SALVIA D.O.O.

What SALVIA D.O.O. does

Salvia d.o.o. is a Zagreb-based Croatian distribution company that operates as the exclusive distributor in Croatia for more than 40 premium international food and beverage brands. Its portfolio spans Italian pasta and sauces (De Cecco, Monari Federzoni, Sacla), gluten-free specialty foods (Dr. Schär), biscuits and confectionery (Loacker, Lotus, St Michel, Roberto, Misura), Asian and Mexican cuisine (Ajinomoto, Blue Dragon, Mama's, La Fiesta, Poco Loco), teas and herbal confectionery (Ahmad Tea, Ricola), condiments (Develey, Mautner), and seasonal bakery products (Bauli), among others. The company runs a head office at Radnička cesta 80, a distribution center at Slavonska avenija 26/4, and a wholly-owned retail delicatessen, Delikatese Bonkulović, at Centar Kaptol in Zagreb.

The business model is wholesale distribution: Salvia sources products from international brand principals under exclusive territorial rights and resells to Croatian retailers, supermarkets, specialty food stores, and the HORECA sector (hotels, restaurants, cafes, catering). Revenue is generated through distribution margins on the transaction-based resale of 40+ premium brand products. The company is privately held, employs 15 people, and has no publicly disclosed funding, headcount history, or revenue figures. Its primary operational risk is concentration on the small Croatian market and dependence on the continuation of exclusive agreements with its international principals; its primary operational evidence in the data is the ongoing website redesign and a recent regulatory action (Schaer Mix Dunkel product recall issued on 9 June 2025).

Name

SALVIA D.O.O.

Legal name

Salvia d.o.o.

Website

https://salvia.hr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Salvia d.o.o. is a Zagreb-based, exclusive Croatian distributor of more than 40 premium international food and beverage brands, serving Croatian retailers and the HORECA sector, and operating a retail delicatessen subsidiary.

Ownership category

akta.pro rank

Product category

Food and Beverage Distribution

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYAFAIAGAH

Craft & Specialty Beverage Wholesale (Local/Artisanal)

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

SECONDARYAFAIAGAI

Bar, Restaurant & On-Premise Beverage Supply Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

SECONDARYCRAHAMAG

Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

Keywords

• Premium food distribution
• Beverage wholesale services
• Exclusive brand distribution
• HORECA supply services
• Croatian retail wholesale

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Distribution services: SALVIA D.O.O. generates revenue as an exclusive distributor of premium food and beverage brands in Croatia, earning margins on the distribution of over 40 premium brand products to retailers and the HORECA sector.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

SALVIA D.O.O. is the leading Croatian exclusive distributor of premium quality food and beverage brands, holding exclusive rights for more than 40 international brands including Loacker, Dr. Schär, Ahmad Tea, Ricola, De Cecco, Bauli, Ajinomoto, La Fiesta, Poco Loco, Lotus, Sacla, Seeberger, and others. The company sells and markets these brands through wholesale distribution to Croatian retailers and the HORECA sector, and also operates its own retail delicatessen, Delikatese Bonkulović, in Zagreb.

Product overview

SALVIA D.O.O. is a Croatian premium food and beverage distribution company operating as an exclusive distributor for more than 40 premium international brands. The company functions as a multi-brand distribution platform, offering products across various categories including Italian pasta and sauces (De Cecco, Monari Federzoni, Sacla), specialty dietary foods (Dr. Schär gluten-free products), confectionery and biscuits (Loacker, Lotus, St Michel, Roberto, Misura), Asian food products (Ajinomoto, Blue Dragon, Mama's), Mexican cuisine (La Fiesta, Poco Loco), teas (Ahmad Tea), herbs (Ricola), condiments (Develey), and seasonal bakery items (Bauli). The company also operates a retail delicatessen store, Delikatese Bonkulović, located at Centar Kaptol in Zagreb.

