FIBO

What FIBO does

FIBO is the world's leading trade show for the health, fitness, and wellness industry, held annually over four days at Messegelände Köln in Cologne, Germany, and operated by RX Deutschland GmbH (a division of RX Global, itself part of RELX Group). Founded in 1985, the event brings together more than 1,000 exhibitors from 54+ countries and approximately 175,000 visitors from 130+ countries across 15 themed exhibition halls, serving a EUR 36B European fitness market with 71.6M members.

The business is structured around a hybrid B2B/B2C format: trade visitors (gym operators, retailers, distributors, investors) attend Thursday-Friday for sourcing and networking, while consumer visitors attend Saturday-Sunday for product discovery, competitions, and influencer engagements. Revenue derives from six streams: exhibitor stand rental (one-time booth bookings), visitor ticket sales (trade passes, weekend passes, group and student tickets), championship tickets (FIBO Championships), sponsorship and marketing solutions, digital product subscriptions (Lead Manager App, Lead Booster, Colleqt QR Code, Exhibitor Dashboard), and separate paid tickets for the FIBO Congress, Women's Leadership Summit, and Longevity in Hospitality Summit.

The platform combines physical exhibition infrastructure with a proprietary digital lead-capture stack (Lead Manager App, Colleqt smart badges, Lead Booster, Exhibitor Dashboard) and a newly launched AI-powered lecture translation tool supporting up to 57 languages. Strategic anchor partnerships include HYROX (functional fitness races with 15,000+ athletes), IFBB Professional League and NPC Worldwide (bodybuilding with USD 115,000 prize purse), DHfPG and BSA Academy (educational content for the FIBO Congress), and IFAA (Functional Forum). FIBO is expanding its venue footprint (two new halls added in 2026) and is launching FIBO Arabia in Riyadh in September 2026, marking its first geographic expansion outside Cologne.

Name

FIBO

Legal name

RX Deutschland GmbH

Website

https://fibo.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

FIBO is the world's leading annual trade show for health, fitness, and wellness, held over four days at Messegelände Köln. Operated by RX Deutschland GmbH (an RELX Group subsidiary), it serves 1,000+ exhibitors and 175,000+ visitors with a hybrid B2B/B2C format spanning exhibitions, congresses, championships, and digital lead-capture tools.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

akta.pro primary industry

Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

akta.pro secondary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Fitness trade show
• Health wellness exhibition
• Event management services
• Exhibitor lead generation
• Sports industry events

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Exhibitor Stand Rental: Companies from the fitness, health, and wellness industries pay to book exhibition space across 13+ themed halls. Pricing varies by hall location, size, and package level (standard vs. priority/priority plus profiles).
2. Visitor Tickets: Revenue from selling tickets to trade visitors (1-day and multi-day passes) and private visitors (Saturday-Sunday, including weekend passes and Premium Passes). Group tickets available for 8+ people. Student tickets available.
3. Championship Tickets: Specialized ticketing for FIBO Championships including Amateur Championship Tickets, Pro Championship Passes (2-day), Silver Passes (4-day with gift bags), and Gold Passes with premium seating.
4. Sponsorship & Marketing Solutions: Digital and physical sponsorship opportunities including branding placements, promotional packages, and marketing visibility products to increase exhibitor brand awareness before and during the event.
5. Digital Products (Lead Manager): Revenue from Lead Manager App access, Lead Booster promotional offers, and Colleqt QR Code features for enhanced exhibitor lead generation and engagement.
6. Congress & Summit Tickets: Separate paid tickets for FIBO Congress, Women's Leadership Summit, and Longevity in Hospitality Summit with specialized programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels11 records

Core offering

FIBO operates the world's leading annual trade show for health, fitness, and wellness held over four days at Messegelände Köln, Germany. The core offering combines exhibition space rental to industry exhibitors (fitness equipment, nutrition, technology, fashion, spa/wellness brands) across 15 themed halls, complemented by ticket sales to trade and consumer visitors, on-site competitions (FIBO Championships, HYROX), educational summits (FIBO Congress, Women's Leadership Summit, Longevity in Hospitality Summit), and proprietary digital tools (Lead Manager, Colleqt QR Code, Exhibitor Dashboard) for exhibitor lead generation and engagement.

