The Holm Group

What The Holm Group does

The Holm Group is a boutique residential real estate brokerage headquartered in Scottsdale, Arizona, founded in 2001 and led by principal broker Andrew Holm (ABR, CDPE certified). The firm provides buyer representation and seller representation services across more than 20 luxury and mid-market communities in the Scottsdale/Phoenix metro, including Scottsdale, Paradise Valley, Carefree, Cave Creek, Arcadia, Biltmore, Desert Ridge, Fountain Hills, and Grayhawk. The company differentiates via a team-based model that matches clients with local area specialists within 24 hours, and via a proprietary listing portal offering early access to 500+ properties before they appear on Zillow or Realtor.com.

The Holm Group operates as a Berkshire Hathaway HomeServices franchise and is certified to deliver the 72SOLD accelerated-sale program (owned by CITIEA), alongside alternative seller programs (Homes2X and Investor options). Its technology stack centers on FLEX MLS integration for property search, Zillow Showcase premium listing placement, and an in-house content platform of 654+ blog articles and community-specific landing pages. The firm has accumulated more than $250M in closed transactions, 220+ homes sold (132 in Scottsdale), 2,100+ five-star Google reviews, and a sustained Top 2% Arizona listing-agent ranking from 2020 through 2026, with earned media coverage on Forbes, CBS, and Fox News.

Revenue is generated entirely through real estate commissions on closed transactions (transaction-fee model), with rates negotiated on a per-deal basis. The firm's $1M monthly Arizona marketing budget and planned $3M monthly national advertising budget starting in 2026, combined with the 72SOLD/CITIEA 50-state network, signal a deliberate scaling strategy beyond the local Scottsdale/Phoenix footprint. The customer base is consumer retail (high-net-worth individuals, relocating buyers, and luxury sellers), with no disclosed enterprise or institutional clients.

Name

The Holm Group

Legal name

The Holm Group

Website

https://theholmgroupaz.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

The Holm Group is a Scottsdale/Phoenix-based boutique residential real estate brokerage led by Andrew Holm, operating as a Berkshire Hathaway HomeServices franchise and serving luxury home buyers, sellers, and relocating clients across 20+ Arizona communities via the 72SOLD program and team-based local specialists.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Buyer representation
• Home seller services
• Relocation real estate

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue from buying and selling residential properties. Brokerage takes a percentage of each transaction closed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Holm Group is a Scottsdale/Phoenix-area residential real estate brokerage providing buyer and seller representation services. It offers exclusive early access to listings, private community tours, premium marketing placement for sellers, and differentiated selling programs including 72SOLD, Homes2X, and Investor options. The firm operates as a Berkshire Hathaway HomeServices franchise serving 20+ local communities.

Product overview

The Holm Group is a Scottsdale/Phoenix-area real estate brokerage offering buyer and seller representation services. The firm provides multiple selling strategies including the 72SOLD program (a rapid home sale method featured in national media), Homes2X, and Investor options. For buyers, they offer exclusive early access to listings via FLEX MLS integration. The company serves luxury and general residential markets across 20+ Scottsdale and Phoenix communities. Core services include buyer representation with private community tours, seller representation with premium marketing placement, and educational resources including community-specific buyer guides.

Differentiator

Problem solved

Functional benefit

Brands

• 72SOLD: A home selling program that allows the company to list and sell homes in all 50 states, with claims of selling homes in 11 days.

Products and services

• Buyer Representation Services Real estate buyer representation services in Scottsdale and Phoenix areas, offering exclusive early access to 500+ listings before public availability, private community tours, and hands-on guidance from showing to closing.
• Seller Representation Services Home selling services ranked in the Top 2% of all listing agents in Arizona (2020-2026), featuring premium placement on Zillow Showcase, $1M+ monthly Phoenix-area marketing, and multiple selling strategies including 72SOLD, Homes2X, and Investor options.
• 72SOLD Program A home selling program featured on national media (Forbes, CBS, Fox News) that enables sellers to list and close homes quickly, with claims of homes sold and closed in under a month.
• Homes2X Program An alternative selling strategy offered alongside 72SOLD and Investor options, providing sellers with multiple approaches to maximize sale price.
• FLEX MLS Property Search A property search platform integrated into the website allowing buyers to search Arizona real estate listings across multiple communities including Scottsdale, Phoenix, and surrounding areas.

