SDTM

What SDTM does

SDTM (Société marocaine de distribution et de transport de marchandises et de messagerie) is a Casablanca-headquartered logistics and transport operator founded in 1988 and now a wholly-owned subsidiary of Groupe Barid Al-Maghrib (Morocco's state-owned postal service) following the September 2016 acquisition of 100% of its shares for 103.1 million Moroccan Dirhams. The company runs Morocco's densest integrated delivery network: 36 locations (8 regional platforms plus 28 commercial agencies), a 300-vehicle fleet ranging from 3.5T to 25T, 15,000 m² of warehousing, 560 collaborators, and approximately 4 million parcels handled annually. Core service lines are La Messagerie Express (parcels 1kg–5T with next-day-before-10am delivery, six days a week), La Course Urgente (urgent door-to-door delivery), L'affrètement (freight chartering with GPS-tracked fleet), La Logistique (warehousing, order preparation, distribution), and Export/Import Express with sector-specific offers for ARTISANAT, TEXTILE, and DOCUMENTS customers.

SDTM's commercial model is enterprise-led: a dedicated commercial team acts as single interlocutor for business clients, offering quote-based pricing (by weight, destination, vehicle type), monthly invoicing with up to 30 days of deferred payment, home collection and distribution, and a dedicated "Espace Entreprise" portal. Named enterprise clients include Nestlé, Renault, Pfizer, Sanofi, DHL, Damco, LG, Crédit du Maroc, Atlascopco, Diffazur, Marjan, and Mifa Group, spanning pharmaceuticals, automotive, FMCG, electronics, industrial equipment, banking, and global logistics. The technology stack is conventional rather than AI-native: an integrated information system with permanent Track & Trace (barcode-driven parcel tracking), GPS-based fleet monitoring for freight, and a decision-support system for operational visibility; customers self-serve status via a 24/7 web portal and a ticketing helpdesk.

The business is a single-country operator (Morocco), with no public international footprint beyond cross-border export/import express services. Revenue figures are not publicly disclosed; the only material valuation reference is the 2016 acquisition price of 103.1 MDH. The source data contains no post-2016 funding rounds, leadership changes, M&A, product launches beyond the 2016 service-line extensions, or evidence of geographic expansion, which limits assessment of recent momentum.

Name

SDTM

Legal name

Société marocaine de distribution et de transport de marchandises et de messagerie (SDTM)

Website

https://groupesdtm.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SDTM is a Moroccan express-messaging, freight, and logistics operator — wholly owned by state postal group Barid Al-Maghrib since 2016 — serving enterprise clients across nine verticals through 36 locations, a 300-vehicle fleet, and 15,000 m² of warehousing handling roughly 4 million parcels per year.

Ownership category

akta.pro rank

Product category

Domestic Express Delivery and Logistics Services

NAICS

Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (492210), Local Messengers and Local Delivery (49221), Freight Transportation Arrangement (48851)

SIC

Trucking & Courier Services (No Air) (4210), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Delivery Fleet Subscription & Bundled Services (Maintenance/Telematics/Insurance) (TLABAGAH)

akta.pro secondary industries

On-Demand/Flexible Term Last-Mile Fleet Rental (Daily/Weekly/Seasonal) (TLABAGAG), Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Express parcel delivery
• Freight transport services
• Warehousing and logistics
• International shipping
• Supply chain solutions

Headquarters

HQ city

Aïn Sebaa

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Express Messaging Services: Core express delivery service with pricing based on weight and destination. Handles shipments from 1kg to 5 tons with standard or express delivery options including next-day delivery before 10am (6 days/week).
2. Urgent Delivery Services: Urgent national delivery service for time-sensitive shipments weighing 1kg to 5 tons with pricing based on destination and service level.
3. Freight/Charter Services: Direct delivery service using fleet of vehicles (3.5T to 25T) with pricing based on vehicle type, destination, and services. Includes vehicle rental with driver options.
4. Logistics Services: End-to-end logistics including warehousing, storage, order preparation, and distribution. Service pricing based on specific logistics requirements.
5. Export/Import Express Services: International shipping services including express export with personalized offers for ARTISANAT, TEXTILE, DOCUMENTS sectors and import collection on demand.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

