VegPet

What VegPet does

VegPet is a Brazilian e-commerce retailer founded in 2013 and headquartered in São Bernardo do Campo, São Paulo, specializing in vegetarian and vegan products for dogs and cats. The company's core offering is a portfolio of plant-based pet food brands—primarily the proprietary Bicho Green line (available in Pequeno Porte, Premium, and Segunda Geração variants), FriDog super premium dry food, and All Love vegetarian/organic wet food—supplemented by vegan treats (Krocão, Petvegan, Ossinho Vegetal), hygiene products (Katbom cat litter), an eight-SKU veterinary homeopathy line distributed under partnership with Arenales Homeopatia Animal, and a recently introduced personalized digital pet portrait service. The technology stack is a standard Mitienda Nube (Nuvemshop) commerce storefront with integrated credit card, Pix, and boleto payment processing, installment billing up to 12 months, and an SSL-secured checkout.

VegPet generates revenue through direct-to-consumer online sales across Brazil and a network of physical retail partners promoted via its 'Onde Encontrar' store locator. Pricing is unit-based, ranging from approximately R$15 for snacks to R$400 for larger kibble SKUs, with a 5% Pix discount and a 100% satisfaction guarantee. The company is bootstrapped (no disclosed institutional funding beyond a nominal 2017 Bossa Invest filing), operates with 1–10 employees, and reports 30,000+ cumulative orders processed since founding with a 95% good-or-excellent customer rating, indicating a niche but operationally stable micro-business. Marketing is content-led through a 31-page educational blog, Instagram (@vegpet_oficial), YouTube, email, and earned media (Google Reviews), targeting vegan/vegetarian pet owners and environmentally conscious consumers in Brazil.

Name

VegPet

Legal name

VEGPET VENDA DE ARTIGOS PARA ANIMAIS DE ESTIMACAO

Website

https://vegpet.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

VegPet is a Brazilian e-commerce retailer founded in 2013 that sells vegan and vegetarian pet food, treats, hygiene products, and homeopathic wellness treatments directly to dog and cat owners across Brazil via its online store and a network of physical retail partners.

Ownership category

akta.pro rank

Product category

Vegan Pet Food Retail

NAICS

Dog and Cat Food Manufacturing (311111), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industries

Plant-Based & Alternative Proteins (Packaged) (CRADAAAH), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB)

Keywords

• Vegan pet food
• Plant-based dog food
• Vegetarian cat food
• Pet product ecommerce
• Natural pet supplies

Headquarters

HQ city

São Bernardo Do Campo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. E-commerce Product Sales: VegPet generates revenue through direct online sales of vegan and vegetarian pet products including food, snacks, hygiene products, accessories, toys, and homeopathic treatments. The company operates its own online store at vegpet.com.br with integrated payment processing and order fulfillment.
2. Resale/Distribution Program: VegPet distributes its products through a network of physical retail partners across Brazil, generating revenue through wholesale relationships with pet stores and resellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

VegPet operates a Brazilian e-commerce platform that sells plant-based (vegan and vegetarian) pet food, treats, snacks, hygiene products, accessories, toys, and homeopathic treatments for dogs and cats under proprietary brands such as Bicho Green, FriDog, and All Love, alongside resold partner lines such as Arenales homeopathy. The company formulates complete and balanced plant-based nutrition meeting AAFCO standards and reaches customers nationwide through its own online store and a network of physical retail resellers.

