Golf House

Name

Golf House

Legal name

Golf House Direktversand GmbH

Website

https://golfhouse.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Footwear & Apparel Retail (CRAMACAH), Golf Balls Retail (CRAMAGAB), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Golf equipment retail
• Golf apparel
• Club fitting service
• Sporting goods retail
• Golf accessories

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Product Sales: Traditional retail revenue through direct sales of golf equipment, apparel, shoes, and accessories both through physical retail stores and e-commerce website. Products include clubs, balls, bags, trolleys, gloves, and branded golf fashion from various manufacturers. Revenue is generated through margin on product sales with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Golf House is a multi-channel golf equipment and fashion retailer operating 31 physical stores across Germany, Austria, and the Czech Republic alongside dedicated e-commerce platforms (golfhouse.de, golfhouse.at, golfhouse.com). It sells golf clubs, balls, bags, trolleys, rangefinders, apparel, shoes, and accessories from more than 50 premium brands, and complements retail with professional club fitting and personalized in-store consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Clubs Drivers, fairway woods, hybrids, irons, wedges, putters, and complete sets from leading brands such as Callaway, TaylorMade, Titleist, Ping, and Mizuno, sold to recreational and performance-focused golfers.
• Golf Equipment & Accessories Golf balls, golf bags, push and electric trolleys, rangefinders, GPS devices, training equipment, golf gloves, headcovers, umbrellas, and travel luggage for golfers.
• Golf Apparel & Fashion Golf-specific polo shirts, trousers, shorts, jackets, sweaters, rainwear, caps, and other on-course apparel from premium golf and sportswear brands for men, women, and juniors.
• Golf Shoes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• JAB Anstoetz GroupcoreOthersGolf House is a company of the JAB Anstoetz Group, indicating ownership/parent company relationship. JAB Anstoetz Group is a German textile and consumer goods company with diversified holdings including luxury and sporting goods businesses.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Decathlon: Global sporting-goods retailer with a meaningful golf category across Europe; competes with Golf House on price-led multi-brand assortment and store-network reach.
• Golf Galaxy: Specialty golf banner owned by Dick's Sporting Goods offering multi-brand golf equipment, apparel and fitting services across the US — comparable specialty positioning but operated inside a much larger sporting-goods parent.
• Intersport: Large international sporting-goods retailer cooperative with strong presence in DACH and Continental Europe, offering golf equipment and apparel as one of many sporting categories.

Others

• Amazon: General e-commerce marketplace that aggregates third-party golf equipment sellers and competes on convenience, selection and price — a structural headwind for specialty golf retailers' online channels.
• Zalando: Leading European fashion e-commerce platform with a growing sportswear assortment; competes for golf apparel and lifestyle spend, particularly among casual golfers shopping online in Germany.

Direct peers

• PGA Tour Superstores: US-based specialty golf retail chain combining a deep multi-brand assortment, in-store club fitting, and high-service retail — the closest functional analog to Golf House's omnichannel specialty model.
• Online Golf: UK-based pure-play online golf retailer carrying a comparable multi-brand equipment, apparel and accessories assortment; represents the e-commerce competitive front against Golf House's online channel.
• American Golf: Largest specialty golf retailer in the UK with both physical stores and online channels, selling the same multi-brand equipment, apparel and accessories assortment to a comparable European golf consumer base.

Emerging players

• Golfhouse.de (international D2C brands): Major golf manufacturers (e.g., Callaway, TaylorMade, Titleist) increasingly selling directly to consumers via their own D2C sites, structurally competing with multi-brand retailers like Golf House on margin and customer relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Golf-House/138109314443
• Instagraminstagram.com/golfhouse_direktversand
• Pinterestpinterest.com/golfhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf House