What Straubing Tigers does

Straubing Tigers is a professional ice hockey club competing in the PENNY DEL (Deutsche Eishockey Liga), the top tier of German ice hockey, and operating as Straubing Tigers GmbH & Co. KG under the parent association EHC Straubing (founded ~1940). The club plays home matches at the Eisstadion am Pulverturm in Straubing, Bavaria, and serves ice hockey fans and corporate partners across the Gäuboden region of Lower Bavaria. It is led by Managing Director Gaby Sennebogen, currently the only female managing director in the PENNY DEL.

The commercial portfolio centers on live game experiences and B2B sponsorship. Core products include individual match tickets (Einzeltickets), season tickets (Dauerkarten), corporate hospitality packages (Businesstickets), the online Fanshop for merchandise, and a dedicated LED-Wall advertising surface at the arena. The club's business-to-business revenue stream is anchored by five Hauptsponsoren — Stoffel Holding GmbH, Sennebogen Maschinenfabrik GmbH, Koch Gruppe, Richter + Frenzel GmbH & Co. KG, and Wiesenhof — supplemented by tiered partners such as MagentaSport (official media/broadcaster) and individual player sponsorships. Distribution is omnichannel: tickets via the proprietary tickets.tigershockey.de platform and stadium box office; sponsorship sold direct by the club's commercial team; merchandise via the online Fanshop and stadium store.

Supporting operations include a youth development program (Nachwuchs) under EHC Straubing, a digital content layer (Tigers Talk video series, Fan Radio, YouTube, newsletter), community events at the Gäubodenvolksfest and Plaza Vibes, and club media (Clubmagazin). The underlying technology stack is conventional web infrastructure — Matomo self-hosted analytics, CleverPush push notifications, Borlabs cookie consent — with no proprietary AI/ML or platform architecture beyond standard CMS and ticketing. Revenue, attendance, and player-roster economics are not publicly disclosed.

Name

Straubing Tigers

Legal name

Straubing Tigers GmbH & Co. KG

Website

https://tigershockey.de

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Straubing Tigers is a professional German ice hockey club competing in the PENNY DEL, playing home games at Eisstadion am Pulverturm in Straubing, Bavaria. It serves regional fans and corporate sponsors through ticket sales, hospitality, sponsorship, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

Keywords

• Professional ice hockey
• Sports entertainment services
• Team merchandise sales
• Corporate hospitality packages
• Season ticket programs

Headquarters

HQ city

Straubing

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets and season tickets (Dauerkarten) sold directly through the club's ticket shop and box office at the Eisstadion am Pulverturm.
2. Sponsorship & Advertising: Partnership agreements with sponsors including Stoffel Holding GmbH, Sennebogen Maschinenfabrik GmbH, Koch Gruppe, Richter + Frenzel GmbH & Co. KG, Wiesenhof, and others. Includes LED-wall advertising and jersey/branding placements.
3. Hospitality & Business Tickets: Corporate hospitality packages and business tickets sold through the Business Ticket Lounge, providing premium seating and catering services for corporate clients.
4. Merchandise & Fanshop: Online and stadium merchandise sales including official jerseys, apparel, and fan articles through the Straubing Tigers online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Straubing Tigers is a professional ice hockey club that fields a competitive team in the PENNY DEL (Germany's top ice hockey league), playing home games at the Eisstadion am Pulverturm in Straubing, Bavaria. Its core commercial offerings include single-game and season ticket sales, corporate hospitality and business tickets, an online merchandise store selling official apparel, LED-wall and jersey sponsorship opportunities, and a player sponsorship (Spielerpatenschaft) program for fans and businesses.

Product overview

Straubing Tigers is a professional German ice hockey club competing in the PENNY DEL (Deutsche Eishockey Liga). The organization offers a comprehensive portfolio centered on ice hockey game attendance and entertainment at Eisstadion am Pulverturm. Core offerings include individual game tickets (Einzeltickets), season tickets (Dauerkarten), and business hospitality services (Businesstickets/Hospitality) with VIP lounge access. The club operates an online merchandise store (Fanshop/Online-Shop), offers a player sponsorship program (Spielerpatenschaft), and provides an LED-wall advertising product for sponsors. Additional services include youth development programs (Nachwuchs), a club magazine, fan radio broadcasts, and the team mascot TiGo. The portfolio is structured around live game experiences supported by digital services and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Einzeltickets (Single-Game Tickets)
• Dauerkarten (Season Tickets)
• Business Tickets / Hospitality Packages
• Fanshop (Online Merchandise Store)
• LED-Wall Advertising
• Spielerpatenschaft (Player Sponsorship)