Quantifiable outcome

• Premium placement on Zillow Showcase boosting exposure by up to 80% more views
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• 72SOLDcoreStrategic or Co-development Partner72SOLD is a revolutionary home selling program that The Holm Group is certified to offer. The program changes the way America sells homes with claims of faster sales and premium buyer marketing. The partnership enables The Holm Group to offer accelerated home selling strategies alongside traditional methods.
• Berkshire Hathaway HomeServicescoreChannel Partner/ Reseller/ DistributorThe Holm Group operates as a Berkshire Hathaway HomeServices franchise, providing brand affiliation and brokerage support for luxury real estate services in the Scottsdale/Phoenix market. The partnership provides brand credibility and access to national/international buyer networks.
• CITIEAcoreStrategic or Co-development PartnerCITIEA is the parent organization of 72SOLD. The Holm Group is part of the CITIEA-72 Sold network which reported $2 Billion in Gross Sale Revenue in 2024, with presence in all 50 states and $1M monthly in Arizona Marketing plus $3M monthly in Out of State Marketing.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Regional players

• West USA Realty: Arizona-headquartered brokerage with deep Phoenix-metro penetration; comparable to The Holm Group through geographic overlap and residential services, though less luxury-specialized.
• Russ Lyon Sotheby's International Realty: Arizona-based luxury brokerage affiliated with Sotheby's; directly comparable to The Holm Group through luxury-segment focus and Scottsdale/Phoenix metro presence, making it one of the most direct regional competitors.

Broad incumbents

• Coldwell Banker Realty: Large incumbent national brokerage with strong luxury division and significant Arizona presence; comparable to The Holm Group through residential brokerage services and brand-affiliated agent networks, though operating at much larger scale.
• Berkshire Hathaway HomeServices: The parent franchise network The Holm Group operates under; directly comparable through residential brokerage services, luxury-segment focus, and agent-team structure, but as a much larger incumbent with national footprint.

Direct peers

• Compass: Tech-forward national brokerage with a strong luxury and high-end residential focus; comparable to The Holm Group through its agent-team model, premium marketing tools, and emphasis on technology-enabled buyer/seller experiences in luxury markets.
• Redfin: Tech-enabled residential brokerage with strong Scottsdale/Phoenix presence; comparable to The Holm Group through buyer/seller representation, technology-driven search, and active Phoenix metro operations, though with broader middle-market orientation.
• The Agency: Luxury-focused boutique brokerage operating in major U.S. metros; comparable to The Holm Group through its premium-listing emphasis, agent-team structure, and targeting of high-net-worth buyers and sellers.
• eXp Realty: Cloud-based brokerage with significant agent base across Arizona; comparable to The Holm Group through residential brokerage services and aggressive marketing support, though with a fundamentally different cloud/agent-centric operating model.
• Sotheby's International Realty: Global luxury real estate brand with affiliate networks in premier U.S. markets including Scottsdale; comparable to The Holm Group through its luxury-listing focus, brand-driven marketing, and emphasis on serving affluent buyers.

Emerging players

• Homie: Tech-forward Utah-based brokerage expanding into Arizona; comparable to The Holm Group through buyer/seller representation in the residential market, with differentiated flat-fee and digital-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheHolmGroupAZ
• Facebookfacebook.com/TheHolmGroupAz
• LinkedInlinkedin.com/company/the-holm-group?trk=top_nav_home
• Pinterestpinterest.com/theholmgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Holm Group