Berry Material Handling Inc.
Berry Material Handling Inc. is a Kansas-based full-service authorized dealer for Hyster, Yale, and ten other material handling OEMs, selling, renting, financing, servicing, and training customers on forklifts and aerial lifts across four branches in Wichita, Topeka, Salina, and Garden City.
- Company typePrivate
- Founded2021
- HeadquartersWichita, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Berry Material Handling Inc. does
Berry Material Handling Inc. is a full-service material handling equipment dealer operating exclusively in Kansas through four branch locations (Wichita headquarters, Topeka, Salina, Garden City). The company is a division of Berry Companies, Inc. and operates as an authorized dealer for eleven OEM brands, with Hyster and Yale as the two flagship partnerships (both recognized with 2025 Dealer of Distinction/Excellence awards). The portfolio spans internal combustion, electric/lithium-ion, high-capacity, specialty, very narrow aisle, reach, tow tractor, order picker, and pallet jack/stacker forklifts, plus Genie aerial lifts and adjacent warehouse equipment from Taylor-Dunn, A&G Mercury, Combilift, Bendi, Drexel, Mariotti, Landoll, and Load Lifter.
The business model blends transactional equipment sales with recurring service and rental revenue. Equipment sales operate on one-time transactions; rental, financing/leasing (via Yale Financial Services), and parts/service contracts generate recurring revenue; operator training and custom fabrication are professional service lines. Pricing for rentals is transparently published by capacity class with daily/weekly/monthly tiers and discounts for rental yards and service customers, while equipment pricing is quote-based. Go-to-market is enterprise field sales with dedicated reps per branch, supported by a content-driven website, SEO, newsletter, and social channels.
Customers span five primary verticals: industrial/manufacturing (primary), food and beverage (primary), industrial sub-verticals (building materials, chemicals, lumber, metals, paper, ports, trucking), retail/e-commerce fulfillment, and health/pharma distribution. Equipment lifecycles of 10–15 years with maintenance agreements, fleet management telematics (Hyster Tracker, Yale Vision), and operator training create an annuity-like service layer on top of the equipment placement, anchoring recurring revenue to the installed base. No material AI, software, or proprietary technology capability is developed in-house; all technology components are OEM-sourced.
Berry Material Handling Inc. firmographics
Firmographics- Name
- Berry Material Handling Inc.
- Legal name
- Berry Material Handling Inc.
- Website
- https://berrymaterial.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Berry Material Handling Inc. is a Kansas-based full-service authorized dealer for Hyster, Yale, and ten other material handling OEMs, selling, renting, financing, servicing, and training customers on forklifts and aerial lifts across four branches in Wichita, Topeka, Salina, and Garden City.
- Ownership category
- akta.pro rank
Berry Material Handling Inc. industry classification
Industry- Product category
- Material Handling Equipment Dealer
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
- akta.pro secondary industries
- Warehousing, Inventory & Materials Handling (EDAOANAI), Warehousing, Distribution & Material Handling Staffing (BPACAEAD)
Keywords
Where Berry Material Handling Inc. is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Berry Material Handling Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sales of new and used forklifts, aerial lifts, and material handling equipment. They carry brands including Hyster, Yale, Bendi, Drexel, Combilift, Genie, Load Lifter, Mariotti, Taylor-Dunn, Landoll, and A&G Mercury.
- Equipment Rental: Flexible rental terms for forklifts, scissor lifts, and pallet jacks with daily, weekly, monthly, and longer rental periods. Rental fleet includes electric forklifts, LP forklifts, stand-up electric lifts, order pickers, walkie pallet jacks, scissor lifts, high capacity forklifts, narrow aisle forklifts, pneumatic tire, and cushion tire equipment.
- Financing and Leasing: Financing, leasing, and rental purchasing options for new and used equipment through Yale Financial Services.
- Parts and Service: Parts department and equipment service/maintenance including maintenance agreements, forklift inspections, forklift tires, batteries and chargers, and battery regeneration services.
- Operator Training: Forklift operator training services to help teams stay safe and OSHA-compliant, delivered on-site at customer locations.
