B G & Partners

What B G & Partners does

BG&Partners S.r.l. is an Italian audio-video system integrator founded in 1993 and headquartered in Rome with a secondary office in Milan. The company designs, installs, programs, and supports custom AV environments for meeting rooms, conference halls, university lecture spaces, museums and exhibitions, control rooms, and event venues. Its underlying technology combines third-party hardware and software from more than 20 global brands — including Adobe (Gold Reseller), Sony (Professional Gold Partner), Barco, Extron, Shure, Logitech, Poly, Microsoft, Philips, Apple, Wacom, Biamp, Google Meet, and Meta — with proprietary configuration, acoustic consulting, and UNI 11799:2020-compliant installation processes (over 100 consulting hours per project). Notable solution categories include LED walls and videowalls, interactive digital signage with sensor-driven content triggers, AI-powered PTZ camera tracking, Sony TEOS workplace management, Meta Quest-based VR for education, and e-learning production studios.

BG&Partners operates a hybrid business model combining project-based professional services (design, installation, integration), hardware/software resale through its authorized partner network, operational leasing (noleggio operativo) with multi-year contracts, event equipment rental, and recurring support/maintenance/training services. Pricing is largely quote-based for enterprise integration projects, with a standardized turnkey meeting room subscription available at €49/month over 60 monthly installments. Customer segments span Italian enterprises, public-sector institutions (Carabinieri, ISTAT, ENAC, ASI, FAO), universities, schools, cultural institutions, and event organizers — reflecting a multi-vertical, multi-segment go-to-market.

The company holds ISO 9001:2015, ISO 14001:2015, UNI 11799:2020, and a two-star Rating di Legalità from AGCM, and distributes AI-enabled products (Adobe Firefly, Acrobat Studio AI Assistant, Sony AI PTZ cameras) without developing proprietary AI. It is privately held with no disclosed institutional investors, funding rounds, or M&A activity. The legal entity operates as BG & Partners S.r.l. under Italian jurisdiction.

Name

B G & Partners

Legal name

BG & Partners S.r.l.

Website

https://bgpsrl.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

BG&Partners is an Italian audio-video system integrator that designs, installs, and supports integrated AV environments for enterprises, universities, government bodies, museums, and schools across Italy, leveraging partnerships with Adobe, Sony, Barco, Extron, and other major brands.

Ownership category

akta.pro rank

Product category

Audio-Video System Integration Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

akta.pro secondary industries

Video Conferencing & Meetings (HDAIAHAI), AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Audio video integration
• Professional AV systems
• Digital signage solutions
• Unified communications integration
• Control room solutions

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. AV System Integration and Installation: Design, installation, and integration of custom audio-video systems for meeting rooms, conference halls, universities, museums, and control rooms. Revenue generated through project-based installation and configuration services.
2. Product Resale (Hardware and Software): Resale of hardware (displays, cameras, microphones, audio equipment) and software (Adobe Creative Cloud, Microsoft Office/Teams, Zoom, Google Meet) through partner relationships including Adobe Gold Reseller and Sony Professional Gold Partner status. Products are sold as part of integrated solutions or standalone.
3. Operational Leasing / Rental: The company offers operational leasing (noleggio operativo) as an alternative to outright purchase, allowing clients to access AV technology with flexible contracts and periodic upgrades. Additionally, event rental services provide temporary AV equipment for events, congresses, and corporate meetings.
4. Support, Maintenance, and Training Services: Ongoing technical support via ticketing platform, telephone, email, or on-site assistance. Customized training programs for client staff on AV technologies. Consulting services for AV strategy and technology selection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

BG&Partners is an Italian system integrator that designs, installs, integrates, and supports professional audio-video systems for meeting rooms, conference halls, university classrooms, museums, control rooms, and corporate environments. The company delivers turnkey AV solutions combining hardware and software from major global brands (Adobe, Sony, Barco, Extron, Shure, Logitech, Microsoft, Philips, Poly, Apple, Epson, Wacom, Meta) with custom design, installation, programming, training, and ongoing support services. It also offers digital signage with intelligent sensors, VR educational solutions, event AV rental, and operational leasing models.

