What Prase does

Prase Engineering S.p.A. Società Unipersonale is an Italian value-added distributor of professional Audio, Video, Lighting, and Control products, founded in 1993 by brothers Alberto and Ennio Prase in the Venice region. The company distributes in Italy the portfolios of more than 40 international manufacturers — including Vizrt (broadcast real-time graphics, TriCaster Vizion, Viz Connect NDI converters), Visionary Solutions (PacketAV encoders, decoders, multiviewers with Dante/AES67), Televic (D-Cerno, Confidea, Confero conference systems), Shure (Microflex microphones), Q-SYS, Genelec, Epson, LG, Philips, Powersoft, Atlona, Netgear, and Absen — covering video-over-IP, AV-over-IP, broadcast production, conferencing, installed sound, and lighting.

Prase serves three commercial channels: System (system integrators delivering fixed AV installations), Rental (event and production companies requiring temporary AV equipment), and Broadcast (television and media production operators). The company monetizes through hardware and software resale to registered professional dealers, with revenue streams supplemented by value-added services — pre-sales design support, technical training via Prase Academy, configuration assistance, and post-sale customer care. Pricing is not publicly disclosed and is accessed via a registered dealer login. The Noventa di Piave headquarters includes a 90-seat auditorium, live room, showroom, and dedicated training space.

Since 2019 Prase has operated as a wholly-owned subsidiary of Midwich Group PLC, the world's largest AV distribution group, operating under Midwich's direction and coordination while retaining its Italian brand identity and local market focus. The company is therefore a country-level distribution node inside a global roll-up, leveraging Midwich's procurement leverage and cross-border project support for international deployments led by Italian integrators.

Name

Prase

Legal name

Prase Engineering S.p.A. Società Unipersonale

Website

https://prase.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Prase Engineering S.p.A. is an Italian value-added distributor of professional Audio, Video, Lighting, and Control products, founded in 1993 and operating since 2019 as a wholly-owned subsidiary of Midwich Group PLC. It serves Italian system integrators, rental companies, and broadcast operators with 40+ international brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Venice

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution: Revenue generated through distribution of professional audio, video, lighting, and control products to system integrators, rental companies, and broadcast operators in Italy. The company acts as an added-value distributor, offering technical support, training, and design services alongside product distribution.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Prase Engineering S.p.A. Società Unipersonale is an Italian value-added distributor of professional audio, video, lighting, and control products across the System, Rental, and Broadcast channels. The company represents more than 40 international brands in Italy, providing technical training, design support, pre-sales assistance, and customer care to system integrators, rental operators, and broadcast customers through its headquarters in Noventa di Piave (Venezia) and registered online dealer catalog.

Product overview

Prase is an Italian value-added distributor of professional audio, video, lighting, and control products for system integration, rental, and broadcast channels. The portfolio consists of multiple distributed sub-brands rather than a unified proprietary platform: Vizrt provides broadcast production solutions including TriCaster Vizion live production systems and Viz Connect Solo converter interfaces for NDI workflows; Visionary Solutions offers PacketAV encoders, decoders, and multiviewers for HDMI-over-IP AV distribution with Dante/AES67 support; Televic Conference supplies complete conference systems including D-Cerno hardware, Confidea in-counter units, and the Confero cloud management platform; Shure provides Microflex gooseneck microphones for installed sound applications. Products span video networking (encoders/decoders, multiviewers, AV-over-IP), audio (conferencing systems, microphones, wireless solutions), and broadcast production (TriCaster, graphics, virtual studio) categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Vizrt TriCaster Vizion Professional live production system available in Tower and 1RU form factors with 8 or 16 SDI I/O, supporting video up to 12G, NDI, HDR with LUT conversion, AI gaze correction, social media streaming, and multichannel audio management; distributed by Prase in Italy for broadcast and live-production customers.
• Vizrt Viz Connect Solo (VCSHDMI / VCS3G / VCS12G) Compact converter interfaces that bridge HDMI or 3G/12G SDI signals to NDI High Bandwidth for live production workflows, with PoE support and web-based configuration; distributed by Prase in Italy as part of the Vizrt product family.
• Visionary Solutions PacketAV E5200 Encoder HDMI-USB over IP PoE encoder with 4K60Hz (4:4:4) support, built-in 3-input video switcher, optional Dante/AES67, USB 2.0 isochronous transport for camera/DSP integration, and HDR support; distributed in Italy by Prase for professional AV-over-IP installations.
• Visionary Solutions PacketAV D5000 / D5100 / D5200 Decoder Series Series 5 HDMI over IP decoders with PoE supporting 4K60Hz (4:4:4) and optional Dante audio networking connectivity; distributed in Italy by Prase for professional AV-over-IP installations.
• Visionary Solutions PacketAV IP Multiviewer (MV4 / MV5) IP-based multiviewer supporting 4K30 or 4K60 video with selectable layouts (Quad, Full, 1x3, PIP, custom) for monitoring multiple AV-over-IP sources; distributed in Italy by Prase.
• Televic D-Cerno AE Central Unit Central unit for the digital D-Cerno conference system supporting up to 50 microphone bases, integrated web server and audio recorder, multiple operation modes, AES67 network protocol, and redundant loop closure; distributed in Italy by Prase.
• Televic Confero PLAN Subscription Cloud-based conference management platform for meeting preparation and delegate database management, sold by Prase in Italy in 1-5 year subscription terms with an included Confero 360 license.
• Televic Confidea F-Series Mike Bases (F-CIV / F-CV / F-CI / F-CD / F-CM) In-counter digital conference bases for president and delegate with integrated speaker, 5-button voting, RFID card reader, gooseneck microphone connector, and daisy-chain connectivity; distributed in Italy by Prase under the Televic Conference brand.
• Shure Microflex Gooseneck Microphones (CVG12 / CVG18 series) Professional gooseneck microphones with cardioid condenser capsules, LED indicators, mute buttons, integrated preamps, and RF shielding for conference and installed-sound applications; distributed in Italy by Prase under the Shure brand.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and major.

