KREM 2
KREM 2 (KREM-TV) is a TEGNA-owned CBS-affiliated local television station headquartered in Spokane, Washington, delivering local news, weather, sports, and investigative journalism to the Inland Northwest via over-the-air broadcast, the KREM 2+ streaming app, and digital channels, monetized primarily through advertising.
- Company typePrivate
- Founded1954
- HeadquartersSpokane, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What KREM 2 does
KREM 2 (legal name KREM-TV) is a CBS-affiliated local television station headquartered in Spokane, Washington, serving the Spokane metropolitan area and the broader Inland Northwest region, including parts of Northern Idaho. Founded in 1954, the station delivers local news, weather forecasting, sports coverage, and investigative journalism through over-the-air broadcast, the KREM 2+ free streaming app, the krem.com website, YouTube syndication, and social media. Proprietary technology assets include the Skytracker2 live camera network providing real-time regional weather and traffic monitoring, integrated weather radar for severe weather coverage, and a digital streaming infrastructure for OTT content delivery. Content verticals span News, Weather, Sports, Politics, Money, Health, Entertainment, and specialized sections including Environment Northwest, Boomtown (economic development), Inland Northbest (lifestyle), Investigaciones, and a Spanish-language Noticias section.
The station operates as a subsidiary of TEGNA Inc., a large publicly traded American broadcast and digital media company (NYSE: TGNA), which provides corporate infrastructure, advertising sales support, and content syndication across its station network. KREM 2's go-to-market is direct-to-consumer via free broadcast and streaming access, with monetization primarily through advertising revenue — including local business advertising, political advertising, and programmatic digital advertising. The station also partners with sister station KSKN 22 The Spot for co-broadcasting Seattle Mariners games and integrates Locked On Podcast Network sports content. B2C content access is free; B2B advertising rates are quote-based and not publicly disclosed.
KREM 2 firmographics
Firmographics- Name
- KREM 2
- Legal name
- KREM-TV
- Website
- https://krem.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KREM 2 (KREM-TV) is a TEGNA-owned CBS-affiliated local television station headquartered in Spokane, Washington, delivering local news, weather, sports, and investigative journalism to the Inland Northwest via over-the-air broadcast, the KREM 2+ streaming app, and digital channels, monetized primarily through advertising.
- Ownership category
- akta.pro rank
KREM 2 industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industries
- Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), Local/Regional News Channels (MPABAIAD), Local News & Weather Stations (MPABACAJ)
Keywords
Where KREM 2 is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KREM 2 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: KREM 2 generates primary revenue through advertising sales, including local business advertisements, political advertising (referenced in WA State Digital Political Ad Disclosures), and programmatic digital advertising. The station operates an 'Advertise With Us' page indicating active B2B advertising sales operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Over-the-Air Broadcast |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
KREM 2 product offering
Product offeringCore offering
KREM 2 (KREM-TV) operates as a CBS-affiliated local television station producing and broadcasting local news, weather forecasts, sports coverage, investigative journalism, and entertainment programming for the Spokane, Washington market and the broader Inland Northwest region. Content is delivered free to consumers via over-the-air broadcast television, the KREM 2+ OTT streaming app, the krem.com website, and social media syndication, with revenue generated through advertising sales.
Product overview
KREM 2 is a CBS-affiliated local television station serving Spokane, Washington, and the Inland Northwest region. The station delivers broadcast television programming including local news, weather, sports, and entertainment content through over-the-air broadcasting and digital platforms. Associated stations include KSKN 22 (The Spot). Content is also accessible via the KREM 2+ streaming app. No distinct digital product modules, SaaS offerings, or technology platforms with productized features were identified in the available source data.
Differentiator
Problem solved
Functional benefit
Products and services
- KREM 2+ Streaming App Free OTT streaming application that lets viewers watch KREM 2 newscasts and on-demand content on connected devices (mobile, streaming platforms). Aimed at Inland Northwest consumers who want access to local news outside the over-the-air broadcast window.
- Skytracker2 Network Live camera network delivering real-time weather and traffic monitoring across the Inland Northwest, including fixed camera views of Downtown Spokane, Silverwood, Coeur d'Alene Lake, and Silver Mountain Resort. Serves local viewers needing current road and weather conditions.
- Over-the-Air Local Broadcast (KREM-TV) Free over-the-air CBS-affiliated television broadcast serving Spokane, Washington and the Inland Northwest with daily local newscasts, weather, sports, and entertainment programming. Distributed via antenna to viewers across Spokane, Northern Idaho, and surrounding areas.
