What Fomex does

Fomex (Hyundai Fomex Co., Ltd.) is a South Korean manufacturer of professional LED lighting equipment for photography, film, and broadcasting applications, founded in 1996 and headquartered in Seoul. The company designs and produces a portfolio of LED panels including the RollLite (built on a conductive-fiber substrate architecture), Flexcolor (RGBWW color-mixing flexible panels), Flexible LED panels, EX Panel Light, and the FOMEX V1 Wireless DMX control system, with 11 domestic and overseas patents protecting its proprietary technology.

Fomex sells through direct sales from Seoul complemented by distribution partnerships with TAKE in Japan and Octica Professional in the UK, targeting professional broadcasters, sports content producers, film crews, and photography studios. Pricing is quote-based and not publicly disclosed, consistent with project-driven B2B sales of professional equipment. The company maintains a global exhibition presence at Inter BEE, KOBA, IBC, NAB, P&I, and BCA, and holds IABM membership providing institutional access to the international broadcast technology buyer community.

Revenue recognition has been built through high-profile deployments including NHK productions, UEFA Euro 2020, the 2022 Qatar FIFA World Cup, and the 2024 Paris Olympics, which function as reference cases rather than recurring revenue. The company is privately held with 11–50 employees, no external funding disclosed, and CEO Jayson K. Yoo. Recognitions include Korea's "Small Giant Company" designation (2019, 2022), "Global Hidden Champion" (2018), and Korea Superb Brand Awards, reflecting its positioning as a globally competitive niche SME in the professional broadcast lighting segment.

Name

Fomex

Legal name

Hyundai Fomex Co., Ltd.

Website

https://fomex.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Fomex is a South Korean manufacturer (founded 1996, Seoul) of professional LED lighting for photography and broadcasting, offering flexible LED panels, RGBWW color-mixing lights, and wireless DMX systems sold direct and via distributors in Japan and the UK.

Ownership category

akta.pro rank

Product category

Professional Lighting Equipment

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351)

SIC

Photographic Equipment & Supplies (3861), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Camera Lighting & Flash (Speedlights, Continuous Lights, LED Panels) (CRACAPAG)

akta.pro secondary industries

LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

Keywords

• Professional LED lighting
• Broadcast lighting equipment
• Photography lighting systems
• Flexible LED panels
• Studio flash equipment

Headquarters

HQ city

Seongdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Professional LED Lighting Equipment Sales: Direct sales of LED lighting systems including RollLite, Flexible LED, Flexcolor, EX Panel Light for professional photography and broadcast production. Products sold through direct channels and distribution partners.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fomex designs, manufactures, and sells professional LED lighting systems and accessories for broadcast, video production, and photography applications. Its product portfolio includes the RollLite flexible conductive-fiber LED panels, Flexcolor RGBWW LED lights, Flexible LED panels, EX Panel Lights, FOMEX V1 wireless DMX controllers, and a photography line of studio monolights, softboxes, and lighting modifiers. The company sells directly from its Seoul headquarters and through international distributors serving broadcasters, production companies, and photography studios.

Product overview

Fomex is a professional lighting equipment manufacturer specializing in photography and broadcasting equipment. The company offers a comprehensive portfolio of LED lighting solutions organized into two main categories: Pro Video and Photography. Pro Video products include the RollLite (conductive fiber-based bendable LED), Flexcolor (RGBWW flexible LED with color mixing), Flexible LED (portable bendable lighting with TLCI 98/CRI 96), EX Panel Light (high-CRI 98Ra flat panels), Wireless DMX V1 (digital encryption-based wireless control), and Peri Bounce (sun diffusers/reflectors). Photography products include Monolights (E, Dp, HDp, G, and Cricket series ranging 200-1000ws), Softboxes (Peri Para umbrella-type, Standard, White series), Lighting Modifiers (umbrellas, reflector discs), and comprehensive Accessories. The products share core technologies including high color rendering (CRI 96-98, TLCI 98), color temperature control (2700K-10000K), wireless control capabilities, and waterproof/dustproof designs, serving both professional broadcasters and photographers.

