What Green Production Guide does

The Green Production Guide is a free, industry-developed sustainability toolkit for film, television, and streaming productions, operated by the Sustainable Entertainment Alliance — a nonprofit consortium founded in 2014 (originally as the Sustainable Production Alliance) and hosted by Business for Social Responsibility (BSR). It serves production companies, studios, and streaming platforms with tools to plan, communicate, implement, and track sustainable production practices. Core products include the Green Production Guide toolkit, the Green Title Database (a searchable catalog of productions with climate/sustainability storytelling credentials, launched 2026), PEAR — an Excel-based carbon emissions calculator covering energy, fuel, travel, accommodations, and waste — and PEACH — a department-by-department sustainable practices checklist used during prep and wrap phases. The platform also aggregates a sustainability vendor directory, climate-storytelling resources, fellowships, and an in-action library of case studies drawn from productions such as True Detective: Night Country, Fallout, Ransom Canyon, Wicked, and Lilo & Stitch.

The underlying technology is intentionally low-friction: spreadsheet-based calculators and a web-hosted resource hub, distributed globally through a self-serve, PLG-style model rather than enterprise sales. The organization's business model is nonprofit consortium funding — recurring membership and contribution payments from participating studios, streamers, and industry institutions — with all tools, vendor listings, and storytelling guides offered free of charge to production teams and climate storytellers. The Alliance reaches users through its website, newsletter, industry events, and a broad GTM partner network that includes the Producers Guild of America, Hollywood Climate Summit, NRDC's Rewrite the Future, Good Energy, Futerra, Reality of Change, USC Annenberg Norman Lear Center, Redford Center, Climate Spring, and Doc Society Climate Story Labs; BAFTA albert is a strategic research partner on Scope 1 & 2 emissions standards (August 2025).

Name

Green Production Guide

Legal name

Business for Social Responsibility

Website

https://greenproductionguide.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Green Production Guide, operated by the nonprofit Sustainable Entertainment Alliance hosted at BSR, provides free sustainability tools — including the PEAR carbon calculator, PEACH checklist, and Green Title Database — to film, television, streaming, and climate-storytelling professionals globally.

Ownership category

akta.pro rank

Product category

Entertainment Industry Sustainability Tools

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)

akta.pro secondary industries

Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM), Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)

Keywords

• Sustainable production tools
• Carbon emissions calculator
• Film sustainability toolkit
• Climate storytelling resources
• Entertainment industry sustainability

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Membership and consortium contributions: The Sustainable Entertainment Alliance operates as a nonprofit consortium of leading studios, streamers, and industry institutions. The organization is hosted at Business for Social Responsibility (BSR) and funded through membership contributions from participating organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Green Production Guide is a free online platform and toolkit that helps film, television, and streaming productions plan, communicate, implement, and track sustainable production practices. It provides the PEAR carbon calculator (Excel spreadsheet) for measuring environmental impact, the PEACH checklist (Excel spreadsheet) for departmental best practices, and the Green Title Database for identifying productions with climate and sustainability themes.

Product overview

The Green Production Guide is a comprehensive platform-and-toolkit offering by the Sustainable Entertainment Alliance that helps film, television, and streaming productions implement sustainable practices. The core offering includes the Green Production Guide toolkit itself, the Green Title Database for identifying climate-themed productions, and two Excel-based calculation tools: PEAR (Production Environmental Accounting Report) for measuring environmental impact including energy, fuel, travel, and waste, and PEACH (Production Environmental Actions Checklist) for tracking sustainable practices across departments throughout production.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Production Guide A comprehensive toolkit providing tools and resources for planning, communicating, implementing, and tracking sustainable production practices on film and television sets, including carbon emission calculators and best practices checklists. Free for all industry professionals.
• Green Title Database A searchable database for identifying films and television productions that engage with climate change and sustainability themes, launched by the Sustainable Entertainment Alliance.
• PEAR (Production Environmental Accounting Report) An Excel spreadsheet tool used to measure the environmental impact of productions based on energy used in offices and stages, fuel used in vehicles and generators, air travel emissions, accommodations, waste, and other environmentally-impactful purchases.
• PEACH (Production Environmental Actions Checklist) An Excel spreadsheet tool containing sustainable practices that each department can implement throughout production, used during prep and wrap phases to track achievements.