- Local Advertising Sales (Advertise With Us) Quote-based advertising inventory on KREM 2's broadcast and digital channels, available to local and regional businesses, agencies, and political advertisers seeking to reach Spokane-area consumers.
Companies that use KREM 2
Customer profileSegments4 records
Ideal customer profiles2 records
KREM 2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KREM 2 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- KSKN 22 The SpotcoreSister station partnership for co-broadcasting sports content. KREM 2 and KSKN 22 jointly air Seattle Mariners baseball games, combining their broadcast reach for regional sports coverage.
- CBS NetworkcoreKREM 2 operates as a CBS affiliate, carrying CBS network programming and news content. This affiliation provides access to national CBS content while the station focuses on local coverage.
- Locked On Podcast NetworkminorSports content partnership featuring Locked On podcasts covering Gonzaga, Seahawks, Kraken, and various national sports teams. Content is syndicated on the KREM sports section.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
KREM 2 competitors and assessment
Company assessmentEmerging players
- Newsy: Streaming-first national news network. Represents the digital-native competitive direction that traditional local broadcasters like KREM 2 must defend against; competes for digital ad budgets and cord-cutter audiences.
Broad incumbents
- KARE-TV: TEGNA-owned NBC affiliate in Minneapolis. Same parent company and operating playbook as KREM 2; serves as a useful comparable for station-level economics within TEGNA's portfolio.
- KING-TV: TEGNA-owned NBC affiliate in Seattle. Sister station within TEGNA's portfolio; comparable business model and TEGNA infrastructure, but operates in a larger market with broader scale and audience reach.
- WUSA-TV: CBS-affiliated station in Washington DC (also part of the broader TEGNA ecosystem historically). Operates the same CBS-network local news model as KREM 2 but in a much larger market.
Direct peers
- KXLY-TV: ABC affiliate serving the Spokane/Inland Northwest market. Most direct in-market competitor: same geography, same network-affiliate broadcast model, competing for the same local audience and ad dollars.
- KHQ-TV: NBC affiliate in the Spokane market. Direct in-market rival with overlapping news, weather, and sports coverage; competes head-to-head for Spokane DMA viewers and advertisers.
- KAYU-TV: FOX affiliate serving Spokane. Competes with KREM 2 for the same local broadcast audience and ad spend; same network-affiliate business model.
- KSKN (The Spot): Sister station and sports-content partner to KREM 2 in the Spokane market. Operates the same broadcast model and shares Seattle Mariners coverage; technically a peer, though partly aligned through co-broadcast partnership.
Regional players
- The Spokesman-Review: Dominant regional newspaper serving the Spokane/Inland Northwest market. Competes with KREM 2 for local news audience and digital advertising revenue within the same geography.
- Spokane Public Radio: Local public-radio outlet serving the same Inland Northwest market. Competes for local news/weather audience attention and a portion of regional advertiser spend, though with a different distribution model (radio vs. TV).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
KREM 2 social profiles
Digital presenceKREM 2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
KREM 2 leadership team
Management profileNumber of profiles
KREM 2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KREM 2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KREM 2
What does KREM 2 do?
KREM 2 (KREM-TV) operates as a CBS-affiliated local television station producing and broadcasting local news, weather forecasts, sports coverage, investigative journalism, and entertainment programming for the Spokane, Washington market and the broader Inland Northwest region. Content is delivered free to consumers via over-the-air broadcast television, the KREM 2+ OTT streaming app, the krem.com website, and social media syndication, with revenue generated through advertising sales.
Is KREM 2 a public or private company?
KREM 2 is a private company. It is classified as corporate owned and is currently operating.
When was KREM 2 founded?
KREM 2 was founded in 1954. It employs 1 to 10 people.
Where is KREM 2 based?
KREM 2 is headquartered in Spokane, United States, in the North America region.
How does KREM 2 make money?
One revenue line is on record: advertising Revenue.
Who are KREM 2's main competitors?
Newsy is listed as an emerging player. Broad incumbents are KARE-TV, KING-TV and WUSA-TV. Direct peers are KXLY-TV, KHQ-TV, KAYU-TV and KSKN (The Spot). Regional players are The Spokesman-Review and Spokane Public Radio.
Does KREM 2 have an API?
No public API is recorded for KREM 2.
What industry is KREM 2 in?
KREM 2's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516120 and its SIC code is 4833.