- Custom Fabrication and Installation: Custom fabrication services including design, fabrication, installation, and hardfacing overlay for custom solutions and warehouse fixtures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Cushion Tire Forklift Rentals |
| Subscription | Monthly | Equipment Financing/Leasing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Berry Material Handling Inc. product offering
Product offeringCore offering
Berry Material Handling is a full-service material handling equipment dealer that sells, rents, finances, services, and supplies parts for forklifts, aerial lifts, and warehouse equipment across Kansas. The company carries new and used equipment from leading brands (Hyster, Yale, Genie, Combilift, Bendi, Drexel, Mariotti, Load Lifter, Taylor-Dunn, Landoll, A&G Mercury) and supports customers with on-site operator training, custom fabrication, batteries, and fleet management telematics.
Product overview
Berry Material Handling Inc. is a full-service forklift and industrial lift equipment dealer for Kansas, offering a comprehensive portfolio of material handling equipment, warehouse solutions, and supporting services. The core equipment offerings include Hyster, Yale, Bendi, Drexel, Combilift, Mariotti, Genie, Landoll, Load Lifter, Taylor-Dunn, and A&G Mercury branded forklifts and aerial lifts across multiple categories (internal combustion, electric/lithium-ion, high-capacity, specialty, very narrow aisle, reach trucks, tow tractors, order pickers, pallet jacks/stackers). Supporting services include custom fabrication and installation, equipment rental, financing/leasing, operator training, fleet management telematics (Hyster Tracker, Yale Vision), battery solutions, and full-service maintenance. The company operates four Kansas locations (Wichita, Topeka, Salina, Garden City) and is a division of Berry Companies, Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Forklifts and Lift Trucks New and used forklifts from Hyster, Yale, Bendi, Drexel, Combilift, and Mariotti, including internal combustion counterbalance, electric/lithium-ion, high-capacity, specialty, very narrow aisle, reach trucks, tow tractors, order pickers, electric pallet jacks, and electric pallet stackers for warehouses, manufacturing, and distribution operations.
- Genie Aerial Lifts New Genie aerial work platforms including slab scissor lifts, electric slab scissor lifts, vertical mast lifts, articulated boom lifts, rough terrain scissor lifts, trailer-mounted boom lifts, hybrid boom lifts, and electric boom lifts for elevated work applications.
Quantifiable outcome
- Equipment lifespan of 10-15 years with regular maintenance
- +1 more outcomes
Companies that use Berry Material Handling Inc.
Customer profileSegments5 records
Ideal customer profiles4 records
Berry Material Handling Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Berry Material Handling Inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered primary and core.
- Hyster CompanyprimaryAuthorized Hyster forklift dealer for Kansas offering the full range of Hyster forklifts, container handlers, order pickers, pallet jacks, reach trucks, and tow tractors. Recognized as Hyster Dealer of Distinction 2025.
- Yale Materials HandlingprimaryAuthorized Yale forklift dealer for Kansas offering Yale electric and heavy-duty forklifts, reach trucks, order pickers, and narrow aisle trucks. Offers Yale Financial Services for equipment financing and leasing. Recognized as Yale Dealer of Excellence 2025.
- GeniecoreGround-up Genie Aerial Lift dealership offering the full line of Genie aerial equipment including scissor lifts, boom lifts, vertical mast lifts, and trailer-mounted units.
- CombiliftcoreAuthorized Combilift dealer offering multi-directional forklifts, sideloaders, reach stackers, and pedestrian stackers.
- BendicoreAuthorized Bendi dealer offering articulating forklifts for narrow aisle and VNA warehouse applications.
- DrexelcoreAuthorized Drexel dealer offering SwingMast forklifts, explosion-proof forklifts, and specialty lifting equipment.
- MariotticoreAuthorized Mariotti dealer offering compact electric forklifts including ME series and MYCROS models.
- Load LiftercoreAuthorized Load Lifter dealer offering rough terrain forklift models for outdoor and challenging applications.
- Taylor-DunncoreAuthorized Taylor-Dunn dealer offering personnel carriers, utility vehicles, burden carriers, stockchasers, and tow tractors.
- LandollcoreAuthorized Landoll dealer offering stand-up compact forklifts and specialty equipment.
- A&G MercurycoreAuthorized A&G Mercury dealer offering industrial tow tractors in multiple series (300, 400, 700AC, 800AC, 800V, 1000) for material transport over distances exceeding 400 feet.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Berry Material Handling Inc. competitors and assessment
Company assessmentRegional players
- Mid-Atlantic Lift Systems: Regional material handling dealer serving the Mid-Atlantic US. Same full-service dealer model (sales, rentals, parts, service) but geographically distinct from Berry's Kansas focus.
