Maresi Austria

What Maresi Austria does

Maresi Austria GmbH is a Vienna-headquartered certified food broker and brand management company, wholly owned by Austrian conglomerate Vivatis Holding AG since 2001. The company provides integrated go-to-market services for international FMCG brands without local presence — covering strategic brand management, sales, marketing, and supply chain management — across five European countries (Austria, Romania, Hungary, Slovakia, Czech Republic) reaching roughly 55 million consumers through a 205-person workforce (80 at Vienna headquarters, 113-119 prior), following the announced majority acquisition of Croatian distributor SALVIA d.o.o. in September 2025.

The business runs a dual model combining eight proprietary Austrian own brands (KnabberNossi since 1979, Inzersdorfer with 150+ years of heritage, Shan'Shi Asian ingredients, the Maresi dairy line, Himmeltau semolina, Siggi cocoa milk, Die leichte Muh, Omis schnelle Küche) with management of 20+ international partner brands across snacks (Lay's, Doritos, Cheetos, Bugles), teas and beverages (Twinings, Yogi Tea, Ovomaltine, Lavazza, San Pellegrino, Dextro Energy, Isostar), cooking (Deoleo/Bertolli, Santa Maria, Efko), personal care (Salvequick, Ecover, Barnängen), and other categories. Operational execution is supported by a proprietary CRM program used by the field sales force to capture POS activity and route orders directly into Customer Service, plus IFS Broker certification (since 2016) for food-safety compliance.

Revenue is generated through transaction fees on distributed branded goods, managed field-sales services (noted as up over 50%), and professional broker services for FMCG principals. The Group reported FY2024 turnover of EUR 171 million, up 17% year-on-year, driven by CEE expansion and acquisition activity. End customers include Austrian food retailers, discounters, wholesalers, and online retailers; brand-principal clients span global FMCG majors such as PepsiCo, Associated British Foods, Nestlé, Lavazza, and Swedish/French niche players.

Name

Maresi Austria

Legal name

MARESI Austria GmbH

Website

https://maresi.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Maresi Austria is a Vienna-based certified food broker and brand manager providing integrated go-to-market services for international FMCG brands across Austria and four CEE markets (Romania, Hungary, Slovakia, Czech Republic), managing eight proprietary heritage Austrian brands alongside twenty-plus partner brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations

Revenue model

1. Brand Management and Distribution: Maresi generates revenue by managing and distributing own brands (KnabberNossi, Inzersdorfer, Shan'Shi, etc.) and international partner brands (Lay's, Twinings, Yogi Tea, etc.) to retailers across Austria and CEE markets.
2. Field Sales Services: Provides outside sales services to FMCG companies without branch offices in Austria. Revenue from field service support grew over 50% showing strong demand for this service.
3. Food Broker Services: As a certified food broker (IFS Broker certified), Maresi provides comprehensive services including marketing, sales, and supply chain management for brands entering Austrian and CEE markets.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Maresi Austria is a certified IFS food broker providing integrated brand management, sales, and supply chain services for consumer goods manufacturers. The company manages its own portfolio of 8 Austrian brands (including Maresi, KnabberNossi, Inzersdorfer, Shan'Shi) and represents 20+ international partner brands (including Lay's, Twinings, Yogi Tea) across Austria and four Central/Eastern European markets, reaching 55 million consumers through retail, discounter, and wholesale channels.

Product overview

Maresi Austria operates as a certified food broker and brand management company offering integrated services across marketing, sales, and supply chain management for FMCG companies without branch offices in Austria. The company manages a portfolio of 8 proprietary Austrian brands and 20+ international partner brands. Own brands include dairy products (Maresi), snack sausages (Knabbernossi), convenience foods (Inzersdorfer, Omis schnelle Küche), Asian ingredients (Shan'Shi), breakfast products (Die leichte Muh, Himmeltau), and children's beverages (Siggi). Partner brands span hot beverages (Twinings, Ovomaltine, Caotina), snacks (Lay's, Doritos, Cheetos), sports nutrition (Isostar), oils (Deoleo/Bertolli), and personal care (Salvequick, Ecover, Barnängen). Services include sales execution, category management, marketing strategy, and logistics coordination.

Differentiator

Problem solved

Functional benefit

Brands

• KnabberNossi: Snack sausage brand since 1979, popular with children and adults, known for witty advertising and brand ambassador Nossi
• Inzersdorfer
• Shan'Shi
• Siggi
• Die leichte Muh
• Himmeltau
• Maresi