SDTM is a Moroccan express delivery and logistics provider offering four core service lines: La Messagerie Express (parcel delivery 1kg-5T with next-day-before-10am option), La Course Urgente (urgent same-day delivery), L'affrètement (freight chartering with owned 3.5T-25T vehicle fleet including GPS tracking), and La Logistique (warehousing, order preparation, and distribution). For enterprise clients, the company provides Export/Import Express, Freight, Transit, and value-added Services Plus (dedicated account management, home collection/delivery, monthly invoicing with 30-day deferred payment).

Product overview

SDTM operates as a unified logistics and transport platform offering four core services: La Messagerie Express (national express delivery leader with 8 regional platforms and 28 commercial agencies), La Course Urgente (urgent delivery), L'affrètement (freight chartering with GPS-tracked fleet), and La Logistique (storage and fulfillment). For enterprise clients, SDTM provides Export/Import Express, Freight, Transit, and value-added services including dedicated account management and deferred payment options. The company also offers supply chain advisory services and digital capabilities including real-time package tracking and a customer helpdesk ticketing system. SDTM is a subsidiary of Barid Al-Maghrib Group (Moroccan Post) following 100% acquisition in September 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• La Messagerie Express

Quantifiable outcome

• Next-day delivery before 10am available 6 days per week
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sendib: Moroccan courier and logistics company offering domestic and international parcel delivery, freight, and e-commerce fulfillment. Comparable in targeting Moroccan enterprise and e-commerce shippers with similar express delivery service portfolio.
• Amana Express: Morocco's express delivery service operated by Barid Al-Maghrib (the same state postal group that owns SDTM). Directly comparable in offering national express messaging, parcel delivery, and freight services across Morocco with similar enterprise customer base.
• Colis Express: Moroccan national courier and express delivery service operating across Morocco with similar parcel, freight, and enterprise last-mile offerings. Direct head-to-head competitor in the Moroccan domestic express delivery market.
• Speedex: Moroccan courier and parcel delivery service offering domestic and international express delivery, freight, and logistics solutions. Direct domestic competitor targeting the same enterprise and international trade customer segments as SDTM.

Emerging players

• Yassir: North African super-app providing on-demand delivery, ride-hailing, and financial services across Morocco, Algeria, and Tunisia. Emerging competitor in the Moroccan last-mile delivery space with mobile-first customer experience that SDTM lacks.
• Glovo: On-demand multi-category delivery platform operating in Morocco with mobile-native ordering, real-time tracking, and crowdsourced couriers. Partial overlap — eating into SDTM's potential SMB and consumer share, though focused on restaurant/retail rather than enterprise parcel/messaging.

Broad incumbents

• Aramex: Middle East and North Africa-focused courier and logistics provider with comparable express delivery, freight, and warehousing offerings. Directly comparable on regional last-mile capabilities and enterprise customer orientation across the MENA geography that includes Morocco.
• FedEx Morocco: Global courier operating in Morocco with express international shipping, freight, and tracking services. Comparable on enterprise express delivery and freight chartering, with broader international reach.
• UPS Morocco: Global logistics integrator with Moroccan operations offering express delivery, freight, and supply chain solutions. Comparable on enterprise parcel delivery and freight services, with particularly strong cross-border capabilities SDTM cannot match.
• DHL Express Morocco: Global courier integrator with operations in Morocco serving enterprise customers with cross-border express, freight, and logistics services. Overlaps with SDTM on enterprise accounts and freight segment, but offers far deeper international network — notably, DHL is also a SDTM customer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sdtm.officiel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SDTM