What Atocos does

atocos Inc. (atocos株式会社) is a privately held Japanese research SaaS company founded on April 1, 2021 by Shinnosuke Tsukada (CEO) and Yasuhiro Okamoto (CTO), both previously of Pankia and Colopl. Headquartered in Shinjuku, Tokyo with an operations office in Yokohama, the company operates with a small engineering team (1–10 employees) and registered capital of JPY 10 million. The business centers on atocos research, an all-in-one research SaaS platform providing survey collection control, point systems, third-party survey aggregation, multi-language survey distribution, and flexible system integration APIs for enterprise market-research operators. The company's technical stack is built around self-service ("セルフ型") net research tools optimized for the Japanese market, with native iOS/Android response screens, web-based self-service survey creation, and ChromeExtension integrations for enterprise customers.

The product portfolio spans three layers: a B2B SaaS (atocos research) targeting enterprise research buyers; a B2B2C Survey Wall ("atocos アンケートウォール") embedded into third-party point-based apps (notably transportation/reward apps) for monetization; and a set of consumer-facing smartphone apps — Smart Answer (iOS/Android/web, 2.5M+ cumulative users) and YONQ (YES/NO 2-choice gamified point surveys) — that double as distribution channels and respondent acquisition funnels for the atocos research panel. Co-operated service Uvoice (operated by Values Inc.) embeds atocos research into Android, iOS, and WEB platforms with ChromeExtension support, functioning as a flagship integration partner. Revenue derives from subscription (atocos research), transaction/take-rate (Survey Wall), and usage-based (consumer apps) streams, with pricing handled through contact-based sales rather than public listing.

The company's registered respondent panel exceeded 5.5 million in January 2026 (up from 5 million three months earlier), and it holds ISO/IEC 27001:2022 certification (Registration GIJP-1321-IC). The stated business scope further includes software development, smartphone app development, online research, and listed-but-undeveloped directions in real estate advertising operations and WEB3 consulting. No external funding rounds, acquisitions, or leadership changes beyond the founders have been disclosed.

Name

Atocos

Legal name

atocos株式会社

Website

https://atocos.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

atocos Inc. is a Japanese research SaaS company that operates the atocos research platform—a self-service net-research SaaS with point systems and multi-language survey distribution—along with consumer survey apps (Smart Answer, YONQ) and a Survey Wall monetization product for point-based mobile apps.

Ownership category

akta.pro rank

Product category

Market Research Software

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Online survey platform
• Market research SaaS
• Consumer survey apps
• Survey monetization tools
• Point-based reward apps

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. atocos research SaaS Subscription: SaaS subscription model providing all-in-one research platform functionality including survey creation, distribution control, point systems, cross-company survey integration, and aggregation. Offered as self-service net research or full-service platform.
2. Survey Wall Transaction Model: Transaction/take-rate based model for survey wall integration into point-based apps. Provides survey projects to partner apps for monetization with revenue share structure.
3. Smart Answer Consumer Service: Consumer smartphone app service generating revenue through survey participation, likely with advertising or data monetization components.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

atocos Inc. operates an all-in-one online market research SaaS platform called "atocos research" that provides survey creation, distribution and collection control, point system management, multi-language survey support, and cross-company survey aggregation. The company also sells "atocos Survey Wall," an embeddable survey monetization module for point-based mobile apps, and runs consumer-facing smartphone survey apps "Smart Answer" and "YONQ" that have accumulated over 2.5 million users.

Product overview

Atocos Inc. operates a portfolio of survey and market research products centered around its core SaaS platform, atocos research. The company offers professional-grade research tools (atocos research) alongside consumer-facing smartphone applications (Smart Answer, YONQ), a B2B survey wall monetization solution (atocos アンケートウォール), and co-operated services (Uvoice with Values Co., Ltd.). The products range from enterprise self-service research tools to gamified 2-choice reward surveys, serving both B2B and B2C market segments.

Differentiator

Problem solved

Functional benefit

Brands

• atocos research: All-in-One research SaaS platform providing survey control, point systems, survey aggregation, and multi-language support for professional research operations.
• atocos アンケートウォール
• スマートアンサー (Smart Answer)
• YONQ

Quantifiable outcome

• 5.5 million registered respondents on atocos research platform (January 2026)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• 株式会社ヴァリューズ (Values Inc.)coreTechnology or Integration · 1 April 2021Values Inc. operates the Uvoice net research service, which uses atocos research system for its Android app, iOS app, and WEB platform. The partnership involves system integration of atocos research into Uvoice's multi-platform service with ChromeExtension coordination.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pollfish: A mobile-first survey platform offering DIY surveys, panel research, and a survey wall SDK that point-based apps embed for monetization — the closest functional analog to Atocos' integrated platform combining consumer apps, survey walls, and an enterprise SaaS layer.
• BitLabs (CPX Research): Operates a global survey-wall-as-a-service product embedded into reward/point apps for monetization, matching Atocos Survey Wall's positioning around mobile apps, point rewards, and panel aggregation.
• GMO Research: Japanese online panel research operator (ASIA Cloud Panel, GMO Panel) offering Asia-wide consumer research panels and a SaaS stack — a direct domestic competitor for Atocos' Japanese enterprise customers and panel supply.
• TapResearch: Mobile survey-wall platform providing in-app surveys to monetize consumer apps with point-reward models — directly comparable to Atocos' Survey Wall and Smart Answer on the demand (research) and supply (consumer app) sides.

Broad incumbents

• Intage: One of Japan's largest market research firms covering consumer panels, ad effectiveness, and digital insights, with self-service research platforms — a broad incumbent comparable on target customers and enterprise research delivery.
• Qualtrics: Global experience management and survey research SaaS platform with research panels and advanced survey control — competes with atocos research at the enterprise self-service research platform layer globally.
• Rakuten Research: Long-running Japanese online panel research business with a large proprietary panel that supports DIY and full-service research — overlaps directly with Atocos' atocos research panel and Smart Answer consumer proposition.
• Cross Marketing: Japanese digital marketing research agency with large proprietary panels and online survey capabilities, positioning as an end-to-end research and digital insight provider similar to Atocos' enterprise target use cases.
• Macromill: Largest Japanese independent market research firm (TSE-listed) with global panels and full-service research, custom research, and digital marketing insights — competes for the same enterprise research budgets and overlaps on automated/self-service research delivery.

Regional players

• Asmarq (アスマーク): Japan-focused online sample provider and market research firm operating proprietary consumer panels and DIY survey platforms domestically, directly comparable on product and geography to Atocos' Japanese market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atocos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atocos