What MedPublic does

MedPublic, operating under the brand names medpublico and med publico, is a Wiesbaden-based full-service agency specializing in medical-scientific communication for the German and European healthcare sector. Founded in 2007 and operating as a brand of wikonect GmbH following an October 2025 merger, the firm employs approximately 60 interdisciplinary professionals and is organized into six internal Units: Strategic Consulting, Medicine and Science, PR and Marketing, Creation, Digital, and Academy. Its service portfolio spans medical writing, continuing medical education, events and congress management, expert/KOL management, press relations, direct marketing, multichannel marketing, congress reporting, and customized publishing for pharmaceutical, medical technology, academic, and medical society clients.

The firm's core operating model is project-based B2B professional services delivered to enterprise clients, with direct client engagement as the primary go-to-market motion supplemented by KOL networks, industry congresses (ADA, ENDO, EASL, DGE, DGIM), and LA-MED association membership. Revenue streams are organized around four pillars: medical writing, healthcare communication consulting, events/congress management, and digital content production. The technology stack is conventional, relying on Google Analytics, Sendinblue, Vimeo, YouTube, and SalesViewer rather than proprietary platforms, with the exception of owned client properties such as the HepAkademie hepatology expert portal (operated since 2007) and the Campus Osteologie platform built for Alexion Pharma Germany.

Named enterprise clients include AbbVie, Astellas Pharma, Bionorica, Boehringer Ingelheim, Chiesi, Fujifilm, Galapagos, Kyowa Kirin, Novo Nordisk, Ascendis Pharma, Alexion Pharma Germany, Ursapharm, and Universitätsklinikum Leipzig. Beyond client work, MedPublic is strategically leading the 2026 relaunch of med-update, a CME provider spanning 30+ medical specialties. Pricing is project-based and not publicly disclosed, and revenue figures are not available in the public record; the parent wikonect entity achieved EcoVadis sustainability verification in 2026.

Name

MedPublic

Legal name

wikonect GmbH

Website

https://med-publico.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MedPublic is a Wiesbaden-based full-service agency providing medical writing, continuing education, congress and event management, and multichannel marketing services for pharmaceutical, medical technology, academic, and medical society clients across the DACH region. Operating as a brand of wikonect GmbH.

Ownership category

akta.pro rank

Product category

Healthcare Communication Services

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare & Life Sciences PR (BPAFADAJ)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Medical Writing & Publications (Clinical/Safety/HEOR) (HLAGALAG), Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Medical communication services
• Healthcare marketing agency
• Medical writing services
• Continuing medical education
• Healthcare public relations

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Medical Writing: Project-based professional services including medical writing, scientific content creation, and documentation for pharmaceutical and healthcare clients.
2. Healthcare Communication Consulting: Strategic consulting and communication services for pharmaceutical companies, medical device firms, and healthcare institutions.
3. Events and Congress Management: Organization and management of medical congresses, advisory boards, continuing education events, and professional conferences for healthcare audiences.
4. Digital Content and Production: Creation of digital formats including e-learning, webcasts, podcasts, videos, and multimedia content for healthcare professional audiences.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

MedPublic is a full-service B2B agency delivering medical-scientific communication services to pharmaceutical companies, medical device manufacturers, universities, and medical associations. Its core offerings span medical writing, continuing medical education (CME-certified), events and congress management, KOL/expert management, press relations, direct marketing, multichannel marketing, congress reporting, customized publishing, and strategic consulting, delivered through six specialized units. The agency also develops and operates specialty education platforms such as HepAkademie (hepatology) and Campus Osteologie (osteology, for Alexion Pharma Germany).

Product overview

MedPublic is a full-service agency for medical-scientific communication, operating as a service-based company rather than a unified software product. The agency is organized into six specialized internal Units: Strategic Consulting, Medicine and Science, PR and Marketing, Creation, Digital, and Academy. Services span Medical Writing, Continuing Education, Events, Expert Management, Press Relations, Direct Marketing, Multichannel Marketing, Congress Reporting, and Customized Publishing. The agency also develops and operates client platforms including HepAkademie (hepatology expert portal) and Campus Osteologie (bone disease education platform for Alexion Pharma Germany). MedPublic additionally supported the med-update brand relaunch for medical continuing education providers. Services are delivered cross-medially following an omnichannel principle.

Differentiator

Problem solved

Functional benefit

Brands

• HepAkademie: Independent expert portal for hepatologists providing current hepatological research, continuing education, and professional exchange since 2007
• Academy

