Wet 'n Wild

What Wet 'n Wild does

Wet 'n Wild Emerald Pointe is a 40+ acre seasonal family water park located in Greensboro, North Carolina, operating continuously since 1984 over a typical May-through-September season. The park offers more than 40 water-based attractions spanning thrill slides (Bermuda Triangle, Bombs Away, Daredevil Drop), the Thunder Bay wave pool, lazy rivers, and children's play areas, supported by 3 million+ gallons of water capacity and a 150+ Ellis & Associates-trained lifeguard operation. It is owned and operated by Lucky Strike Entertainment, a diversified private entertainment conglomerate whose portfolio also includes Bowlero, Lucky Strike bowling, Boomers Parks, Shipwreck Island, Big Kahuna's, Raging Waves, Raging Waters LA, and Castle Park.

The business runs a multi-stream revenue model anchored by tiered season passes — Bronze ($109.99 online), Silver ($139.99), Platinum ($159.99), and Elite ($179.99) — and single-day admission tickets ($34.99–$64.99 online; $69.99 at the gate), layered with Standard, Premium, and VIP cabana rentals, eight-plus on-site dining venues, merchandise, parking, and group event bookings starting at $32.99 per person for 15–99 guests with custom pricing for 100+. An H2Go virtual queue pass and a 12-event summer programming calendar (Foam Zone Fridays, Lei'd Back Luau, Circus of Wonders, Pirates & Mermaids Quest, and others) are positioned as visit-frequency drivers and pass-tier differentiators. Go-to-market is direct-to-consumer via the company's own website, mobile wallet season passes, on-site gate, and a dedicated group sales team handling corporate, school, youth, and birthday-party segments across the Carolinas.

Revenue figures are not publicly disclosed. Pricing architecture is engineered for high-frequency repeat visits — the season pass is explicitly marketed to pay for itself in as little as two visits — leveraging escalating benefits (free parking, bring-a-friend days, food and merchandise discounts, unlimited cabana upgrades) to drive upgrades up the tier ladder. The customer base is dominated by Carolinas regional families and day-trippers from Charlotte (~90 minutes) and Raleigh (~1 hour), with no enterprise concentration; revenue predictability depends on passholder penetration, weather, and the regional summer season.

Name

Wet 'n Wild

Legal name

Wet 'n Wild Emerald Pointe

Website

https://emeraldpointe.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wet 'n Wild Emerald Pointe is a 40+ acre seasonal family water park in Greensboro, North Carolina, owned by Lucky Strike Entertainment, offering 40+ water attractions, tiered season passes, cabana rentals, dining, and group event packages to Carolinas families and regional visitors.

Ownership category

akta.pro rank

Product category

Water Park and Family Amusement Attractions

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industries

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Water park admissions
• Season pass memberships
• Water slide attractions
• Cabana rentals
• Group event bookings

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Admission Tickets: Single-day admission tickets sold online at discounted rates ($34.99-$64.99) and at the gate ($69.99). Weekday discounts available for advance online purchase.
2. Season Passes: Multi-tier annual passes (Bronze, Silver, Platinum, Elite) ranging from $109.99 to $224.99, offering unlimited visits, parking benefits, bring-a-friend perks, and merchandise/food discounts.
3. Cabana Rentals: Premium shaded cabana rentals in VIP, Premium, and Standard tiers with dedicated service, beverage service, and varying guest capacities.
4. Food & Beverage: On-site dining with multiple restaurants and food stands including Breakers Ice Cream, Captain Eli's, Crispy's Chicken, Luigi's Pizza, and more.
5. Merchandise: Gift shop (Shore Thing Grab & Go) selling water park essentials, swimwear, souvenirs, and memorabilia.
6. Group Bookings & Events: Discounted group rates for 25+ guests, corporate events, school groups, and birthday parties with catering options.
7. Parking: Standard and VIP parking options. Elite and Platinum passholders receive free parking.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Wet 'n Wild Emerald Pointe operates a 40+ acre seasonal water park in Greensboro, North Carolina, selling single-day admission tickets and multi-tier annual season passes (Bronze, Silver, Platinum, Elite) that grant access to over 40 water attractions including thrill slides, one of the country's largest wave pools (Thunder Bay), lazy rivers, and kids' zones. The park generates supplementary revenue from cabana and shaded lounger rentals, on-site dining venues, merchandise, parking, birthday party packages, and discounted group event bookings for 15+ guests.