• Midwich GroupcoreOthersIn 2019, Prase joined Midwich Group, the biggest worldwide group in the audio-video sector. Midwich Group is a global network of local experts passionate about technology. Being part of Midwich Group means supporting clients on international projects, offering wider product choice and faster procurement, with greater leverage with portfolio brands.
• VizrtmajorChannel Partner/ Reseller/ DistributorVizrt is a global leader in real-time graphics and live video production solutions. Prase distributes Vizrt products in Italy, including TriCaster Vizion, Viz Connect, Viz Flowics, and related software and hardware for virtual studios, augmented reality, cloud production, and live streaming.
• TelevicmajorChannel Partner/ Reseller/ DistributorTelevic Conference has been producing innovative conference systems since the early 1970s. Prase distributes Televic products in Italy including Confidea, D-Cerno, and Confero systems for meeting management, voting, and simultaneous translation.
• Visionary SolutionsmajorChannel Partner/ Reseller/ DistributorVisionary Solutions specializes in Audio and Video over IP products. Prase distributes PacketAV Series encoders/decoders, multiviewers, and related AV-over-IP solutions in Italy.
• ShuremajorChannel Partner/ Reseller/ DistributorShure is a leading manufacturer of microphones and audio equipment. Prase distributes Shure products in Italy including Microflex, Microflex Wireless, and related professional audio solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ScanSource, Inc. US-headquartered value-added distributor of AV, communications, and specialty technology products to resellers and integrators. Similar channel model and category mix but at significantly larger scale and North American focus.
• TD SYNNEX Corporation: Global IT and AV distribution platform formed via the merger of Tech Data and SYNNEX. Massively larger scale than Prase, but overlaps in pro-AV vendor relationships and reseller/integrator channel coverage across Europe.
• Ingram Micro Holdings: Global technology and AV product distributor serving resellers, integrators, and retailers worldwide. Incumbent alternative to specialist pro-AV distributors like Prase, with broader IT portfolio and enterprise scale.

Direct peers

• Audiologic (UK): UK-based value-added distributor of professional audio products and AV solutions to system integrators and installers. Closely comparable technical-distribution model serving a similar pro-AV channel in a neighboring European market.
• S.E.A. Vertrieb & Consulting GmbH: Germany-based distributor of professional AV, conference, and media-control solutions to system integrators. Comparable value-added model focused on technical consulting, design support, and training across the DACH region.
• Exertis (DCC Technology): Europe's largest specialist technology distributor and a direct competitor to Midwich/Prase in pro-AV distribution across the UK, Ireland, and continental Europe, with overlapping vendor lines and integrator channel relationships.
• CUK Audio: UK-based pro-audio and AV distributor representing premium installed-sound and conferencing brands. Mirrors Prase's emphasis on technical support and training alongside product supply, serving integrators and rental companies.
• Audio Effetti: Italian value-added distributor of professional audio, lighting, and AV products. Most direct in-country competitor to Prase, with overlapping product categories, integrator/rental channel focus, and Italian market exposure.
• Midwich Group PLC: Global parent of Prase and operator of a worldwide network of value-added pro-AV distributors (UK, Ireland, Australia, Germany). Directly comparable business model — technical distribution of pro-AV brands to integrators, rental, and broadcast — at larger scale and broader geography.

Emerging players

• Lightware Visual Engineering: Hungarian manufacturer of AV-over-IP matrix switchers and signal management solutions. While not a distributor, Lightware competes for the same integrator specification as Visionary PacketAV distributed by Prase, making it a partial overlap and a benchmark for IP-AV category growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/prasemediatech
• Facebookfacebook.com/PraseMediaTech
• LinkedInlinkedin.com/company/prase

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prase