Rafferty's
Rafferty's, Inc. is a privately held casual dining restaurant chain operating 12 full-service locations across Kentucky, Tennessee, Indiana, and Georgia, serving individual consumers and families with made-from-scratch American cuisine and hickory wood-grilled steaks, ribs, and chicken.
- Company typePrivate
- Founded1981
- HeadquartersBowling Green, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Rafferty's does
Rafferty's, Inc. is a privately held, full-service casual dining restaurant chain founded in 1981 and headquartered in Bowling Green, Kentucky. The company operates 12 owned-and-operated locations across four states in the Midwestern and Southern United States: six in Kentucky, four in Tennessee, one in Indiana, and one in Georgia. It employs between 501 and 1,000 people across the network. The company also operates a separate corporate office at 1750 Scottsville Road in Bowling Green, led by VP of Human Resources Kelly Napier, which is distinct from the flagship restaurant location.
The core product is sit-down dining built around a made-from-scratch American menu featuring hickory wood- and hickory coal-cooked steaks, chicken, ribs, and salmon, with USDA Choice beef, in-house sauces and dressings, and a full bar. Menu prices range from $7.99 for appetizers to $31.49 for premium steaks, with a Lunch Duos value option ($13.99) offered daily from 11AM–4PM. The company generates ancillary revenue through three channels: in-restaurant dining, takeout/online ordering via the OLO platform (raffertys.olo.com), and a catering/Party Trays offering for tailgates, corporate events, and parties. Gift card sales are processed through a third-party CardFoundry integration.
The business model is a transactional, pay-as-you-go restaurant operating model with no subscription, loyalty, or enterprise contract components. The customer base is predominantly individual consumers and families in secondary markets, supplemented by event-driven catering orders. Marketing and distribution rely on the company's website, location-specific pages, the OLO ordering platform, and the Party Trays menu; no social media, third-party delivery partnerships, or digital advertising programs are documented. The company has no disclosed funding, ownership structure, M&A history, or partnerships beyond standard vendor integrations (OLO, CardFoundry, Greenhades, JobAppNetwork).
Rafferty's firmographics
Firmographics- Name
- Rafferty's
- Legal name
- Rafferty's, Inc.
- Website
- https://raffertys.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Rafferty's, Inc. is a privately held casual dining restaurant chain operating 12 full-service locations across Kentucky, Tennessee, Indiana, and Georgia, serving individual consumers and families with made-from-scratch American cuisine and hickory wood-grilled steaks, ribs, and chicken.
- Ownership category
- akta.pro rank
Rafferty's industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- akta.pro primary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
Keywords
Where Rafferty's is headquartered
LocationHeadquarters
- HQ city
- Bowling Green
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Rafferty's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Traditional sit-down dining experience with full-service waitstaff. Customers order from menu and pay at conclusion of meal.
- Takeout and Delivery: Online ordering through OLO platform for takeout and delivery orders
- Catering and Party Trays: Bulk food orders for events including tailgates, corporate events, and parties. Items include chicken fingers, ribs, salads, sandwiches, and desserts available in tray quantities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Appetizers and Starters |
| Unit Pricing | Pay-as-you-go | Soups and Salads |
| Unit Pricing | Pay-as-you-go | Sandwiches and Burgers |
| Unit Pricing | Pay-as-you-go | Beef and Steaks |
| Unit Pricing | Pay-as-you-go | Chicken and Shrimp Entrees |
| Unit Pricing | Pay-as-you-go | Specialty Items |
| Unit Pricing | Pay-as-you-go | Desserts |
| Unit Pricing | Pay-as-you-go | Sides |
| Unit Pricing | Pay-as-you-go | Lunch Duos |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rafferty's product offering
Product offeringCore offering
Rafferty's is a casual dining restaurant chain operating 12 locations across Kentucky, Tennessee, Indiana, and Georgia. The chain sells made-from-scratch American cuisine including appetizers, salads, sandwiches, burgers, USDA Choice steaks, hickory-smoked ribs, chicken, seafood, and desserts, prepared using hickory wood and hickory coal cooking methods. The company supplements dine-in service with online ordering through the OLO platform and a catering/Party Trays service for events and gatherings.
