INOVEM

What INOVEM does

INOVEM GROUP is a privately held, full-service digital communication agency founded in 2011 and operationally headquartered in Rabat, Morocco, with a secondary legal domicile in Paris, France (RCS B 888 887 296, under publisher/director Moutacalli Oucama). The firm operates as a horizontally integrated creative shop spanning four core pillars: Création web (showcase websites, e-commerce platforms, mobile web, web applications/extranets built on PHP Codeigniter MVC), Création graphique (logos, brand identities, print collateral), Conception 3D (architectural visualization, virtual tours, physical 3D maquettes, 3D exhibition stands), and Signalétique/PLV (signage, illuminated signs, advertising totems). A separate printing division delivers digital, offset, screen, vinyl, and large-format PVC/polyester banner production, and the agency has run an objets publicitaires (pens, notebooks, USB keys, branded gifts) line since 2012.

Revenue is generated on a project-by-project basis through one-time fees priced in Moroccan Dirhams (range: 3,500-50,000 DH per engagement), supplemented by occasional ongoing maintenance or SEO retainers. The customer mix skews toward Moroccan SMBs and local branches of regional firms, with a notable concentration in real estate developers (Anouar Development, Residence Ennour, Bella Vista, Oceanides, Freeassur) using INOVEM for 3D visualization, branding, and exhibition work, alongside retail/fashion (Lacouture) and technology (Prolead) engagements. Marketing and distribution are direct, with no disclosed channel partners; brand presence is supported by a corporate website, social accounts across Facebook, X, YouTube, LinkedIn, Flickr, and Pinterest, and a 4.3/6 Google reviews footprint.

The firm runs on commodity industry tooling rather than proprietary IP: PHP Codeigniter, Adobe Creative Suite, and 3D Max. The only bespoke asset cited is the INOVEM virtual 3D visualization tool, which enables interactive walkthroughs for real-estate pre-sales and public consultations, and the company operates a SARL-structured 3D maquette fabrication sub-division. With 1-10 employees, no disclosed external funding, no patents, no certifications, and no earnings disclosure, INOVEM presents as a sub-scale, founder-managed professional services operation rather than a venture-backable growth company. (Note: the firmographics field lists the founding year as 2001 while multiple other sources, including company timeline and copyright, cite 2011; 2011 is treated as the operative founding year per cross-source precedence.)

Name

INOVEM

Legal name

INOVEM GROUP

Website

https://inovemgroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

INOVEM GROUP is a Rabat, Morocco-based full-service digital communication agency founded in 2011, offering web design, graphic design, 3D visualization, signage, printing, and promotional products to Moroccan SMBs and real estate developers across Rabat, Casablanca, Marrakech, and Tanger.

Ownership category

akta.pro rank

Product category

Digital Communication Agency Services

NAICS

Graphic Design Services (54143), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

akta.pro secondary industries

Data Extraction & Structuring (Invoices, POs, Receipts, KYC) (BPAAAKAF), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Digital communication agency
• Web development services
• 3D architectural visualization
• Graphic design services
• Signage and printing

Headquarters

HQ city

Newbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Communication Services: Full-service digital communication agency providing web creation, graphic design, 3D conception, printing services, signage, photography, and promotional items. Revenue generated through project-based service contracts and one-time project fees.
2. Website Development: Creation of websites including showcase sites, e-commerce platforms, mobile websites, and web applications. Revenue from one-time development fees with potential ongoing maintenance.
3. 3D Visualization and Animation: 3D architectural visualization, virtual tours, 3D animations, physical and virtual models for real estate and urban planning projects.
4. Graphic Design Services: Logo creation, graphic charters, press advertisements, flyers, brochures, and various printed materials. Project-based pricing.
5. Printing Services: Screen printing (serigraphy), offset printing, vinyl printing, banner printing on PVC or polyester materials.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

INOVEM GROUP is a full-service digital communication agency that provides integrated communication services under one roof, including website design and development (showcase sites, e-commerce, mobile web, web applications/extranet), graphic design and brand identity, 3D architectural visualization and animation, interior and exterior signage/PLV, and digital/offset/screen/vinyl/banner printing, supported by promotional products, professional photography, and SEO services. Its proprietary INOVEM Virtual 3D Visualization Tool enables photorealistic walk-throughs for government and real estate clients.

