What DevLabor does

DevLabor GmbH is a German custom software and web development agency founded in December 2012 by Jeffrey Reichardt and Benjamin Ullrich, headquartered in Salzwedel, Saxony-Anhalt, with a second office in Lüneburg. The company designs and builds websites, mobile applications, ERP and business software, and WordPress/WooCommerce solutions for agencies, companies, institutions, and startups across the DACH region (Germany, Austria, Switzerland), and operates as an authorized consulting partner under the federal go-digital and DIGITAL.JETZT digitization subsidy programs.

The company's product surface centers on three pillars: (1) project-based custom development across web, mobile (iOS/Android), and business software, billed on a 50% upfront / 50% on completion basis; (2) recurring WordPress, WooCommerce, and hosting services inherited from the October 2021 acquisition of the Level2 agency, which brought hundreds of DACH customers into the portfolio; and (3) the Abfall-App, a configurable white-label waste collection mobile application with an admin backend for municipalities, deployed across multiple German districts with over 75,000 users. Underlying technology is standard web stack (HTML5, CSS, JavaScript, WordPress, WooCommerce) with cloud-hosted mobile app infrastructure and third-party hosting via domainfactory GmbH.

The business model is hybrid: project-based custom development delivers one-time license revenue, while WordPress hosting and Abfall-App licensing generate recurring subscription-style revenue. Distribution is sales-led through direct website and phone inquiry, supplemented by regional business networks (IHK Magdeburg, Wirtschaftsjunioren Altmark), referrals from municipal and NGO clients, and a content marketing blog. In May 2024 the founders established bytehaus GmbH as a parallel IT system house focusing on IT infrastructure, cloud, cybersecurity, and AI services for regional SMEs, with bytehaus securing an AI partnership with Grizzlys Wolfsburg DEL ice hockey club in September 2025.

Name

DevLabor

Legal name

DevLabor GmbH

Website

https://devlabor.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

DevLabor GmbH is a German custom web, mobile, and business software development agency founded in 2012, serving DACH-region agencies, companies, municipalities, and startups with websites, apps, WordPress/WooCommerce hosting, and the white-label Abfall-App waste collection platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Salzwedel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Web Development: Project-based fees for designing and building websites, responsive layouts, online shops, and interactive web applications for agencies, companies, and organizations. Revenue recognized upon project delivery per contract terms (50% upfront, 50% on completion).
2. Mobile App Development: Custom mobile application development for iOS and Android. Projects range from consumer apps (Abfall-App, chatbots, tourism apps) to institutional apps. Billed per project with acceptance procedure.
3. Business Solutions / ERP Software: Custom software development and business solution projects (e.g., ERP software for clients like Exomind). Includes integration with existing systems.
4. WordPress, WooCommerce & Hosting: Following the acquisition of Level2 (Oct 2021), DevLabor inherited hundreds of WordPress and WooCommerce clients in DACH region. Provides hosting, maintenance, support, and development services on an ongoing basis.
5. Abfall-App Licensing to Municipalities: The Abfall-App is offered as a white-label product to German municipalities. Districts can license the app with custom branding, admin panel, and configurable content. Revenue model includes initial setup and ongoing service fees.
6. Go-Digital & DIGITAL.JETZT Consulting: DevLabor is an authorized go-digital and DIGITAL.JETZT consulting company. They guide SMEs through digitization projects, with up to 50% of consulting costs covered by federal subsidies (up to €16,000 under go-digital, up to €50,000 under DIGITAL.JETZT).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

DevLabor is a custom software development agency that designs and builds websites, mobile apps (iOS and Android), and business/ERP software for agencies, companies, institutions, and startups across the DACH region. Beyond custom projects, it operates a vertical white-label product, the Abfall-App, a configurable waste collection app licensed to German municipalities and districts with an integrated admin panel. The company also delivers WordPress and WooCommerce sites with hosting and maintenance, and acts as an authorized consulting partner under the federal go-digital and DIGITAL.JETZT digitization subsidy programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Development Project-based design and development of custom websites, responsive layouts, complex online shops, and interactive web applications for agencies, companies, institutions, and startups in the DACH region. Billed per project with 50% upfront and 50% on completion per contract terms.
• Mobile App Development Custom mobile application development for iOS and Android, ranging from consumer apps (e.g., Abfall-App, chatbots, tourism apps) to institutional apps. Projects are billed per project with an acceptance procedure.
• Business Solutions / ERP Software Custom software development and business solution projects, including ERP software (e.g., for clients such as Exomind) and integration with existing systems. Delivered as fixed-scope projects.
• Abfall-App (White-Label Waste Collection App) A configurable white-label mobile app for municipal waste collection management, licensed to German municipalities and districts. Features include push notifications for disposal dates, multi-address management, waste type filtering, Sperrmüll (bulky waste) registration, an Abfall-ABC waste guide, recycling center locations, glass and used clothing container maps, a Müllmelder (litter reporter), and Smart-Home device integration. Each district manages content via an admin panel and receives data through an integrated tour management system. Over 75,000 users across multiple German municipalities.
• WordPress & WooCommerce Hosting, Maintenance & Development Ongoing hosting, maintenance, support, and development services for hundreds of WordPress and WooCommerce customers across Germany, Austria, and Switzerland, inherited from the Level2 acquisition. Includes website development, e-commerce shops, eLearning platforms, and membership areas built on WordPress and WooCommerce.
• Go-Digital & DIGITAL.JETZT Digitization Consulting Authorized consulting under the federal go-digital (up to €16,000 / 50% coverage) and DIGITAL.JETZT (up to €50,000 / 50% coverage) digitization subsidy programs, guiding German SMEs through digitization projects and often leading into custom web, app, or business software development engagements.

