Ashford House Nursing Home

What Ashford House Nursing Home does

Ashford House Nursing Home is a private, for-profit nursing home established in 1972 in Dún Laoghaire, County Dublin, Ireland. It operates a single site consisting of a period residence with a modern extension that has undergone major redevelopment into a state-of-the-art facility. The home delivers four core care services: long-term residential/nursing care, dementia care (delivered in purpose-built rooms designed in collaboration with a dementia design expert, including a sensory room), convalescent care for post-hospital recovery, and respite care for short-term caregiver relief. The company serves elderly residents requiring full-time nursing support and their families, with capacity for both single and sharing en-suite rooms.

The business operates on a direct-to-consumer model: admissions are managed via phone and email inquiries, facility tours, and hospital referrals for convalescent placements. Revenue is generated through recurring care fees, partially subsidized through Ireland's Fair Deal Scheme (HSE Nursing Homes Support Scheme) for eligible residents. A multi-disciplinary care team is supported by on-site visiting healthcare professionals (GP, dentist, optician, audiologist, dietitian, podiatrist, physiotherapist), an award-winning catering team led by Head Chef Terry Tiernan, and full-time activities staff. Notable technology integration includes the Magic Table sensory activity system for dementia residents (featured on RTE News in 2019) and a community partnership with dlr LexIcon for dementia-inclusive programming.

The facility is HIQA-regulated (Health Information and Quality Authority), with public inspection reports available, and is led by co-owners Denise and Joe. It has 51-100 employees, no disclosed parent company or funding rounds, and no public revenue figure. Operating geographies are limited to the Dublin / Dún Laoghaire catchment, with no evidence of multi-site expansion.

Name

Ashford House Nursing Home

Legal name

Ashford House Nursing Home

Website

https://ashfordhouse.ie

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Ashford House Nursing Home is a single-site, private nursing home in Dún Laoghaire, Dublin, founded in 1972, providing long-term residential, dementia, convalescent, and respite care for elderly residents in a recently redeveloped, purpose-built facility.

Ownership category

akta.pro rank

Product category

Nursing Home / Elderly Residential Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro industry

PRIMARYHLADADAB

Long-Term Care Nursing Homes (Custodial LTC)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

SECONDARYHLAFAFAC

Nursing Homes (Non-SNF)

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHLADAKAG

Dementia/Alzheimer’s Respite Care (Specialized)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Respite Care Services (Short-Term Elder Care)

Keywords

• Elderly residential care
• Dementia care services
• Nursing home care
• Respite care
• Convalescent care

Headquarters

HQ city

Dún Laoghaire

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Residential Nursing Care: Long-term residential or nursing care for individuals who, through age, illness or disability, require full-time nursing care. Revenue is generated through care fees, which may be partially funded through Ireland's Fair Deal Scheme (HSE Nursing Homes Support Scheme).
2. Convalescent Care: Short-term care for hospital patients who no longer need hospital care but are in need of time to recuperate before returning home.
3. Respite Care: Short-term care offerings providing home carers the opportunity to take a break while enabling respite residents to enjoy time in a supportive environment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ashford House Nursing Home delivers residential nursing home services from its single facility in Dún Laoghaire, Dublin, offering long-term residential/nursing care, specialist dementia care, short-term convalescent care for post-hospital recovery, and respite care for caregiver relief. Services are delivered by a 24/7 care team in a redeveloped, dementia-inclusive facility supported by on-site healthcare professionals, an activities program, and an award-winning catering team.

