Home Curtains UK

What Home Curtains UK does

Home Curtains UK is the trading name of Green Snow Ltd., a UK-registered private limited company operating an online-only, Shopify-powered e-commerce business specialising in sheer net and voile curtains. Founded in 1986 and headquartered in Romsey, UK (with a listed Sutton-in-Ashfield locality), the company employs 11–50 staff and serves trade and hospitality buyers as well as independent retailers and individual consumers across mainland UK. Its catalogue of roughly 27 SKUs spans three categories: sheer panels, complete net/voile rolls, and café panels, with materials including 100% polyester, linen blends, recycled polyester and bio-cotton, plus a BS5867 Part 2 Type B fire-retardant option for commercial specification.

The technology stack is a standard Shopify storefront augmented with a dedicated B2B portal — launched/refreshed in 2025 — that offers quick ordering, CSV/PDF upload, barcode scanning, saved shopping lists, invoice downloads and pre-agreed payment terms including Pay on Account. Pricing is gated behind sign-in; visible price points range from under £10 for basic panels to £299 for complete rolls, with bespoke quotes for hotel and large-organisation bulk orders. Distribution is exclusively direct online, with no physical retail presence.

Revenue is generated through one-time product sales to four segments — hospitality/hotels, independent retail/trade, commercial properties (each marked primary) and consumers (secondary) — under a pay-as-you-go billing model. Strategic differentiation rests on a specialist focus on sheer/net/voile products, exclusive design partnerships (notably NCD for Mariposa and Poppy) and a co-developed Fencasa Indian Flax linen line, rather than on technology, IP or scale advantages. No funding rounds, M&A, leadership changes, or geographic expansion are disclosed in the source material.

Name

Home Curtains UK

Legal name

Green Snow Ltd.

Website

https://homecurtains.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Curtains UK (Green Snow Ltd.) is an online-only, Shopify-based specialist retailer of sheer net, voile and café curtains, serving UK hospitality, commercial and independent trade buyers via a dedicated B2B portal alongside consumer sales.

Ownership category

akta.pro rank

Product category

Window Coverings

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC)

Keywords

• Sheer net curtains
• Voile curtain panels
• Trade curtain wholesale
• Hospitality curtain supplies
• Cafe curtain panels

Headquarters

HQ city

Sutton In Ashfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of sheer panels, net curtains, and voile curtains to trade customers, hospitality businesses, and independent retailers. Products sold as individual panels, cafe panels, or complete rolls. Bulk orders for hotels and large organizations handled via bespoke quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Home Curtains UK sells ready-made sheer net curtains, voile curtain panels, and cafe panels as individual items and complete rolls for trade customers in the UK. The company operates a Shopify-powered online-only store with a dedicated B2B account system offering custom pricing, quick ordering, CSV/PDF upload, barcode scanning, and pre-agreed payment terms. Products include fire retardant commercial-grade options (BS5867 Part 2 Type B) and use materials such as 100% polyester, linen blends, recycled polyester, and bio-cotton.

Product overview

Home Curtains UK is a specialist B2B retailer offering sheer net and voile curtains for trade customers. The product portfolio consists of three main categories: Sheer Panels (individual voile and linen panels), Net Curtain Rolls (complete rolls of net curtains), and Cafe Panels (shorter panels for half-window coverage). Products are designed for hospitality, commercial, and independent retail markets. The company sells online-only through a Shopify-powered platform with dedicated B2B account features. Key product lines include Calm Ladder Stitch Voile Panels, Indian Flax Linen Panels, Clumber/Fontwell/Freya/Mariposa/Butterfly net patterns, and cafe panels with various designs. Some products feature sustainable materials including recycled polyester and bio-cotton. The company operates as a trade specialist serving hotels and large organisations with bulk quantity options.