Product overview

FIBO is the world's leading trade show for health, fitness and wellness, organized by RX (Reed Exhibitions) Germany. The offering is a comprehensive event platform combining physical exhibition with digital tools. The core product is the multi-hall exhibition (FIBO Main Exhibition) featuring 1,000+ exhibitors across themed areas including fitness equipment, nutrition, wellness, technology, and fashion. Supporting educational products include FIBO Congress (DHfPG/BSA partnership), Women's Leadership Summit, and Longevity in Hospitality Summit. Competitive products include FIBO Championships (NPC/IFBB bodybuilding) and HYROX fitness races. The digital product suite includes Smart Badge/Colleqt QR Code for paperless lead capture, Lead Manager App for exhibitor lead management, Exhibitor Dashboard for performance analytics, and Exhibitor Hub portal for event management. Specialized sub-brands include Tech Valley (AI/tech companies), Forum Therapy & Training, Functional Forum by IFAA, ReachCon Creator Hub, and various Innovation Areas for start-ups. The RX Female Award programme recognizes women in the industry. Tickets include trade visitor passes, private visitor passes, Premium Pass, Eat & Seat tickets, and Championship tickets (Gold/Silver/Amateur tiers).

Differentiator

Problem solved

Functional benefit

Brands

• FIBO Championships: Bodybuilding competition event featuring NPC Qualifier and IFBB Pro Championships
• FIBO Congress
• FIBO Campus
• Women's Leadership Summit
• Longevity in Hospitality Summit
• RX Female Award

Products and services

• FIBO Main Exhibition (Trade Show)
• FIBO Congress
• Women's Leadership Summit
• Longevity in Hospitality Summit
• FIBO Championships
• HYROX Fitness Race
• RX Female Award
• Smart Badge (Colleqt QR Code)
• Lead Manager
• Lead Manager App (formerly Emperia)
• Exhibitor Dashboard
• Exhibitor Hub
• FIBO Tickets

Quantifiable outcome

• Over 1,200 exhibitors and 154,748 visitors from 129 countries at 2025 edition (new records)
• +2 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

24 partnerships are on record, tiered flagship, core and minor.

