WP Koffie en Thee

What WP Koffie en Thee does

WP Koffie en Thee, operating under the legal name UW Koffie Leverancier, is a Dutch coffee and tea supplier founded in 2012 and headquartered in Woerden, Netherlands, with a secondary office in West Betuwe. The company distributes a comprehensive portfolio that combines its own WP private-label coffee (beans, instant, freshbrew, decaf) and tea products with third-party brands (Pickwick, Catunambu, JAVA, Kalahari, Baristea, Tea Quiero) and a multi-brand equipment range spanning consumer and professional coffee machines (Jura, Nivona, Dr. Coffee, Necta, La Nuova Era), grinders, milk frothers, water coolers, and ice-coffee/slush machines. Its core technology is therefore a curated distribution and private-label product platform rather than proprietary R&D; the principal differentiator cited is the Italian handcrafted La Nuova Era machines distributed in the Netherlands. The business operates an omnichannel model: three owned e-commerce platforms (uwkoffieleverancier.nl, koffievandebaas.nl, espressooutlet.nl) serve as the bottom-of-funnel sales channel, supported by a consultation-based GTM ("LAAT U ADVISEREN"), a franchise/licensed-operator channel, a recurring equipment-lease line, and marketing across LinkedIn, Facebook, Instagram, YouTube, and a monthly newsletter ("Monthly Grind"). Free shipping applies for B2B-registered customers and orders above €150 ex VAT; standard shipping is €9.50. Customer segments are vertical in nature, with Hospitality (Horeca) and Office/Corporate flagged as primary, supplemented by Sports Clubs, Home Consumers, and Employer Coffee Programs ("Koffie van de Baas"). No patents, certifications, funding rounds, M&A activity, or named enterprise customers are disclosed in the source material, and the company operates exclusively within the Netherlands.

Name

WP Koffie en Thee

Legal name

UW Koffie Leverancier

Website

https://uwkoffieleverancier.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WP Koffie en Thee is a Dutch B2B and B2C coffee and tea supplier, headquartered in Woerden, that distributes private-label WP products, third-party tea and coffee brands, and professional and consumer espresso machines across hospitality, office, sports club, and home consumer segments via three owned e-commerce platforms and a franchise model.

Ownership category

akta.pro rank

Product category

Office and Horeca Coffee Supply

NAICS

Coffee and Tea Manufacturing (31192)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Coffee, Espresso & Tea Appliances Retail (CRACADAC), Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE)

Keywords

• Coffee and tea supply
• Espresso machines distribution
• Office coffee service
• Horeca beverage solutions
• Coffee equipment leasing

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Coffee & Tea: Sale of private label WP coffee and tea products including beans, instant coffee, fresh brew, filter coffee, and tea varieties. Also distributes third-party brands such as Pickwick, Catunambu, JAVA, Kalahari, Baristea, and Tea Quiero.
2. Coffee Machines: Sale of professional coffee machines including fully automatic, semi-automatic espresso machines, grinders, and accessories from brands like Jura, Nivona, Dr. Coffee, Necta, and La Nuova Era.
3. Equipment Lease: Lease options available for coffee machines, allowing customers to rent equipment rather than purchase outright.
4. Accessories & Consumables: Sale of coffee accessories including creamer, sugar sticks, milk products, coffee cups, cleaning supplies, soup, cookies, and serving ware.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WP Koffie en Thee (operating as UW Koffie Leverancier) is a Dutch supplier of coffee, tea, espresso and coffee machines, serving both businesses and individual consumers in the Netherlands. The company distributes its own WP private-label coffee and tea alongside third-party brands such as Pickwick, Catunambu, JAVA, Kalahari, Baristea, and Tea Quiero, and sells professional and consumer coffee machines from Jura, Nivona, Dr. Coffee, Necta, and La Nuova Era. Value-added offerings include machine leasing, operator and technical service, barista workshops, and consultation-based selection of coffee equipment.

