What Encore Coatings does

Encore Coatings is a Cartersville, Georgia-based specialty chemical coatings manufacturer founded in 2010 that develops and sells water-based polyurethane, polyurea, and polyaspartic formulations for exterior concrete surfaces. Its flagship is COOL! Pool Deck Coating, a patented thermal-reduction coating that reflects solar rays and reduces surface temperatures by up to 38% while exceeding ADA slip-resistance requirements. The portfolio extends across five sub-brands—COOL! (thermal-reduction pool deck coating), SealBack (nano-particle clear concrete sealer), TripleCrown (one-step concrete cleaner), MiracleMist (mold/mildew and all-purpose cleaners for residential, RV, and boat surfaces), and Lumen (paint additive with lifetime replacement warranty)—plus high-volume contractor bundles for professional installers.

The business operates a product-led growth model anchored on direct-to-consumer e-commerce through encorecoatings.com, complemented by a U.S. fine-retailer network accessed via a store-locator tool, and phone-based sales support (888-776-2242) for material quantification by square footage. Pricing is transactional and ranges from approximately $25 for individual MiracleMist SKUs to $259–$299 for residential COOL! products and $7,500–$14,500 for contractor bulk bundles covering 4,500–10,000 square feet. Customer segments are organized horizontally across DIY residential homeowners (primary), professional contractors, RV/boat owners, and commercial/municipal accounts (HOAs, theme parks, government installations at the Statue of Liberty Pier, Port of San Francisco, Port of Los Angeles, and Florida National Seashore).

Encore is privately held with no disclosed funding rounds, ownership structure, or management team; the company is reportedly staffed by founders with 55–85+ years of combined coatings chemistry experience and operates with an 11–50 employee headcount. Revenue is not publicly disclosed. Distribution is concentrated in the United States with self-reported "rapidly growing" international distribution, and the company pursues a content-first marketing approach built around the COOL! Video School tutorial library and sponsored national TV appearances on Fox Business Network, Modern Living, and Worldwide Living.

Name

Encore Coatings

Legal name

Encore Coatings

Website

https://encorecoatings.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Encore Coatings is a Georgia-based specialty coatings manufacturer that sells water-based pool deck, concrete, and cleaning products—primarily its patented COOL! thermal-reduction coating—via DTC e-commerce, U.S. retail, and contractor bulk channels serving homeowners, professional installers, and municipal clients.

Ownership category

akta.pro rank

Product category

Pool Deck Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Pool deck coatings
• Concrete sealers
• Concrete cleaners
• Exterior building coatings
• Slip-resistant floor paint

Headquarters

HQ city

Cartersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce and Retail): Encore Coatings generates revenue primarily through the direct sale of its coating, cleaning, and sealer products via its e-commerce website and through fine retail retailers across the United States. Revenue is driven by one-time product purchases (individual units and project bundles) as well as higher-volume contractor bundles sold directly to professional installers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Encore Coatings manufactures and sells exterior concrete coatings and related cleaning/sealing products for residential and commercial pool decks and outdoor surfaces. Its flagship COOL! Pool Deck Coating is a patented thermal-reduction coating that keeps concrete cool to the touch and exceeds ADA slip-resistance standards. The company also offers concrete cleaners (TripleCrown), nano-particle sealers (SealBack), an instant mold and mildew stain remover line (MiracleMist), and bulk contractor bundles for professional installers.

Product overview

Encore Coatings is a product portfolio company specializing in concrete coatings and cleaning solutions for residential and commercial pool deck applications. The core offering is COOL! Pool Deck Coating—a thermal-reduction coating that reduces surface temperatures by up to 38% and meets ADA slip-resistant requirements—available as standalone product or in project bundles. Supporting the coating line are concrete preparation and protection products including TripleCrown concrete cleaner and SealBack nano-particle concrete sealer. The company also offers a separate MiracleMist cleaning product line for mold/mildew removal and all-purpose cleaning on RVs, boats, and household surfaces. Contractor-specific bulk bundles are available for large-scale professional installations. All products are 100% water-based and VOC-friendly.

