Folio Werbung Gasser

What Folio Werbung Gasser does

Folio Werbung Gasser AG is a Swiss visual advertising company founded in 1980 by Daniel Gasser as a sole proprietorship and subsequently converted into a stock corporation (AG). Headquartered in Fulenbach, Switzerland, the company provides end-to-end visual advertising services spanning consultation, design, production, and installation. It is currently managed by Urs Schärer and team, operates with a workforce of 1-10 employees, and is privately held with no institutional investors, funding rounds, or M&A activity disclosed.

The company's product portfolio covers more than 30 offerings across signage, digital printing, vehicle wraps, facade signage, illuminated signs, and digital signage systems. Its digital signage line runs on Android 7.1.2-based CMS hardware. Folio Werbung holds an authorized partnership with 3M (Schweiz) GmbH for distribution and application of 3M Di-Noc architectural films, and has developed proprietary offerings including EchtStein composite panels. Named customers span hospitality (Hotel Olten, Hotel Egerkingen, Restaurant Linde, Restaurant Rössli, Café Jegi), food and retail (Läderach, Läderach Schokoladen, Gelateria, Outlets Murgenthal), manufacturing (Siegfried, Saltech, Schaerer Textil), and fitness (Fitness Factory) — all Swiss SMBs and mid-sized businesses.

The business model is project-based, generating revenue from one-off commissions covering design, production, and installation rather than from recurring subscriptions or SaaS contracts. Operations are confined to Switzerland, with no international footprint. The company maintains a marketing presence via its website foliowerbung.ch and a Facebook page with 1,648+ followers. No revenue, ARR, headcount growth trend, or financial trajectory data has been disclosed, limiting any forward-looking quantification of momentum.

Name

Folio Werbung Gasser

Legal name

Folio Werbung Gasser AG

Website

https://foliowerbung.ch

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Folio Werbung Gasser AG is a Swiss visual advertising company offering consultation, design, production, and installation of signage, vehicle wraps, digital printing, and digital displays for SMBs across hospitality, retail, manufacturing, and fitness sectors within Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Fulenbach

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Visual Advertising Products and Services: Revenue generated from comprehensive visual advertising services including consultation, design, production, and installation of signage and advertising materials. Services encompass facade lettering, illuminated installations, vehicle lettering, banners, digital printing, and custom special products.
2. Digital Printing Services: 6-color digital printing services for various applications including wallpapers, banners, window films, canvas, and printed materials like business cards, flyers, and brochures.
3. Professional Services: Full-service advertising agency offering consultation, creativity and concept development, visualization, production, and professional installation/mounting services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Folio Werbung Gasser AG is a Swiss full-service visual advertising (Werbetechnik) company that designs, produces, and installs a comprehensive range of signage, digital prints, vehicle wraps, facade lettering, illuminated signs, decorative films, and digital signage displays for businesses across Switzerland. The company delivers an end-to-end A-to-Z offering that covers consultation, creativity and concept development, 3D visualization, in-house production, and professional on-site mounting. It also offers specialized materials such as 3M Di-Noc architectural surface films and EchtStein real stone composite panels (Rock, Flex, Luma).

Product overview

Folio Werbung Gasser AG is a Swiss advertising technology company based in Fulenbach, offering a comprehensive visual advertising portfolio spanning consulting, design, production, and installation services. The product portfolio includes over 30 distinct products and services organized across three pillars: (1) Core advertising products — digital printing, signage, banners, vehicle wraps, facade signage, illuminated signs, pylons, shop windows, signs, beachflags, advertising stickers, info systems, guidance systems, building site advertising, and digital signage displays (D-Steller, D-Display, D-Poster, D-Screen, D-Stand) with a proprietary cloud-based CMS; (2) Decorative films — glass decoration/design films, privacy films, sun/heat protection films, 3M DI-NOC structural films, and real stone composite panels (Rock, Flex, Luma); (3) Interior and wall graphics — wall pictures, photo wallpapers, wall tattoos, interior decoration, and custom special products. Supporting services include consulting, creativity, visualization, material sampling, production, and installation. The company serves regional and nationwide Swiss markets from its central location in central Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Beachflags

Quantifiable outcome

• More than 100 base colors for individual logos and designs
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 3M (Schweiz) GmbHcoreTechnology or IntegrationFolio Werbung Gasser AG is a certified provider of 3M Di-Noc architectural surface films. The partnership provides access to over 500 design options for structure and design films that mimic natural materials with 3D deformability, enabling applications in corporate architecture, hospitality, retail, and public spaces. Content and text provided by 3M (Schweiz) GmbH.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Regional players

• APG|SGA: Swiss outdoor advertising market leader providing out-of-home, billboard, and large-format signage solutions that directly compete with Folio Werbung within Switzerland for the same enterprise advertiser budgets.
• Ströer SE: Leading German outdoor and digital out-of-home advertising company with similar signage and digital display capabilities operating across the DACH region and serving analogous customers to Folio Werbung.

Broad incumbents

• Cimpress (Vistaprint): Global printing and marketing services platform with overlapping capabilities in custom digital printing, banners, signage, and promotional materials through its multi-brand network at industrial scale.
• JCDecaux: Global outdoor advertising and street-furniture giant operating at significantly larger scale, with overlapping capabilities in signage, illuminated billboards, and digital out-of-home displays serving the same advertiser buyer base.
• Lamar Advertising: Major US outdoor advertising company operating billboards, transit displays, and digital signage networks across North America, representing the broad incumbent analog in visual advertising that Folio competes with at SMB scale.
• Clear Channel Outdoor: One of the world's largest outdoor advertising companies, operating billboards and digital signage networks that overlap with Folio's visual advertising portfolio at a vastly larger scale and geographic footprint.

Emerging players

• Signs.com: Online custom sign and banner printing company offering sign products through digital ordering and self-service configuration, competing with traditional full-service sign shops like Folio Werbung on digital-first ordering and printing services.

Direct peers

• Allen Industries: US-based provider of custom signage, environmental graphics, and installation services for enterprise customers, comparable in operating model to Folio's A-to-Z Werbetechnik offering with design through install coverage.
• FASTSIGNS: International franchise of custom sign and visual communication centers providing end-to-end sign production, consultation, and installation services highly similar to Folio Werbung's full-service model and customer profile.
• SpeedPro Imaging: Large North American franchise network of sign shops offering vehicle wraps, banners, custom signage, and visual advertising products closely comparable to Folio Werbung's full-service Werbetechnik offering to regional B2B customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Folio-Werbung-Gasser-AG-Werbetechnik-1648866738706010
• LinkedInlinkedin.com/company/folio-werbung-gasser

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folio Werbung Gasser