Product overview

Wet 'n Wild Emerald Pointe is a family water park offering a unified admission-based experience centered on water attractions. The core offering consists of day tickets and season passes (Bronze, Silver, Platinum, and Elite tiers) that provide access to over 40 attractions including thrill slides, wave pools, lazy rivers, and children's play areas. Add-on offerings include cabana rentals (VIP, Premium, Standard), shaded loungers, birthday party packages, group event bookings, and on-site dining at multiple venues. The park also offers an H2Go virtual queue system for select rides. Season pass tiers provide escalating benefits including parking, food discounts, merchandise discounts, and bring-a-friend perks.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Day Tickets Single-day admission tickets valid on a specific date selected at purchase, with online pricing as low as $34.99 for weekday visits. Designed for individual families and walk-up visitors seeking one-time park access.
• Any Day Tickets Flexible admission tickets valid on any operating day during the 2026 season, priced at $64.99 online. Targets visitors who want flexibility on visit dates without committing to a season pass.
• Bronze Season Pass Weekday-only unlimited admission pass (Monday–Friday) with access to select summer events. Online price $109.99; blackout dates include Memorial Day and Labor Day. Payment plans available. Targets budget-conscious local families who primarily visit on weekdays.
• Silver Season Pass Unlimited admission pass with Bring-a-Friend Days (FREE), 10% off food & beverage, 10% off merchandise, and access to all summer events. Online price $139.99. Targets frequent local visitors seeking comprehensive perks.
• Platinum Season Pass Premium pass with free standard parking ($20 value per visit), Bring-a-Friend Days (FREE & Discounted), 10% off food & beverage, and 10% off merchandise. Online price $159.99. Targets frequent visitors seeking parking convenience and recurring discounts.
• Elite Season Pass Top-tier pass with free VIP parking ($30 value per visit), Bring-a-Friend Days (FREE & Discounted), unlimited cabana upgrades, and swag bag plus souvenir cup. Online price $179.99. Targets high-frequency premium visitors and repeat guests seeking maximum perks.
• VIP Cabana Top-tier cabana rental near Ocean View, accommodating up to 20 guests with shade, privacy, dedicated cabana service, and a round of beverages and snacks. Targets premium family and group experiences.
• Premium Cabana Mid-tier cabana rental near Bayside, Ocean View & Happy Harbor, accommodating up to 10 guests with shade and seating for relaxation between attractions. Targets families and small groups seeking comfort.
• Standard Cabana Entry-level cabana rental near Bayside & Ocean View, accommodating up to 6 guests with shade and a round of water. Targets small families seeking basic shaded comfort.
• Shaded Loungers Relaxation seating near Happy Harbor & Soak Zone, accommodating up to 2 guests with two lounge chairs and an attached shade canopy plus a personal side table. Targets couples or pairs seeking affordable shade.
• Birthday Party Packages Customizable birthday celebration packages at the water park with attractions for all ages and easy planning options. Designed for parents organizing children's birthday parties with reserved spaces, food, and entertainment for guests of varied ages.
• Group Event Bookings Group packages for 15+ guests including discounted admission rates starting at $32.99 per person (15-99 guests), with custom pricing, catering options, and dedicated event spaces for 100+ guests. Designed for corporate events, school field trips, youth groups, camps, and family reunions.
• Water Park Attractions Over 40 water attractions including thrill slides (Bermuda Triangle, Bombs Away, Daredevil Drop), wave pools (Thunder Bay), lazy rivers, and family-friendly play areas. Included with park admission for ticketed guests and season passholders.
• Park Dining and Merchandise Multiple on-site food and beverage locations (Breakers Ice Cream, Captain Eli's, Crispy's Chicken, Crow's Nest, Luigi's Pizza, Sharkey's Bar, The Smokehouse) and a gift shop (Shore Thing Grab & Go) selling water park essentials, swimwear, souvenirs, and memorabilia. Available to all park visitors.
• Parking Standard ($10-$30) and VIP ($20-$35) parking options on weekdays and weekends. Elite and Platinum passholders receive free standard or VIP parking as a season pass benefit.

Quantifiable outcome

• Season Pass pays for itself in as little as two visits

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lucky Strike EntertainmentcoreOthersParent company operating Wet 'n Wild Emerald Pointe as part of a family of entertainment parks including Lucky Strike bowling, Bowlero, Boomers Parks, Shipwreck Island, Big Kahuna's, Raging Waves, Raging Waters LA, and Castle Park.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Great Wolf Lodge: National chain of indoor water park resort hotels. Represents the largest structural shift in family water entertainment toward indoor/year-round destinations, competing for the same family discretionary spend across the Southeast region.
• Splash Lagoon Indoor Water Park Resort: Erie, PA-based year-round indoor water park resort. Relevant peer demonstrating a competing model (indoor + lodging) that removes weather seasonality — a structural threat/inspiration for outdoor park operators.

Direct peers

• Raging Waters Los Angeles: Large California outdoor water park also under Lucky Strike Entertainment. Comparable standalone water park operator at significantly larger scale; relevant benchmark for ride count, attendance, and season pass design.
• Raging Waves Waterpark: Illinois-based outdoor water park within the Lucky Strike Entertainment portfolio. Direct peer in the same parent company's park family, with similar Midwest/Southeast seasonal day-visit positioning.
• Shipwreck Island Waterpark: Panama City Beach, FL outdoor water park also owned by Lucky Strike Entertainment. Direct sister property under the same parent portfolio, operating with a very similar ticketing/season pass model and comparable attraction mix (slides, wave pools, lazy rivers).
• Noah's Ark Waterpark: America's largest outdoor water park in Wisconsin Dells, WI. Comparable standalone outdoor water park with seasonal operation, family-season-pass model, and a wide range of slides/wave pools/lazy rivers.
• Dollywood's Splash Country: Water park adjunct to the Dollywood theme park in Pigeon Forge, TN, operated by Herschend. Comparable outdoor seasonal water park targeting families and regional tourists within driving distance of NC.
• Schlitterbahn New Braunfels: Iconic Texas water park now operated by Cedar Fair. Closest US benchmark for a destination outdoor water park with multi-tier season passes, cabanas, and a broad attraction mix — directly comparable operating model.
• Big Kahuna's Water and Adventure Park: Sister water park under Lucky Strike Entertainment in Destin, FL. Closest corporate sibling in the portfolio, offering a directly comparable standalone day-visitor water park experience targeting families and summer tourists.

Regional players

• Carowinds: Cedar Fair-owned amusement and water park straddling Charlotte, NC and Fort Mill, SC — within ~90 minutes of Greensboro. Competes directly for the same NC/SC family day-tripper market with a broader ride/water park combination and season pass options.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WetNWildEP
• Facebookfacebook.com/WETNWILDEP
• Instagraminstagram.com/wetnwildep
• TikToktiktok.com/@wetnwildep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wet 'n Wild