Product overview
Rafferty's operates as a single-brand restaurant chain offering a unified dining experience across 12 locations in Kentucky, Tennessee, Indiana, and Georgia. The company provides two core offerings: full-service in-restaurant dining featuring made-from-scratch American cuisine (appetizers, salads, sandwiches, burgers, steaks, chicken, seafood, and desserts), and online ordering via the OLO platform for customer convenience. An add-on catering module called Party Trays extends the brand to off-site events, providing party-sized portions of popular menu items including soups, salads, sandwiches, desserts, chicken fingers, and smoked ribs. The restaurant chain positions itself around its scratch-kitchen philosophy and hickory-wood cooking methods.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Restaurant Dining Full-service casual dining experience at 12 restaurant locations across Kentucky, Tennessee, Indiana, and Georgia, featuring made-from-scratch American cuisine including appetizers, salads, sandwiches, burgers, USDA Choice steaks, hickory-smoked ribs, chicken, seafood, desserts, and full bar service. Customers order from the menu and pay at the conclusion of the meal.
- Online Ordering (OLO) Digital ordering system via the OLO platform (raffertys.olo.com) that allows customers to place takeout orders for pickup from any of the 12 Rafferty's locations.
- Party Trays Catering
Companies that use Rafferty's
Customer profileSegments2 records
Ideal customer profiles2 records
Rafferty's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Rafferty's partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Rafferty's competitors and assessment
Company assessmentOthers
Direct peers
- Logan's Roadhouse: Casual steakhouse chain serving steaks, burgers, ribs, and American fare in full-service restaurants with similar Midwestern/Southern geographic concentration and price points to Rafferty's.
- TGI Friday's: Casual dining chain with full bar and American menu (burgers, ribs, steaks, chicken). Directly comparable in full-service format, American cuisine focus, and family/group occasion targeting.
- Applebee's: Largest U.S. casual dining chain serving American fare (burgers, steaks, ribs, chicken) in a full-service format with similar mid-price-point positioning. Directly competes in the same occasion and price tier as Rafferty's.
- O'Charley's: Casual dining chain offering American comfort food (burgers, steaks, ribs) with full-service sit-down dining. Highly comparable to Rafferty's in menu, price point ($13-$25 entrees), and Southern/Midwestern geographic concentration.
- Cracker Barrel Old Country Store: Casual dining chain with strong Southern/Midwestern footprint serving American comfort food at similar price points. Comparable in geographic concentration in secondary markets and target customer (families, road travelers).
- Chili's Grill & Bar: Major casual dining chain focused on burgers, ribs, fajitas, and steaks with full bar service. Closely mirrors Rafferty's American menu, dine-in model, and price points.
- Ruby Tuesday: Casual dining chain serving American fare (burgers, steaks, ribs, salads) in full-service restaurants. Operates in similar markets with comparable menu structure and price tier to Rafferty's.
Broad incumbents
- Bonefish Grill: Casual dining chain specializing in fresh fish and seafood with full-service format. Overlaps with Rafferty's seafood offerings (salmon, catch of the day) and casual dining service model.
- Outback Steakhouse: Large casual dining steakhouse chain serving USDA Choice steaks, ribs, chicken, and seafood at similar price points. Broader national footprint but overlapping menu and occasion.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rafferty's social profiles
Digital presenceRafferty's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rafferty's leadership team
Management profileNumber of profiles
Profiles13 records
Rafferty's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rafferty's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rafferty's
What does Rafferty's do?
Rafferty's is a casual dining restaurant chain operating 12 locations across Kentucky, Tennessee, Indiana, and Georgia. The chain sells made-from-scratch American cuisine including appetizers, salads, sandwiches, burgers, USDA Choice steaks, hickory-smoked ribs, chicken, seafood, and desserts, prepared using hickory wood and hickory coal cooking methods. The company supplements dine-in service with online ordering through the OLO platform and a catering/Party Trays service for events and gatherings.
Is Rafferty's a public or private company?
Rafferty's is a private company. It is classified as unknown and is currently operating.
When was Rafferty's founded?
Rafferty's was founded in 1981. It employs 501 to 1,000 people.
Where is Rafferty's based?
Rafferty's is headquartered in Bowling Green, United States, in the North America region.
How does Rafferty's make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout and Delivery and catering and Party Trays.
Who are Rafferty's's main competitors?
Texas Roadhouse is listed as an others. Direct peers are Logan's Roadhouse, TGI Friday's, Applebee's, O'Charley's, Cracker Barrel Old Country Store, Chili's Grill & Bar and Ruby Tuesday. Broad incumbents are Bonefish Grill and Outback Steakhouse.
Does Rafferty's have an API?
No public API is recorded for Rafferty's.
What industry is Rafferty's in?
Rafferty's's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAF, Farm-to-Table & Contemporary American Restaurants. Its NAICS code is 722511.