What InSales does

InSales is a Russian cloud-native e-commerce SaaS platform founded in 2008, serving approximately 15,000 paying SMB clients who collectively process 2.2 million orders per month and ~100 billion RUB in annual GMV across 30 million monthly visitors on hosted stores. The platform combines a no-code website builder (20+ responsive templates, visual and code editors) with a unified marketplace management dashboard covering Ozon, Wildberries, Яндекс.Маркет, Avito, and Мегамаркет, plus supplementary modules including a delivery aggregator (inSales Доставка with СДЭК, Boxberry, Почта России, Dalli, Dostavista), a multichannel messaging hub (Диалоги+ integrating WhatsApp, Telegram, Viber, VK, MAX), AI-powered analytics (AI-Аналитик), and an AI product card generator. The technology stack is Ruby/Rails-based with a Liquid-derived templating engine, REST API, MCP server exposure, and infrastructure hosted across Cloud.ru/Sberоблако, Selectel, and Yandex Cloud.

The business model is a tiered SaaS subscription (Basic ~1,445-2,295 RUB/month to Ultra ~25,415 RUB/month), augmented by professional services (marketplace onboarding from 21,600 RUB, migration from 58,800 RUB, turnkey websites), referral commissions (up to 40% recurring), and app marketplace fees. GTM combines self-serve PLG (7-day free trial), SberBusiness referral distribution, certified partner channel (web studios, SEO agencies), and inside-sales for enterprise/mid-market deals. In April 2026, InSales became a subsidiary of Sber2B — a new SberBank business group consolidating non-financial digital services for business — providing ecosystem-level distribution, technology access (Cloud.ru, Sber ID), and cross-selling opportunities across the Sber SMB customer base.

The platform is registered in the Unified Register of Russian Software (No. 8456), holds accredited IT company status, and operates with 99.9% uptime and L3-L7 DDoS protection. Geographic focus is primarily Russia with secondary presence in Belarus and Kazakhstan.

Name

InSales

Legal name

OOO «Инсейлс Рус» (InSales Rus LLC)

Website

https://insales.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

InSales is a Russian cloud e-commerce SaaS platform founded in 2008, serving 15,000+ SMB merchants with a no-code website builder, unified multi-marketplace management (Ozon, Wildberries, Яндекс.Маркет, Avito), delivery aggregation, and AI analytics. Now a subsidiary of SberBank's Sber2B business group.

Ownership category

akta.pro rank

Product category

SaaS E-commerce Platform

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

iPaaS (Cloud Integration Platforms) (HDAEAIAB)

akta.pro secondary industries

API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ), API Management Platforms (API Gateways, Developer Portals) (HDAEAIAA)

Keywords

• E-commerce platform
• Marketplace management
• Online store builder
• Delivery aggregation
• SaaS e-commerce

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Platform fees): Recurring monthly/annual subscription for access to the e-commerce platform, with tiered pricing based on product count, user seats, and feature bundles (online store, marketplace management, delivery, CRM). Discounts of 5-15% for upfront multi-month payment.
2. App Marketplace Commission: Third-party app extensions (105 free, 34 paid at various price points) generate platform revenue through the app store. Partners can sell apps via inSales billing.
3. Professional Services (Onboarding & Migration): Fee-for-service offerings including marketplace onboarding (от 21,600 RUB for 10 products), turnkey website development, and CMS migration services (from 58,800 RUB).
4. Referral / Partner Revenue Share: Partner program paying up to 40% of client subscription fees to referrers; resellers receive 40% discount on tariff costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

InSales is a cloud-based SaaS e-commerce platform for Russian SMBs and entrepreneurs, enabling them to create online stores via a template-based website builder and to manage sales across major Russian marketplaces (OZON, Wildberries, Yandex Market, Avito) from a single dashboard. The platform unifies website management, multi-marketplace operations, AI-powered analytics, delivery aggregation across multiple carriers, and multichannel customer messaging under a tiered subscription.

Product overview

InSales is an all-in-one e-commerce platform combining a website builder with marketplace management capabilities. The core offering consists of the Website Builder (Конструктор интернет-магазина) for creating online stores with 20+ templates, and Marketplace Management (Управление маркетплейсами) for unified multi-platform selling. These are supplemented by specialized modules including Диалоги+ for multichannel customer communication, AI-аналитик for AI-powered sales analytics, inSales Доставка for delivery aggregation, and the Генератор UTM-меток for marketing attribution. The platform operates on a modular architecture with a built-in App Store offering over 100 extensions for accounting, CRM, marketing, and delivery integrations. Additional services include turnkey website development, marketplace onboarding, and site migration. The platform also supports an open API and partner ecosystem with referral and multi-level partnership programs.

Differentiator

Problem solved

Functional benefit

Brands

• InSales Web Studio (Веб-студия inSales): A dedicated web studio division of InSales that develops turnkey e-commerce websites, handles design, content population, integrations, payment and delivery setup.