Differentiator

Problem solved

Functional benefit

Products and services

• Calm Ladder Stitch Ivory Linen Look Voile Panel Elegant linen look sheer panel with ladder stitch detail in ivory finish and hidden tab top heading for a wave-effect installation. Sold as a single panel for trade and consumer buyers.
• Calm Ladder Stitch Natural Linen Look Voile Panel Linen look sheer panel with ladder stitch detail in natural finish, made from 80% polyester and 20% linen with hidden tab top heading. Sold as a single panel.
• Clarity Tufted Dots White Voile Panel Fun voile panel featuring tufted dots design with 5cm turned hem and slot top heading. Sold as a single panel.
• Honour Recycled White Eyelet Voile Panel Simple white recycled panel made from 100% recycled polyester with a linen look. Features 40mm silver eyelet heading and turned hem.
• Indian Flax Cream Linen Panel Versatile mid-weight sheer curtain in cream, made from 50% linen and 50% cotton. Offers light diffusion, privacy, and quick-drying properties suited to humid atmospheres.
• Indian Flax Grey Linen Panel Versatile mid-weight sheer curtain in grey, made from 50% linen and 50% cotton, offering breathability, quick drying, and soft drape.
• Onyx White Linen Look Panel With Black Embroidery Trim Linen look sheer panel with black embroidery trim running down the sides for a smart bohemian look. Made from 100% polyester with hidden tab heading.
• Serenity Ivory Recycled & Linen Mix Voile Panel Voile panel made from 50% recycled polyester and 50% linen with an organic texture, allowing good light diffusion and suitable for home offices.
• Clumber Floral White Net Complete Roll Best-selling floral white Express Net sold as a complete roll with scalloped hem, slot top heading, and no hemming required. Targeted at hotels and large organisations.
• Coleton White Net Complete Roll Fine and light net curtain design with a double border of berries across the hemline. 100% polyester with slot top heading for wire or tension rod up to 19mm diameter. Sold as a complete roll.
• Dots White Net Complete Roll Quality dotted white net curtain sold as a complete roll with 7 standard drops and slot top heading.
• Fire Retardant Plain White Net Complete Roll Plain white net curtain with lead-weighted hem, inherently treated to BS5867 Part 2 Type B fire retardant standard for commercial contract use. Sold as a complete roll.
• Fontwell Trailing Leaf White Net Complete Roll Quality white net curtain with trailing leaf and flower bud design. Available in 12 standard drops with 76cm pattern depth. Sold as a complete roll.
• Freya Butterfly White Net Complete Roll Quality white net curtain with all-over trailing leaf, flower, and butterfly design. Available in 10 standard drops. Sold as a complete roll.
• Hampton White Net Complete Roll Striking horizontal stripe knitted voile with classic ladder stitch detailing. Slotted ready for easy hanging on net rod, tension rod, or wire. Sold as a complete roll.
• Infinity White Net Complete Roll White star designed net curtain with slot top heading and plain unleaded hem. Available in 9 standard drops. Sold as a complete roll.
• Mariposa Butterfly White Net Complete Roll Bold and beautiful net curtain with an all-over large butterfly design and scalloped hem, exclusive to NCD. Sold as a complete roll for hotels and large organisations.
• Radley White Net Complete Roll Open lace work net curtain featuring a strong floral trail pattern in bright white with slotted top for net rod, tension rod, or wire. Sold as a complete roll.
• Poppy White Net Complete Roll Modern poppy flower design net curtain exclusive to NCD, providing extra privacy in the bottom half of the window with approximately 55cm pattern depth. Sold as a complete roll.
• Cumbria Open Weave White Voile Complete Roll Open weave white voile allowing more air flow into the room, with a thick textured pattern and slot top heading. Sold as a complete roll in 11 standard drops with +/- 25mm tolerance.
• Lulu White Envelope Hem Voile Complete Roll Luxury plain voile with intricate ladder stitch detail and 15cm double hem. Slot top heading for wire or tension rod up to 15mm diameter. Sold as a complete roll.
• Happy White Voile Cafe Panel Delicate linen look white voile cafe panel with vertical stripes, ideal for smaller windows or half-window coverage in kitchens or bathrooms.
• Hearts Voile Cafe Panel Delicately embroidered heart-shaped voile cafe panel offering privacy and style, with cafe heading for wire or telescopic rod.
• Leaves Eyelet Voile Cafe Panel Delicate natural leaves design on white voile cafe panel with 20mm chrome eyelet heading, offering privacy and style.
• Linen Leaf Tab Top Grey Cafe Panel 100% Bio-Cotton cafe panel from the Feel of Nature range with tab top heading for wire or telescopic rod.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationHome Curtains operates on Shopify's e-commerce platform, which handles payment processing, order management, and customer data. Shopify provides the technology infrastructure powering their online store and B2B customer portal.
• FencasaminorStrategic or Co-development PartnerCollaborative product partnership for the Indian Flax linen panel collection, marked as 'Fencasa x NCD' indicating joint product development.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• B&Q: UK home improvement retailer offering a broad window treatment assortment in-store and online. Competes for the trade and DIY consumer buyer that overlaps with Home Curtains' hospitality and independent retail customer base.
• John Lewis & Partners: Major UK department store and online home furnishings retailer with a wide curtain and window treatment range. Overlaps with Home Curtains' consumer segment and competes for premium positioning and brand trust.
• IKEA: Global home furnishings retailer with a substantial ready-made curtain range, including sheer and blackout options. Competes on price and convenience across consumer segments in the UK market.
• Wayfair: Global online home furnishings marketplace with deep curtain and window treatment assortment in the UK. Competes primarily on selection and pricing in the consumer online segment served by Home Curtains.

Direct peers

• Hillarys: UK specialist in made-to-measure curtains, blinds, and shutters with a strong trade and consumer proposition. Overlaps directly with Home Curtains' window treatment focus and is a key competitor in the trade/hospitality segment.
• Dunelm: UK's largest home furnishings retailer with an extensive ready-made curtain, net curtain, and voile range across stores and online. Directly competes for both trade and consumer curtain buyers and serves as the primary mass-market benchmark for Home Curtains' assortment and pricing.
• Prestige Textiles: UK trade fabric and curtain supplier with broad ready-made and made-to-measure ranges. Comparable B2B trade positioning, especially for independent retail and hospitality buyers.
• Blinds Direct: UK online specialist in made-to-measure and ready-made blinds and curtains. Competes for the same digital-first window treatment buyer, including trade and consumer segments.
• Net Curtains Direct: UK specialist online retailer dedicated to net curtains and voiles, the same narrow product category where Home Curtains competes most directly. Closest head-to-head competitor for sheer/net curtain trade buyers.
• Terrys: UK online fabric and curtain retailer offering made-to-measure and ready-made curtains. Directly comparable as an online-first UK curtain specialist serving both consumers and trade buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/home-curtains-uk-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Curtains UK