Product overview

INOVEM GROUP is a full-service digital communication agency based in Rabat, Morocco, operating since 2011. The offering is organized as a unified suite of integrated communication services anchored by four core pillars: Création web (web design and development — sites vitrine, e-commerce, mobile web, and web applications/extranet), Création graphique (graphic design — logo creation, brand identity/charte graphique, press ads, and print design), Conception 3D (3D design and animation — architectural visualization, virtual tours, physical and virtual 3D models, 3D exhibition stands, and floor plan renders), and Signalétique (signage and PLV — illuminated signs, totems, and vehicle markings). These core services are supported by a full printing division (digital, offset, screen, vinyl, and large-format PVC/polyester banner printing), promotional products (objets publicitaires with tampography and engraving), and professional photography. A digital marketing module covers SEO and online visibility optimization. The portfolio spans from identity design through physical production and digital deployment, positioning INOVEM as a one-stop agency for businesses seeking integrated offline and online brand communication in Morocco.

Differentiator

Problem solved

Functional benefit

Brands

• INOVEM (3D Virtual Product): A virtual alternative to physical 3D models, allowing target groups to walk through using 3D visualization on PC. Designed for governments and real estate sector companies.

Products and services

• Création site web (Website Design & Development) Website design and development services including informational showcase sites (sites vitrine), e-commerce platforms with online payment and delivery integration, mobile-optimized web apps, and bespoke web applications/extranet systems. Targeted at Moroccan businesses needing an online presence or custom web tools.
• Création graphique (Graphic Design & Visual Communication) Graphic design services including logo creation, brand identity/charte graphique, press advertisements, print-ready materials, flyers, brochures, business cards, and promotional items. Targeted at businesses needing cohesive visual identity across all touchpoints.
• Conception 3D (3D Design and Animation) 3D design and animation services encompassing architectural visualization, 3D floor plans and section plans, virtual and physical architectural models, 3D exhibition stands, and 3D video animations for B2B and B2C presentations. Targeted at real estate developers, government, and brands needing photorealistic 3D communication.
• Signalétique (Signage and PLV) Signage and point-of-sale (PLV) solutions including interior and exterior signage, LED illuminated signs, advertising totems, vehicle markings, and custom signage adapted to corporate security and visitor guidance needs. Targeted at businesses and public venues needing physical wayfinding and branding.
• Impression numérique (Digital Printing) Digital printing services for short to medium print runs with greater flexibility in customization and faster production turnaround compared to offset printing. Targeted at businesses needing small-batch customized print materials.
• Impression Offset (Offset Printing) Offset printing services for high-volume print production including graphic design, file preparation, printing, finishing, and delivery. Known for superior print quality, color precision, and cost-effectiveness at scale. Targeted at businesses needing large-volume print runs.
• Sérigraphie (Screen Printing) Screen printing services for textile (t-shirts, workwear) and industrial marking, using traditional screen mesh technique for durable, high-opacity prints on various surfaces including fabric, plastic, glass, metal, and wood. Targeted at businesses needing customized textiles and industrial marking.
• Impression Vinyle (Vinyl Printing) Vinyl adhesive printing services for interior decoration, exterior advertising, and vehicle wrapping. Offers a range of vinyl types (glossy white, transparent, translucent, luster, micro-perforated, repositionable, electrostatic, magnetic) with 3-year UV resistance. Targeted at businesses needing signage, vehicle branding, or window decoration.
• Impression sur Bâche (Large-Format Banner Printing) Large-format banner printing on PVC and polyester materials for outdoor advertising, event promotion, and informational signage. Available in various weights (270gsm to 500gsm) including fire-rated and micro-perforated options. Targeted at businesses running outdoor campaigns, events, and exhibitions.
• Objets publicitaires (Custom Promotional Products) Custom promotional products and advertising gadgets including pens, notebooks, USB keys, eco-friendly items, and branded gifts, with personalization via tampography and laser/mechanical engraving on metal, glass, wood, and leather. Targeted at businesses running corporate communications and event marketing.
• Photographie professionnelle (Professional Photography) Professional photography services for events (weddings, birthdays), studio shoots, and commercial assignments, staffed by professional photographers who capture images with a deliberate artistic perspective. Targeted at individuals and businesses needing event, portrait, or commercial photography.
• Maquettes physiques 3D (Physical 3D Architectural Models) Physical 3D model fabrication for architecture, urban planning, and real estate projects, delivered on horizontal plans mounted on feet with Plexiglas covers, LED lighting, and mechanical/sound animations controlled via tablet. Targeted at real estate developers, urban planners, and architects needing tangible presentation models.
• Stands d'exposition 3D (3D Exhibition Stand Design & Build) End-to-end 3D exhibition stand service covering design concepts, detailed plans, manufacturing, transport, installation, and post-event dismantling for trade shows, fairs, and expos. Targeted at brands and real estate developers with exhibition participation.
• Référencement web / SEO (Search Engine Optimization) Natural/organic search engine optimization services to improve website ranking on Google, including keyword strategy, on-page optimization, off-page optimization, backlinks, and AdWords campaign management. Targeted at businesses seeking online visibility and qualified inbound traffic.
• Applications web / Extranet (Custom Web Applications) Custom web application and extranet development on the PHP Codeigniter MVC framework; notable built systems include Clinique (clinic management automation), Ecole PRO (school management, 30+ modules, 8 user types), and Assur Pro (insurance broker management with real-time API comparison and commission calculation). Targeted at SMBs and organizations needing bespoke operational software.
• Visite virtuelle (Virtual Tours) Virtual tour creation allowing clients to explore commercial spaces or properties remotely, using point-of-view technology to capture details with precision and enable free navigation for potential clients. Targeted at real estate and commercial-property operators needing remote viewing experiences.
• Plans découpés et Plans types 3D (3D Cutaway Floor Plans) 3D floor plan rendering and architectural cutaway plans, transforming architectural drawings, sketches, or photos into photorealistic 3D visualizations, including custom virtual show apartments with interior decoration details. Targeted at real estate developers and architects needing presentation-ready plans.
• Stand d'exposition (Exhibition Stand Rental & Setup) Exhibition stand rental and setup services complementing the 3D stand design offerings. Targeted at brands and developers needing turnkey exhibition presence.

