What Peeze does

Peeze is an independent Dutch coffee roastery headquartered in Arnhem, Netherlands, founded in 1879 and operating with approximately 60 employees. The company runs its own roastery and produces specialty-grade coffee (cupping scores 80+), compostable PLA coffee capsules, Fairtrade tea (Communitea from Sri Lanka, Wilder Land Dutch herbal tea), and complementary products including chocolate milk and matcha. Core proprietary technology centers on sustainable packaging engineering: industrially compostable coffee packaging launched in 2018, PLA-based Nespresso-compatible capsules, and the Geen Verpakking© reusable container refill system for B2B customers that reduces CO2 emissions by 43% per kilogram of coffee compared to single-use foil.

Name

Peeze

Legal name

Koffiebranderij Peeze

Website

https://peeze.nl

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

51–100 employees

Short description

Peeze is an independent Dutch coffee roastery serving B2B offices and hospitality plus B2C consumers with specialty coffee, tea, equipment, barista training, and reusable packaging solutions across the Netherlands.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industry

Coffee Blending & Flavoring (AFAFADAC)

Keywords

• Specialty coffee roasting
• Office coffee solutions
• Hospitality coffee wholesale
• Barista training services
• Compostable coffee packaging

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee and Tea Products: Sale of coffee beans, ground coffee, coffee capsules, tea (Communitea line, Wilder Land herbal tea), and chocolate milk products to both B2B and B2C customers through e-commerce and direct sales.
2. Coffee Machines: Sale and rental of professional coffee machines including Dalla Corte, WMF, and JURA brands. Machines range from €1,000 to €25,000 for professional use, with refurbished options available.
3. Peeze Bus Event Service: Mobile coffee bar rental for events featuring electric bus, Dalla Corte espresso machine, and professional barista. Starting from €590 for approximately 1 hour including consumptions for 50 guests.
4. Total Concept Services: Complete coffee solutions including equipment, ingredients (milk, sugar, cookies), service, quality controls, and customized barista training for businesses and hospitality.
5. Barista Training: Professional barista training programs including SCA certification, latte art, slow coffee, and Peeze Barista Masterclass courses with lunch included.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Peeze roasts and packages specialty coffee — single-origin beans, filter coffee, and industrially compostable coffee capsules — under its own brand and sub-brands (Bean Impact, Communitea, Wilder Land, Chocolatte). It sells these products both directly to consumers via a dedicated webshop and to business customers (offices, hospitality/wholesale, institutions) via a separate B2B platform, complemented by a total-concept service (coffee machines, maintenance, barista training) and a mobile coffee-bar event service (Peeze Bus).

Product overview

Peeze is an independent Dutch coffee roastery offering a comprehensive portfolio centered on premium roasted coffee, with complementary tea, chocolate milk, professional coffee machines, barista training, and sustainable packaging solutions. The core offering consists of whole bean, ground, and capsule coffee products spanning standard, specialty, and premium tiers (Bean Impact). The product range is organized around three market segments: home consumers (webshop.peeze.nl), office/workplace (koffie op het werk), and hospitality/horeca (koffie in de horeca). Add-on modules and services — including coffee machines (Dalla Corte, WMF, JURA), barista training (SCA-certified), the Peeze Bus mobile event service, reusable cup programs, and the Geen Verpakking© refillable packaging system — extend the core coffee offering into a total coffee provision concept. A parallel tea portfolio includes the Communitea line (Fairtrade Sri Lankan tea) and Wilder Land herbal tea. The company operates its own roastery in Arnhem and markets its products as premium, fairly traded, and sustainability-focused.

Differentiator

Problem solved

Functional benefit

Brands

• Communitea: Premium tea line from Sri Lanka with personal messages on each bag
• Bean Impact

Products and services

• Koffiebranderij Peeze Koffiebonen (specialty coffee beans, single-origin and blends incl. Bean Impact, Comunicafé Cumarú, BES, Labooko, Wilder Land Fairtrade, and Cuvée-series limited editions)
• Peeze filterkoffie / gemalen koffie (pre-ground filter coffee, incl. Decafé, ground special editions)
• Peeze koffiecups / compostable coffee capsules (industrially and home compostable, plastic-free coffee capsules)
• Bean Impact koffie (impact-label single-origin coffee range)
• Communitea thee (Peeze loose-leaf and packaged tea range)
• Wilder Land thee (herbal / soft-drink tea alternative range)
• Chocolatte chocolademelk (Peeze chocolate-milk range)
• Koffiemachines & accessoires (Peeze coffee machines and accessories, incl. espresso and filter machines)
• Peeze Horeca Totaalconcept (all-in hospitality coffee solution: machine + ingredients + maintenance + barista training + reusable packaging)
• Geen Verpakking© (returnable / reusable ingredient-packaging system for B2B coffee ingredients)
• Koffietrainingen (Peeze barista training courses for B2B customers)
• Peeze Bus (mobile coffee-bar / event service)
• Relatiegeschenken (Peeze corporate coffee/tea gifts and hampers)
• Peeze Gift Card (webshop gift card for consumer and corporate gifting)