Product overview

BG&Partners is an audio-video system integrator offering a comprehensive portfolio of solutions and products for collaboration, education, and enterprise environments. The core offering centers on custom AV systems integration services for meeting rooms, conference halls, control rooms, and specialized spaces (museums, e-learning studios). The product portfolio includes: Adobe software solutions (Acrobat, Connect, Creative Cloud Pro, Express, Sign, Substance 3D, Captivate Prime) as a Gold reseller; hardware from major brands including Apple, Barco (ClickShare, control room solutions), Biamp, Caimi (acoustic panels), Epson (projectors), Extron (amplifiers, touch panels, GlobalViewer Enterprise), Lightware, Logitech, Philips (displays), Poly, Shure (microphones), Sony (BRAVIA monitors, PTZ cameras), and Wacom; plus turnkey solutions like meeting room packages. Key service offerings encompass digital signage, VR solutions with Meta Quest, event AV rental, audio distribution with acoustic treatment, LED walls/videowalls, and university AV solutions. BG&Partners operates primarily in the Italian market serving enterprises, universities, public institutions, and event organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• AV Systems Integration Services Custom design, installation, and integration of professional audio-video systems for meeting rooms, conference halls, control rooms, educational spaces, and corporate environments, following UNI 11799:2020 standards with over 100 hours of consulting per project.
• Meeting Room Turnkey Solution Complete turnkey meeting room package including 55-inch Sony BRAVIA monitor, MAXHUB 4K Android videobar, USB-C wireless share dongle, trolley, videobar wall mount, and online assistance, priced at €49.00 + VAT per month for 60 monthly installments subject to financing approval.
• Digital Signage Solutions Interactive digital signage systems featuring presence/motion sensors, Lift & Learn, RFID tracking, touch interfaces, air buttons, gesture sensors, and environmental sensors to trigger targeted content and collect business intelligence data for retail and corporate environments.
• University AV Solutions Multimedia solutions for universities including projection systems, audio distribution, lecture recording, streaming, AI-enabled camera tracking, and acoustic treatment for lecture halls, classrooms, and auditoriums.
• Interactive Museum and Exhibition Solutions Immersive AV installations for museums and exhibitions including 360-degree projections, motion detection, surround audio, interactive projections, and AR/VR experiences to enhance visitor engagement.
• Meta Quest VR Educational Solutions Virtual reality systems using Meta Horizon managed solutions with Meta Quest 3/3S headsets, 2-year subscription and 3-year warranty for immersive learning experiences in educational institutions.
• Event Audio-Video Rental Services Professional AV rental for events, congresses, and corporate meetings including pre-event setup, live direction, streaming, recording, and technical support.
• Audio Distribution and Acoustic Treatment Sound engineering, microphone systems, speakers, and acoustic panel installation using Caimi, Biamp, and Shure products for optimal audio quality in meeting rooms, classrooms, and event spaces.
• LED Walls and Videowalls Professional LED wall and videowall installations using Sony Crystal LED, Barco, Philips, and LG technologies with pixel pitch consulting, indoor/outdoor configurations, and ultra-thin bezel designs for digital signage and control room applications.
• E-Learning Production Studios Professional video recording studio setups with AV systems for high-quality educational video lessons, lecture capture, and remote learning content production.
• Barco Control Room Solutions Professional visualization and content distribution solutions for control rooms with 100,000-hour lifecycle and 24/7 operation capability using Barco technology with 5 years of direct coverage and branded support.

Quantifiable outcome

• Over 100 hours of consulting invested per project following UNI 11799:2020 standard
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability8 records

Feature5 records

Partnerships

23 partnerships are on record, tiered minor and core.

