Palmercare Chiropractic Columbia

What Palmercare Chiropractic Columbia does

Palmercare Chiropractic Columbia operates a single physical chiropractic clinic located at 6851 Oak Hall Ln Ste 301 in Columbia, MD, providing spinal manipulation and adjustment services focused on correcting subluxations and restoring nervous system function. The practice is part of the broader Palmercare Chiropractic network, which operates 12+ locations across 5 states plus Washington DC and traces its brand heritage to Daniel David Palmer, founder of chiropractic and Palmer College of Chiropractic in 1897. The Columbia clinic is staffed by at least two named practitioners — Dr. Kelan Connolly, a Columbia native who returned to the location in 2022 after practicing at large clinics in St. Louis, Naples, and Leesburg, and Dr. Lanisha Garrett, whose background includes service at Walter Reed Hospital and federally qualified health centers.

The service offering extends beyond core chiropractic adjustments to include Triton spinal decompression therapy, physiotherapy, massage therapy, acupuncture, reflexology, rehabilitation, custom orthotics, home exercise programs, and spinal/postural screenings. The practice segments its patient base across general pain conditions (back pain, neck pain, sciatica, headaches/migraines, disc issues, carpal tunnel, fibromyalgia, fatigue), athletes, pediatric patients, pregnant women (using Webster's and Logan's techniques), and families. Its signature diagnostic process is an 80-100 step nervous system examination to identify impaired nerve function.

The business operates as a direct-to-consumer professional services model, with revenue generated per visit from individual patients scheduling by phone or website contact form. Pricing is not publicly disclosed and patients are directed to call for treatment costs. New patient intake is supported by downloadable paperwork in English and Spanish. The practice relies on a multi-channel marketing approach including content marketing via blog, local SEO/directory listings (Google Business Profile, Yelp), organic social media (Facebook, Twitter, YouTube), and a referral network comprising pain management doctors, orthopedic doctors, neurosurgeons, and general practitioners. No funding rounds, acquisitions, or external investment have been disclosed.

Name

Palmercare Chiropractic Columbia

Legal name

Palmercare Chiropractic

Website

https://columbia.palmercare.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Palmercare Chiropractic Columbia is a single-location chiropractic clinic in Columbia, MD, delivering spinal adjustments, spinal decompression, and complementary therapies to local patients with pain, athletes, children, pregnant women, and families, operating as part of the 12+ location Palmercare network.

Ownership category

akta.pro rank

Product category

Chiropractic Healthcare Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Corrective Chiropractic & Spinal Decompression (HSADALAE), Pediatric & Family Chiropractic (HSADALAC), Prenatal & Postpartum Chiropractic (HSADALAD), Sports Chiropractic & Performance Care (HSADALAB)

Keywords

• Chiropractic adjustments
• Spinal decompression therapy
• Prenatal chiropractic care
• Pediatric chiropractic care
• Sports injury chiropractic

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Chiropractic Healthcare Services: Appointment-based healthcare services providing chiropractic adjustments, spinal manipulation, and complementary therapies. Revenue generated through patient visits for treatment of conditions including back pain, neck pain, headaches, fibromyalgia, disc issues, and other neuromusculoskeletal conditions. Services include initial consultations, ongoing treatment plans, and specialized care for athletes, children, and pregnant women.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Palmercare Chiropractic Columbia provides in-clinic chiropractic adjustments and complementary therapies (spinal decompression, massage, acupuncture, physiotherapy) to individuals experiencing back/neck pain, headaches, disc issues, pregnancy-related discomfort, and sports injuries. Services are delivered using techniques such as Webster's Technique, Logan's Technique, and Triton Decompression, alongside advanced diagnostic testing.