Products and services

• HepAkademie Independent expert portal for hepatologists and hepatology-interested physicians providing current hepatological research, continuing education, congress reporting, post-congress events, podcasts, HotSpots thematics dossiers, guideline overviews, and expert advisory services. Operated since 2007 for the medical community.
• Medical Writing Scientific and medical content creation services for pharmaceutical and healthcare clients, including primary and secondary publications, special publications, advertorials, specialist press articles, direct outreach materials, and educational content.
• Continuing Education (Fortbildung) Training and continuing education services for healthcare professionals delivered online and offline, including blended-learning concepts, CME-certified programs, speaker preparation and support, and the Academy's Masterclass formats in oncology and aesthetic medicine.
• Events and Congress Management Organization and management of medical professional events including lectures, workshops, online conferences, hybrid formats, advisory boards, continuing education events, and professional conferences for healthcare audiences.
• Expert Management (KOL Management) Management and coordination of Key Opinion Leaders (KOLs) and speakers including research, event support, meeting facilitation, and documentation, leveraging an established expert network across indications.
• Press Relations (Pressearbeit) Healthcare PR services including communication concept development, target-group-appropriate content formulation, strategic cross-media distribution, and media relations management, with access to editorial contacts through LA-MED membership.
• Direct Marketing (Direktmarketing) Direct outreach services to maintain continuous exchange with target healthcare audiences, including print mailings and email newsletters (delivered via Sendinblue).
• Multichannel Marketing Omnichannel marketing strategy implementation that delivers a single, consistent message across defined channels and diverse target healthcare audiences in print, digital, and live event formats.
• Congress Reporting (Kongressberichterstattung) Medical congress coverage and reporting services ranging from short specialist articles to comprehensive conference reporting and slide kits, supporting clients at major congresses such as ADA, ENDO, EASL, DGE, and DGIM.
• Customized Publishing Individual publishing services from concept and content creation through design to printing in client corporate design, including special publications, sponsored documents, and bespoke editorial products.
• Strategic Consulting Strategic healthcare communication consulting including SWOT analysis, strategy development, tactics and measures, positioning workshops, and advisory boards with KOLs for pharmaceutical, MedTech, and academic clients.
• Medicine and Science Unit Medical and scientific expertise unit providing medical writing, presentation preparation, congress activities, industry symposia, and data research and processing for healthcare clients.
• PR and Marketing Unit PR and marketing services including PR concept development, editorial media contacts, corporate publishing through paid content, advertisements, special cooperations, and advertorials.
• Creation Unit Creative design services including corporate design development, advertising formats, and direct-mail campaigns with consistent corporate image language for healthcare clients.
• Digital Unit Digital transformation services including e-learning, e-formats, webcasts, podcasts, web design, and digital communication format development for healthcare professional audiences.
• Academy (CME Training Programs) CME-certified excellence training programs for physicians in oncology and aesthetic medicine, including Masterclass Premium (half-day interactive format) and Masterclass Compact (monothematic short events) under the Academy sub-brand.
• Campus Osteologie Online continuing education platform developed for Alexion Pharma Germany targeting specialists, experts, and researchers in osteology. Contains six modules covering bone disease etiology, pathophysiology, and therapy options with interactive graphics and animations.
• med-update Brand Relaunch Services Strategic brand relaunch and communicative/digital development services for med-update, a leading medical continuing education provider, including brand architecture and pitch process support targeting long-standing participants and a digitally-savvy physician generation.

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• wikonect GmbHcoreStrategic or Co-development Partner · 1 October 2025Parent company relationship. MedPublic is a brand of wikonect GmbH. The merger in October 2025 combined competencies to offer congress organization and communication from a single source. The integration brings together healthcare communication with professional event and congress management.
• LA-MEDcoreOthersMember of LA-MED, the professional association for healthcare communication. Provides access to medical and pharmaceutical media landscape, editorial contacts, and industry network.
• die firma. experience designminorStrategic or Co-development PartnerCreative agency brought in for med-update brand relaunch project following official tender process. Responsible for creative execution of the new brand world design.
• EcoVadiscoreOthersSustainability verification partner. EcoVadis provides ratings covering environment, labor practices, human rights, ethics, and sustainable procurement based on international standards including GRI, UN Global Compact, and ISO 26000.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Fishawack Health: Specialist medical communications and consulting group serving global pharma with capabilities in medical affairs, scientific communications, and creative. Comparable to MedPublic's Medical & Science and PR & Marketing offerings, with greater international footprint.

Direct peers

• Thieme: Stuttgart-based medical publisher and CME provider, operating in physician education, scientific publishing, and pharmaceutical services. Comparable to MedPublic's medical writing, CME, and Academy offerings, especially within the German professional audience.
• Publicis Resolute: Healthcare PR and policy communications agency within the Publicis network, focused on pharma, medtech, and public-sector health. Comparable offering to MedPublic's PR & Marketing and Strategic Consulting units, particularly for European pharma clients.
• Springer Health: Healthcare communications and medical publishing arm of Springer Nature, providing medical writing, CME, and omnichannel content for pharma. Direct peer given overlap in medical writing, CME programs, and European pharma client base.
• McCann Health Germany: German arm of McCann Health, offering medical communications, patient engagement, and brand strategy for pharma clients. Direct competitor for German pharma creative and medical writing mandates.
• Serviceplan Health & Life: Munich-based full-service healthcare agency within the Serviceplan Group, providing medical communication, creative, and omnichannel services to pharma clients. Most direct DACH competitor to medpublico in scale, integrated units, and client mix.

Broad incumbents

• GCI Health: Global healthcare PR and communications agency within WPP, focused on pharmaceutical, biotech, and public health clients. Comparable to MedPublic's PR & Marketing unit at a larger, network-affiliated scale.
• Syneos Health Communications: Communications arm of Syneos Health, providing medical affairs, public relations, and patient engagement services to pharma. Competes with MedPublic for enterprise pharma mandates, particularly those integrated with clinical development.
• Havas Health Network: Global healthcare communications network of Havas, offering creative, medical, and digital services to pharma and biotech. Competes with MedPublic on multi-market pharma briefs through its network scale.
• Real Chemistry: Global health communications and data science firm (formerly W2O Group) with broad pharma services spanning medical communications, PR, and analytics. Larger incumbent competitor for multinational pharma clients seeking integrated communications partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/medpublico
• YouTubeyoutube.com/channel/medpublico
• Facebookfacebook.com/medpublico
• LinkedInlinkedin.com/company/medpublico
• Instagraminstagram.com/medpublico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedPublic