BPF
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
BPF firmographics
Firmographics- Name
- BPF
- Legal name
- Best Professional Finance
- Website
- https://bestprofessionalfinance.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where BPF is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
BPF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Broker Commission: BPF earns commission from lenders (loan originators) for placing loans with their panel of 35+ lenders. The company states: 'For most of the loans we deal with, we do not charge credit advice fee,' indicating revenue is primarily sourced from lender commissions rather than direct client fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No direct fee for credit advice |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
BPF product offering
Product offeringCore offering
BPF is a Sydney-based finance brokerage that acts as an intermediary between borrowers and its panel of 35+ Australian lenders. The company provides holistic credit advice and brokers Home Loans (including first home buyer, investment, refinance, construction, fixed- and variable-rate options), SMSF Loans for self-managed super fund property investments, and Commercial Loans for business property, equipment, and expansion financing. Revenue is generated via lender commissions rather than direct client fees for most loans.
Product overview
BPF operates as a financial brokerage offering three core loan products: SMSF Loan for self-managed super fund property investments, Home Loan for residential property financing (including fixed-rate, variable-rate, first home buyer, investment property, refinance, and construction options), and Commercial Loan for business property acquisition, equipment financing, and expansion. The company acts as an intermediary between clients and a panel of lenders, providing tailored lending solutions rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- SMSF Loan Self-Managed Super Fund loan service that enables individuals with SMSFs to invest in property via specialized SMSF lending options, with guidance on compliance with the sole purpose test and limited recourse borrowing arrangements (LRBAs). Targeted at SMSF trustees seeking property investment diversification within their superannuation portfolio.
- Home Loan Comprehensive home financing brokerage service covering Fixed-Rate, Variable-Rate, First Home Buyer, Investment Property, Refinance, and Construction loans. Tailored to diverse property scenarios for individual borrowers via BPF's panel of 35+ lenders.
- Commercial Loan Business-focused lending brokerage covering Commercial Property Acquisition, Equipment Financing, and Business Expansion. Provides tailored financing options for specific business needs via BPF's diverse lender panel including specialist non-bank lenders.
Quantifiable outcome
- One client saved over $7,000 on LMI through BPF's assistance
Companies that use BPF
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
BPF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BPF partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
BPF competitors and assessment
Company assessmentOthers
- Connective Home Loans: Aggregator that BPF is already partnered with; provides wholesale lending access and back-office support to brokers. Listed here because it is simultaneously a competitor (in the sense that brokers can work through Connective directly) and an infrastructure provider to BPF.
Direct peers
- Mortgage Ezy: Mid-sized Australian mortgage broker focused on residential and investment lending via a multi-lender panel. Same broker-from-panel business model and same customer segments as BPF, at comparable scale.
- Smartline Personal Mortgage Advisors: Bank-affiliated (NAB) mortgage broker network offering residential and investment lending through a multi-lender panel — directly comparable to BPF in proposition and target customer, though with materially larger scale and aggregator support.
- Loan Market Group: Large Australian mortgage broker aggregator connecting clients to a wide lender panel — same intermediary, panel-driven model as BPF, with similar reliance on commission revenue and similar customer profiles.
- Yellow Brick Road Wealth Management: Australian mortgage broking and wealth advisory firm offering home loans, investment lending, and financial planning through a lender panel. Comparable product mix and SMB/individual customer base to BPF.
- Aussie Home Loans: One of Australia's largest mortgage broker brands (now CBA-owned), directly comparable to BPF in product scope — home loans, refinancing, investment property — and lender panel model. Same customer base, same commission-driven revenue model, just at vastly greater scale.
- Mortgage Choice: National mortgage broker (owned by REA Group) offering home, investment, and SMSF loans via a panel of lenders — directly overlapping with BPF's three core products and broker-from-panel model. Comparable customer segments and revenue mechanics.
Emerging players
- Athena Home Loans: Australian digital mortgage lender that disintermediates brokers by offering rates directly to consumers online. Comparable target customer (owner-occupier and investor borrowers in Sydney/major metros) but opposite go-to-market; represents a structural threat to broker-led models including BPF.
- Tic:Toc: Australian digital home loan lender offering instant online decisions and competitive rates — competes with brokers like BPF for the same first-home-buyer and refinancer segments, especially digitally-savvy Sydney customers.
Broad incumbents
- ANZ, CBA, Westpac, NAB (Big-4 banks): The major Australian banks sit on BPF's lender panel but also compete against brokers by offering direct-to-consumer mortgage products at scale. Relevant as the upstream counterparties BPF distributes through, and as the alternative channel customers compare against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
BPF social profiles
Digital presenceBPF compliance and trust
Trust signalCompliance1 record
BPF financial estimates
Financial estimateRevenue estimate
Valuation estimate
BPF leadership team
Management profileNumber of profiles
Profiles4 records
BPF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BPF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BPF
What does BPF do?
BPF is a Sydney-based finance brokerage that acts as an intermediary between borrowers and its panel of 35+ Australian lenders. The company provides holistic credit advice and brokers Home Loans (including first home buyer, investment, refinance, construction, fixed- and variable-rate options), SMSF Loans for self-managed super fund property investments, and Commercial Loans for business property, equipment, and expansion financing. Revenue is generated via lender commissions rather than direct client fees for most loans.
Is BPF a public or private company?
BPF is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BPF founded?
BPF was founded in 2017. It employs 1 to 10 people.
Where is BPF based?
BPF is headquartered in Sydney, Australia, in the Oceania region.
How does BPF make money?
One revenue line is on record: broker Commission.
Who are BPF's main competitors?
Connective Home Loans is listed as an others. Direct peers are Mortgage Ezy, Smartline Personal Mortgage Advisors, Loan Market Group, Yellow Brick Road Wealth Management, Aussie Home Loans and Mortgage Choice. Emerging players are Athena Home Loans and Tic:Toc. ANZ, CBA, Westpac, NAB (Big-4 banks) is listed as a broad incumbent.
Does BPF have an API?
No public API is recorded for BPF.