• SIEC (Associazione Italiana dell'Integrazione di Sistemi)minorOthersBG&Partners is a member of SIEC, the Italian Association that brings together companies and operators in the System Integration sector. The association's objective is to promote the market, create synergies between operators, and offer support and consulting on technical and regulatory topics.
• UNINDUSTRIAminorOthersMembership in UNINDUSTRIA connects BG&Partners with a dynamic ecosystem of companies working together to promote innovation, sustainability, and development. The association represents BG&Partners' willingness to create synergies, share competencies, and contribute to the growth of the business ecosystem in the territory.
• ActionAidminorOthersBG&Partners supports ActionAid in financing programs for the prevention of and psychological support for women victims of violence. The company has participated in training courses to spread awareness about gender-based violence internally and promotes equality through daily behaviors.
• Virtus Roma 1960minorOthersBG&Partners supports the Virtus Roma 1960 basketball team in its relaunch, driven by the belief that sport is a powerful tool for social inclusion, youth talent development, and promoting collective well-being.
• TreedomminorOthersBG&Partners participates in the Treedom global initiative, which plants trees around the world through local communities. Each tree planted helps fight climate change by absorbing CO2, improving biodiversity, and supporting local populations. BG&Partners donates trees to clients as part of its sustainability commitment.
• Adobe (Gold Reseller)coreChannel Partner/ Reseller/ DistributorBG&Partners is an Adobe Gold Reseller, offering the full range of Adobe software including Creative Cloud Pro/Pro Plus, Acrobat Pro, Acrobat Studio, Adobe Connect, Adobe Express, Adobe Sign, Substance 3D, and Captivate Prime to businesses, universities, and public institutions.
• Sony (Professional Gold Partner)coreChannel Partner/ Reseller/ DistributorBG&Partners holds Sony Professional Gold Partner status, distributing Sony professional displays (BRAVIA series), projectors, LED walls, PTZ cameras, and the TEOS workplace management platform to enterprise and institutional clients.
• MicrosoftcoreTechnology or IntegrationBG&Partners offers Microsoft Office and Teams solutions as part of its unified communications portfolio, integrating Microsoft collaboration platforms with professional AV hardware for meeting rooms and classrooms.
• BarcocoreChannel Partner/ Reseller/ DistributorBarco is a key technology partner for ClickShare wireless conferencing, ClickShare Bar video bars, and control room solutions. BG&Partners offers Barco products with 5 years of direct coverage and branded support.
• ExtroncoreChannel Partner/ Reseller/ DistributorBG&Partners is a certified Extron partner distributing the full Extron portfolio including amplifiers, touchpanel controllers (TLP series), AV signal processing, GlobalViewer Enterprise management software, and control systems.
• ShurecoreChannel Partner/ Reseller/ DistributorShure microphones and audio systems (including Microflex Wireless neXt 2) are offered for conference rooms, classrooms, and events. BG&Partners engineers provide acoustic consulting and audio system design using Shure products.
• LogitechcoreChannel Partner/ Reseller/ DistributorLogitech conference cameras (Rally Camera, Meetup), tap room solutions, Scribe capture devices, and remote working peripherals are distributed as part of BG&Partners' unified communications and collaboration portfolio.
• LightwarecoreChannel Partner/ Reseller/ DistributorLightware HDMI matrices, switchers, extenders, and accessories for AV signal distribution over long distances are offered as part of BG&Partners' custom AV integration projects.
• Philips Professional DisplaycoreChannel Partner/ Reseller/ DistributorBG&Partners distributes Philips professional displays, LED walls, and ePaper (Tableaux) signage solutions for corporate, retail, educational, and control room applications.
• Poly (Polycom)coreChannel Partner/ Reseller/ DistributorPoly headsets, wireless earphones, conference phones, and video conferencing systems compatible with Microsoft Teams, Zoom, and Cisco Webex are distributed by BG&Partners.
• ApplecoreChannel Partner/ Reseller/ DistributorBG&Partners is a specialized Apple partner supporting businesses and professionals in selecting iMac and MacBook Pro (M4 chip) devices, with offerings including purchase, leasing, and operational rental.
• WacomcoreChannel Partner/ Reseller/ DistributorWacom graphic tablets (Cintiq Pro, Wacom One) and interactive pen displays for digital creativity, remote learning, and graphic design are distributed by BG&Partners.
• DropboxminorChannel Partner/ Reseller/ DistributorDropbox cloud storage and Dropbox Paper collaboration tools are offered by BG&Partners as part of productivity and document management solutions.
• EpsoncoreChannel Partner/ Reseller/ DistributorEpson professional projectors, interactive teaching systems, and laser 4K projection solutions are distributed for meeting rooms, classrooms, museums, and large venue applications.
• Google MeetcoreTechnology or IntegrationBG&Partners integrates Google Meet video conferencing platform with professional AV hardware, providing complete meeting solutions compatible with Google's communication platform.
• BiampcoreChannel Partner/ Reseller/ DistributorBiamp sound masking and Crowd Mics solutions are offered for acoustic optimization and interactive event participation. BG&Partners engineers provide acoustic consulting using Biamp technology.
• CaimicoreChannel Partner/ Reseller/ DistributorCaimi acoustic panels and sound-absorbing furniture (Made in Italy) are distributed as part of BG&Partners' acoustic treatment and interior design solutions for offices, schools, and universities.
• Meta (Meta Horizon)coreTechnology or IntegrationBG&Partners offers managed VR solutions using Meta Quest 3/3S devices with Meta Horizon managed services (2-year subscription) and 3-year warranties for educational institutions, enabling immersive learning experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AVMI: UK-headquartered AV integrator with European operations, focused on unified communications, meeting spaces, and managed services. Comparable in core meeting-room AV integration and managed services, but at larger scale and broader geographic reach.
• AVI-SPL: Largest global AV systems integrator, offering design, integration, and managed services for enterprise and public sector. Comparable in scope and service model to BG&Partners but at much greater scale and geographic breadth.
• Kinly: Large pan-European AV/UC integrator (formerly Videonor) with deep Microsoft, Zoom, and Cisco partnerships. Comparable in offering (meeting rooms, control rooms, managed services) but operates at significantly larger scale across multiple European markets.
• Crestron Electronics: Global AV control, UC, and room scheduling vendor with a broad partner/integrator ecosystem. Comparable to BG&Partners' offering in room control and meeting room integration, though Crestron is primarily a manufacturer and competes indirectly for the AV specification.

