Kinder Caring
Kinder Caring is an Australian, family-owned provider of in-home aged care, NDIS disability support, and state injury-scheme attendant care services across NSW, VIC, and QLD, delivering nurse-led clinical case management to individuals, families, and partner providers.
- Company typePrivate
- Founded1998
- HeadquartersEdgecliff, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Kinder Caring does
Kinder Caring Home Support Services Pty Limited, operating as Kinder Caring, is an Australian, family-owned provider of in-home aged, disability, and attendant care services founded in 1998 and headquartered in Edgecliff, New South Wales. The company is registered as an NDIS provider and holds ACIS 5.0 certification, alongside approved-provider status with icare NSW, the Transport Accident Commission in Victoria, and NIISQ in Queensland, enabling it to bill across multiple government funding streams. It operates offices in Sydney, Melbourne, Newcastle, and (per its market footprint) the Gold Coast, delivering services across NSW, VIC, and QLD.
Its service catalog spans Aged Care (personal care, nursing, domestic assistance), Disability Support / NDIS (Core and Capacity Building Supports), Attendant Care for state injury schemes, Support Coordination (Levels 2 and 3), Home Nursing, Allied Health (OT, Physiotherapy, Podiatry), Brokerage Services to other providers, Respite Care, and Palliative Care. Operations are anchored by a nurse-led clinical case management model in which qualified Registered and Enrolled Nurses plan care, oversee support workers, and coordinate with GPs, allied health professionals, and families.
The business model is a mix of recurring, government-funded subscriptions (NDIS plans, Support at Home packages, icare/TAC/NIISQ schemes) and professional-services billing for privately funded clients. Pricing is hourly with minimum booking thresholds (e.g., 1 hour for care workers/nurses, 2 hours for domestic cleaning), invoiced weekly, with no entry/exit fees and a free initial nurse consultation. Go-to-market is direct-to-consumer via the kindercaring.com.au website, blog content, online enquiry forms, and a phone-led funnel (1300 796 675), supplemented by a dedicated mobile application (app.kindercaring.com.au) that uses GPS and geofencing to verify in-home service delivery through staff clock-in/out events.
Kinder Caring firmographics
Firmographics- Name
- Kinder Caring
- Legal name
- Kinder Caring Home Support Services Pty Limited
- Website
- https://kindercaring.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kinder Caring is an Australian, family-owned provider of in-home aged care, NDIS disability support, and state injury-scheme attendant care services across NSW, VIC, and QLD, delivering nurse-led clinical case management to individuals, families, and partner providers.
- Ownership category
- akta.pro rank
Kinder Caring industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
- akta.pro secondary industries
- Palliative Care (Home-Based) Providers (HLAFAEAD), Companion Care & Social Support (non-clinical) (HLADAGAB)
Keywords
Where Kinder Caring is headquartered
LocationHeadquarters
- HQ city
- Edgecliff
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Kinder Caring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- NDIS-funded services: Registered NDIS provider delivering Core Supports and Capacity Building Supports to NDIS participants. Services include personal care, community nursing, allied health, and support coordination funded through individual NDIS plans
- Support at Home / Home Care Packages: Government-funded aged care program (replacing Home Care Packages) delivering clinical and everyday living supports to eligible older Australians through means-tested government subsidies
- State-based injury scheme funding: Approved provider for icare NSW (Lifetime Care, Workers Care, Dust Diseases), TAC Victoria, and NIISQ Queensland - delivering attendant care to individuals with serious injuries from motor vehicle accidents or workplace incidents
- Private/self-funded care: Privately funded clients paying directly for care services. The company works with privately funded clients alongside government-funded arrangements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hourly care services with minimum booking requirements |
| Subscription | Pay-as-you-go | Support at Home program pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Kinder Caring product offering
Product offeringCore offering
Kinder Caring provides in-home aged care, NDIS disability support, attendant care, support coordination, allied health, home nursing, respite care, and palliative care services across New South Wales, Victoria, and Queensland. Services are delivered directly to clients' homes by employed or contracted care workers, registered nurses, and allied health professionals, coordinated by nurse-led Clinical Care Managers and funded through NDIS, Support at Home, state injury schemes (icare, TAC, NIISQ), and private/self-pay arrangements.
Product overview
Kinder Caring is a family-owned home care provider offering a comprehensive suite of in-home aged care and disability support services. The company operates as a platform combining multiple service modules: Aged Care Services (personal care, nursing, domestic assistance), Disability Support/NDIS Services (core and capacity building supports), Attendant Care Services (approved for icare, TAC, and NIISQ schemes), Support Coordination (Levels 2-3), Home Nursing Services, Allied Health Services (OT, Physio, Podiatry), Brokerage Services (for partner providers), Respite Care, and Palliative Care. All services are delivered under nurse-led clinical oversight with case management by qualified Registered or Enrolled Nurses.
Differentiator
Problem solved
Functional benefit
Products and services
- Aged Care Services Compassionate, clinically led in-home care for older Australians to live safely at home, tailored through private funding or Support at Home government program. Includes personal care, nursing, and domestic assistance.
- Disability Support / NDIS Services Registered NDIS provider delivering in-home personal support, allied health, nursing, and support coordination services tailored to participant goals. Includes Core Supports and Capacity Building Supports under NDIS.
