What StoreLand does

StoreLand is a Russian cloud-based SaaS online store constructor founded in 2009 by Dmitry Stepachev and operated through legal entities OOO "Yunisap" and individual entrepreneur IP Stepacheva O.A., headquartered in Nizhniy Novgorod, Russia. The platform enables SMB merchants and individual entrepreneurs to build and operate e-commerce websites without coding, offering 30+ responsive templates with full HTML/CSS customization, product catalog management (tiered from 250 to unlimited SKUs), order processing, built-in sales analytics, and pre-integrated connections to 15+ Russian payment systems (Tinkoff, Sberbank, YooKassa, Robokassa, Qiwi, WebMoney, among others), Yandex ecosystem services (Yandex.Market, Yandex.Direct, Yandex.Metrica, Yandex.Webmaster), Google Merchants, and Mail.ru marketplaces. Technical infrastructure includes Cloudflare-integrated DDoS protection, SSL monitoring, duplicate-order safeguards, webhook/API endpoints for CRM and order automation, Telegram bot notifications, and Russian regulatory compliance features such as Atol Online cash register integration under Federal Law 54-FZ and SBP QR payments.

The business operates on a tiered monthly subscription model (Basic 990 RUB, Standard 1,800 RUB, Pro 2,490 RUB, Extra 4,990 RUB; annual billing offers ~15% discount with Ultra tier at 4,242 RUB/month) plus SMS overage fees (7.95–8.95 RUB per message) and a high-margin professional services layer including Design Studio custom branding (50,000–140,000+ RUB), Template Setup and Launch (29,000 RUB), CRM integration (20,000 RUB), SEO and Yandex.Direct advertising management (25,000–50,000+ RUB), and full-service Complex Marketing (35,000 RUB/month plus 1–3% of merchant sales). Go-to-market is product-led and self-serve with a 30-day free trial, no sales-team involvement, organic SEO, a content blog, an active forum community, and a tiered affiliate/partner program paying 25–50% recurring commission to referring freelancers and web agencies. According to CMS Magazine's 2021 ranking, StoreLand is #1 in Russia by number of working online stores, with the platform claiming 7,000+ active stores and aggregate merchant GMV exceeding 30 million RUB per day; the company is bootstrapped with no disclosed external funding and operates with a 1–10 person team.

Name

StoreLand

Legal name

OOO "Yunisap" (ООО «Юнисап»)

Website

https://storeland.ru

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

StoreLand is a bootstrapped Russian SaaS platform founded in 2009 that enables SMB merchants and individual entrepreneurs to build and operate e-commerce websites via 30+ customizable templates, integrated Russian payment systems, and Yandex ecosystem connectivity, serving 7,000+ active stores ranked #1 in Russia by CMS Magazine in 2021.

Ownership category

akta.pro rank

Headquarters

HQ city

Nizhniy Novgorod

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Store Rental): Monthly subscription-based revenue model where merchants pay recurring fees to use the online store platform. Four pricing tiers from basic (990 RUB/month) to extra (4990 RUB/month) based on product limits and SMS quotas. Additional revenue from SMS overages at 7.95-8.95 RUB per message.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

StoreLand operates a cloud-based SaaS platform that enables SMB merchants and individual entrepreneurs in Russia to build, launch, and operate online stores without coding. The service includes 30+ responsive design templates, product and order management, native integrations with 15+ Russian payment systems, sales analytics, product feed exports to Yandex.Market/Mail.ru/Google Merchants, multi-user admin access, and Cloudflare-backed DDoS protection, sold via tiered monthly subscriptions.

Product overview

StoreLand is a Russian SaaS e-commerce platform offering an online store constructor with a tiered pricing model (Базовый, Стандартный, Профи, Экстра plans ranging from 990 to 4,990 RUB/month). The core platform provides template-based website building, product management, order processing, analytics, and native integrations with 15+ Russian payment systems. The ecosystem includes the Design Studio for custom branding, paid SEO/marketing/advertising services, CRM API integration, and a Partner Program for affiliates. All plans include free domain registration (.ru/.рф), 30-day free trial, 24/7 support, and built-in export feeds to Yandex.Market, Mail.ru, and Google Merchants.