Quantifiable outcome

• 43% less CO2 emissions per kilogram of coffee compared to single-use foil packaging
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Stichting ProgresocoreStrategic or Co-development Partner · 1 January 2022Foundation supporting the bee project in Peru at CEPRO Yanesha cooperative, providing funding and expertise for income diversification for coffee farmers.
• Futureproof Coffee CollectiveminorStrategic or Co-development Partner · 1 January 2022Collective researching true pricing of coffee production, focusing on living income, soil, biodiversity, CO2, and water to further sustainability in coffee chains.
• CEPRO Yanesha (Peru)coreStrategic or Co-development Partner · 1 January 2021Coffee cooperative in Peru where Peeze sources beans and supports the bee-keeping project for extra income for farmers. Started partnership in 2016. Part of bee project started in 2021 with Phase 1 training 20 farmers as beekeepers, Phase 2 expanding with additional hives.
• Tuk4EventscoreChannel Partner/ Reseller/ DistributorPartnership for mobile coffee bar services at events. Tuk4Events manages the Peeze Bus operations and takes bookings, coordinating with Peeze for coffee supply and barista services. Offers alternatives like compact and mobile coffee bars for indoor locations or spaces with limited room.
• Dalla CortecoreTechnology or IntegrationItalian espresso machine brand partnered with Peeze. Dalla Corte machines are featured in the Peeze Bus and recommended for hospitality businesses. Known for consistent quality and intensive use.
• WMFcoreTechnology or IntegrationGerman professional coffee machine manufacturer. WMF machines are recommended for office and hospitality use, with models like WMF 1500S+ capable of 180 cups per day.
• Ouwehands Dierenpark (Burgers' Zoo)coreStrategic or Co-development PartnerPilot partner for Peeze's Geen Verpakking© reusable packaging system. Successfully implemented circular packaging, saving approximately 650m² of plastic foil and 320m² of cardboard annually. Received first reusable container from mayor of Arnhem.
• Peeze FoundationcoreOthersSeparate foundation focusing on structural sustainability and societal development of coffee and tea chains in origin countries. Board: Rik van Paassen (Chair), Janneke Neutelings (Secretary), Ruud Hullegie (Treasurer), Myriam Lufting (Board Member). IBAN: NL37 TRIO 0198312865, RSIN: 822687550.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simon Lévelt: Dutch specialty coffee roastery and café operator serving B2B (horeca and office) and B2C channels in the Netherlands with similar scale, heritage, and integrated coffee+tea+equipment offerings. Directly comparable on product, customer base, and GTM.
• Mocca d'Or: Dutch specialty coffee roaster with B2B and B2C distribution, fair-trade sourcing, and own webshop. Comparable on roasting scale, customer mix, and Dutch market focus.
• Perla Koffie: Independent Dutch coffee roaster serving offices and hospitality with private-label and branded coffees, including machines and service. Closely matches Peeze's Total Concept B2B model and mid-sized specialty positioning.
• Koffiebranderij de Zeeuw: Dutch specialty coffee roastery offering office and horeca coffee concepts with equipment and service. Comparable on integrated B2B coffee solution model and Netherlands-only footprint.

Broad incumbents

• Lavazza: Italian coffee manufacturer with extensive out-of-home (horeca and office) and capsule offerings. Overlaps with Peeze in the hospitality/office channel and capsule category but at global scale and with a broader product portfolio.
• Nestlé Nespresso: Global capsule coffee leader whose compostable/recyclable capsule initiatives compete directly with Peeze's PLA-based compostable capsules. Overlaps in capsule format and B2C premium positioning but operates at multinational scale.
• JDE Peet's (Douwe Egberts): Global coffee major owning Douwe Egberts, Senseo, and L'OR with deep presence across the Dutch out-of-home and retail coffee market. Competes with Peeze at the office/horeca and consumer end but at vastly larger scale and broader portfolio.

Emerging players

• Counter Culture Coffee: US specialty coffee roastery with strong sustainability and direct-trade credentials serving wholesale and direct-to-consumer. Comparable on specialty-grade sourcing, sustainability leadership, and educational/training programs.
• Pact Coffee: UK-based specialty coffee subscription and B2B coffee provider focused on direct trade and freshly roasted beans. Comparable on specialty positioning, direct-trade farmer relationships, and office/horeca coffee solutions, though primarily UK-focused.
• La Colombe Coffee Roasters: US specialty roaster and café operator with B2B wholesale, RTD beverages, and DTC. Comparable on integrated specialty coffee model (wholesale + consumer + café) and sustainability-forward branding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Peeze_Koffie
• Facebookfacebook.com/Koffiebranderijpeeze
• LinkedInlinkedin.com/company/koffiebranderij-peeze

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peeze