- Attendant Care Services
Quantifiable outcome
- Clients receive 10% more care hours under Support at Home compared to previous Home Care Package program at same funding level
- +1 more outcomes
Companies that use Kinder Caring
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Kinder Caring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Kinder Caring partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Local GuardianscoreKinder Caring is an Approved Care Partner of Local Guardians for the government-funded Support at Home program. Local Guardians provides robust compliance systems, clinical governance, and administrative infrastructure while Kinder Caring delivers high-quality, client-focused care and care management services. This partnership enables combined operational expertise with compassionate, personalised care delivery.
- icare NSWcoreApproved provider delivering high-quality, clinically led attendant care for individuals under Lifetime Care, Workers Care, and Dust Diseases schemes. Supports people with serious injuries including spinal cord injury, traumatic brain injury, amputations, and dust-related illnesses.
- Transport Accident Commission (TAC) VictoriacoreApproved TAC attendant care provider required to meet disability provider registration requirements including Victorian Social Services Regulator registration. Complies with TAC policies and service guidelines to ensure safe, high-quality, accountable care for transport accident victims.
- National Injury Insurance Scheme Queensland (NIISQ)coreRegistered provider approved to deliver attendant care services under NIISQ, ensuring safe, high-quality support for people with serious personal injuries from motor vehicle accidents in Queensland including spinal cord and brain injuries, severe burns, and multiple amputations.
- Leading Home Care Package ProvidersminorLong-term partnerships with leading providers of home care packages, CHSP and out of hospital services to provide tailored brokered home care and nursing services across NSW, VIC, and QLD.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Kinder Caring competitors and assessment
Company assessmentDirect peers
- BlueCare (UnitingCare Queensland): One of Australia's largest in-home and community care providers, delivering NDIS, aged care, and allied health services across Queensland. Directly comparable to Kinder Caring in service mix (personal care, nursing, NDIS) and multi-jurisdictional scheme participation, though significantly larger in scale and geographic footprint.
- Baptcare: Faith-based community services organisation delivering aged care, NDIS support, and allied health across Victoria, Tasmania, and New South Wales. Comparable to Kinder Caring on the aged-care/NDIS bundle and clinical oversight model, particularly for in-home personal care and complex-needs packages.
- Just Better Care: National franchised in-home care provider delivering personal care, nursing, and disability support across multiple Australian states under both consumer-directed (NDIS, Home Care Packages) and injury-scheme funding. Closely comparable to Kinder Caring on service breadth, scheme participation, and multi-state coverage from a mid-market scale.
- St Vincent's Care Services: National Catholic not-for-profit provider of aged care, retirement living, and in-home support across QLD, NSW, VIC, and WA. Comparable to Kinder Caring on aged-care and disability support delivery, multi-state reach, and the nurse-led care management approach for complex community clients.
- Bolton Clarke: Major national community-care provider formed from the merger of RSL Care and RDNS, offering in-home personal care, nursing, and allied health across all Australian states. Comparable to Kinder Caring on aged-care and NDIS service lines, and is the kind of multi-state incumbent against which Kinder Caring competes.
- Five Good Friends: Tech-enabled Australian in-home care provider matching NDIS and aged-care participants with support workers via a digital platform. Comparable to Kinder Caring on service categories (personal care, nursing, disability support) and on the use of digital tools to coordinate and verify care delivery.
- Mercy Health (Australia): Catholic health and aged-care provider operating home care, NDIS, and community nursing services across Victoria, New South Wales, and Queensland. Directly comparable to Kinder Caring on combined clinical (nursing), aged-care, and NDIS service delivery across the same eastern-state footprint.
Broad incumbents
- Local Guardians: Approved Support at Home platform provider delivering compliance, administrative, and clinical-governance infrastructure alongside in-home service partners. Kinder Caring is a Channel Partner of Local Guardians under the Support at Home program, making it both a collaborator and a partial competitor in the same client pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kinder Caring social profiles
Digital presenceKinder Caring compliance and trust
Trust signalCompliance3 records
Kinder Caring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinder Caring leadership team
Management profileNumber of profiles
Kinder Caring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinder Caring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinder Caring
What does Kinder Caring do?
Kinder Caring provides in-home aged care, NDIS disability support, attendant care, support coordination, allied health, home nursing, respite care, and palliative care services across New South Wales, Victoria, and Queensland. Services are delivered directly to clients' homes by employed or contracted care workers, registered nurses, and allied health professionals, coordinated by nurse-led Clinical Care Managers and funded through NDIS, Support at Home, state injury schemes (icare, TAC, NIISQ), and private/self-pay arrangements.
Is Kinder Caring a public or private company?
Kinder Caring is a private company. It is classified as family owned and is currently operating.
When was Kinder Caring founded?
Kinder Caring was founded in 1998. It employs 101 to 250 people.
Where is Kinder Caring based?
Kinder Caring is headquartered in Edgecliff, Australia, in the Oceania region.
How does Kinder Caring make money?
Four revenue lines are on record. NDIS-funded services are the primary driver. The others are support at Home / Home Care Packages, state-based injury scheme funding and private/self-funded care.
Who are Kinder Caring's main competitors?
Direct peers on record are BlueCare (UnitingCare Queensland), Baptcare, Just Better Care, St Vincent's Care Services, Bolton Clarke, Five Good Friends and Mercy Health (Australia). Local Guardians is listed as a broad incumbent.
Does Kinder Caring have an API?
No public API is recorded for Kinder Caring.
What industry is Kinder Caring in?
Kinder Caring's product category is Home Care Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HLAFAEAD, Palliative Care (Home-Based) Providers. Its NAICS code is 62161 and its SIC code is 8082.