Quantifiable outcome

• 30% profit increase for sellers using InSales marketplace automation and analytics tools (based on InSales statistical data)
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability5 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core and major.

• Сбер2В (Sber2B)coreStrategic or Co-development Partner · 23 April 2026InSales became part of Сбер2В, a new Sber business group consolidating non-financial digital services for businesses. The group includes СберАналитика, inSales, Сбер Бизнес Софт, СберКорус, Doma.ai, and others. This provides InSales with centralized coordination, access to Sber's technology stack and big data, and cross-selling within the SberBank ecosystem.
• Cloud.ru (Сбероблако)coreTechnology or IntegrationCloud infrastructure provider powering InSales hosting alongside Selectel and Yandex Cloud. Cloud.ru is a Sber-affiliated cloud and AI technology provider.
• SelectelcoreTechnology or IntegrationPrimary data center provider for InSales hosting. Equipment is located in a TIER III-compliant, security-controlled Moscow facility at ul. Berzarina 36 bld. 3.
• СДЭК (CDEK)majorTechnology or IntegrationIntegrated courier delivery service available through inSales Доставка and individual integration. One of the most popular delivery services in Russia.
• BoxberrymajorTechnology or IntegrationIntegrated delivery service available through inSales Доставка aggregator with unified tracking and label printing.
• Почта России (Russian Post)majorTechnology or IntegrationIntegrated national postal service for package delivery through inSales Доставка.
• ЮKassacoreTechnology or IntegrationPrimary payment service provider integrated into all InSales plans. Supports bank cards, СБП, SberPay, T-Pay, ЮMoney, and installment payments. Commission from 3%.
• WildberriescoreTechnology or IntegrationInSales is an official partner of Wildberries for marketplace management. Integrated via API for unified inventory, order, and price management.
• OzoncoreTechnology or IntegrationIntegrated marketplace for unified product listing, inventory sync, order management, and financial reporting through the InSales single-window interface.
• Яндекс Маркет (Yandex Market)majorTechnology or IntegrationIntegrated marketplace channel with full API support for catalog sync, pricing, and order management.
• AvitomajorTechnology or IntegrationIntegrated classifieds and marketplace platform for listing management through InSales.
• 1С (1C)majorTechnology or IntegrationDeep integration with 1С:Предприятие for accounting synchronization, available as an add-on (990 RUB/month).
• МойСклад (MySklad)majorTechnology or IntegrationWarehouse management system integration for inventory sync, available as a native InSales application.
• СберБанк (SberBank)coreGTM or Marketing PartnerSberBank ecosystem partner providing preferential tariffs for SberBusiness clients, Sber ID / SberBusiness ID authentication integration, and cross-referrals. Sber2B parent entity.
• VK (ВКонтакте)majorTechnology or IntegrationSocial commerce integration for 'Товары ВКонтакте' marketplace, VK Retargeting, and VK Реклама marketing tools.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Shopify: Global e-commerce SaaS platform with broader product portfolio and international scale. While not directly competing in Russia, Shopify represents the global category leader for SMB e-commerce platforms.
• Wix: Global website builder with e-commerce capabilities. Comparable to InSales in offering DIY website creation for SMBs, though with broader portfolio and limited marketplace management.

Direct peers

• Creatium: Russian no-code website and landing page builder with e-commerce capabilities. Competes with InSales for the DIY SMB segment in Russia, particularly for landing pages and small online stores.
• Tilda Publishing: Russian-founded no-code website builder targeting SMBs and entrepreneurs. Competes directly with InSales on DIY website creation, design templates, and e-commerce functionality, though with less emphasis on marketplace management.
• 1С-Битрикс (1C-Bitrix): Russian CMS and e-commerce platform from 1C, widely used by SMBs and enterprises for online stores and B2B portals. Directly competes with InSales in the Russian e-commerce platform market, offering website building, marketplace integrations, and CRM.
• Moguta: Russian e-commerce platform and CMS targeting SMBs. Directly comparable to InSales on online store creation, design templates, and Russian payment/delivery integrations.
• Advantshop: Russian SaaS e-commerce platform for SMBs offering online store creation, CRM, and marketplace integrations. Directly competes with InSales in the Russian SMB e-commerce segment.
• UMI.CMS: Russian CMS and e-commerce platform with both SaaS and self-hosted offerings. Competes with InSales on website builder functionality and SMB e-commerce tools in the Russian market.

Emerging players

• Ecwid: Global e-commerce platform that can be added to any existing website. Russian-market presence makes it an emerging competitor to InSales in the SMB e-commerce segment, though with less marketplace integration depth.
• MPSTATS: Russian marketplace analytics platform for Ozon, Wildberries, and Yandex Market sellers. Competes with InSales' AI Analyst functionality on marketplace analytics, but is not a full e-commerce platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/insales
• YouTubeyoutube.com/user/insalesru
• TikToktiktok.com/@insales_ru
• Xx.com/insales
• Facebookfacebook.com/250144840209
• LinkedInlinkedin.com/company/insales

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InSales