Product overview

VegPet is an e-commerce platform specializing in vegetarian and vegan products for pets, operating since 2013. The product portfolio centers on plant-based dog and cat food brands (Bicho Green, FriDog, All Love) supplemented by vegan snacks and treats (Krocão, Petvegan, Ossinho Vegetal), hygiene products (Katbom cat litter), and homeopathic wellness treatments (Arenales line for stress, parasites, allergies, renal and hepatic support). A digital portrait product rounds out the offering. The platform sells directly to consumers across Brazil with an integrated online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicho Green Plant-Based Dog Food Proprietary vegan (plant-based) dry dog food formulated with vegetable protein sources, available in multiple sizes (2.5kg, 10.2kg, 15kg) and formulations (Standard, Premium, and Small Breed varieties), for dogs of different breeds and life stages.
• FriDog Super Premium Dog Food Super premium dry dog food available in multiple sizes (2kg, 8kg, 15kg) for various dog breeds and sizes.
• All Love Vegetarian and Organic Wet Dog Food Vegetarian and organic wet food for dogs, including sachés and complete meals, with flavors including chickpea, quinoa, and carrot. Available in 1kg saché and larger organic packages (2.4kg, 7.2kg).
• Krocão Integral Bone-Shaped Biscuit Treats Integral biscuit treats shaped like bones for dogs, available in 500g packaging.
• Petvegan Vegan Dog Snacks Vegan pet snacks for dogs, including gluten-free options with carob and molasses flavor in 150g packages.
• Ossinho 100% Plant-Based Bone Chews for Dogs 100% plant-based bone-shaped chew toys and treats for dogs, available in various sizes (nó 7/8, 8mm, 15mm) and pack sizes.
• Katbom Natural Hygienic Cat Litter Natural and lemongrass hygienic cat litter in 3kg packages.
• Fator Estresse Pet Arenales Homeopathic Stress Treatment Homeopathic stress treatment for pets, produced by Arenales Laboratórios Veterinário Homeopático Fauna & Flora and resold by VegPet.
• Fator P&P Animal Arenales Homeopathic Flea and Tick Control Homeopathic flea and tick control products (globules and talc formulations) for dogs, cats, and kennel use.
• Fator Ecto Cão Arenales Homeopathic Tick and Parasite Control Homeopathic tick and parasite control product for dogs, produced by Arenales.
• Fator Pró Imune Pet Arenales Homeopathic Allergy and Dermatitis Support Homeopathic treatment for auxiliary support of allergies and dermatitis in pets.
• Fator Renal Pet Arenales Homeopathic Renal Support Homeopathic complementary treatment for renal insufficiency, nephritis, nephrosis, and urinary suppression in pets.
• Fator Diproto Zoo Arenales Homeopathic Protozoan Control Homeopathic protozoan control product for pets.
• Fator Giarzoo Arenales Homeopathic Giardiasis Control Homeopathic giardiasis control product for dogs, cats, and ornamental birds.
• Fator Hepapet Arenales Homeopathic Hepatic Support Homeopathic complementary treatment for hepatic pathologies including hepatomegaly, cirrhosis, hepatic congestion, atrophy, steatosis, gallstones, jaundice, and intoxications.
• Fator Vermes e Piolhos Pet Arenales Homeopathic Worm and Lice Control Homeopathic worm and lice control product in 26g packaging for dogs and cats.
• Personalized Digital Pet Portrait Custom digital portrait illustration service for pets, available in 1 or 4 illustration packages at promotional pricing from R$19.90 to R$39.90.
• Bicho Green Small Breed Super Premium 7.5kg Kit (Free Shipping) Bundled vegan dry dog food kit targeted at small breed dogs, with free shipping promotion and installment payment options.

Quantifiable outcome

• 95% of processed orders received excellent or good ratings from customers

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Arenales Homeopatia AnimalcoreChannel Partner/ Reseller/ DistributorArenales Homeopatia Animal is a manufacturer of veterinary homeopathic products that are sold through VegPet's online platform. Products include Fator Estresse Pet, Fator P&P Animal (Anti-flea), Fator Diproto Zoo, Fator Ecto Cão (tick control), Fator Pró Imune Pet (allergy support), Fator Renal Pet (kidney support), Fator Giarzoo (giardiasis control), and Fator Hepapet (hepatic support). VegPet serves as an authorized retailer for these homeopathic products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wild Earth: US plant-based pet food brand using fungal and plant proteins, targeting sustainable and ethical pet owners. Comparable as a venture-backed vegan pet food startup competing in the same niche.
• V-Dog: US-based plant-based dog food brand offering vegan kibble and treats. Directly comparable as a pure-play plant-based pet food specialist selling to ethically-motivated pet owners.
• Benevo: UK-based pioneer in vegan/vegetarian pet food for dogs and cats, offering plant-based complete diets and treats. Direct competitor in the vegan pet food category with a comparable specialized product positioning.
• Amì Pet: Italian plant-based pet food brand offering vegan and vegetarian complete diets for dogs and cats. Directly comparable as a European specialized plant-based pet food competitor.

Regional players

• Guabi Natural: Brazilian natural and premium pet food manufacturer with broad distribution across Brazil. Comparable as a Brazilian pet food brand operating in the natural/organic premium segment where VegPet also competes.
• Petz: Brazil's largest pet retail chain, operating stores nationwide and an online marketplace. Comparable as a Brazilian pet retail distribution channel and potential wholesale customer for VegPet.
• Cobasi: Major Brazilian pet specialty retailer with both physical stores and e-commerce. Comparable as a Brazilian omnichannel pet retail channel and potential wholesale partner for plant-based pet brands.

Broad incumbents

• Royal Canin: Mars-owned global pet food leader with life-stage and breed-specific nutrition. Relevant broad incumbent for benchmarking premium pet food distribution and veterinary-channel positioning.
• Premier Pet: Large Brazilian pet food manufacturer offering natural, super premium, and specialty diets. Broad incumbent competing for the same premium/natural Brazilian pet food wallet share.
• Nestlé Purina: Global pet food giant offering Beneful, Pro Plan, and various specialty lines including plant-based options. Represents the large-incumbent competitive threat that could squeeze niche plant-based specialists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/vegpet_oficial
• Instagraminstagram.com/vegpet_oficial
• LinkedInlinkedin.com/company/vegpet-venda-de-artigos-para-animais-de-estimacao

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VegPet