Differentiator

Problem solved

Functional benefit

Brands

• StoreLand Partner Program: Affiliate program allowing freelancers and agencies to recommend StoreLand to clients and earn up to 50% of all payments.

Products and services

• StoreLand Platform Cloud-based SaaS online store constructor providing ready-to-use templates, product management, order processing, payment gateway integration, delivery configuration, built-in analytics, and multi-channel selling tools. Allows SMB merchants and individual entrepreneurs to create and manage a fully functional e-commerce store without coding knowledge.
• StoreLand Design Studio

Quantifiable outcome

• Average time from registration to first store launch: 2-4 hours for experienced users, 2-3 days for first-time users
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tinkoff BankcoreTechnology or IntegrationStrategic partnership for payment processing. StoreLand is a Tinkoff partner offering preferential acquiring rates: 2.9% commission instead of standard 5.5% for the first 90 days when using Dolyami (installment) feature. Individual acquiring rates starting from 2.3% to 2.6% based on MCC codes and turnover.
• CloudflarecoreTechnology or IntegrationDDoS protection service integrated into the platform. Full Cloudflare support added, allowing stores to route traffic through Cloudflare's CDN and security services for improved performance and protection.
• CMS MagazineminorOthersIndependent industry publication that ranked StoreLand as #1 in Russia by number of working online stores in their 2021 rating.
• Freelancers and Web AgenciescoreChannel Partner/ Reseller/ DistributorPartner program targeting web developers and digital agencies who refer clients to StoreLand. Partners earn 25-50% recurring commission on referred client payments. Partners receive specialized referral links and marketing materials.
• YandexcoreTechnology or IntegrationIntegration with Yandex ecosystem including Yandex.Market product feed export, Yandex.Direct advertising, Yandex.Webmaster for search indexing, and Yandex.Metrica analytics.
• Payment Systems IntegrationcoreTechnology or IntegrationPre-integrated payment aggregators and acquiring services: YooKassa, Robokassa, Sberbank, Qiwi, PayAnyWay, Free-Kassa, Platron, PayOnline, WalletOne, WebMoney, RBK Money, PayKeeper, NextPay, Tinkoff Bank, and bank transfer options.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Squarespace: Premium website builder with built-in commerce features. Competes in the SMB template-driven store category globally and shapes user expectations for design-led, self-serve store creation.
• Shopify: Global category leader in SMB e-commerce SaaS. While not native to Russia, defines the global product bar for online store builders, app ecosystems, and merchant services that StoreLand's offering is benchmarked against.
• Wix: Global drag-and-drop website builder with a sizeable e-commerce module. Competes for SMB merchants seeking self-serve website and store creation with template-driven design tools.
• 1С-Битрикс (1C-Bitrix): Russia's most widely deployed commercial CMS and e-commerce platform, with deep enterprise penetration through the 1C ecosystem. Serves overlapping SMB and mid-market merchants but with a heavier, licensed product model.

Direct peers

• UMI: Russian SaaS website and online store builder serving SMBs. Operates in the same horizontal category as StoreLand with similar self-serve onboarding and template-driven store creation.
• Ecwid: E-commerce platform founded in Russia (now globally distributed) that lets merchants add a store to any existing site. Comparable SMB-focused SaaS model and template-driven product.
• Nethouse: Russian online platform for SMBs to build websites and stores without coding. Targets the same horizontal SMB customer segment as StoreLand with comparable self-serve tooling.
• Tilda Publishing: Russian-founded no-code website builder popular with SMBs and designers, with growing e-commerce capabilities. Competes for the same non-technical Russian merchants seeking template-driven site creation.
• InSales: Russian SaaS e-commerce platform targeting SMB merchants with templates, payment integrations, and self-serve store creation. Closest direct domestic competitor to StoreLand in the Russian online store constructor category.

Others

• WordPress + WooCommerce: Open-source CMS + e-commerce plugin combination that powers a large share of SMB online stores globally. Represents a frequent 'build it yourself' alternative StoreLand's no-code positioning must overcome.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StoreLand