Differentiator

Problem solved

Functional benefit

Brands

• COOL!: Pool deck coating that stays cool to the touch, reduces surface temperatures by up to 38%, slip-resistant, non-slip concrete paint exceeding ADA requirements
• MiracleMist
• TripleCrown
• SealBack
• Lumen

Products and services

• COOL! Pool Deck Coating Water-based thermal-reduction concrete coating for pool decks, patios, sidewalks, and breezeways that keeps surfaces cool to the touch, reduces surface temperatures by up to 38%, exceeds ADA slip-resistance requirements, and resists fading, chipping, and peeling. Available in customizable colors.
• Pool Deck Project Bundle All-in-one DIY project kit containing the COOL! pool deck coating plus application accessories needed to refinish a residential pool deck. Targeted at DIY homeowners seeking a turnkey solution.
• MiracleMist Instant Mold and Mildew Stain Remover A 32-oz spray-on instant mold and mildew stain remover for indoor and outdoor surfaces including RVs, boats, and residential spaces. Works on contact without scrubbing.
• MiracleMist RV & Boat Cleaner A specialized cleaner formulated for RVs and boats that removes mold, mildew, and stubborn outdoor grime. Available in single and twin-pack sizes.
• MiracleMist Outdoor Cleaner An outdoor surface cleaner for removing dirt, grime, and buildup from exterior residential and recreational surfaces.
• TripleCrown One-Step Concrete Cleaner A one-step concrete cleaner that cuts through built-up dirt and debris on patios, sidewalks, and driveways without damaging the underlying concrete surface. Used as preparation before applying COOL! coating.
• SealBack Nano-Particle Clear Concrete Sealer A nano-particle clear concrete sealer that penetrates concrete surfaces and provides long-term protection, extending the life of applied coatings and the underlying concrete.
• 4,500-5,000 SF Contractor Bundle A bulk product bundle providing COOL! coating and supplies sufficient to cover 4,500-5,000 square feet of pool deck surface. Designed for professional coating contractors and installers handling medium-scale commercial or residential jobs.
• 9,500-10,000 SF Contractor Super Bundle An extended bulk product bundle providing COOL! coating and supplies sufficient to cover 9,500-10,000 square feet of pool deck surface. Designed for professional contractors undertaking large-scale commercial or municipal installations.

Quantifiable outcome

• Up to 38% reduction in concrete surface temperature (COOL! Pool Deck Coating)
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daich Coatings: Daich Coatings manufactures specialty decorative and functional concrete coatings (roller-applied stone, epoxy, and protective finishes) for residential and commercial floors, walls, and outdoor surfaces — directly comparable to Encore's specialty/functional concrete-coatings portfolio.
• SureCrete Design Products: SureCrete is a manufacturer of specialty concrete coatings, sealers, and overlays for decorative and protective applications, serving both DIY and contractor channels. The product mix, channel strategy, and target use cases (pool decks, patios, driveways) closely mirror Encore's.
• Insl-X Products: Insl-X is well known for its pool-deck and swimming-pool paints (e.g., Waterborne Pool Paint), directly overlapping Encore's COOL! pool-deck coating in target customer (DIY homeowners and commercial pool operators), product format (specialty pool-deck paint), and distribution (specialty paint retailers).
• Seal-Krete: Seal-Krete manufactures concrete sealers, coatings, and surface-prep products sold through home-center and DIY channels. Its concrete-seal/coating portfolio (e.g., Clear-Seal, Epoxy-Shell) is a direct analog to Encore's SealBack sealer and TripleCrown cleaner/sealer ecosystem.

Broad incumbents

• Sherwin-Williams: Sherwin-Williams is the largest U.S. paint and coatings manufacturer with extensive specialty concrete, deck, and floor coating lines plus a national contractor-distribution network. It represents the most formidable broad-incumbent competitor for both Encore's DIY and commercial/installer channels.
• Behr Paint: Behr (Masco) is a national architectural coatings brand sold primarily through The Home Depot, including concrete, deck, and floor coatings. Behr competes for the same DIY pool-deck and patio-coating dollars as Encore, but at far broader scale and shelf presence.
• Rust-Oleum: Rust-Oleum (RPM International) is a large incumbent protective-coatings and specialty-paint manufacturer with a broad portfolio that overlaps Encore's categories (concrete coatings, sealers, cleaners) across DIY retail, contractor, and industrial channels.
• KILZ (Masterchem Industries): KILZ is a recognized specialty-coatings brand (primers, concrete, masonry, and floor coatings) sold through home-center and DIY channels. It competes in adjacent specialty-coating categories with broad retail reach and brand recognition.
• Olympic Paint (PPG): Olympic is a long-standing pool and deck paint brand (now under PPG), historically known for swimming pool and pool-deck coatings. It is a direct historical incumbent in the COOL! category, with much broader distribution and brand awareness.

Emerging players

• ChromaScape (formerly AmeriPolish / DüraSeal family of brands): ChromaScape is a specialty manufacturer of concrete and surface-care chemistries (sealers, coatings, cleaners) sold through pro and DIY channels. As a specialty-focused, multi-product coatings platform, it is a relevant emerging peer to Encore's coatings-plus-cleaners product strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/encorecoatings
• Facebookfacebook.com/encorecoatings
• LinkedInlinkedin.com/company/encore-coatings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encore Coatings