Milligram

What Milligram does

Milligram is an Australian specialty retailer of designer stationery, office supplies, and lifestyle accessories, operating as a private, vertically-curated multi-channel business. The company sells through its own e-commerce storefront (milligram.com, built on Shopify) and a network of 11 physical retail locations across major Australian shopping centres and high streets in Melbourne (7 locations), Sydney (2), Adelaide, Canberra, and an upcoming Brisbane (Chermside) store. The product assortment spans writing instruments (LAMY, Kaweco, Caran d'Ache, Blackwing), paper goods (Moleskine, Karst, MD by Midori), bags and carry (Bellroy, Ucon Acrobatics), and home/lifestyle categories (candles, fragrance, kitchenware), totalling 80+ international and Australian designer brands alongside three proprietary sub-brands: Studio Milligram (premium refillable journals, home objects), Any Day Now (bold everyday stationery), and Addition Studio (wellness and fragrance).

The business operates a direct-to-consumer, product-led growth model with no disclosed subscription, SaaS, or recurring digital revenue component. All revenue is one-time product sales, with price points ranging from under $10 (outlet items) to $429 (premium designer bags), and a free standard shipping threshold of $69 AUD. Go-to-market is omnichannel, combining e-commerce, 11 award-winning retail showrooms, in-store workshops and masterclasses, a personalisation service, and the Friends of Milligram loyalty program. Distribution is exclusively domestic (Australia), with a wholesale enquiries option for business customers. Customer acquisition leans on organic social (Instagram, Facebook), email marketing, and content/blog gift guides, with no disclosed paid acquisition spend, enterprise contracts, or institutional investors.

Name

Milligram

Legal name

Milligram

Website

https://milligram.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Milligram is an Australian specialty retailer of designer stationery, office supplies, bags, and lifestyle accessories, operating 11 physical stores and a Shopify-based e-commerce site selling 80+ premium brands plus three proprietary sub-brands (Studio Milligram, Any Day Now, Addition Studio).

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales across multiple categories including writing instruments, notebooks, bags, homeware, and lifestyle accessories. Products range from budget-friendly items under $10 to premium items exceeding $100.
2. E-commerce: Online sales through own website with free standard shipping on orders over $69 AUD.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Milligram is a multi-channel retailer of designer stationery, office, and lifestyle accessories, operating through its own e-commerce website (milligram.com) and 11 physical stores across Australia. The product assortment spans five core categories—Write (pens, pencils, ink), Paper (notebooks, journals, planners), Create (art supplies, stationery), Carry (bags, travel accessories), and Home (candles, fragrance, homeware)—drawn from over 80 international and Australian designer brands including LAMY, Moleskine, Kaweco, Kinto, Bellroy, and Rifle Paper Co., alongside its own proprietary sub-brands Studio Milligram, Any Day Now, and Addition Studio. The company also offers personalisation services, an outlet/clearance section, in-store workshops, masterclasses, and a Friends of Milligram loyalty program.

Product overview

Milligram is a designer stationery, office, and lifestyle accessories retailer operating both online and through physical retail stores across Australia. The offering is organized into five core categories: Write (designer writing instruments including pens, pencils, and ink), Paper (notebooks, journals, diaries, and planners), Create (creative tools, art supplies, and stationery), Carry (bags, travel accessories, and everyday carry items), and Home (candles, fragrances, and lifestyle accessories). The company also carries an extensive portfolio of third-party brands including LAMY, Moleskine, Kaweco, Kinto, Bellroy, Rifle Paper Co., and Papier, alongside its own proprietary sub-brands Studio Milligram (refillable journals, notebooks, scented products), Any Day Now (bold stationery), and Addition Studio (wellness and fragrance products). Milligram also offers a gifting program with personalization services and maintains an outlet/clearance section.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Milligram: The company's own brand of premium stationery products including notebooks, journals, refillable leather journals, and pen accessories.
• Any Day Now