Quantifiable outcome

• 8000+ passionate fans attending games regularly

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Elektrotechnik Gogolok GmbHminorGTM or Marketing Partner · 2 July 2026Stefan Gogolok, managing director of Elektrotechnik Gogolok GmbH, became a new shareholder of Straubing Tigers. The entrepreneur from the region demonstrates his connection to the Straubing location. The company logo is featured on the ice resurfacer machine inside Eisstadion am Pulverturm.
• PENNY DEL (Deutsche Eishockey Liga)coreStrategic or Co-development PartnerStraubing Tigers is a member club of the PENNY DEL, Germany's top professional ice hockey league. The club participates in regular season games, playoffs, and qualifying for international competitions (Champions Hockey League).
• Stoffel Holding GmbHcoreGTM or Marketing PartnerMain sponsor (Hauptsponsor) of Straubing Tigers. Logo appears prominently on the club's website and marketing materials.
• Sennebogen Maschinenfabrik GmbHcoreGTM or Marketing PartnerMain sponsor (Hauptsponsor) of Straubing Tigers. Logo appears prominently on the club's website and marketing materials.
• Koch GruppecoreGTM or Marketing PartnerMain sponsor (Hauptsponsor) of Straubing Tigers. Logo appears prominently on the club's website and marketing materials.
• Richter + Frenzel GmbH & Co. KGcoreGTM or Marketing PartnerMain sponsor (Hauptsponsor) of Straubing Tigers. Logo appears prominently on the club's website and marketing materials.
• WiesenhofcoreGTM or Marketing PartnerMain sponsor (Hauptsponsor) of Straubing Tigers. Logo appears prominently on the club's website and marketing materials.
• EHC StraubingcoreStrategic or Co-development PartnerParent club (Stammverein) of Straubing Tigers, responsible for youth development (Nachwuchs). The youth academy feeds talent into the professional PENNY DEL team. Partnership with Förderverein Deutscher Eishockey Nachwuchs.
• MagentaSportminorGTM or Marketing PartnerOfficial media partner for DEL live streaming. All DEL games are available to watch via MagentaSport platform.
• telconnminorGTM or Marketing PartnerPlayer sponsorship partner, with logo visible on player profile pages (e.g., Filip Varejcka player sponsorship).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adler Mannheim: Historic PENNY DEL incumbent with a substantially larger commercial footprint, useful as a comparable for premium hospitality, sponsorship pricing, and arena economics.
• EHC Red Bull München: Dominant PENNY DEL incumbent and resource-rich benchmark for league economics, sponsorship pricing, and arena revenue — relevant as a competitive ceiling for Straubing.

Direct peers

• Schwenninger Wild Wings: Direct PENNY DEL peer operating from a smaller regional market with a similar sponsorship-and-ticket revenue model and comparable brand-positioning challenges against larger DEL clubs.
• Nürnberg Ice Tigers: Direct PENNY DEL peer also competing in Germany's top ice hockey league, with a similar regional mid-market commercial profile and comparable ticket/sponsorship revenue mix.
• Löwen Frankfurt: Direct PENNY DEL peer with comparable league economics, ticketing model, and corporate hospitality offering; mentioned in Straubing's Gäubodencup fixtures.
• Augsburger Panther: Bavarian PENNY DEL peer offering direct regional competitive overlap and a directly comparable ticket, sponsorship, and youth-development model.
• Grizzlys Wolfsburg: Direct PENNY DEL competitor in a similarly-sized regional market, sharing the same league structure, broadcasting deals, and sponsorship/sponsoring partner ecosystem.
• Iserlohn Roosters: PENNY DEL club from a smaller regional market with comparable structural challenges (small catchment, regional sponsor base, mid-tier sporting budget).
• Kölner Haie (KEC): Direct PENNY DEL competitor with a comparable matchday-product offering and PENNY DEL sponsorship inventory, although anchored in a larger metropolitan market.
• ERC Ingolstadt: Bavarian PENNY DEL peer sharing regional sponsor pools and competing for the same Bavarian corporate hospitality and media audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTItzKwG9iif_JF45zbHobw
• Facebookfacebook.com/straubingtigers
• Instagraminstagram.com/straubingtigersofficial
• LinkedInlinkedin.com/company/straubing-tigers-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Straubing Tigers