FOX 28 Spokane
FOX 28 Spokane (KXLY-TV) is a privately held FOX-affiliated local broadcast television station, operated by Spokane Television, Inc. as part of Morgan Murphy Media, serving the Spokane, Washington DMA and broader Inland Northwest region with local news, weather, sports, and entertainment programming distributed via broadcast, cable, satellite, OTT streaming, and mobile apps.
- Company typePrivate
- Founded1995
- HeadquartersSpokane, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FOX 28 Spokane does
FOX 28 Spokane (legal entity Spokane Television, Inc., branding "FOX 28 / 4 News Now") is a local broadcast television station licensed to Spokane, Washington, operating on digital channel 13 (virtual channel 4) under the KXLY-TV call sign. The station is the FOX Network affiliate for the Spokane Designated Market Area and is owned and operated as part of the Morgan Murphy Media portfolio of broadcast properties. Beyond its primary KXLY-TV transmitter, the licensee operates digital TV translators and low-power stations KUMN-LD (Moses Lake, WA, channel 19), K26NM-D (Pullman, WA, channel 26), and KXMN-LD (Spokane, channel 9), extending coverage across the broader Inland Northwest region including Eastern Washington and North Idaho.
The station produces and distributes local news, weather, sports, and entertainment programming, with dedicated coverage of regional sports franchises including Gonzaga Bulldogs, Washington State Cougars, Eastern Washington Eagles, Idaho Vandals, Whitworth Pirates, Spokane Chiefs, and local high school athletics. Its product surface extends across over-the-air broadcast, regional cable and national satellite carriage (DirecTV, Dish Network), an OTT streaming service branded KXLY+, a station website at kxly.com, and four native mobile applications (KXLY News and KXLY Weather apps for both iOS and Android), supported by social media presence on Facebook, X, LinkedIn, YouTube, and Instagram. Core operational technology is standard FCC-licensed digital TV transmission; no proprietary AI/ML technology, patents, or unique software IP is disclosed.
The business operates a dual revenue model. The primary stream is television advertising — selling ad spots during local news, sports, and entertainment programming to local and regional advertisers seeking Spokane/Inland Northwest audiences, with quote-based pricing varying by daypart, program, and ratings. The secondary stream is recurring retransmission consent fees paid by cable and satellite operators that redistribute the station's signal to subscribers. Customer-facing distribution is free-to-viewer (ad-supported) for broadcast and digital channels, with operational management led by News Director Melissa Luck and Director of Digital and Streaming Nick Hawthorne. The company is privately held with 11–50 employees and no disclosed funding rounds, M&A activity, or institutional investment.
FOX 28 Spokane firmographics
Firmographics- Name
- FOX 28 Spokane
- Legal name
- Spokane Television, Inc.
- Website
- https://fox28spokane.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FOX 28 Spokane (KXLY-TV) is a privately held FOX-affiliated local broadcast television station, operated by Spokane Television, Inc. as part of Morgan Murphy Media, serving the Spokane, Washington DMA and broader Inland Northwest region with local news, weather, sports, and entertainment programming distributed via broadcast, cable, satellite, OTT streaming, and mobile apps.
- Ownership category
- akta.pro rank
FOX 28 Spokane industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
Keywords
Where FOX 28 Spokane is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FOX 28 Spokane business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: FOX 28 generates revenue primarily through selling advertising spots during its broadcast programming, including local news segments, sports coverage, and entertainment content. The station serves local advertisers in the Spokane and Inland Northwest region seeking to reach regional audiences.
- Subscription/Retransmission Fees: Broadcast television stations receive retransmission consent fees from cable and satellite providers who redistribute their signals to subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Television advertising spots |
Distribution channels5 records
Marketing channels5 records
FOX 28 Spokane product offering
Product offeringCore offering
FOX 28 Spokane is a FOX Network-affiliated broadcast television station (KXLY-TV) serving the Spokane, Washington Designated Market Area and the broader Inland Northwest region. It produces and distributes local news, weather, sports, and entertainment programming through over-the-air broadcast, cable/satellite carriage, the KXLY+ streaming platform, and mobile applications. Revenue is generated by selling advertising spots during local programming and collecting retransmission consent fees from multichannel video distributors.
Product overview
FOX 28 Spokane (KXLY-TV) is a local broadcast television station operated by Spokane Television, Inc., part of Morgan Murphy Media. The station provides local news, weather, sports, and entertainment programming to the Spokane, Washington area and the broader Inland Northwest region. The media company operates multiple digital TV translator stations (KUMN-LD in Moses Lake, K26NM-D in Pullman, KXMN-LD in Spokane) alongside its main station on digital channel 13. The company's digital offerings include iOS and Android mobile applications for news and weather, plus an OTT live streaming service called KXLY+.