Product overview

Palmercare Chiropractic Columbia operates as a multi-location chiropractic healthcare practice offering a unified service model centered on spinal manipulation and chiropractic adjustments. The core offering is Chiropractic Care, complemented by specialized services including Spinal Decompression therapy, Family Care, Athletes & Sports Care, Kids Corner (Pediatric Care), and Prenatal Chiropractic Care. The practice also provides an integrated suite of complementary therapies including Acupuncture, Massage Therapy, Physiotherapy, Reflexology, Rehabilitation, and Custom Orthotics. Treatment services address specific conditions including Low Back Pain, Neck Pain, Upper Back Pain, Carpal Tunnel, Headaches/Migraines, Fatigue, Fibromyalgia, and Disc Issues. The practice emphasizes a holistic approach combining hands-on manual manipulations with diagnostic services such as Spinal & Postural Screenings and Home Exercise Programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Adjustments Core in-clinic chiropractic adjustment services for patients experiencing low back pain, neck pain, upper back pain, headaches/migraines, carpal tunnel, fatigue, fibromyalgia, and disc issues.
• Spinal Decompression Therapy Non-surgical spinal decompression treatment for disc-related conditions and related back pain, delivered using the Triton Decompression System.
• Prenatal Chiropractic Care Prenatal chiropractic care for expectant mothers, using the Webster's Technique to address pregnancy-related back, hip, and pelvic discomfort.
• Pediatric and Family Chiropractic Care Chiropractic care tailored for children and families, delivered in a family-friendly clinic environment that includes a kids' corner.
• Sports Injury Chiropractic Care Chiropractic treatment for athletes and active individuals, addressing sports injuries, extremity complaints, and performance/recovery support.
• Acupuncture Acupuncture therapy offered as a complementary modality alongside chiropractic care for pain relief and wellness.
• Massage Therapy Therapeutic massage offered as a complementary service to support chiropractic treatment, recovery, and pain management.
• Logan's Technique Care Chiropractic care using Logan's Technique as a specialized method offered at the Columbia clinic.
• Extremity Chiropractic Care Chiropractic treatment focused on extremity conditions and complaints beyond the spine.

Quantifiable outcome

• Over 100,000 happy patients served across the Palmercare network
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Pain Management DoctorscoreStrategic or Co-development PartnerCollaborative referral relationships for comprehensive patient care. Spinal decompression therapies administered in coordination with pain management specialists for optimal treatment outcomes.
• Orthopedic DoctorscoreStrategic or Co-development PartnerWorking relationships for patient referrals and coordinated care of musculoskeletal conditions. Collaborate in administering spinal decompression therapies.
• NeurosurgeonscoreStrategic or Co-development PartnerProfessional relationships for coordinated care of patients with disc issues and spinal conditions. Spinal decompression therapies administered in collaboration.
• General PractitionerscoreStrategic or Co-development PartnerReferral network for primary care coordination. Multidisciplinary approach to patient healthcare through communication with referring physicians.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ATI Physical Therapy: Large national outpatient PT provider with broad rehab, sports medicine, and workers' comp services. Adjacent competitor for musculoskeletal patients considering chiropractic vs. PT.
• Palmer College of Chiropractic: Founding institution of the chiropractic profession (1897) and the namesake heritage anchor of the Palmercare brand. Adjacent ecosystem participant that supplies talent, research, and brand credibility to Palmercare clinics.

Direct peers

• ChiroOne Wellness Centers: Multi-location chiropractic network focused on corrective care, family wellness, and patient education plans. Directly comparable service model, patient onboarding, and long-term care-plan monetization.
• Tuck Chiropractic Clinic: Regional Mid-Atlantic chiropractic group with multiple Virginia locations, offering adjustments, decompression, and rehab. Similar service lines and geographic overlap with Palmercare's Mid-Atlantic footprint.
• HealthSource Chiropractic: Franchise chiropractic network combining adjustments with progressive rehab, decompression, and wellness services. Closely matches Palmercare's mix of spinal manipulation plus complementary modalities.
• The Joint Chiropractic: National chiropractic franchise chain with hundreds of locations offering direct-to-consumer spinal adjustments and wellness plans. Competes head-to-head with Palmercare on walk-in access, pricing transparency, and suburban clinic footprint.
• Airrosti: Direct-care musculoskeletal provider delivering hands-on soft tissue and joint treatment with outcome-based pricing. Competes for the same chronic-pain patient seeking non-surgical, drug-free relief.
• 100% Chiropractic: Multi-state chiropractic franchise offering adjustments, massage, stretch therapy, and nutrition in a wellness-clinic format. Comparable D2C positioning and full-family service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PalmercareMd
• YouTubeyoutube.com/channel/UCsgYFfW8S_1LYL7v4iq5Plw
• Facebookfacebook.com/PalmercareChiropractic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palmercare Chiropractic Columbia