Product overview

WP Koffie en Thee is a Dutch B2B and B2C coffee and tea supplier operating through its uwkoffieleverancier.nl e-commerce platform. The company offers a comprehensive product portfolio centered around coffee and tea beverages and equipment. The core offering includes the WP Koffie house brand of coffee products (beans, instant coffee, and fresh brew), complemented by branded coffee beans (Catunambu, JAVA, Kalahari) and teas (Pickwick, Baristea, Tea Quiero). Equipment offerings span consumer and professional coffee machines (including Jura, Nivona, Dr. Coffee, Necta, La Nuova Era brands), coffee grinders, ice coffee/slush machines, and milk-related accessories. Additional products include sweeteners, creamers, cups, and cleaning supplies. Services include coffee for hospitality, office coffee, sports clubs, barista workshops, leasing, and technical service.

Differentiator

Problem solved

Functional benefit

Products and services

• WP Private Label Coffee and Tea

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• La Nuova EracoreChannel Partner/ Reseller/ DistributorItalian handcrafted coffee machine brand. The company is a distributor of La Nuova Era machines made with Italian parts, combining centuries-old craftsmanship with reliability.
• Koffievandebaas.nlminorOthersCollaborating company within the WP Koffie en Thee network, operating as a related online coffee platform.
• Espressooutlet.nlminorOthersCollaborating company within the WP Koffie en Thee network, operating as a related online coffee equipment platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mocca d'Or: Dutch coffee brand (now part of JDE Peet's) historically operating in the B2B office and Horeca coffee segment. Competes in the same Dutch channel with branded beans, machines, and service offerings.
• Belico Coffee: Dutch specialty coffee roaster supplying wholesale coffee, espresso machines, and barista training to offices, Horeca, and foodservice. Comparable mid-sized Dutch B2B coffee distribution and machine sales competitor.
• Peeze: Dutch specialty coffee roaster with a strong B2B focus serving offices, hospitality, and foodservice customers with both beans and machines. Highly comparable business model to WP Koffie across product range, customer segments, and Dutch market focus.
• CoffeeFresh: Dutch coffee service company offering freshly roasted coffee, machines, and maintenance to businesses across the Netherlands. Direct peer in the B2B office coffee distribution space with similar end-to-end service model.
• Simon Lévelt: Dutch specialty coffee and tea retailer and roaster with both retail stores and B2B service for offices and hospitality. Directly comparable in offering coffee, tea, machines, and accessories to a similar Dutch customer base.
• Koffiebranderij G. Peeze & Zn. Heritage Dutch coffee roaster focused on specialty and fair trade offerings, supplying B2B clients and retail. Directly comparable product mix (specialty coffee, machines, accessories) in the Dutch market.

Broad incumbents

• Nestlé Professional: Global B2B beverage and foodservice arm of Nestlé offering coffee machines (Nespresso, Nescafé) and beverages to offices and hospitality. Broad incumbent with significant Dutch presence competing for enterprise office coffee programs.
• JDE Professional (Douwe Egberts Professional): Professional arm of JDE Peet's, the Dutch coffee giant behind Douwe Egberts, offering office and Horeca coffee solutions including machines, beans, and service. A much larger incumbent directly competing for the same Dutch B2B accounts.
• Lavazza Professional: Italian coffee major's B2B/professional division providing espresso machines, beans, and full-service coffee programs to offices and Horeca across Europe. Represents the type of large incumbent WP Koffie competes against for enterprise contracts.

Emerging players

• Bloom Coffee: Dutch specialty coffee roaster with a growing B2B and subscription business, focusing on single-origin and traceable coffee. Comparable emerging competitor in the Dutch specialty office and Horeca segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/wilfredp
• YouTubeyoutube.com/channel/UCjDG4W8A3fKhHxgSqNZsUGA
• Facebookfacebook.com/uwkoffieleverancier
• LinkedInlinkedin.com/company/wp-koffie-en-thee/about

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WP Koffie en Thee