Quantifiable outcome

• Ransom Canyon reduced diesel generator fuel usage by over fifty percent using solar batteries and trailers

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Major Studios and Streaming Platforms (Member Consortium)coreStrategic or Co-development PartnerThe Sustainable Entertainment Alliance is a consortium of leading studios, streamers, and film and television industry leaders working collaboratively. Members include film studios, streaming platforms, and major production companies dedicated to advancing sustainability initiatives in the entertainment industry.
• BAFTA albertcoreStrategic or Co-development PartnerCo-developed research on Scope 1 & 2 Emissions in Film & Television Production, published August 2025. Collaborative research initiative to advance industry sustainability measurement standards.
• Producers Guild of America (PGA)coreStrategic or Co-development PartnerPGA established the Green Production Guide through its Green Production Guide task force and green committee members, led by Lydia Dean Pilcher, Mari Jo Winkler, and Katie Carpenter. PGA contributes climate storytelling toolkit and ongoing resources.
• Business for Social Responsibility (BSR)coreStrategic or Co-development PartnerBSR hosts the Sustainable Entertainment Alliance and provides organizational infrastructure, data protection compliance (GDPR, CCPA), and security standards for the consortium's operations.
• Hollywood Climate SummitminorGTM or Marketing PartnerClimate storytelling advisor and partner providing tipsheets, resources, and events for storytellers engaging with climate change in their work.
• NRDC (National Resources Defense Council) - Rewrite the FutureminorGTM or Marketing PartnerPartner providing climate storytelling resources, tip sheets, and the NRDC Climate Storytelling Fellowship offering $20,000 grants to three fellows for climate-related screenwriting.
• Good EnergyminorGTM or Marketing PartnerPartner providing the Playbook for Screenwriting in the Age of Climate Change, an open-source digital guide including story inspiration, cheat sheets, character profiles, and solutions.
• Reality of ChangeminorGTM or Marketing PartnerPartner providing workshops and tip sheets for unscripted TV climate storytelling, including the ABCs of Climate Storytelling.
• RareminorGTM or Marketing PartnerClimate Culture Entertainment Lab partner providing guidance on incorporating high-impact sustainability behaviors into productions.
• FuterraminorGTM or Marketing PartnerPartner providing the 'Stories to Save the World' guide covering 9 climate story frames, from earned dystopia to messy utopias.
• USC Annenberg Norman Lear CenterminorStrategic or Co-development PartnerResearch partner collaborating on the Sustainability On Screen research database, exploring evidence and trends around audience demand and climate-related narratives.
• Storyline PartnersminorGTM or Marketing PartnerPartner providing guidance on writing about the intersection of the climate crisis and workers' issues.
• Redford CenterminorGTM or Marketing PartnerGrants program supporting environmentally focused feature documentaries and episodic docuseries at any stage of development, providing funding, expert network access, and professional development.
• Doc Society Climate Story LabsminorGTM or Marketing PartnerClimate Story Fund supporting compelling storytelling and impact strategies to help audiences envision the just transition.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Doc Society: Operates Climate Story Labs and the Climate Story Fund supporting documentary climate storytelling. Overlaps with the alliance's Green Title Database and climate storytelling resources, and appears as a partner organization.
• NRDC Rewrite the Future: NRDC program that funds climate-themed screenwriting ($20K fellowships) and produces storytelling tip sheets. Overlaps with the alliance's climate storytelling toolkit and is a formal partner.
• EcoSet: Sustainable production consulting and waste-diversion services for film and TV productions. Comparable provider of on-set sustainability support, though narrower in scope than the Green Production Guide's free toolkit model.
• BAFTA albert: UK-based sustainability consortium working with the British film and TV industry on carbon calculators, training, and certification. The closest direct functional peer — the Green Production Guide has even co-developed Scope 1 & 2 emissions research with albert as recently as August 2025.
• Industry Green: UK-based sustainability certification body for film and TV productions. Provides comparable sustainability certification and guidance for productions, overlapping with the Green Production Guide's on-set sustainability advice.
• Earth Angel: US-based sustainability consultancy serving film, TV, and commercial productions with eco-supervision, carbon footprinting, and on-set sustainability services — directly comparable service offering to the Green Production Guide's PEAR/PEACH toolkit.
• AdGreen: Industry-led initiative helping advertising productions measure and reduce their environmental impact. Directly comparable consortium-style carbon calculator model, applied to the advertising production vertical rather than film/TV.
• Hollywood Climate Summit: Annual convening and ongoing programs connecting entertainment industry professionals with climate and sustainability resources. Direct peer in convening and education, and a formal partner of the Sustainable Entertainment Alliance.
• Good Energy: Nonprofit that produced the 'Playbook for Screenwriting in the Age of Climate Change' and climate storytelling resources. Listed as a formal partner of the Sustainable Entertainment Alliance, with significant overlap in climate-storytelling mission and resources.
• Climate Spring: Invests in development of climate-related films and series by partnering with established production companies. Directly comparable to the alliance's grant/fellowship activities and listed as a partner organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/producegreen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Production Guide