Products and services

• Writing Instruments Designer pens and pencils including fountain pens, rollerball pens, ballpoint pens, mechanical pencils, and multifunction pens from brands such as LAMY, Kaweco, Caran d'Ache, Blackwing, Pilot Pen, Ballograf, and Ohto.
• Paper Products Notebooks, notepads, diaries, planners, desk pads, and journal accessories from Moleskine, Any Day Now, Karst, Rollbahn, MD by Midori, and Penco.
• Bags & Carry Designer bags including backpacks, totes, crossbody bags, and pouches from Bellroy, Ucon Acrobatics, Any Day Now, and Moleskine.
• Home & Lifestyle Candles, fragrance, essential oils, incense, perfumes, hand and body care, kitchenware, indoor garden, vases, and canvas world maps from Studio Milligram, Addition Studio, Bon Parfumeur, L'Ascari, and Kinto.
• Creative Tools Art pens, markers, art paper, pencils, pencil cases, and washi tape for creative pursuits, including products from Moleskine Art and Martina's Tiny Store.
• Gifting and Gift Cards Birthday cards, greeting cards, gift bags, wrapping sheets, books, games, and eGift cards with personalisation services available.
• Studio Milligram (Proprietary Brand) Milligram's own proprietary brand offering refillable leather journals, linen bound notebooks, volcanic rocks, scented products, sculptural vases, Japanese incense sticks, essential oils, and recycled leather pen cases.
• Any Day Now (Proprietary Brand) Fresh, bold stationery sub-brand with bright colours and hard-wearing construction including notebooks, bag charms, totes, backpacks, and journal inserts.
• Addition Studio (Proprietary Brand) Australian design house sub-brand creating health and wellbeing products including body oils, hand wash, moisturisers, lip balms, candles, incense, essential oils, and oil burners.
• Personalisation Services Custom personalisation available on select products including notebooks, pens, and journals for an additional fee.
• In-store Workshops and Masterclasses Educational workshops and masterclasses held at Milligram's physical retail stores across Australia.
• Friends of Milligram Loyalty Program Customer loyalty program offering member-only perks, birthday offers, surprise gifts, and exclusive vouchers for repeat customers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• MIFF (Melbourne International Film Festival)minorGTM or Marketing PartnerMilligram collaborated with MIFF on exclusive products including LAMY safari Fountain Pen and Moleskine Milligram x MIFF Classic Hard Cover Large Notebook. Limited edition collaboration featuring MIFF branding.
• Martina CalvicoreStrategic or Co-development PartnerStudio Milligram x Martina Calvi collaboration featuring travel journals, notebook inserts, and refillable leather journals. Artist partnership creating analogue lifestyle products.
• Addition StudiocoreChannel Partner/ Reseller/ DistributorAddition Studio is an Australian design house creating wellness and home products including candles, body care, and incense. Milligram serves as a primary retail channel for their products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Smiggle: Cotton On Group's stationery, bags, and accessories brand with strong Australian retail presence. Comparable in stationery retail category and Australian market, though Smiggle targets a younger/children's segment versus Milligram's adult design-conscious positioning.
• Officeworks: Australia's largest office supplies, stationery, and technology retailer with nationwide store network. Comparable as Australian stationery/office retail incumbent, though Officeworks operates at broader scale and lower price points than Milligram's premium positioning.
• Smythson: British heritage luxury stationery and leather goods brand with global flagship retail. Comparable as a higher-end stationery/lifestyle incumbent; Milligram operates below Smythson's price ceiling but serves overlapping design-conscious gifting customers.
• Typo: Cotton On Group's stationery, gifts, and lifestyle retail brand with extensive physical and online presence. Overlaps with Milligram in stationery, gifting, and lifestyle categories but at a lower price tier and broader (mass-market) positioning.

Direct peers

• NoteMaker: Australian specialty stationery retailer offering a curated multi-brand selection of pens, notebooks, and desk accessories across physical stores and online. Direct peer to Milligram in target customer (design-conscious consumers), product mix, and Australian geographic focus.
• Bellroy: Australian-designed premium bags, carry accessories, and wallets sold DTC and through specialty retailers including Milligram. Comparable in design-led positioning, premium pricing, and overlap with Milligram's 'Carry' category customers.
• Kikki.K: Swedish-Australian premium stationery and lifestyle brand operating physical stores and DTC channels. Directly comparable to Milligram in premium stationery positioning, design-led aesthetic, and hybrid retail/online go-to-market.
• The Daily Edited: Australian DTC accessories and lifestyle brand (personalised leather goods, tech carry, bags) with design-led positioning. Comparable to Milligram in design-conscious Australian customer base and overlap in 'Carry' and gifting categories.
• Papier: Direct-to-consumer personalised stationery and journal brand. Milligram stocks Papier products; comparable in premium stationery positioning, personalisation-led offering, and design-conscious customer targeting.
• Moleskine: Iconic global notebook and stationery brand with its own DTC channels and physical stores. Milligram is a key Australian multi-brand retail partner for Moleskine; comparable as both brand and specialty stationery retailer with overlapping target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MilligramStore
• Instagraminstagram.com/milligramstore
• Xx.com/milligramstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milligram