Direct peers

• Prase Engineering: Italian AV distributor and integrator carrying many of the same brands (Sony, Barco, Extron, Shure, etc.). Competes with BG&Partners for both distribution revenues and end-customer integration projects in Italy.
• ETT S.p.A. Italian systems integrator with multimedia, digital signage, and control room capabilities serving enterprise, public sector, and cultural institutions. Comparable as an Italian SI active in AV and immersive installations.
• Vem Sistemi: Italian AV/UC system integrator focused on meeting rooms, control rooms, and corporate collaboration. Directly competes with BG&Partners in Italy on multi-vendor AV integration and reseller partnerships with global brands.
• Audiotec (Italy): Italian professional audio, video, and lighting integrator serving events, broadcast, and corporate environments. Overlaps with BG&Partners' event rental, audio distribution, and conference room integration practices.

Regional players

• UniComm DataPro / Unidata: Italian IT/AV systems provider with overlap in meeting room, digital signage, and collaboration deployments for Italian enterprises. Comparable as a regional Italian peer in the workplace AV integration space.

Others

• SIEC S.r.l. Italian system integration industry association of which BG&Partners is a member. Not a competitor per se, but a relevant peer ecosystem organization whose members are direct competitors to BG&Partners in the Italian AV SI market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bgpsrl
• LinkedInlinkedin.com/company/bg&partners-srl/?viewAsMember=true
• Xx.com/BGpartnersIT

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B G & Partners