Quantifiable outcome

• 4.3/6 Google reviews rating

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Direct peers

• Work & Co: Digital product agency focused on custom web applications and ecommerce platforms for brands - closely aligned with INOVEM's Applications web / Extranet and e-commerce site offering.
• Huge: Mid-sized full-service digital experience agency that designs websites, apps and digital products for enterprise clients. Highly comparable to INOVEM's mix of web creation, UX, graphic design and platform builds, though at meaningfully larger scale.
• WebFX: Full-service digital marketing and web development agency offering custom site builds, SEO, graphic design and ecommerce, similar in scope to INOVEM's Création Web + SEO service line. Smaller-mid market positioning with comparable SMB-to-enterprise customer mix.
• Lounge Lizard: Full-service creative agency covering web design & development, branding, SEO and digital marketing. Closely mirrors INOVEM's Création web + Création graphique + SEO bundle for SMB clients.

Broad incumbents

• R/GA: Global creative technology agency building digital products, brand systems and marketing campaigns - overlaps substantially with INOVEM's web, 3D and brand identity services but at far larger scale and global footprint.
• WPP: Global advertising holding company with Moroccan agencies (VMLY&R, Ogilvy, etc.). Competes for enterprise-scale creative, digital and signage contracts in the same Moroccan market.
• Ogilvy: Global creative agency network with long-established Moroccan presence. Directly comparable on branding, advertising, content and digital production services, though larger and serving multinational brands.
• Publicis Groupe: Largest advertising holding company with operations across Morocco via Publicis Africa. Overlaps broadly with INOVEM's full-service creative, digital and production offering and competes for the same Moroccan enterprise marketing budgets.

Emerging players

• BoxBrownie: Specialized 3D rendering and visualization service for real estate marketing. Direct overlap with INOVEM's Conception 3D and architectural visualization offering for property developers.
• Brafton: Content-first digital marketing agency offering web design, SEO and graphic design services to mid-market clients. Comparable on the SEO and graphic content side but with a different geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/INOVEM
• YouTubeyoutube.com/c/Inovemgroup
• Facebookweb.facebook.com/InovemGroup
• LinkedInlinkedin.com/company/inovem-group
• Pinterestpinterest.com/inovemgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INOVEM