- Anderson Material Handling: Midwest regional material handling equipment dealer offering sales, service, parts, and rentals. Comparable business model and target customer base, but focused on different Midwest geographies (Ohio/Indiana/Kentucky).
Broad incumbents
- Toyota Material Handling Systems: US division of Toyota Industries, one of the largest global forklift manufacturers. Comparable through the dealer-network model and overlapping customer base (manufacturing, warehousing, logistics), though Toyota operates upstream through independent dealer networks.
- Crown Equipment Corporation: Major US forklift manufacturer with direct dealer network across the Midwest. Comparable through product overlap (electric forklifts, reach trucks, order pickers) and similar end-market focus on warehousing and manufacturing.
- Raymond Corporation: US-based forklift manufacturer specializing in electric trucks, reach trucks, and order pickers with a national dealer network. Comparable through focus on warehouse/intralogistics equipment and dealer-supported service model.
- Mitsubishi Logisnext Americas: North American operations of Logisnext (Mitsubishi, Caterpillar, UniCarriers forklifts). Comparable through similar product portfolio (forklifts, aerial lifts) and multi-brand dealer distribution strategy.
- Hyster-Yale Materials Handling: OEM manufacturer of Hyster and Yale forklifts — Berry's primary product partner. Comparable through overlapping product portfolio and customer base, but Hyster-Yale operates at the manufacturer tier of the value chain.
- KION North America: North American arm of KION Group (Linde, STILL, Baoli brands) — one of the largest global material handling OEMs. Comparable through product portfolio and dealer-based distribution model.
Direct peers
- MH Equipment: Large multi-state Hyster and Yale material handling equipment dealer covering the Midwest and South. Directly comparable business model (full-service dealer with sales, rentals, parts, service, training) and overlapping geographic footprint in the central US.
- Alta Material Handling: Toyota Material Handling system dealer with multi-state US coverage offering forklifts, rentals, parts, service, and operator training — same integrated dealer model as Berry but anchored to Toyota rather than Hyster/Yale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Berry Material Handling Inc. social profiles
Digital presenceBerry Material Handling Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berry Material Handling Inc. leadership team
Management profileNumber of profiles
Profiles6 records
Berry Material Handling Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berry Material Handling Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berry Material Handling Inc.
What does Berry Material Handling Inc. do?
Berry Material Handling is a full-service material handling equipment dealer that sells, rents, finances, services, and supplies parts for forklifts, aerial lifts, and warehouse equipment across Kansas. The company carries new and used equipment from leading brands (Hyster, Yale, Genie, Combilift, Bendi, Drexel, Mariotti, Load Lifter, Taylor-Dunn, Landoll, A&G Mercury) and supports customers with on-site operator training, custom fabrication, batteries, and fleet management telematics.
Is Berry Material Handling Inc. a public or private company?
Berry Material Handling Inc. is a private company. It is classified as corporate owned and is currently operating.
When was Berry Material Handling Inc. founded?
Berry Material Handling Inc. was founded in 2021. It employs 101 to 250 people.
Where is Berry Material Handling Inc. based?
Berry Material Handling Inc. is headquartered in Wichita, United States, in the North America region.
How does Berry Material Handling Inc. make money?
Six revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental, financing and Leasing, parts and Service, operator Training and custom Fabrication and Installation.
Who are Berry Material Handling Inc.'s main competitors?
Regional players on record are Mid-Atlantic Lift Systems and Anderson Material Handling. Broad incumbents are Toyota Material Handling Systems, Crown Equipment Corporation, Raymond Corporation, Mitsubishi Logisnext Americas, Hyster-Yale Materials Handling and KION North America. Direct peers are MH Equipment and Alta Material Handling.
Does Berry Material Handling Inc. have an API?
No public API is recorded for Berry Material Handling Inc..
What industry is Berry Material Handling Inc. in?
Berry Material Handling Inc.'s product category is Material Handling Equipment Dealer. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging), with a secondary code of EDAOANAI, Warehousing, Inventory & Materials Handling. Its NAICS code is 423810 and its SIC code is 3537.