What TapResearch does

TapResearch Inc. is a privately held US-based company founded in 2013 and headquartered in Menlo Park, California, that operates a two-sided platform combining a mobile-app audience network with native SDKs (iOS, Android, React Native, Unity, JavaScript) and server-to-server APIs to deliver consumer research surveys and rewarded survey monetization. The company serves two distinct customer groups: (1) brand marketers, consumer insights teams, and research agencies who buy survey respondents or use self-service survey tools, and (2) mobile game publishers such as PeopleFun, Socialpoint, Pocket Gems, Gameloft, and Jam City who embed the TapResearch SDK inside their apps to monetize players through rewarded surveys in virtual currency.

TapResearch's core products fall into two families. On the researcher side, the company offers Quick Insights / Market Insights (an integrated DIY survey tool priced at $0.10 per question per response with unlimited seats, profiling, and census balancing), Self-Service Sample / DIY Sample, and Programmatic Sampling (a REST API for at-scale sample delivery), with documented redirect integrations into Alchemer, SurveyMonkey, and Typeform. On the publisher side, the SDK delivers the Survey Wall as the primary monetization format, complemented by FastPass (a single-survey placement launched October 2022) and Quick Questions (a single-question in-app survey format introduced in SDK 3.2 in November 2023). More recent product modules include Player Insights (launched June 2021 for in-game player feedback), Market Intelligence (launched January 2022 as a real-time research solution), and Brand Insights (high-frequency brand tracking for enterprise clients).

The business model combines four revenue streams: usage-based fees from Market Insights, Cost-Per-Complete pricing on programmatic/DIY sample, revenue share with publishers on commercial survey completes (with publishers subsidizing initial profile surveys in exchange for audience data), and enterprise fees from Brand Insights / custom research engagements for clients such as King's Hawaiian, Rosina Foods, Aki Technologies, and Berbix. TapResearch reaches approximately 300,000 unique individuals per day (~3 million per month) and claims reach across 26 major markets, with survey fielding supported in the US, Canada, Great Britain, Australia, France, and Germany. The company has raised approximately $9.1M in disclosed funding across three rounds since 2013, including a $6.1M round in August 2020, and operates with 51-100 employees.

Name

TapResearch

Legal name

TapResearch Inc.

Website

https://tapresearch.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

TapResearch is a two-sided mobile audience platform that delivers consumer-research surveys to brand and agency buyers via DIY tools and APIs, while monetizing mobile-game players through rewarded surveys embedded inside publisher apps via its SDK.

Ownership category

akta.pro rank

Product category

Consumer Insights Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Consumer insights platform
• Market research software
• Mobile survey sampling
• Rewarded survey monetization
• Audience research API

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Market Insights (DIY survey tool): Researchers pay $0.10 per question per response for the longest route of the survey; subscriptions include unlimited seats, unlimited targeting, basic/extended profiling, and census balancing, with US/CA/EU coverage. Buyers prepay via credit card or pre-loaded account funds.
2. Market Research Sample (Programmatic / External surveys): Buyers who already have a survey on another platform pay a Cost Per Complete (CPI) set by the researcher; price varies with target population, incidence, length of interview, and fielding timeline. Customers are charged only per completed response with no hidden fees.
3. Rewarded Survey Revenue Share with Publishers: TapResearch collects revenue from research customers on commercial survey completes, then pays publishers and respondents out of that revenue on full completes and disqualifications/abandons; publishers also subsidize initial profile surveys in exchange for audience data.
4. Brand Insights / Custom Research: Custom brand tracking and high-frequency market intelligence engagements for enterprise clients such as King's Hawaiian, Aki Technologies, Berbix, and Rosina Foods, combining survey design, audience, and analysis.

Pricing tiers

Go-to-market motion5 records

Distribution channels1 record

Marketing channels8 records

Core offering

TapResearch operates a mobile-app audience network that delivers consumer survey responses to brand and market-research buyers through self-serve tools (Quick Insights, DIY Sample, Programmatic Sampling) and APIs. The same network is monetized for mobile game and app publishers via rewarded in-app survey SDKs (Survey Wall, FastPass, Quick Questions), letting end users earn virtual currency by answering surveys inside host apps. The platform unifies respondent supply, survey design, fielding, and analytics.

Product overview

TapResearch is a unified market-research and mobile-app monetization platform organized as a core audience network with two product families: a researcher suite (Quick Insights / Market Insights for end-to-end self-service surveys, Self-Service Sample for routing TapResearch respondents into externally hosted surveys, Programmatic Sampling as an API-driven scale solution, plus newer modules Market Intelligence and Player Insights for real-time research) and a publisher suite (App Monetization With Surveys, delivered via the TapResearch SDK whose primary format is the Survey Wall, with newer formats Quick Questions and FastPass and capabilities like Custom Segments and a virtual Currency System). The two sides share the same mobile audience network: respondents in publisher apps fuel the researcher products, while research surveys are delivered as rewarded content back into publisher apps.