Quantifiable outcome

• Abfall-App reached 75,000+ users across multiple German municipalities
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Level2 (Siks Konzeptsysteme GmbH)coreStrategic or Co-development Partner · 1 October 2021DevLabor GmbH acquired the WordPress agency Level2 and brand level2.blog from Siks Konzeptsysteme GmbH effective 01.10.2021. This acquisition brought hundreds of WordPress and WooCommerce customers from Germany, Austria, and Switzerland, strengthening DevLabor's portfolio and expertise in WordPress, WooCommerce, and hosting solutions. The level2 team of approximately 20 programmers, project managers, and apprentices merged into DevLabor's Salzwedel office.
• DD KONZEPT GmbH & Co. KGcoreStrategic or Co-development Partner · 18 June 2021DevLabor partnered with DD KONZEPT GmbH & Co. KG to implement the Bürgerportal Wolfsburg (citizen participation platform) for the City of Wolfsburg, launched on Digitaltag 2021. DD KONZEPT handled creative direction while DevLabor handled technical implementation.
• AgoraNatura (Deutsche Umwelthilfe & ZALF)flagshipStrategic or Co-development Partner · 15 October 2020DevLabor co-developed AgoraNatura, a digital marketplace for nature conservation projects, together with Deutsche Umwelthilfe (German Environmental Aid) and ZALF Leibniz-Zentrum für Agrarlandschaftsforschung (Leibniz Centre for Agricultural Landscape Research). The platform connects conservation project supporters and providers nationwide, with certified and transparent contributions. DevLabor provided full technical development and digital platform implementation.
• LEADER-Region Lippe-MöhneseeflagshipStrategic or Co-development Partner · 9 September 2020DevLabor developed the Wasser.Wege.Winkel.n mobile app for the LEADER-Region Lippe-Möhnesee, a rural development region. The app provides discoverable hiking, cycling, and water sports routes with 360° imagery, audio guides, and interactive navigation. Won through public tender (Ausschreibung).
• Blauzweig (co-working partner, Lüneburg)minorOthersDevLabor shares office space in Lüneburg (Marie-Curie-Str. 5) with Blauzweig, a long-term cooperation partner. This co-working arrangement reduces operational costs for the Lüneburg satellite office.
• SchuBA (Schulische Berufsorientierung Altmark)flagshipStrategic or Co-development PartnerDevLabor designed and developed the SchuBA chatbot 'Kim' and redesigned the SchuBA website for the youth career agency covering Altmarkkreis Salzwedel. Kim guides users to career counseling resources and forwards requests to appropriate agencies. Project includes a Zukunftsplaner (future planner), internship listings, and event calendar.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• 247GRAD GmbH: Full-service German digital agency offering web development, e-commerce, and digital strategy for SMEs. Directly comparable to DevLabor's custom web/WordPress/WooCommerce service line and similar DACH SME customer base.
• Werkraum GmbH: Karlsruhe-based digital agency delivering web, brand, and custom software projects. Comparable custom development service profile and similar-sized DACH regional agency footprint.
• dotSource GmbH: Jena-based digital agency specializing in e-commerce platforms (Shopware, Spryker, Salesforce) for German brands. Comparable in delivering platform/e-commerce builds with similar DACH mid-market customer profile.
• Neofonie GmbH: Berlin-based digital agency and software house building web platforms, mobile apps, and AI solutions for enterprise clients. Comparable custom development portfolio with similar DACH enterprise/government customer segments.
• dkd Internet Service GmbH: Frankfurt-based digital agency specializing in TYPO3, web development, and custom software. Comparable in delivering custom web and content-driven platforms to German enterprise and institutional clients.
• //SEIBERT/MEDIA GmbH: Wiesbaden-based digital agency focused on intranet, collaboration (Atlassian), and custom software. Comparable offering to DevLabor's custom software, web, and mobile app development for mid-market German clients.
• Inpsyde GmbH: German WordPress and WooCommerce engineering agency. Direct peer given DevLabor's inherited Level2 WordPress/WooCommerce book and recurring hosting/maintenance motion across the same DACH customer base.
• DD KONZEPT GmbH & Co. KG: Named partner on the Wolfsburg Bürgerplattform (June 2021). Comparable-sized German agency delivering creative direction and digital projects for municipal/institutional clients, including joint work with DevLabor.

Regional players

• Blauzweig GmbH: Named long-term co-working partner sharing DevLabor's Lüneburg office (Marie-Curie-Str. 5). Comparable regional digital/marketing services agency in northern Germany; an operational peer rather than direct competitor.

Broad incumbents

• diva-e Digital Value Enterprise GmbH: Larger German full-service digital agency with platform, e-commerce, and content capabilities. Broader incumbent competitor for mid-market and enterprise digital projects across DACH, overlapping with DevLabor's custom development and hosting services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/devlabor
• Facebookfacebook.com/devlabor
• LinkedInlinkedin.com/company/devlabor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DevLabor