Product overview

Ashford House Nursing Home offers a unified residential care service centered on four core care types: Long Term Residential Care, Dementia Care (award-winning), Convalescent Care, and Respite Care. These are delivered through an integrated facility featuring purpose-built rooms (single and sharing, all en suite), a sensory room, library, hair salon, and treatment room. Supporting services include on-site visiting healthcare (dentist, optician, audiologist, dietitian, podiatrist, physiotherapist), medical services allowing residents to keep their own GP, laundry, advocacy, and clergy services. Catering is provided by an award-winning team, and a full-time activities program supports resident engagement. The facility underwent major redevelopment to state-of-the-art standards designed with dementia care expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-Term Residential and Nursing Care Full-time residential nursing care for elderly individuals who, through age, illness or disability, require ongoing 24/7 nursing support and assistance with daily living, delivered in a redeveloped state-of-the-art facility in Dún Laoghaire.
• Dementia Care Specialised dementia care delivered in a purpose-built environment featuring quiet rooms, a sensory room, an activities room, a parlour, and on-site Magic Table interactive sensory technology, with care delivered by dementia-trained staff.
• Convalescent Care Short-term convalescent care for hospital patients who no longer need acute hospital care but require supervised time to recuperate before returning home.
• Respite Care Short-term respite care offering primary home carers the opportunity to take a break while enabling respite residents to enjoy time in a supportive environment with social activities.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• dlr LexIconcoreStrategic or Co-development Partner · 1 September 2019Ashford House has an ongoing partnership with dlr LexIcon (Dún Laoghaire-Rathdown County Library). The home participates in dementia inclusive art gallery tours, with the library producing videos showcasing Ashford House residents. This is the second video dlr LexIcon has asked Ashford House to be part of, demonstrating a collaborative relationship focused on community integration for dementia patients.
• RTE NewsminorGTM or Marketing PartnerRTE News produced a segment in September 2019 highlighting Ashford House's use of the Magic Table at DLR LexIcon. The coverage featured the sensory activity technology that residents enjoy weekly, providing national media visibility for the nursing home.
• EirminorGTM or Marketing PartnerEir selected Ashford House as the nursing home to showcase how technology is being embraced in elder care. Eir spent a day filming residents and staff to demonstrate digital transformation in nursing homes, resulting in promotional content on their platform.
• The Morning ShowminorGTM or Marketing PartnerSybil from The Morning Show visited Ashford House following their NHI Care Awards win, interviewing staff member St. Terry who was recognized for going above and beyond for residents. The visit provided television exposure for the nursing home.

Scale indicators1 record

Recent moves7 records

Expansion highlights3 records

Direct peers

• FirstCare Ireland: FirstCare operates nursing homes in Ireland offering residential elderly care, dementia care, and convalescent services with HIQA registration. It competes with Ashford House for similar resident profiles and public funding under the Fair Deal Scheme.
• Mowlam Healthcare: Mowlam Healthcare is one of Ireland's largest private nursing home operators, providing residential, dementia, convalescent, and respite care across multiple sites. It competes directly with Ashford House on care services, customer segments, and Fair Deal Scheme participation.
• Castlemanor Healthcare: Castlemanor Healthcare runs private nursing homes in Ireland focused on elderly residential and dementia care under HIQA standards. It competes directly with Ashford House on care quality, Fair Deal funding participation, and family-driven referrals.
• CareChoice Ireland: CareChoice operates a network of nursing homes in Ireland offering long-term residential, dementia, and convalescent care. As a multi-site operator, it competes with Ashford House for residents, staff, and Fair Deal-funded placements in the greater Dublin area.
• Beechfield Manor Nursing Home: Beechfield Manor is a private Irish nursing home providing long-term elderly residential care, dementia support, and respite stays. It is a comparable single-site/small-group operator competing in the same regulatory and reimbursement environment.
• Highfield Healthcare: Highfield Healthcare operates a nursing home and assisted living facility in Dublin, providing elderly residential care, dementia support, and convalescent services. It is a Dublin-area peer competing for the same resident pool and hospital referrals as Ashford House.
• Brindley Manor Nursing Home (Brindleycare): Brindleycare is an Irish nursing home group providing residential, dementia, and respite care across multiple locations. It is a direct comparable on care model, regulatory regime, and revenue from Fair Deal Scheme residents.
• Silver Stream Healthcare Group: Silver Stream operates multiple nursing and care facilities across Ireland delivering residential, dementia, and respite care. As a multi-site competitor, it competes directly with Ashford House for residents in the Dublin/greater Leinster region.
• Aperee Living: Aperee Living runs nursing homes across Ireland with a focus on person-centred elderly care, including dementia and respite services. It is a direct competitor in the same regulatory and funding environment under HIQA and the Fair Deal Scheme.

Broad incumbents

• Bon Secours Health System: Bon Secours is a broader Irish healthcare provider operating hospitals, senior care, and community services. While not solely a nursing home operator, it competes in elderly residential and post-acute care with adjacent services to Ashford House's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ashford-house-nursing-home

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashford House Nursing Home