Franklin Insurance Agency

What Franklin Insurance Agency does

Franklin Insurance Agency is an independent insurance agency founded in 1920 and headquartered at 104 13th Street, Franklin, Pennsylvania, serving Western Pennsylvania. The firm operates as a 100 percent employee-owned agency, a structure it has maintained for nearly a decade, and functions as an intermediary placing business with twelve or more insurance carriers including Erie Insurance, Progressive, Travelers, Donegal, Encova, Tuscarora Wayne, Millville, Foremost, AmTrust, USLI, Farmers of Marble, and The Farmers Fire Insurance Company. Approximately thirteen staff members, organized across personal-lines, commercial-lines, life/health/Medicare, and producer/notary functions, deliver advisory, quoting, and policy servicing for individuals, families, and small to mid-sized businesses.

The agency's product portfolio spans four primary lines: Personal Insurance (auto, home, umbrella, rental property, and recreational vehicles including motorcycle, RV, watercraft, and off-road vehicles), Business Insurance (commercial property, business owners, general liability, workers' compensation, and cyber liability), Life Insurance (individual, key person, child life, and annuities), and Health Insurance (Medicare Supplement and Advantage plans, group and individual health). Additional services include notary public work and a customer self-service portal branded Franklin 365 (powered by CSR24) for policy management, billing, and claims access.

Revenue is generated through carrier commissions on policies placed across personal, commercial, life, and health lines, with pricing structured as custom quote-based contracts billed monthly. The go-to-market is sales-led and direct, relying on in-person consultations at the Franklin office, phone outreach, online quote forms, and a referral/community-cause program that donates $10 per referred quote to rotating local nonprofits. Marketing is anchored in content via the agency's blog and Our Hometown monthly magazine, supported by an active Facebook, LinkedIn, YouTube, and Instagram presence, and reinforced by deep local civic involvement through board seats and donations to community organizations across Venango County.

Name

Franklin Insurance Agency

Legal name

Franklin Insurance Agency

Website

https://franklin-insurance.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Franklin Insurance Agency is a 100 percent employee-owned independent insurance agency founded in 1920, placing personal, commercial, life, and health insurance through 12+ carriers for individuals, families, and small businesses across Western Pennsylvania.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial lines insurance
• Life and health insurance
• Insurance brokerage services

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Commissions: As an independent insurance agency, Franklin Insurance earns commissions from multiple insurance carriers for policies placed. The agency works with 12+ insurance carriers including Erie Insurance, Tuscarora Wayne, Millville, Encova, Donegal, Farmers of Marble, Progressive, AmTrust, Foremost, USLI, Travelers, and Farmers Fire Insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Franklin Insurance Agency is an independent insurance agency offering personal, business, life, and health insurance products to individuals, families, and small-to-mid-sized businesses across Western Pennsylvania. The agency works with 12+ insurance carriers to provide diversified coverage options including auto, home, recreational vehicles, commercial property, liability, Medicare, and life insurance, supplemented by notary services and a self-service customer portal.

Product overview

Franklin Insurance Agency is an independent insurance agency offering a comprehensive portfolio of insurance products across four main categories: Personal Insurance (Auto, Home, Umbrella, Rental Property), Business Insurance (Commercial Property, Business Owners, General Liability, Worker's Compensation), Life Insurance (Individual, Key Person, Child Life, Annuities), and Health Insurance (Medicare Supplement, Medicare Advantage, Group, Individual). The agency also offers specialized recreational vehicle insurance products including Motorcycle Insurance, RV Insurance, Watercraft Insurance, and Off-Road Vehicle Insurance. Additional services include Notary Services and a customer self-service portal (Portal Franklin 365). As an independent agency, they work with multiple carrier partners to provide diversified coverage options.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Personal lines insurance products covering auto, home, and other personal property coverage for individuals and families in Western Pennsylvania.
• Business Insurance Commercial insurance coverage including commercial property, general liability, workers' compensation, commercial auto, and other business-focused coverage for small-to-mid-sized businesses.
• Life Insurance Life insurance offerings including individual life, key person life, child life, and annuities for individuals and businesses.
• Health Insurance Health insurance products including Medicare supplements, Medicare Advantage plans, and individual health coverage for individuals and families.
• Motorcycle Insurance Insurance coverage for motorcycles, mopeds, scooters, and ATVs for individual owners.
• RV Insurance Insurance coverage for recreational vehicles and motorhomes owned by individuals.
• Watercraft Insurance Insurance coverage for boats and personal watercraft owned by individuals.
• Off-Road Vehicle Insurance Insurance coverage for dirt bikes, side-by-sides, golf carts, and other off-road vehicles owned by individuals.
• Individual Life Insurance Individual life insurance coverage, including whole life and term life policies, for individuals and families.
• Notary Services Full-service notary offering notarization, document certification, and walk-in notary assistance to the community.
• Portal Franklin 365 Customer self-service portal providing 24/7 access to policy information, billing, document retrieval, and policy management for existing customers.