Differentiator

Problem solved

Functional benefit

Products and services

• Loacker
• Dr. Schär
• Ahmad Tea
• Ricola
• De Cecco
• Bauli
• Ajinomoto
• La Fiesta
• Poco Loco
• Lotus
• Billington's
• Blue Dragon
• Develey
• Mautner
• Monari Federzoni
• Sacla
• Seeberger
• St Michel
• Mama's
• Roberto
• Misura
• Delikatese Bonkulović

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• LoackercoreOthersPremium confectionery brand distributed exclusively by SALVIA D.O.O. in Croatia.
• Dr. SchärcoreOthersGluten-free food specialist brand distributed exclusively by SALVIA D.O.O. in Croatia.
• Ahmad TeacoreOthersPremium tea brand distributed exclusively by SALVIA D.O.O. in Croatia.
• RicolacoreOthersSwiss herbal candy and throat lozenge brand distributed exclusively by SALVIA D.O.O. in Croatia.
• BaulicoreOthersItalian bakery and confectionery brand distributed exclusively by SALVIA D.O.O. in Croatia.
• AjinomotocoreOthersJapanese food products and seasonings brand distributed exclusively by SALVIA D.O.O. in Croatia.
• De CeccocoreOthersItalian pasta and flour brand distributed exclusively by SALVIA D.O.O. in Croatia.
• Billington'sminorOthersBritish sugar and sweetener brand distributed exclusively by SALVIA D.O.O. in Croatia.
• Blue DragonminorOthersAsian food products brand distributed exclusively by SALVIA D.O.O. in Croatia.
• SaclaminorOthersItalian pesto and sauce brand distributed exclusively by SALVIA D.O.O. in Croatia.
• SeebergerminorOthersGerman dried fruit, nuts, and snack brand distributed exclusively by SALVIA D.O.O. in Croatia.
• DeveleyminorOthersGerman mustard and condiment brand distributed exclusively by SALVIA D.O.O. in Croatia.
• MautnerminorOthersAustrian condiment and specialty food brand distributed exclusively by SALVIA D.O.O. in Croatia.
• Monari FederzoniminorOthersItalian pasta sauce and condiment brand distributed exclusively by SALVIA D.O.O. in Croatia.
• St MichelminorOthersFrench biscuit and confectionery brand distributed exclusively by SALVIA D.O.O. in Croatia.
• MisuraminorOthersItalian specialty food brand distributed exclusively by SALVIA D.O.O. in Croatia.
• La FiestaminorOthersMexican-style food products brand distributed exclusively by SALVIA D.O.O. in Croatia.
• Poco LocominorOthersMexican food products brand distributed exclusively by SALVIA D.O.O. in Croatia.
• LotusminorOthersBelgian biscuit brand distributed exclusively by SALVIA D.O.O. in Croatia.
• Mama'sminorOthersSauce and food products brand distributed exclusively by SALVIA D.O.O. in Croatia.
• RobertominorOthersItalian confectionery brand distributed exclusively by SALVIA D.O.O. in Croatia.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Metro AG: Metro AG operates cash & carry and foodservice distribution across Europe, including a strong presence in Croatia through Metro Cash & Carry. It competes for HORECA premium food supply and represents the kind of pan-European distributor that could displace smaller national distributors like Salvia.

Regional players

• Podravka: Podravka is a leading Croatian food manufacturer and distributor with broad retail and HORECA distribution in Croatia and SEE. It shares Salvia's Croatian geographic focus and multi-category food distribution operations, though it is also a producer rather than pure distributor.
• Sarantis Group: Sarantis Group is a Greek consumer goods company with distribution across CEE and SEE for cosmetics, household, and food categories. It is comparable to Salvia as a regional distributor of premium international brands with operations in adjacent SEE/CEE markets.
• Sligro Food Group: Sligro is a Dutch foodservice distribution company serving the HORECA sector across Benelux and parts of Europe. It is comparable to Salvia in business model (HORECA supply of premium foods and beverages), although it operates primarily in a different geographic region and at significantly larger scale.
• Atlantic Grupa: Atlantic Grupa is a major Croatian FMCG and distribution company with operations across SEE. It distributes both its own brands and partner brands, making it comparable to Salvia as a regional premium distribution and brand management platform based in the same Croatian market.
• Transgourmet: Transgourmet is a European foodservice distribution company owned by Coop Group, operating in multiple European markets including Austria, Germany, France, and Poland. It is comparable to Salvia in HORECA-focused premium food and beverage distribution across European geographies.
• Emperia Holding: Emperia Holding is a Polish distribution and retail group with food and FMCG distribution across CEE. It shares Salvia's model of distributing premium and international brands to retail and HORECA customers, though at a different geographic focus and larger scale.

Direct peers

• Orbico Group: Orbico is a leading distribution group operating across CEE with exclusive rights for premium international brands in multiple categories including food, beverages, and consumer goods. It is directly comparable to Salvia in business model (exclusive brand distribution) and serves overlapping premium brand owners across the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/salvia-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALVIA D.O.O.