Differentiator

Problem solved

Functional benefit

Brands

• Market Insights: End-to-end self-service survey building, fielding, and analytics platform for brand and market researchers.
• DIY Sample
• Programmatic Sampling
• Brand Insights
• Player Insights
• Survey Wall
• FastPass

Products and services

• Quick Insights (Market Insights) Fully integrated self-service DIY survey tool for collecting consumer responses and reviewing results. Researchers build, field, and analyze insights in one place with access to TapResearch's audience network of millions of mobile app users, with pricing at $0.10 per question per response on the longest route.
• DIY Sample (Self-Service Sample) Self-service sample product that delivers TapResearch respondents from its mobile audience network to a researcher's own external survey URL, with redirect-based integration supporting SurveyMonkey, Typeform, and Alchemer, and feasibility/targeting controls.
• Programmatic Sampling API-based programmatic sampling solution that lets researchers create and modify sampling projects, start or stop sample flow, and reconcile completes through TapResearch's REST API and reporting endpoints.
• App Monetization with Surveys (Rewarded Surveys) Publisher monetization product for mobile game and app publishers. Users earn virtual currency by completing surveys inside the host app, providing a rewarded-survey revenue stream across iOS, Android, and Facebook games, with revenue share between TapResearch, publisher, and respondent.
• Player Insights Tool Real-time in-game player feedback product for mobile game publishers, enabling agile player research and concept testing directly with the mobile gaming audience.
• Market Intelligence Real-time market intelligence solution announced as part of TapResearch's researcher portfolio, providing agile, on-demand consumer intelligence for brands and research buyers.
• Brand Insights High-frequency brand tracking and custom research engagement offered to enterprise brands, combining survey design, audience targeting, and analysis on TapResearch's mobile audience network.

Quantifiable outcome

• Reach of millions of consumers in 26 major markets via mobile apps
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, flagship and major.

• Alchemer (formerly SurveyGizmo)coreTechnology or IntegrationTapResearch has a documented integration with Alchemer, allowing researchers to use Alchemer-built surveys and feed TapResearch's mobile sample into them via TapResearch redirect URLs. Requires a Professional Alchemer subscription for basic surveys and Full Access for disqualification logic.
• SurveyMonkeycoreTechnology or IntegrationTapResearch offers a SurveyMonkey Setup that pipes TapResearch mobile respondents into SurveyMonkey surveys through custom variables, success/disqualification redirect URLs, and a "tid" transaction ID. Requires SurveyMonkey Team Premier.
• TypeformcoreTechnology or IntegrationTapResearch integrates with Typeform Plus accounts, using Typeform hidden fields (@id) and TapResearch redirect URLs to bring TapResearch respondents into Typeform surveys and handle complete/disqualified redirects.
• PeopleFunflagshipChannel Partner/ Reseller/ DistributorMobile game publisher integrating TapResearch rewarded surveys in Wordscapes and WordChums (iOS, Android, Facebook). Increased engaged ARPDAU by over 50%. COO John Boog-Scott is a public advocate, citing TapResearch as a high-yield monetization partner.
• SocialpointflagshipChannel Partner/ Reseller/ DistributorWorld-renowned Barcelona-based mobile game publisher (Dragon City, Monster Legends). Partnered with TapResearch during the pandemic to diversify global revenue, boost ARPDEU, and drive growth.
• Pocket GemsflagshipChannel Partner/ Reseller/ DistributorFeatured publisher partner; partnered with TapResearch to bring an all-new rewarded format to players, driving stronger app engagement and increased ARPDAU.
• Reality GamesmajorChannel Partner/ Reseller/ DistributorMobile game studio behind Landlord. Switched to TapResearch after other survey providers failed to deliver, with the goal of increasing user satisfaction and driving net-new revenue.
• MiniclipmajorChannel Partner/ Reseller/ DistributorListed among the leading publishers that partner with TapResearch to advance monetization, elevate engagement, and diversify revenue in a privacy-first landscape.
• GameloftflagshipChannel Partner/ Reseller/ DistributorWorld-class TapResearch publisher partner, with the Gameloft logo featured on the homepage's "Are you a mobile app developer?" section alongside Jam City, Pocket Gems, and Peoplefun.
• Jam CityflagshipChannel Partner/ Reseller/ DistributorFeatured publisher partner on the homepage, listed among the leading mobile game publishers in TapResearch's success network.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SurveyMonkey: SurveyMonkey is a survey platform with its own audience solutions that competes with TapResearch's Market Insights on the research-buyer side and is also a documented TapResearch integration partner.
• Toluna: Toluna operates a global consumer panel and research technology platform that overlaps with TapResearch on DIY survey tooling, sample, and brand-insights engagements.
• Dynata: Dynata is one of the largest first-party market-research sample providers, directly comparable to TapResearch's Market Insights and DIY Sample for brand-tracking and consumer research projects.
• Cint: Cint is a global sample-exchange aggregator used by market-research buyers; it competes with TapResearch's DIY Sample and Programmatic on the research-buyer side by bundling many panel providers into a single API.
• Prolific: Prolific provides a participant panel for academic and commercial online research, competing with TapResearch for research-buyer spend on agile, opt-in respondent sourcing.
• ironSource (Unity): ironSource, now part of Unity, is a leading mobile ad mediation and monetization platform; it competes with TapResearch on publisher revenue diversification, including rewarded formats inside mobile games.

Direct peers

• Tapjoy: Tapjoy is a leading rewarded-ad platform for mobile apps, including rewarded surveys, offerwalls, and playables; it overlaps with TapResearch on rewarded-survey monetization inside mobile games.
• Pollfish: Pollfish operates a mobile rewarded-survey SDK that monetizes apps by routing respondents to third-party surveys, directly competing with TapResearch's Survey Wall, FastPass, and Quick Questions on iOS, Android, and Unity.
• BitLabs: BitLabs runs a rewarded-survey offerwall SDK for mobile games that competes head-to-head with TapResearch on publisher monetization, survey wall UX, and respondent targeting.
• Theorem Reach: Theorem Reach offers a rewarded-survey SDK for mobile apps and games, providing direct competition for TapResearch's publisher-side monetization and Audience API capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tapresearch
• GitHubgithub.com/TapResearch
• Facebookfacebook.com/tapresearch
• LinkedInlinkedin.com/company/tapresearch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TapResearch