Quantifiable outcome

• Nearly 70% of the time able to save customers money on insurance reviews

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Erie InsurancecoreChannel Partner/ Reseller/ DistributorMajor regional insurance carrier providing personal and commercial insurance products. Franklin Insurance offers Erie Insurance products as part of their carrier portfolio for auto, home, and business coverage.
• Tuscarora Wayne Insurance CompanycoreChannel Partner/ Reseller/ DistributorRegional insurance carrier offering property and casualty coverage. Provides additional carrier option for personal and commercial lines.
• Millville Insurance CompaniescoreChannel Partner/ Reseller/ DistributorInsurance carrier offering personal and commercial insurance products distributed through independent agents like Franklin Insurance.
• Encova InsurancecoreChannel Partner/ Reseller/ DistributorCommercial and personal insurance carrier providing coverage options through independent agency network.
• Donegal Insurance GroupcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier offering personal and commercial lines, particularly strong in the Mid-Atlantic region.
• Farmers of MarbleminorChannel Partner/ Reseller/ DistributorInsurance carrier offering personal lines coverage through independent distribution.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorMajor national auto insurance carrier offering competitive rates and coverage options. Provides additional auto insurance options for customers.
• AmTrust InsuranceminorChannel Partner/ Reseller/ DistributorCommercial insurance carrier specializing in small to mid-sized business coverage including workers compensation.
• Foremost Insurance GroupminorChannel Partner/ Reseller/ DistributorSpecialty insurer offering coverage for mobile homes, motorhomes, travel trailers, and specialty properties.
• USLIminorChannel Partner/ Reseller/ DistributorSpecialty insurance carrier offering niche coverage products through independent agents.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier offering comprehensive personal and commercial lines coverage through independent agencies.
• The Farmers Fire Insurance CompanyminorChannel Partner/ Reseller/ DistributorRegional carrier offering fire and property insurance products, particularly relevant for commercial properties.
• Franklin Retail AssociationminorStrategic or Co-development PartnerLocal business association supporting local retail economy. Franklin Insurance purchased over $35,000 in gift cards to support member businesses.
• Franklin Moving ForwardminorStrategic or Co-development PartnerCommunity organization leading downtown revitalization efforts. Franklin Insurance donated $5,000 to support the Destination Franklin Project.
• Associated Charities TitusvilleminorStrategic or Co-development PartnerLocal nonprofit providing emergency assistance, food, clothing, and support services for families in need. Franklin Insurance supports through Community Cause campaign with $10 per referral donation.
• Barrow-Civic TheatreminorStrategic or Co-development PartnerLocal theater and cultural venue. Beneficiary of Franklin Insurance's Community Cause Program.
• Precious Paws Animal RescueminorStrategic or Co-development PartnerLocal animal rescue organization. First beneficiary of Franklin Insurance's Community Cause Campaign.
• Franklin Civic OperettaminorStrategic or Co-development PartnerLocal arts organization. Team member Gary Collins serves on the Board helping ensure facilities and programs run smoothly.
• Franklin Chamber of CommerceminorStrategic or Co-development PartnerLocal business association. Team member Gary Collins serves on the Board supporting local business community.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Erie Insurance: Erie is a major Pennsylvania-based insurance carrier and Franklin Insurance's primary product partner, while also operating its own captive agency network that competes head-to-head for the same Western Pennsylvania personal and commercial customers. Same geography, overlapping product set, same end customer — directly comparable.
• Keystone Insurers Group: Keystone Insurers Group is a Pennsylvania-headquartered alliance of independent insurance agencies operating a multi-carrier model very similar to Franklin Insurance's, with overlapping carriers and a comparable SMB/personal customer focus in the Mid-Atlantic region.
• Donegal Insurance Group: Donegal is a Mid-Atlantic regional carrier that both partners with Franklin Insurance for distribution and operates its own captive agents in Pennsylvania, making it a direct regional competitor for personal and commercial lines in the same territory.

Emerging players

• Lemonade: Lemonade is an insurtech company using an AI-driven, direct-to-consumer model targeting the personal-lines customers Franklin Insurance serves; represents the emerging competitive vector against traditional local agency distribution.

Broad incumbents

• Allstate: Allstate runs a large national captive agency system with local agents serving the same Franklin-area personal-lines customers; offers auto, home, life, and small-commercial products comparable to Franklin's mix.
• State Farm: State Farm operates one of the largest captive agency networks in the U.S. with agents active in Western Pennsylvania, competing directly with Franklin Insurance for personal auto, home, and life customers through a broader portfolio and national brand.
• Acrisure: Acrisure is a top global insurance brokerage operating in personal, commercial, and specialty lines. It competes for the same customer segments as Franklin Insurance at much larger scale, with comparable multi-carrier brokerage economics.
• Progressive: Progressive competes with Franklin Insurance across dual channels: as an independent-agency carrier partner and through its own direct-to-consumer digital channel targeting the same auto customers in Western Pennsylvania.
• Nationwide: Nationwide operates a hybrid of captive and independent agency distribution with strong Mid-Atlantic presence, offering personal, commercial, life, and specialty products directly comparable to Franklin Insurance's portfolio.

Others

• Travelers: Travelers is one of Franklin Insurance's core carrier partners distributing personal and commercial products through the agency; as a major national carrier it does not directly compete for retail customers in the same way but shapes commission economics and product availability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FranklinInsuranceAgency
• Facebookfacebook.com/FranklinInsuranceAgency
• LinkedInlinkedin.com/company/franklin-insurance-agency-inc-
• Instagraminstagram.com/franklin_insurance_agency
• Xx.com/franklinins

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Insurance Agency