Green Product Placement

What Green Product Placement does

Green Product Placement (GPP) is a US-based, founder-owned B2B service company founded in 2011 by Beth Bell that specializes exclusively in media product placement for green, sustainable, organic, socially enterprising, and local brands. The company operates as an intermediary between sustainable-product manufacturers and film, television, and streaming productions, facilitating brand integration into scripted and unscripted entertainment content. GPP also provides production-side support by sourcing eco-friendly fashion, accessories, packaging, and marketing collateral for set dressing, prop use, and costume design. The core service is delivered through direct sales: the company pitches sustainable brands to productions, maintains relationships with major networks (Amazon, Hulu, HBO, CBS, FOX, CW, TNT, NBC, Netflix) and studios (20th Century Fox, Lionsgate, Warner Brothers, Universal, Sony, Marvel), and works with below-the-line personnel such as set decorators, prop masters, and costume designers. GPP claims 610+ productions placed cumulatively and representation of 65+ sustainable brands across the US, Canada, and UK.

The revenue model is professional services: GPP charges placement and representation fees on a quote-based, multi-year contract basis, with pricing not publicly disclosed. The company offers flexible plans intended to make placement accessible to businesses of various sizes, from larger sustainable brands (e.g., Quorn, Poppi, Repurpose Compostables) to smaller local entrepreneurs. The go-to-market relies on direct outreach, industry events (Natural Products Expo, green business festivals), earned media (Forbes, Hollywood Reporter, Fast Company), speaking engagements, and partnerships with sustainable-production organizations including Film Biz Recycling, Earth Angel, the Producer's Guild of America Green Production Guide, and the Environmental Media Association.

GPP is bootstrapped with no disclosed external funding. The company has remained a 1–10 person operation since founding, with Beth Bell transitioning to sole leader in January 2020 following co-founder Lisa's departure. The business has no proprietary technology platform, no app, and no API — the offering is a high-touch matchmaking service. Notable placement wins include House of Cards (Emmy-winning, Repurpose Compostables), VEEP (Emmy-winning), Orange is the New Black (Wedderspoon), and Amazon's The Tomorrow War (Forest Stewardship Council). Recognition includes the Golden Dumpster Award from Film Biz Recycling and vendor listing in the PGA Green Production Guide.

Name

Green Product Placement

Legal name

Green Product Placement

Website

https://greenproductplacement.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Product Placement is a founder-owned B2B service company that places green, sustainable, and socially enterprising brands into film, television, and streaming productions across the US, Canada, and UK, earning fees on quote-based multi-year placement contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Halethorpe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Product Placement Services: The company earns fees by facilitating product placement for sustainable, green, and socially enterprising brands into film, television, and streaming productions. They offer flexible plans for placement and representation to businesses of various sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Green Product Placement is a media product placement company that connects sustainable, green, organic, socially enterprising, and local brands with film, television, and streaming productions to integrate those brands seamlessly into entertainment content. The company works on both sides of the market: representing companies seeking brand exposure through media placement, and supplying productions with eco-friendly products, props, fashion, accessories, and packaging to support sustainable production practices.

Product overview

Green Product Placement operates as a unified service company offering media product placement, brand integration, and branded entertainment services. The company connects sustainable, green, organic, and socially enterprising brands with film, television, and online media productions. Their core service offering includes placement representation for companies and provision of eco-friendly products for productions, working across the US, Canada, and UK markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Product Placement Services Media product placement services connecting green, sustainable, organic, socially enterprising, and local brands with film, television, and online media productions to integrate brands seamlessly into content.
• Brand Integration Services Brand integration services for companies seeking placement and representation in media productions including TV shows, feature films, and web-based series.
• Production Support Services Services for film and TV productions providing eco-friendly fashion, accessories, products, packaging, and collateral marketing materials to support sustainable production practices.

Quantifiable outcome

• Over 610 productions placed since launching in 2011
• +3 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Film Biz RecyclingcoreStrategic or Co-development Partner · 1 January 2014Film Biz Recycling organized NYC Production Eco-Expos that GPP participated in. GPP co-presented at events and collaborated on sustainable production initiatives. GPP also helped promote Film Biz Recycling events and was recognized with their Golden Dumpster Award.
• Earth AngelcoreStrategic or Co-development PartnerEarth Angel is an eco production consulting company in NYC. Emellie O'Brien, founder, is a GPP Advisor. Both companies work toward sustainable film/TV production and have collaborated on events.
• Environmental Media Association (EMA)minorStrategic or Co-development PartnerListed as a resource/partner organization. EMA influences millions toward environmental awareness through media.
• Green AmericaminorStrategic or Co-development PartnerGPP attended Green America events and was featured in their Green Pages directory. Green America organizes The Green Festivals.
• Producer's Guild of America GreencoreStrategic or Co-development PartnerGPP was featured as a Green Vendor in the PGA Green Guide. Presented the 'First and Foremost' Award at the Golden Dumpster Awards on behalf of PGA Green.
• Green Production GuidecoreStrategic or Co-development PartnerCreated and maintained by the Producer's Guild of America. GPP is listed as a vendor and featured in their spotlight.
• Julie's BicycleminorStrategic or Co-development PartnerUK-based organization focused on sustainable production. GPP met with them during London expansion and UK operations.
• Casual FilmsminorStrategic or Co-development PartnerUK sustainable film company. Sponsored the London Sustainable Production Eco-Expo organized by GPP.
• Green Spaces NYminorOthersGreen co-working space in Manhattan that acts as an incubator for entrepreneurial green companies. GPP maintained an office there early in operations.
• The Forest Stewardship Council (FSC)coreStrategic or Co-development PartnerFSC is a GPP client whose logo was prominently featured in Amazon's 'The Tomorrow War'. GPP facilitates FSC's product placement in productions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• AdGreen: UK-based organization that helps advertising and production companies measure and reduce their environmental impact. Adjacent peer in the sustainable production ecosystem, serving overlapping clients in UK film/TV production.
• Film Biz Recycling: NYC-based nonprofit that pioneered sustainable production practices and awarded Green Product Placement its Golden Dumpster Award. Strong adjacent peer in sustainable film/TV, with overlapping relationships among NYC-based production companies.
• Earth Angel: NYC-based eco production consulting company founded by Emellie O'Brien, an advisor to Green Product Placement. Both firms serve the same sustainable film/TV production market and have collaborated on events, making it a close adjacent peer in mission and customer base.

Direct peers

• Brand Connections: Experiential and product placement marketing firm that integrates brands into entertainment and lifestyle experiences. Direct competitor in placement services, though Brand Connections focuses on broader consumer engagement rather than sustainable-only brand portfolios.
• Product Placement Group: Boutique product placement agency serving brands and productions across film, television, and digital media. Direct competitor to Green Product Placement with a similar service-led model, though without GPP's exclusive sustainability specialization.
• Branded Entertainment Network: One of the largest pure-play product placement agencies in the US, working with major studios, networks, and brands on film, TV, and streaming placements. Directly comparable in business model and customer base to Green Product Placement, though BEN works with brands across all categories, not exclusively sustainable ones.

Broad incumbents

• The Marketing Arm: Omnicom-owned entertainment marketing and brand integration agency that places brands across film, TV, music, and sports. Comparable in service offering and studio relationships, but operates at much larger scale and across all brand categories rather than specializing in sustainable products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/greenproductplacement
• Facebookfacebook.com/greenproductplacement
• LinkedInlinkedin.com/company/green-product-placement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Product Placement