Differentiator

Problem solved

Functional benefit

Products and services

• RollLite LED Lighting System LED lighting system made of conductive fiber that is bendable and transformable, providing powerful light output with selectable color temperatures (2700K-6500K) and TLCI 98 / CRI 96-98 color reproduction. Available in models from RL21-75W to RL66-1200W, targeted at professional broadcast and video production.
• Flexcolor RGBWW LED Lights RGBWW flexible LED fixture with advanced color mixing that combines multiple LED channels for precise control of saturated colors, pastels, and high-quality white light. Includes FC600 and FC1200 models with IP64 fiber construction, wireless controller, and broadband 2000K-10000K CCT tuning.
• Flexible LED Panels Versatile bendable LED lighting system with waterproof function, portable design, and TLCI 98 / CRI 96 color reproduction. Available in Daylight and Tungsten color options across FLB, FL, and FLM series; officially adopted as content production lighting at the 2024 Paris Olympics.
• EX Panel Light High-quality LED panel light providing stable, soft light with high CRI 98Ra, color temperature range from 2700K (Tungsten) to 6500K (Daylight), DMX interface, and color temperature stability within ±100°K while adjusting brightness. Available as EX600P, EX1200P, and EX1800P.
• STELLAR RGBWW LED Lighting High-end RGBWW LED lighting achieving TLCI ≥95 and CRI ≥95, with CCT function from 2,000K to 10,000K, IP65 waterproof/dustproof rating, LED wavelength photobiological safety certification, and Lumen Radio CRMX plus Bluetooth wireless control integration.
• FOMEX V1 Wireless DMX System Wireless DMX system using digital encryption technology that replaces analog wireless DMX, enabling reliable wireless lighting control for film, broadcast, and stage production environments.
• Monolights (E, Dp, HDp, G, Cricket Series) Studio flash monolights ranging from 200ws to 1000ws output, including Pro-strobe E series, Dprop series, HDprop series, G series, and the compact Cricket digital studio flash series. Sold individually and as part of monolight kits with softboxes and umbrellas. Targeted at professional photographers and studios.
• Softboxes (Peri Para, Standard, White, Grid) Light shaping softboxes including the Peri Para umbrella-type softbox (with patented speedring/hinge mechanism), Standard softboxes (Square, Recta, Strip, Octa), White softboxes, and fabric grids for beam control, used with Fomex and other manufacturers' strobes.
• FOMEX CL3000 Panel Light High-output RGB panel light with powerful, soft, uniform output and green-magenta correction for near-perfect white light, targeted at professional broadcast and video production use.

Quantifiable outcome

• RollLite RL21-150W weighs only 934g providing lightweight body for mobility and portability
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TAKE (Japan)coreChannel Partner/ Reseller/ Distributor · 14 November 2024Japanese distributor TAKE partnered with Fomex for exhibiting and distributing Flexible LED, Flexcolor, and RollLite products in Japan. Products recognized as the BIG 3 of Fomex LED, showcasing at Inter BEE 2024.
• Octica Professional Ltd. (UK)minorChannel Partner/ Reseller/ Distributor · 9 July 2021UK distributor that received Fomex Flexible LED and RollLite lighting solutions for UEFA Euro 2020 supply to the UK market.
• International Association of Broadcasting Manufacturers (IABM)coreOthers · 5 September 2019Fomex joined IABM to strengthen information sharing and collaboration with global companies. IABM is a not-for-profit trade organization with more than 500 members in 40 countries, sharing market information among members to promote sustainable co-growth in the changing media environment.
• Chung-Ang UniversityminorStrategic or Co-development Partner · 1 January 2017Academic-industrial cooperation concluded on March 27th for joint research and development in lighting technology.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Litepanels: Broadcast-focused LED panel lighting brand (part of Vitec/Anton Bauer). Directly competes with Fomex's EX Panel and RollLite in studio and on-location broadcast applications.
• Aputure: Chinese professional LED lighting manufacturer serving film, broadcast, and content creators with high-CRI panels and RGBWW fixtures. Closely comparable target customer and product overlap with Fomex's Flexcolor and Flexible LED lines.
• Elinchrom: Swiss manufacturer of studio flash and continuous LED lighting for professional photography. Direct peer in the monolight/strobe category that Fomex's photography line targets.
• Rotolight: British LED lighting manufacturer for photography, filmmaking, and broadcast. Similar RGBWW product positioning and target customer base to Fomex's Flexcolor and Flexible LED ranges.
• Astera: German wireless, battery-powered LED lighting specialist for film, broadcast, and events. Closely aligned with Fomex on premium broadcast/event use cases and wireless-control integration (CRMX).
• Nanlite: Professional LED lighting brand offering panels, tubes, and RGBWW fixtures for content creation and broadcast. Comparable product portfolio and price/performance tier to Fomex's pro-video line.
• Godox: Chinese manufacturer of photography strobes, continuous LED panels, and lighting modifiers. Overlaps with Fomex's monolight and Flexible LED categories at competitive price points.

Broad incumbents

• ARRI: German premium incumbent in cinema and broadcast lighting (SkyPanel, Orbiter). Competes with Fomex at the high end of professional LED lighting for film and broadcast, but with substantially broader camera and ecosystem offerings.
• Profoto: Premium Swedish photography lighting (strobes, continuous LED, modifiers). Comparable to Fomex's monolight and photography-accessory portfolio at the higher end of studio photography.

Emerging players

• Quasar Science: US-based manufacturer of LED tubes and rails for film and broadcast production. Comparable product category (flexible/rollable professional LED) and broadcast customer base to Fomex.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fomexglobal
• YouTubeyoutube.com/fomexglobal
• Facebookfacebook.com/fomexglobal
• Instagraminstagram.com/fomexglobal
• LinkedInlinkedin.com/company/fomexlight

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fomex