• HYROXflagshipStrategic or Co-development Partner · 16 April 2026HYROX is the world's largest indoor fitness race event, hosted within FIBO. The partnership brings functional fitness competitions combining running and functional exercises to FIBO, attracting 15,000+ athletes. Includes HYROX MEN, WOMEN, DOUBLES, PRO, and RELAY categories with Last Chance Qualifier for World Championship.
• IFBB Professional LeagueflagshipStrategic or Co-development Partner · 16 April 2026Multi-year partnership hosting IFBB FIBO Pro Championships with categories including Men's Bodybuilding, Men's Classic Physique, Women's Figure, and Women's Bikini. Total prize money of USD 115,000. Jim Manion (President) and Tyler Manion (Vice-President) lead the league.
• NPC WorldwideflagshipStrategic or Co-development Partner · 16 April 2026Partnership for NPC FIBO Pro Qualifier Championships, the second edition in 2026. Provides qualifying opportunities for bodybuilders to compete at FIBO Pro Championships.
• NPC GermanycoreStrategic or Co-development Partner · 16 April 2026Local organizing partner for NPC FIBO Pro Qualifier Championships held at FIBO.
• PRO TAN EUROPEcoreImplementation/ SI/ Consulting Partner · 16 April 2026Official tanning service provider for FIBO Championships athletes. Provides professional competition tanning for bodybuilders.
• DHfPG (German University for Prevention and Health Management)coreStrategic or Co-development PartnerAcademic partner organizing the FIBO Congress with over 40 lectures. Provides certified education content for fitness professionals with theory and practice combination.
• BSA AcademycoreStrategic or Co-development PartnerEducational partner co-organizing the FIBO Congress with DHfPG, providing professional development content for the fitness industry.
• IFAAcoreStrategic or Co-development PartnerInternational Fitness Association powering the Functional Forum in Hall 9 and Body & Mind Area in Hall 1. Provides workshops, courses, and lectures for functional, athletic, and performance training.
• Physio DeutschlandcoreStrategic or Co-development PartnerProfessional physiotherapy association partnering on Forum Therapy & Training in Hall 8, providing educational content for physiotherapists and rehabilitation professionals.
• VPT (Vereinigung Physikalische Therapie)coreStrategic or Co-development PartnerPhysical therapy association partnering on Forum Therapy & Training in Hall 8 alongside Physio Deutschland and Georg Thieme.
• Georg Thieme VerlagcoreStrategic or Co-development PartnerMedical and scientific publisher partnering on Forum Therapy & Training, providing publishing expertise and content for physiotherapy education.
• Judith WilliamsflagshipGTM or Marketing PartnerPatron of the RX Female Award 2026, honoring women in the fitness, wellness, and health industry in Youngster and Role Model categories.
• Herman RutgersminorOthersInternational fitness industry executive with 35+ years experience, serving as investor, advisor, and board member. Jury member for RX Female Award.
• Maike KumstelminorOthersHead of Director Customer Success at Sport Alliance, founder of Women in Fitness Association (WIFA) Germany. Jury member for RX Female Award.
• Jennifer HalsallminorOthersCo-Founder and CMO of The Collective, fitness industry leader focused on sustainable operations. Jury member for RX Female Award.
• Janosch MarxminorOthersCEO of fitness MANAGEMENT B2B magazine, board member of EuropeActive, supervisory board member of DSSV. Jury member for RX Female Award.
• Liz Terry MBEminorOthersCEO of Leisure Media, editor of HCM magazine (Health Club Management), 40-year career in fitness industry. Jury member for RX Female Award.
• Emma BarryminorOthersGlobal fitness industry speaker, advisor, and investor, known as 'Oprah of Fitness'. Jury member for RX Female Award.
• Deutsche BahncoreChannel Partner/ Reseller/ DistributorTransportation partnership offering discounted long-distance train tickets for FIBO attendees traveling to Cologne via eventanreise-bahn.de.
• HotelMapcoreChannel Partner/ Reseller/ DistributorPreferred accommodation booking partner providing FIBO attendees with best rates and locations for hotel stays during the event.
• KoelnmessecoreOthersVenue operator providing Messegelände Köln (Exhibition Centre Cologne) facilities for FIBO. Provides location, travel services, parking, and accessibility infrastructure.
• Bundesministerium für Wirtschaft und Klimaschutz (BMWK)minorStrategic or Co-development PartnerGerman Federal Ministry providing funding support for Young Innovators trade fair program in Confex Hall for young innovative companies exhibiting at FIBO.
• ColleqtcoreTechnology or IntegrationTechnology provider for QR code lead capture and exhibitor information exchange system used at FIBO Smart Events.
• RX GlobalflagshipOthersParent company (formerly Reed Exhibitions) operating FIBO through RX Deutschland GmbH. Part of RELX Group, creating business for individuals and communities through 400 events in 42 industries across 22 countries.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ISPO Munich: ISPO Munich is the world's largest trade fair for the sports industry, organized by Messe München. It directly competes with FIBO for exhibitors and visitors across overlapping fitness, sporting goods, and outdoor categories in Europe.
• DX (Fitness Experience, formerly IDEA World): DX (formerly IDEA) is one of the largest fitness industry trade shows and conferences in North America, historically organized by Informa or related entities. It directly competes with FIBO for global exhibitor mindshare and education programming in the fitness industry.
• Olympia Expo (UK): The Olympia Expo in London is one of the largest annual bodybuilding and fitness consumer events globally. It competes with FIBO Championships and related programming for exhibitor budgets and professional athlete appearances.
• BODYPOWER Expo: BODYPOWER is a major UK fitness, bodybuilding, and wellness expo held annually in Birmingham. It competes with FIBO for international exhibitors, athlete appearances, and consumer attendees in the fitness and bodybuilding space.
• Arnold Sports Festival: Arnold Sports Festival is one of the largest multi-sport events in the world, combining athletic competitions with a fitness expo. It competes with FIBO for top athlete appearances, sponsorship dollars, and exhibitor mindshare in the global fitness market.

Broad incumbents

• IHRSA (International Health, Racquet & Sportsclub Association): IHRSA is the global trade association for the fitness industry and host of the annual IHRSA Convention & Trade Show. It competes with FIBO for industry professionals' education and networking budgets across the broader fitness ecosystem.

Regional players

• FIBO Arabia: FIBO Arabia is the regional sister event of FIBO Germany, scheduled in Riyadh under the same RX umbrella. It shares branding and operational model but serves a distinct geographic market rather than direct in-territory competition.

Others

• RX Global (RELX Events portfolio): RX Global is the parent organizer operating FIBO alongside 400+ other trade shows including Gastech and Money 20/20. While not a direct competitor, it provides operational infrastructure, technology, and cross-promotion that materially shape FIBO's competitive positioning and ability to scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/fiboshow
• Facebookfacebook.com/FIBO.Show
• LinkedInlinkedin.com/company/fiboshow
• Instagraminstagram.com/fiboofficial
• TikToktiktok.com/@fibo.show
• Xx.com/fibo_show

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIBO