player. Comparable in Spanish market and adjacent seafood category, though Maheso's seafood line is one of several categories versus Pescanova's seafood focus.
• Bonduelle: European frozen and canned vegetable-based prepared foods producer. Comparable in frozen prepared foods category though with vegetable focus rather than Maheso's traditional Spanish cuisine angle.
• Orly Group (Carbón, Fuentetaja): Spanish frozen vegetable and prepared foods manufacturer with similar mid-market positioning to Maheso. Comparable scale and Spanish retail/foodservice channel focus.

Broad incumbents

• Iglo Group (Nomad Foods): European frozen food operator (Birds Eye, Iglo) covering frozen prepared meals, fish, and vegetables. Comparable as a frozen prepared foods manufacturer in Europe though broader and larger.
• Nestlé (Buitoni / Stouffer's): Multinational food giant with frozen prepared meals (Buitoni in Spain, Stouffer's internationally). Indirect competitor in retail frozen, much larger scale, broader portfolio.
• Dr. Oetker (Ristorante / Gustavo Fring): European food conglomerate with frozen prepared meals and frozen pizza lines. Comparable product category (frozen prepared) but broader portfolio and significantly larger scale.
• McCain Foods: Global frozen foods incumbent with broad prepared-meal and potato-based offerings. Comparable in product category but larger scale and broader geographic footprint than Maheso.

Others

• Ardo (Ardo Group): European frozen vegetable and herb supplier with food-service and retail channels. Adjacent in frozen food and foodservice distribution rather than direct meal competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/maheso_news
• YouTubeyoutube.com/user/MahesoCongelados
• Facebookfacebook.com/maheso
• Instagraminstagram.com/mahesocongelados
• TikToktiktok.com/@mahesocongelados

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maheso