iStream
- Company typePrivate
- Founded2020
- HeadquartersNew Hartford, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
iStream firmographics
Firmographics- Name
- iStream
- Legal name
- iStream
- Website
- https://istream.software
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where iStream is headquartered
LocationHeadquarters
- HQ city
- New Hartford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iStream business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- iStream Subscription/Service: iStream provides a digital solution that dealerships pay for, likely on a subscription basis, that increases their used and new vehicle sales. The service creates leads, traffic, and sales attribution while requiring zero management from the dealership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom pricing based on dealership needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
iStream product offering
Product offeringCore offering
iStreamSM is a digital solution that virtually pushes used and new vehicle inventory from automotive dealerships to potential customers through dynamic rotating streams displayed on social media and digital channels. The platform automatically updates inventory daily, displays 10 vehicles at a time with category and drivetrain filtering, and requires zero ongoing management from the dealership once running. It includes 24/7 dedicated support, custom monthly ROI reports with engagement and sales attribution by Stock # and VIN, and is sold on a recurring subscription basis.
Product overview
iStream offers a single unified product called iStreamSM - a digital used and new vehicle sales solution designed for automotive dealerships. The platform operates as a stream-based advertising system that virtually displays vehicle inventory to potential buyers through social media and digital channels, driving traffic to dealership websites. iStreamSM is a product of TRAINOR and requires no management, resources, or time from the dealership once configured.
Differentiator
Problem solved
Functional benefit
Products and services
- iStreamSM iStreamSM is a digital solution that virtually pushes used and new vehicle inventory from automotive dealerships to potential customers through dynamic rotating streams, automatically updating daily to display 10 vehicles at a time and directing interested buyers to the dealership's virtual showroom. It requires no ongoing management from the dealership, includes 24/7 dedicated support, and provides custom monthly ROI reports measuring website engagement, campaign performance, and vehicle sales attribution by Stock # and VIN.
Quantifiable outcome
- Used vehicle sales increased by 212%
- +5 more outcomes
Companies that use iStream
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
iStream technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
iStream partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TRAINORcoreiStream is a product of TRAINOR. TRAINOR appears to be the parent company or brand under which iStream operates, with iStream being developed and marketed as TRAINOR's digital used and new vehicle sales solution.
Scale indicators5 records
Recent moves3 records
Expansion highlights4 records
iStream competitors and assessment
Company assessmentDirect peers
- Digital Air Strike: Digital Air Strike is a dealer-focused digital engagement and social media marketing platform that helps dealerships generate leads and sell more vehicles online, comparable to iStream's social-stream-led dealer marketing offering.
- AutoFi: AutoFi provides digital retailing and online vehicle purchase/marketing tools for automotive dealers, competing with iStream in the dealer digital selling and online-to-showroom conversion space.
- DealerSocket (now Tekion): DealerSocket, now part of Tekion, is a leading dealership management and CRM platform that includes digital marketing, inventory merchandising, and lead-management tools sold directly to franchised dealers — directly overlapping iStream's dealership-focused marketing and inventory push value proposition.
- Dealer.com (Cox Automotive): Dealer.com, part of Cox Automotive, provides digital marketing, websites, and inventory merchandising specifically for automotive dealerships, competing directly with iStreamSM for dealer digital advertising spend and online inventory promotion budgets.
- PureCars: PureCars is a data-driven digital marketing platform for automotive dealers that uses inventory and shopper data to optimize ad spend and turn, closely mirroring iStreamSM's inventory-focused, attribution-driven marketing approach.
- LotLinx: LotLinx is a digital marketing platform that uses AI to push dealer inventory to in-market shoppers across paid channels, directly comparable to iStream's 'push inventory to buyers' mechanic and dealer-targeted value proposition.
- VinSolutions (Cox Automotive): VinSolutions, a Cox Automotive product, is a dealer CRM and marketing platform with inventory merchandising and digital advertising capabilities for automotive dealerships — comparable to iStream as a competing dealer marketing/inventory solution with broader platform scope.
Broad incumbents
- Autotrader (Cox Automotive): Autotrader is one of the largest US automotive marketplaces and a major channel of dealer lead generation and inventory advertising, broadly incumbent in the same dealer marketing spend pool iStream targets.
- CarGurus: CarGurus is a large automotive marketplace and dealer digital advertising platform with significant dealer subscription revenue; comparable to iStream as a destination that drives dealer leads but operating at much greater scale and serving end consumers directly.
- Dealer Inspire (Cox Automotive): Dealer Inspire is a Cox Automotive provider of dealer websites, digital marketing, and inventory merchandising solutions, an incumbent competing for the same dealer digital marketing budget iStream pursues.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
iStream financial estimates
Financial estimateRevenue estimate
Valuation estimate
iStream leadership team
Management profileNumber of profiles
Profiles1 record
iStream funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iStream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iStream
What does iStream do?
iStreamSM is a digital solution that virtually pushes used and new vehicle inventory from automotive dealerships to potential customers through dynamic rotating streams displayed on social media and digital channels. The platform automatically updates inventory daily, displays 10 vehicles at a time with category and drivetrain filtering, and requires zero ongoing management from the dealership once running. It includes 24/7 dedicated support, custom monthly ROI reports with engagement and sales attribution by Stock # and VIN, and is sold on a recurring subscription basis.
Is iStream a public or private company?
iStream is a private company. It is classified as corporate owned and is currently operating.
When was iStream founded?
iStream was founded in 2020. It employs 11 to 50 people.
Where is iStream based?
iStream is headquartered in New Hartford, United States, in the North America region.
How does iStream make money?
One revenue line is on record: iStream Subscription/Service.
Who are iStream's main competitors?
Direct peers on record are Digital Air Strike, AutoFi, DealerSocket (now Tekion), Dealer.com (Cox Automotive), PureCars, LotLinx and VinSolutions (Cox Automotive). Broad incumbents are Autotrader (Cox Automotive), CarGurus and Dealer Inspire (Cox Automotive).
Does iStream have an API?
No public API is recorded for iStream.