Differentiator
Problem solved
Functional benefit
Products and services
- FOX 28 Spokane (KXLY-TV) Local Broadcast Television Station
Companies that use FOX 28 Spokane
Customer profileSegments2 records
Ideal customer profiles3 records
FOX 28 Spokane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FOX 28 Spokane partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FOX NetworkcoreFOX 28 is the FOX Network affiliate in Spokane, broadcasting FOX programming including sports (NFL, MLB), entertainment shows, and national news. This affiliation provides access to national FOX content while the station provides local news and advertising representation.
- Morgan Murphy MediacoreParent company that owns and operates KXLY-TV/FOX 28 Spokane along with other media properties including radio stations (920 News Now), digital platforms, and other television stations in the Morgan Murphy Media portfolio.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
FOX 28 Spokane competitors and assessment
Company assessmentBroad incumbents
- Sinclair Broadcast Group: Large publicly-traded broadcast group that owns multiple FOX-affiliated stations nationwide, serving as the closest scaled competitor model for local network affiliate economics and group-level ad sales.
- TEGNA: Multi-station broadcast group with strong local news focus and growing digital/streaming operations, comparable in business model and competitive positioning within mid-market local TV.
- Gray Television: Mid-to-large broadcast group operating numerous network-affiliated local TV stations in mid-sized markets comparable to Spokane, with similar reliance on advertising and retransmission revenue.
- Nexstar Media Group: Largest U.S. television station operator with extensive network affiliate footprint, comparable in business model (network-affiliated local TV, retransmission, digital) but operating at vastly greater scale.
- Allen Media Group: Diversified local broadcast operator owning network-affiliated and independent TV stations across multiple U.S. markets, comparable in business model with focus on local news and multi-platform distribution.
Direct peers
- KXLY 920 News Now: Sister news/talk radio station under Morgan Murphy Media in the Spokane market, sharing newsroom resources, sales infrastructure, and local advertising relationships with FOX 28.
- KHQ-TV (Spokane): NBC-affiliated local TV station in Spokane, directly competing with FOX 28 for the same Inland Northwest audience, ad dollars, and exclusive local sports coverage rights.
- KREM 2 (Spokane): CBS-affiliated local TV station operating in the same Spokane DMA as FOX 28, competing head-to-head for local viewers and regional advertisers with overlapping news, weather, and sports programming.
Regional players
- Cowles Company (Spokane): Regional media company historically tied to The Spokesman-Review and local broadcasting in Spokane, providing a comparable regional media ownership model in the same DMA.
Others
- Morgan Murphy Media: Parent company of FOX 28 Spokane; operates additional TV stations, radio properties, and digital platforms, providing direct comparability on group-level cost structure and cross-platform content sharing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FOX 28 Spokane social profiles
Digital presenceFOX 28 Spokane financial estimates
Financial estimateRevenue estimate
Valuation estimate
FOX 28 Spokane leadership team
Management profileNumber of profiles
Profiles2 records
FOX 28 Spokane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FOX 28 Spokane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FOX 28 Spokane
What does FOX 28 Spokane do?
FOX 28 Spokane is a FOX Network-affiliated broadcast television station (KXLY-TV) serving the Spokane, Washington Designated Market Area and the broader Inland Northwest region. It produces and distributes local news, weather, sports, and entertainment programming through over-the-air broadcast, cable/satellite carriage, the KXLY+ streaming platform, and mobile applications. Revenue is generated by selling advertising spots during local programming and collecting retransmission consent fees from multichannel video distributors.
Is FOX 28 Spokane a public or private company?
FOX 28 Spokane is a private company. It is classified as corporate owned and is currently operating.
When was FOX 28 Spokane founded?
FOX 28 Spokane was founded in 1995. It employs 11 to 50 people.
Where is FOX 28 Spokane based?
FOX 28 Spokane is headquartered in Spokane, United States, in the North America region.
How does FOX 28 Spokane make money?
Two revenue lines are on record. Television Advertising is the primary driver. The others are subscription/Retransmission Fees.
Who are FOX 28 Spokane's main competitors?
Broad incumbents on record are Sinclair Broadcast Group, TEGNA, Gray Television, Nexstar Media Group and Allen Media Group. Direct peers are KXLY 920 News Now, KHQ-TV (Spokane) and KREM 2 (Spokane). Cowles Company (Spokane) is listed as a regional player. Morgan Murphy Media is listed as an others.
Does FOX 28 Spokane have an API?
No public API is recorded for FOX 28 Spokane.
What industry is FOX 28 Spokane in?
FOX 28 Spokane's product category is Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 516120 and its SIC code is 4833.