Products and services

• Food Broker and Brand Management Services Complete go-to-market services for international FMCG brands entering Austria and CEE markets, including strategic brand management, marketing, sales, and supply chain management from full-service to field service support only. IFS Broker certified.
• Field Sales Services Outside sales services to FMCG companies without branch offices in Austria, supported by a proprietary CRM that records POS activities and forwards orders directly to Customer Service.
• KnabberNossi (Own Brand) Snack sausage brand offered in multiple flavors (classic, ketchup, wrap, chicken) plus Frankies and Krainies variants, sold through Austrian and CEE retail channels.
• Inzersdorfer (Own Brand) Convenience food brand offering 80+ products including soups, ready meals, spreads, and sauces produced in Austria.
• Shan'Shi (Own Brand) Asian cooking ingredients brand offering high-quality products for beginners and experts, supported by recipes and video tutorials.
• Maresi Dairy Products (Own Brand) Austrian dairy products brand offering mountain farm milk products, Vienna Ice Coffee RTD drinks, and organic Milk & Love range.
• Die leichte Muh (Own Brand) Light breakfast and coffee milk brand featuring high protein and low fat content from Austrian farm milk.
• Himmeltau (Own Brand) Wheat semolina products offering classic semolina, flavored semolina flakes, and semolina drinks for children's nutrition.
• Siggi (Own Brand) Cocoa milk brand for children and young-at-heart consumers, made with Austrian mountain farm milk.
• Omis schnelle Küche (Own Brand) Frozen Austrian cuisine convenience brand featuring traditional recipes like yeast dumplings, apricot dumplings, and Austrian chopped sweet pancakes.
• Lay's Distribution (PepsiCo Partner Brand) Distribution of the world's No. 1 savory snack brand (PepsiCo) featuring patented three-dimensional crunchy corn snacks in various flavors across Austrian and CEE retail.
• Twinings Distribution (Partner Brand) Distribution of premium British tea brand (since 1837) including Earl Grey and English Breakfast varieties across Austrian retail.
• Yogi Tea Distribution (Partner Brand) Distribution of herbal tea brand for over 40 years based on Ayurvedic recipes with roots in 3,000-year-old Indian philosophy.
• San Pellegrino Distribution (Partner Brand) Distribution of Italian mineral water brand with 125-year heritage and limoncello drinks using real Italian fruit juice and 100% natural ingredients in Austrian food retail.
• Ecover Distribution (Partner Brand) Distribution of Belgian eco-friendly washing, cleaning and maintenance products with True Platinum Zero-Waste factory in Austria.
• Barnängen Distribution (Partner Brand) Distribution of Swedish cosmetics brand offering Cold Cream-based skincare products (16 products from Nordic Care and Nordic Rituals lines) in Hungary, Czech Republic, and Romania.

Quantifiable outcome

• 17% revenue growth in 2024
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SALVIA d.o.o.coreStrategic or Co-development Partner · 3 September 2025Maresi Austria acquired 70% of shares in SALVIA d.o.o. in Croatia, strengthening the group's presence in CEE. SALVIA has been a successful distributor of FMCG premium brands since 1991. The acquisition creates synergies and opens new growth perspectives in Eastern Europe.
• BarnängenminorChannel Partner/ Reseller/ Distributor · 1 August 2024Swedish cosmetics brand Barnängen (founded 1868) joined Maresi brand portfolio in Hungary, Czech Republic, and Romania. Cold cream-based skincare products strengthen non-food expertise with 16 products from Nordic Care and Nordic Rituals lines.
• EcoverminorChannel Partner/ Reseller/ Distributor · 1 July 2024Ecover, one of Europe's largest manufacturers of washing and cleaning products, partnered with Maresi for distribution expansion in Austria. Known for True Platinum Zero-Waste factory diverting 98%+ of waste from landfills.
• Boomerang PromotionminorGTM or Marketing Partner · 1 January 2024Partnership for Vienna Ice Coffee on Tour - street sampling campaign bringing refreshing product experiences to consumers in Vienna.
• Enigma (Romania)coreStrategic or Co-development Partner · 1 January 2016Acquisition of Enigma in Romania as part of CEE expansion strategy, strengthening market position.
• Foodbroker AppeltcoreStrategic or Co-development Partner · 1 January 2009Acquisition of Foodbroker Appelt expanding distribution capabilities in the region.
• Österreichisches Rotes KreuzminorGTM or Marketing PartnerDextro Energy brand partnership with Austrian Red Cross for blood donation support. Dextro Energy provides approximately 170,000 individually packaged glucose tablets annually for blood donors.
• Nestlé (San Pellegrino)coreChannel Partner/ Reseller/ DistributorMaresi became proud distributor of San Pellegrino brand portfolio for Austrian food retail since this year. Partnership includes mineral water and lemonades bringing Italian lifestyle to Austrian market.
• Landena WelsminorStrategic or Co-development PartnerCulinary collaboration for Inzersdorfer brand menu development. Landena Wels kitchen team creates dishes while Maresi acts as restaurant critics for menu planning 2026.
• Young Business Factory (YBF)minorGTM or Marketing PartnerYBF is a leading networking and continuing education platform for young talents in FMCG sector. Maresi participates to foster young talents and engage with industry experts.
• Vivatis Holding AGcoreStrategic or Co-development PartnerMaresi is an integral part of Vivatis Holding since 2001, benefiting from corporate synergies, training programs (Vivatis Academy), and shared resources while maintaining entrepreneurial independence.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Lekkerland: Germany-headquartered convenience and FMCG distribution specialist serving retail, foodservice, and mobility channels. Broader incumbent in European FMCG distribution with wider product set than Maresi's grocery/specialty focus.
• Vivatis Holding AG: Austrian diversified food and consumer goods holding that owns Maresi and other food/non-food subsidiaries. Broad incumbent comparable at the conglomerate level rather than the broker level; useful as a parent-level analogue for capital allocation across multiple food brands.

Direct peers

• Crossmark: US-headquartered sales and marketing services agency for CPG brands. Comparable in providing outsourced field sales, category management, and brand-building services to FMCG manufacturers, although more focused on retailer services than broker distribution.
• Daymon Worldwide: Private label brand development and broker agency for retailers and manufacturers. Comparable through combined brand-building expertise and broker-style distribution services for FMCG operators, particularly in retail private-label categories.
• Acosta: Global sales and marketing agency for CPG brands with European presence. Matches Maresi's outsourced commercial services model for FMCG companies entering new markets without local infrastructure, including field sales, retail merchandising, and category management.
• Wünsche Group: Hamburg-based German food broker and distributor serving retail and FMCG brands across multiple categories. Closely comparable in business model: certified food broker managing a mix of own and partner brands through field sales into retail across DACH and adjacent markets.

Others

• BrandLoyalty: Netherlands-based promotional marketing services company for FMCG brands and retailers. Adjacent because both sell into the same food retail/FMCG ecosystem, but BrandLoyalty specializes in promotional campaigns rather than full broker distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maresiaustria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maresi Austria